idex india retail magazine october 2011

Oct 11

INDIA RETAIL

Could Diamond Values Drive Sales?sPeCiAL rePOrtAn industry-sponsored Lab to Grade Already Mounted diamonds

Indians Increasingly Prefer Primary Gold To JewelleryMArKet rePOrtCautious Mood slows Mumbai Market

industry newsAGtA spectrum Awards Adds Palladium Prestige Awards

diAMOnd retAiL BenChMArKA price list to assure your customers

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ContentsOCTOBER05 FROM THE EDITORS DESKa Second Chance that Must Be Seized

magazine india retail

OCTOBER 2011VOL. 1 No. 11 EditOriaL dEpartmENt

08 MUMBAI DIAMOND MARKET REPORTCautious Mood Slows Mumbai Market

EDItOR-In-CHIEF Vinod Kuriyan EDItORS Edahn Golan, Danielle Max IDEX OnlInE RESEaRCH Ken Gassman IntERnatIOnal CORRESPOnDEnt

12 SPECIAL REPORT

Tamar Katzav admiNiStratiON & marKEtiNG ManagIng DIRECtOR Yaron Barzilay MaRkEtIng ManagER Kuldip BediSalES ManagERS

an Industry-Sponsored lab to grade already Mounted Diamonds

21 RETAIL ET CETERA 27 DIAMOND RETAIL BENCHMARKa diamond price list to assure your customers

Anish Kuriakose, Osnat Davidov, Tali Kozik, Yaron Barzilay PRODUCtIOn & CIRCUlatIOn Helena Dorsht aCCOUnt ManagER Rinat Oz art dEpartmENtgRaPHIC DESIgnERS

34 COVER STORY

Could Diamond Values Drive Sales?

Boris Mandelis (Red Designer Studio) Ilana Akselrod (Red Designer Studio) Liran Brenner (Red Designer Studio) Printed by SAP Printers, Lower Parel, Mumbai 400 013

50 POLISHED DIAMOND PRICESPrices Stall and Slip Slightly

53 INDUSTRY NEWS

idEX iNdia OFFICE # 20, kala BHaVan, 4tH FlOOR, 3 MatHEw RD., OPERa HOUSE, MUMBaI 400 004, InDIa tEl: +91-22-6633-2187, FaX: +91-22-6633-2186 EMaIl: [email protected] idEX USa 7 wESt 45tH St. SUItE # 1602 nEw YORk, n.Y. 10036, U.S.a. tEl: +1-212-3823528, FaX: +1-212-3822671 idEX BELGiUm 74 langE HEREntalSEStRaat, 2018 antwERP, BElgIUM tEl: +32-3-2341157, FaX: +32-3-2342463 idEX HONG KONG tEl: +852-28400514, FaX: +852-28400652 idEX iSraEL 11 HaRakOOn St., P.O.BOX 3107, RaMat gan 52521, ISRaEl tEl: +972-3-575-7455, FaX: +972-3-7511203

agta adds Palladium Prestige awards

56 TRENDS REPORT 10

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IDEX Magazine - India Retail is published in India by Idex Online S.A.. Reprints of individual articles are obtainable on application to the editor. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the Copyright owner. PUBlISHED BY YaROn BaRzIlaY FOR IDEX OnlInE S.a

ISSn 0334-6838 2003 IDEX OnlInE S.a.

www.idexonline.com4 IDEX MagazInE InDIa REtaIl | nO 11

From the Editors DeskA Second Chance That Must Be Seizedhat industry watchers have long being saying is finally happening. The Indian consumer, while still holding a strong belief in gold as an investment and a hedge against inflation, increasingly is turning away from jewellery as the medium through which to acquire this gold. This is bad news for the jewellery industry. This year, while it looks as though Indians are going to consume a record amount of the yellow metal, pushing imports up to and perhaps well past the 1,000-tonne mark, the outlook for jewellery sales is not so good. In fact, the pundits are shaking their heads and predicting poorer-than-usual sales over the festival period this year. The industry has let its product ride on the intrinsic value of the fabricating material. Profits have come more due to the appreciation in the price of gold than in healthy margins for a well designed and manufactured product that the consumer ascribes a variety of other values to besides the intrinsic value of the gold that went into making it. But then, for literally thousands of years, the Indian consumer never really cared about design and other value propositions. All the consumer wanted was an assurance that the jewellery retailer had indeed put as much of the yellow metal into the product that he claimed he had. The problem is, the Indian consumers outlook has changed and the jewellery retail industry, has been slow to pick up on the new way of seeing things. It hasnt helped that the industry has also not done anything toward building up consumer confidence in itself. So it isnt anybody elses fault that the consumer,

