IDMiMedia Pack 201 5

Information & Document Management internationalKeeping you informed since 1 969

Media Pack Valid: 1 st January 201 5 to 31 st December 201 5 E&OE

Emergence: © Angela Baker

IDMi Media PackA little bit of history . . . .

See how far we havecome since 1 969 ... .

. . . . now see where we are going

“201 4 was another big year for IDMi, fighting the

recession and being under new management at the

same time was not easy. We know our advertisers have

found it hard, so we have some exciting new deals for

them to take advantage of regardless of budget.

The website has had a further make-over, and is now in

l ine with the parent company branding, and in paral lel

to that, and in common with most other publishers, we

have implemented wider subscription options to

broaden the readership.

Running two workflows to produce two different

magazines for print and digital was always going to be

hard, and was worth a try. Now we have returned to the

single issue model, but with two editions. The initial

edition is the print one, and two months after that, a

multimedia version goes out by newsletter. This retains

the interest of subscribers who require fresh news,

again broadens the range of recipients as 98% of the

digital recipients do not get the print edition, and means

that advertisers get even more coverage for their

money.

The cost of printing and

postage continues to rise, and

to combat this we choose our

printers and our paper

careful ly, both to keep within

the postal price-breaks, and to

improve distribution in

geographical areas where we

most send the magazine to.

Subscriber numbers continue to rise which is against

the general tide, but also encouraging. IDMi believe it is

because we are primari ly B2B-focused and not B2C,

which must always be a hard sell to subscribers.

So there we are, al l set for a busy 201 5. Please let us

know if there is something you like, and definitely let us

know if there is something you do not l ike.” ■

Angela Baker-CameronManaging Editor

IDMi EXPLAINED

IDMi has three main areas of business:

• Bi-monthly print edition magazine

• Digital magazine edition (with hold-back)

• Web site

(All carry advertising which can be mixed and

matched between the print and digital editions,

as well as combined with the web site.)

IDMI CONTENT AND SPECIAL FEATURES

• We continue to review our system of news-

feeds for the web site, and do try to fine-tune

them to bring you the most meaningful news

from the information management industry. We

also bring you news within the

magazine.

• Each issue contains the popular

IDMi Guides. The guides cover

scanners to A3, microfi lm

scanners and microfi lm writers,

and we wil l introduce the long-

overdue IDMi Large Format

Scanner Guide during 201 5.

• We continue to bring you

articles based on our own

research and submitted by

outside sources. We wil l continue

to publish case studies, white

papers and opinion pieces.

• Equipment and software reviews are often

difficult to engineer if the equipment is big, or if

the software is server or cloud-based, the

introduction of the concept of Paiditorial (part

ad part editorial) wil l al low us to expand on that

in 201 5. The intention is as always to keep the

coverage broad.

• Diary date pages have seen a paradigm-shift

in content, as many regular shows drop away

and the new concept of pop-up exhibitions

provides focussed one-off events.

IDMi GUIDES

Recently re-engineered to provide better

clarity, and now with the option of banner

advertising, the IDMi Guides continue to

expand. Uncluttered and easy to read, they

provide consistent and impartial factual

information, and remain the property of IDMi.

They do need edited for typos and require to

be continuously reviewed and edited for

accuracy. This can only happen if regular

updates are received from OEMs, importer,

and key reseller organisations. The Guides

form a valuable source of technical data not

only readers, but also for sales, marketing and

project personnel, who can compare

equipment l isted in one convenient location.

The IDMi Guides cover:

• Document Scanners

• Microfi lm Scanners

• Microfi lm Writers (Mono and Colour)

• Large Format Scanners (due during 201 5)

If you would l ike have your

company products l isted in the

Guides, please send an email for

an Excel template to fi l l in the

necessary data to:

idmiguides@idmionl ine.com

We are working towards

providing a searchable online

version of the guides and hope

this also wil l be available in

201 5.

PRINT MAGAZINE KEY FACTS

Distribution and circulation comprises:

• A mix of paid subscription, control led, and ad-

hoc distribution from a database of over 30,000

recipients

• Subscribers initial ly receive the magazine in

hard copy (digital edition on request, or after a

2 month hold-back for non-subscribers)

• Distribution covers over 1 00 countries

• The magazine print run is a minimum of

3,500 copies

• Extra copies of the magazine are made

available for distribution at trade shows and

events partnering with IDMi

• Further hard copies or PDF fi les can be made

available for special promotions, where, for

instance an advertiser has a major article or

case study within a particular issue

• Back copies of print issues are available

upon request (While stocks last)

' ... . printrun is aminimumof3,500copies'

IDMi Media PackIDMi Explained - General Magazine Facts

IDMi Media PackReadership - Shows/Media Partnering - Digital Magazine Facts

IDMi READERSHIP & CIRCULATION PROFILE

IDMi recognise this is key information for al l media/print buyers and PR personnel. The figures

are in the process of being collated and meantime, the 201 3 figures are our most up to date.

This document wil l be updated as soon as the new information is available in Apri l 201 5.