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having decided that gold is so expensive now that it is only worthwhile buying it in primary form, chooses to buy bars and biscuits from a variety of other sources like banks and financial institutions as well. And even those that are still buying this primary gold from the jewellery retail industry, arent exactly doing it any favours. How much margin can the industry generate on primary gold? In a cut-throat commercial world that is usually unforgiving of mistakes, the jewellery retail industry has had another window of opportunity opened for it. Consumers are beginning to view diamonds the way they once only viewed gold. But here again, the key is to generate consumer confidence to the level that the average person wouldnt hesitate to pick up a diamond as something that is not only beautiful, but also holds value. Clear communications to the consumer with transparent pricing and objective, third-party grading are essential. An easy way to source and sell diamonds too is another must no consumer wants to be saddled with an immovable white elephant. The industry has access to all of these requirements and it should seize the opportunity with both hands. In this regard, it is heartening to see the industry taking collective action to assure the consumer about diamonds. Read the Special Report.

Vinod Kuriyan Editor5

IDEX MagazInE InDIa REtaIl | nO 11: EDItOR

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Prices

JUNE 1st 2011

are in RupeeIF

DIA MO

d 1/5 (0.18-0

S 117887 28 1496 2 7708 I1 108819 26 1224 0 6801 I2 G 1496 86148 21 1088 2 5894 I3 26 13148 72546 19 9975 4 4534 9 1133 6801 H 1314 1 3173 1 8161 53 9975 Powered by 2 54409 www.idexonline.com IF VVS1 VVS Prices are in Rupees Per Carat 9 D 89 11788 4 6801 Powere 1 8614 40807 237169 2 6347 2 VS1 7 1042 8 I 1088 27205 195006 85 9068 8 d by 19 9521 VS2 IF VVS1 VVS2 VS1 7708 72546 6347 VS2 SI1 SI2 I1 I3 E 2002 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 SI3 49875 3627 I2 SI3 I2 168654 www.i 2 8 5894 6 9068 SI1 147572 3 2720 76 17919 0 6801 J 8161 dexonl 4 4534 SI2 2 8161 137031 5 2 5894 5 1528 4 7708 D 204035 167762 145092 126955 117887 90682 77080 68012 58944 45341 31739 D 237169 195006 168654 147572 137031 105409 89597 79056 68516 52704 36893 F 1897 4 6801 1 3627 SI3 ine.co 105409 42 1370 4 5440 0 7254 35 1739 3 2267 K 7254 I1 m 89597 31 1264 9 4080 6 6347 137031 2 63478 24 1423 1 G 6 6801 I2 E 172297 154160 131489 117887 108819 86148 72546 68012 54409 40807 27205 E 200276 2179195 152842 8 5894126490 100138 84327 79056 63245 47434 31623 1739 79056 54409 90 1001 7 3173 02 1264 I3 68516 38 8432 49875 9 2267 24 1528 63478 L 5894 4 5440 90 1159 52704 40807 42 1317 5440 126490 1 H 7 7905 94868 79056 73786 57975 42163 31623 1528 F 163228 149626 122421 108819 99751 81614 68012 63478 49875 36273 27205 F 41897359 173924 142302 9 4987 115949 9 49875 49 9486 5440 36893 61 11594 31739 6 6324 45341 54409 42 1370 