SHOWS, EVENTS AND MEDIA PARTNERSHIPS

I f IDMi are partnering with a trade show or event, extra copies of the print magazine are

produced for distribution to the attendees. A version of the digital edition of the magazine may

also be made available for partnering purposes. For further information on how to become a

media partner with IDMi please get in touch and we wil l be happy to discuss in more detai l .

DIGITAL MAGAZINE KEY FACTS

eIDMi is the digital version of the print magazine. Previously, IDMi ran this as a separate

magazine with entirely different content. During the course of 201 3 research revealed that the

digital magazine was going to an entirely different set of recipients. IDMi have now streamlined

the editorial and production processes to combine the two issues as one. The digital edition is

sti l l cal led eIDMi and is passed on to the digital readership two months after the print editions is

published. (Subscribers with a specific requirement can have access to the digital edition shortly

after the print issue is released.) Circulation of eIDMi is provided via a URL sent out via email .

• eIDMi is distributed worldwide and now goes out to over 1 8,000 recipients

• The digital edition al lows IDMi to reach a different readership, sti l l within the IM industry, and

provides a high-volume method of distribution without the high overhead of print and distribution

costs.

• This distribution method is reflected in the value provided by the eIDMi ad rate card

• Advertisers in eIDMi have interactive functions added to the digital edition, al lowing readers to

l ink to their web sites

• I f IDMi are partnering with a trade show or other such event, special promotional/sponsored

issues of elDMi are possible (e.g. 4x page cover-wraparound)

IDMi WEB SITE

www. idmionl ine.com is the IDMi web site and all content is currently FREE ACCESS. We do not

operate any form of pay-wall .

Web site features include:

• Regularly updated news about the entire information management industry

• Bookshelf l ink to past issues of the magazine in digital format

ADVERTISING RATE CARD 201 5

• All ad space is priced in UK £ (GBP) for clarity (+VAT where applicable)• We can provide a no-obligation quote for your campaign with special requests catered for• Digital advertisers outside the UK but within EU wil l be +VAT at their own countries rate

Please contact adsales@idmionl ine.com for more information.

Special advertising deals are always available and can be tailored to give advertisersmaximum coverage across the both the print and digital editions of the magazine, and theweb site.

All advertisers with a print ad which is a half-page or larger, wil l also benefit from having:

• Web site advertising banner (featured on every main page of the IDMi web site) which is l inked

to their own web site

• Entry in the B2B Marketplace on a first-come/first-served basis (Paid-for entries have priority)

• All pages are ful l-colour

This combination provides considerable advertising at rates affordable for al l companies.

IDMi Media PackWeb Site - Print Advertising Rate Card 2015

Display Advertising - PER ISSUE

Special Supplement (Central 4x Pages)

Double Page Spread

Full Page

Half Page

Quarter Page

Large Banner (1 /8th Page)

Spot Ad (1 x Column x 50mm deep)

B2B

Paiditorial Ad ('Sponsored Content')

Central 4x Pages

Double Page Spread

Single Page

Placement

Centre Spread

Back Cover

Inside Back Cover

Page 5 (Middle of News section)

First Third (PP7 or 9 - If 5 is booked)

Ad Agency Discount (Agency status wil l be verified)

Serial Discount - 2, 3, 4, 5, 6, 1 2 (insertions)

In Print

£2,499

£1 ,499

£799

£525

£299

£249

£225

£200

Paiditorial ('Sponsored Content')

£1 ,999

£999

£660

Placement

Only available for Supplement or Paiditorial

+1 5%

+1 0%

+1 0%

+5%

-1 0% (negotiable for larger campaigns)

4%, 8%, 1 2%, 1 6%, 20%, 50%

Print + Digital

£3,1 24

£1 ,874

£999

£656

£374

£311

£281

£250

£2,499

£1 ,249

£749

Digital Only

£833

£500

£266

£1 75

£1 00

£83

£75

£67

£666

£333

£200

IDMi GUIDE ADVERTISING

A4/A3 Scanner Guide Banner (3x Pages)

Large Format Scanner Guide Banner

Microfi lm Scanner Guide Banner

Microfi lm Writer Guide Banner

All Guides (x6)

B2B MARKETPLACE ADVERTISING

Top of Page (With separation border)

Other (Alphabetical order)

WEB SITE ADVERTISING

Banner Ad (All pages) Top Left or Right of 4

Banner Ad (All Pages) Bottom Left or Right of 4

Media Position (Below the above 4)

Sidebar GIF/JPG

Sidebar Flash

B2B Page

Print

£1 50 (3 pages)

£50

£50

£50

£250

Serial discounts apply to al l above

Print

£275

£225

Serial discounts apply to al l above

£225/calendar month

£1 75/calendar month

£1 00/calendar (F.O.C. if Partnering with IDMi)

£400/calendar month

£500/calendar month (advertiser to provide)

IDMi Media PackIDMi Advertising Rate Card 2015 (continued)

TERMS AND CONDITIONS (This is as small as our 'fine print' gets. We like to keep things simple!)• Unless otherwise stated, al l print adverts are priced PER ISSUE and +VAT is applicable)• Pre-Paid Ads: -5% discount before VAT (direct electronic/BACS/SWIFT payments only)

• Pro-forma invoices: Available on request

• Advertising Agency: Discount of 1 0% on final amount excluding VAT. (Approved and/or recognised

agencies only. IDMi's decision on qualification for agency discount is final. )

• Cancellation: Unless otherwise agreed, any cancellation for a pre-booked ad must be cancelled in

writing 4 weeks prior to the publication date. A 20% fee of the net invoice value wil l be charged for late

cancellation and where the magazine has already gone to press.