M 4987 8 7905 5 4534 2267 5 4743 9 1001 3627 31 1212 4987 6 7378 26352 38 8432 4080 4 3162 G 149626 131489 113353 99751 86148 72546 63478 58944 45341 36273 22671 G5 173924 152842 1317615 115949 100138 1 84327 7 73786 68516 352704 42163 1 I 1264 49875 20 1054 31739 49875 6 5797 40807 3 90 1106 45341 N 4080 7 7378 1813 09 8959 5 4216 4534 3627 79 1054 40807 6 6851 7 4534 40807 3 3162 H 131489 117887 104285 90682 77080 68012 58944 54409 40807 31739 22671 H 152842 137031 121220 105409 895971 79056 68516 632453 47434 36893 6 263529486 J 7 7905 27205 40807 09 9486 6 5270 1 3627 3 31739 6 6851 8 8959 18136 4 4216 36273 8 7905 3 IF 6 6324 7 8432 3 2635 K 8432 6 7378 126490 110679 105409 94868 79056 31739 63245 27205 47434 36893 26352 73786 57975 2267 I 108819 95216 90682 81614 68012 63478 54409 49875 40807 31739 D22671 I VVS1 VVS 31739 3173 5 4743 7 7378 27205 2 6 6324 1 9 2720 7 7905 270303 2 VS1 4 3689 6 6851 22671 42163 13602 21082 5 5797 5 2267 6 7378 222249 3 2635 6 6324 L 6851 73786 68516 63245 57975 52704 1813 36893 J 81614 77080 72546 63478 58944 54409 49875 45341 36273 31739E 18136 J 94868 89597 84327 VS2 5 4743 6 6324 1 2267 192216 2 6 1360 5 5797 6 6324 228256 4 3689 SI1 5 5797 1 1813 168189 2 21082 5 5270 5 6324 204229 3 2635 6 5 5270 42163 31623 M 5797 52704 47434 474341360 156175 K 72546 68012 63478 54409 49875 45341 40807 40807 36273 27205 18136 K 84327 79056 73786 63245 57975 SI2 4 4216 5 5797 174195 F 2162 2 SI3 2 1360 4 4743 5 5797 120135 3 3689 5 5797 156175 43 2 4 4743 5 5270 102115 3 2108 5 5270 1441 57975 57975 52704 47434 I1 31623 26352N 15811 36893 I2 L 68516 L 58944 54409 54409 49875 49875 45341 40807 31739 27205 22671 13602 198222 1621 63245 63245 62 47434 4 4216 4 4743 90101 G 1982 2 4 4743 114128 82 1441 3 3162 52704 I3 4 4743 78088 22 4 3689 96108 3 2108 4 4216 60067 52704 47434 47434 42163 36893 31623 26352 21082 15811 M 1501 M 49875 49875 45341 40807 40807 36273 31739 27205 22671 18136 13602 17419557975 57975 62 132148 3 3162 IF VVS 42163 3689 90101 H 1741 2 3 3689 42047 108121 68 13214 3 2635 3 3689 72081 95 1 VVS 3 3162 D 15811 9010 2 1581 3 3162 54061 1141 2 VS1 N 1381 N 40807 45341 36273 31739 31739 27205 22671 22671 18136 13602 13602 156175 47434 52704 8421632836893 36893 131623 26352 26352 21082 15811 309983 2622 3 2635 84094 I 1441 1 3 2635 36040 96108 55 12013 2 2108 6607 93 2265 62 12614 VS2 2 2635 8409 SI1 E 2 1581 4805 102115 26 2026 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 J I2 I3 IF VVS1 5 VVS2 VS1 VS2 4 7808 SI2 4 SI3 4 I1 I3 SI3 I2 262293 2 1201 SI1 2 2108 1 36040 232487 81 1669 108121 35 90101 8 6006 SI2 2 1581 202681 14 13114 78088 F 102115 309983 108121 9010 SI3 1 1581 48054 47690 D 270303 222249 192216 168189 156175 120135 102115 90101 78088 K60067 42047 D 9610 262293 226526 202681 166914 131147 1192247 107302 83457 65573250371 190759 72081 7 1192 1 8409 1 I1 226526 30034 96108 8 8409 160953 24 1073 54061 4 7208 I2 196720 G 2265 9010 4 202681 02 8345 125185 262293 