• Payment Terms: Unless pre-paid, al l payment is due 30 days from invoice date and should be made by

direct (BACS/SWIFT) payment.

• In general, we do not issue invoices unti l the magazine has been posted out.

• Cheque Payments: Regret we can no longer accept cheques for payment.

• Monthly payments: Monthly payment terms are available to spread the cost.

TECHNICAL REQUIREMENTS

FOR ANY MECHANICAL QUERIES, PLEASE CALL: 0044 1 330 820030

or email editor@idmionline.com

The specific requirements for print ad submissions are:

• Finished printed magazine page size is A4 (21 0mm x 297mm)

• Full page ad size (including bleed): 230mm x 31 7mm

• For bleed to edge allow 1 0mm

• For al l ads please keep important text 3mm away from the ad edge

• File output hi-res PDF, JPEG or EPS - ALL 300dpi PLEASE

• Colourspace: CMYK

• PDF Specification: Version 1 .3 (Contact us if you are losing transparency)

• Resolution: Sample al l objects to 300dpi

• Fonts: ALL to be embedded where possible, outl ined where not

• Output: Set for 'Printer' (to provide CMYK, not 'Screen/Web' or RGB)

For banners ads on the web site, IDMi requires:

• .GIF 468 x 60pixel fi le at 72dpi x256 colour or higher if JPG

• URL to l ink the banner ad to your site (please test in an email to yourself before sending)

Print + Digital

£1 88

£63

£63

£63

£31 3

Digital Only

£50

£1 7

£1 7

£1 7

£83

Print + Digital

£344

£281

Digital Only

£92

£75

IDMi SUBSCRIPTIONS

General Subscriptions

All subscriptions comprise 6x print edition issues and access to the digital edition version when it

becomes available.

UK - £79 (No VAT applicable)

Europe/Rest of the World - £99 (No VAT applicable)

Subscription and Renewal Queries: 0044 1 330 820030

Pay Online: www.idmionline.com/subscriptions.htm

Email : subscriptions@idmionline.com

NOTE: Due to difficulties with the international banking 'system' we can only accept

cheques issued against UK banks.

Corporate Subscriptions

These can be ordered via a pro-forma invoice.

Multiple recipients for a single company qualify for a 1 0% discount (even if going to different

addresses).

For more information please email subscriptions@idmionline.com .

Institutional/Academic Subscriptions

These can be purchased via recognised subscription agencies such as EBSCO, Wolper,

Prenax, Harrassowitz etc.

BACK COPIES

IDMi own the rights to, and have the fol lowing available to companies and individuals:

• Micrographics & Hybrid Imaging Systems Newsletter (1 969 - 2001 )Regret no copies available, hard-copy or digital

• Micrographics Marketing (1 986 - 2001 )Digital only

• Green Sheet (2002 - 2009)Most hard copies available, and all available in digital format

• IDMi (2009 onwards)Hard copy for most issues available, al l available as digital

• eIDMi (201 0 onwards)All issues available*

*Issues 001 to 020 have different content to the hard-copy magazine. eIDMi from 021 onwards,is a multimedia version of a print issue, starting with eIDMi:021 = IDMi:081 .

Ordering Back CopiesPlease verify availabi l ity first by email ing backcopies@idmionline.com .Hard copies - £5.00 per issue + postage at cost + VATDigital copies - £3.00 per issue + VAT

IDMi Media PackSubscription & Back-copy Information

Keeping You Informed Since 1 969 ... . as the title suggests, our business is informing our readers. Thatmeans we rely on a constant flow of new material coming to us from the industry. We are always keen toconsider any of the fol lowing for publication, press releases, white papers, discussion pieces, industrycomment

We can also consider (subject to clearance from the author/originator) articles already published or incirculation for publication.

For consideration for publishing, please send all material to: editor@idmionline.com

IDMi Media PackContent and Other Opportunities

About IDMiIDMi is owned by intel l igen Limited. A Scottish company with a history of over 50 years in visual, multimedia,information/document/project management businesses.

The portfol io of capabil ities extends to:• Print and digital publishing of magazines*• Special ist photography• Archive and preservation of printed ephemera

* Covers corporate, SME, and private publishing and distribution of in-house magazines, reports, andbooks. All on a short or medium run basis.

For a no obligation discussion, please contact John Baker on:T: 0044 1 330 820030 E: johnbaker@intelligen.co.uk W: www.intelligen.co.uk.

Examples of our work below comprise magazine covers, and CD and DVD covers.