23248778088 190759 160953 6607 107302 42047 77496 59612 41728 101341 1 125185 E 228256 204229 174195 156175 144162 114128 96108 90101 72081L 54061 36040 1E 8409 I3 178836 26 1967 107302 30034 7 6557 72081 78088 4 5406 4 7208 149030 20 1728 101341 3 4769 7208 1 95379 1 6607 119224 75 1549 250371 226526 196720 17883666074 6006 149030 119224 101341 42047 77496 H 202641728 59612 81 F 216243 198222 162182 144162 132148 108121 90101 84094 66074 48054 36040 1 F7208 77496 0 M 6607 4 6006 101341 30034 178836 91 13114 7 4805 1 6607 59612 7 5406 4 6607 154991 95379 7 11326 4 4 6607 41728 1728 35767 1 5406 4 6006 89418 71534 I 53651 75 G 198222 174195 150168 132148 114128 96108 84094 78088 60067 48054 30034 G 226526 196720 172875 154991 131147 113263 9537942047 2402 77496 137108 3 9537 N 5406 4 6006 149030 1 4805 7 5406 119224 59612 9 8941 7 7 5406 1 137108 4 3604 1 5406 41728 107302 1371 8 7153 1 4204 30034 H H 174195 156175 138155 120135 102115 90101 78088 72081 54061 42047 60067 4805202681 178836 154991 137108 119224 107302 89418 83457 65573J 536510835767 119224 0 2402 1 4805 89418 125185 4 5365 7 3604 IF VVS 4 4204 107302 7 K 119224 83457 1 3576 0 3003 7 4204 137108 4 42047 125185 95379 1 D 3305 65573 I 144162 126142 120135 108121 90101 84094 72081 66074 54061 42047 30034 VVS2172875 149030 7 3604 119224 107302 0 I 101341 7 3604 95379 83457 77496 59612 47690 35767 4 1802 83457 113263 91 2797 53651 89418 30034 VS1 0 L 0 3003 107302 77496 31 2415 35767 VS2 83457 2402 E 2797 59612 47690 29806 J 108121 102115 96108 84094 78088 72081 66074 60067 48054 42047 24027 J86 137108 125185 119224 101341 489418 4 83457 77496 771534 53651 107302 10134 89418 3003 77496 18020 SI1 216156 31 2479 47690 83457 24027 1 9537 71534 M SI2 43 2161 125185 178011 35767 71534 1802 9 8345 53651 48054 41728 29806 SI3 K 96108 90101 84094 72081 66074 60067 54061 54061 F 267036040 24027 K 2034 113263 107302 89418 83457 71534 655730 59612 48054 89418 8345 139865 56 65573 18020 7 7749 16 2415 47690 I1 7 7749 127150 41 1716 59612 N 6 6557 86 2097 29806 I2 6 7153 53 95379 48054 3 5961 77496 65573 35767 23845 L 78088 72081 72081 66074 66074 60067 54061 42047 G36040 86 L 107302 101341 133508 83457 114435 8900 59612 53651 4172871534 6557 2415 30034 18020 98 1907 I3 4 6557 41728 2 5365 3 5961 114435 209798 26 5 6993 3 5961 29806 1 4172 1843 M 89418158938 12715 3 47690 35767 IF H 2161 2 5365 65573 59612 53651 5086 83457 77496 71534 108078 8264 29806 23845 2 59612 M 66074 66074 60067 54061 54061 48054 42047 36040 30034 24027 18020 68 1652 VVS1 8 3576 0 D 56 1907 0 1080 53651 1 4769 VVS2 96 1398 8 6357 7 2384 5210 78 26 1652 53651 0 3576 65 1207 5 I 1843 VS1 5 53651 53651 4769044503 29806 78 400340 41728 23845 23845 N 54061 60067 48054 42047 42047 36040 30034 30034 24027 18020 18020 N 71534 65573 59612 59612101720 8264 96 1462 47690 7 2980 93 1017 68 1589 VS2 349504 E 3876 23 1271 8 6357 41728 6 2384 20 SI1 279603 5 29806 J 5 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 VS2 SI2 44503 I1 31 349504 I3 SI3 1462 I2 38 146223 12715 IF 50 1144VVS2 VS195363 7629 SI1 SI3 I2 VVS1 35 SI2 260539 23 1335 23845 324085 95363 F 3495 0 5721 SI3 0 1144 216057 08 23845 89005 8 3814 04 3240 35 10172 K 89005 I1 50860 D D 330591 279731 241586 216156 178011 139865 127150 114435133508 69933 127150 1080 521078 400340 349504 279603 260539 216057 171574 158865 127092 101674 69901 266894 2351 171574 69933 85 2986 5 G 0 8900 I2 158865 21 1969 120793 78 9536 311376 57218 67 5 8264 I3 127092 93 1588 L 1144 44503 E 235121 349504 324085 266894 8 6357 196993 158865 146156 120738 285957 63546 254184 2224 95319 E 279731 247943 216156 203441 171653 133508 114435 108078 82648 63575114435 9536 387631 3 89005 38145 101674 65 1461 35 1080 266894 82648 H 2796 11 1779 5 5086 3 8900 69901 56 1207 78 1017 29 1461 7629 03 88965 5 7629 38 9531 146156 101720 82648 63575 44503 F 349504 324085 298667 2541840 222411 177929 0 38145133447 114383 254184 63546 235121 1969 F 267016 241586 209798 190726 158938 127150 108078 M 95363 20 8900 56 1334 57218 0 6993 228766 93 1588 9 6354 89005 I 2287 5 8264 47 1143 50860 3 6357 65 1270 6 66 2097 82648 8 6993 83 8896 31788 95363 0 G 241586 209798 184368 165296 139865 120793 101720 N 762976290 57218 38145 G 311376 285957 266894 235121 196993 158865 127092 120738 108028 82610 57191 203348 1715 5 5086 92 1207 02 1906 76290 3 6357 74 1461 5 6354 J 1779 69933 0 4450 38 1080 38 69933 5 5721 56 1207 6 29 1652 3 3178 28 8261 8 171574 254184 H 216156 190726 165296 146223 127150 114435 95363 89005 69933 57218 5 6357 H 279603 63575 228766 203348 4450 146156 120738 114383 101674 76255 57191165220 1461 IF VVS 6357 38145 38 11438 20 1525 8 K 56 1270 0 5719 57218 3 3814 5 5721 152511 1 VVS 11 1334 3 1016 D 6322 92 1143 1 5 114383 8 5721 74 7625 1461 76255 57191 47 1270 165220 146156 127092 25430 108028 95319 56 I 184368 158938 146223 127150 114435 101720 89005 82648 63575 50860 238145 I 228766 209702 19063850860 3814 79 4835 83 1080 VS1 8 5086 139801 92 11438 5 5719 L 1334 5 3178 07 4153 28 9531 VS2 0 4450 E 1207 1 8 2543 3 1016 20 3657 9 7625 3 3178 88965 76255 50837 38 1143 76290 57218 165220 152511 133447 127092 114383 101674 95319 47 127092 J 146223 133508 127150 108078 95363 89005 82648 464911 4153 50860 31788 J 177929SI1 74 9531 0 M 30 3347 120738 83 1016 5 5719 SI2 8 2543 20 3719 114383 9 8896 36 2851 F 74 9531 11438 1 SI3 0 2543 29 31788 1080 5 7625 114383 101674 95319 88965 826102869901 50837 3 1080 63575 50860 44503 347133 K 152511 45 2541139801 120738I1 146156 K 133508 120793 114435 95363 89005 76290 69933 415320 3781 9 8896 0 N 101674 28 9531 5 5083 309941 51 2107 28 3471 95319 5 8261 I2 G 9531 7 9 8896 2727 127092 33 25430 8896 0 6990 57218 44503 38145 322338 L 13344748 2417 120738 60 179766 114383 108028 95319I388965 82610 699015 63546 444829 9531 L 114435 108078 101720 89005 82648 69933 63575371929 3347 5 8261 1 5083 9 8261 291344 117777 54 1983 36 3099 0 6990 IF VVS 8261 7625 H 3347 7 0 7625 7438 76255 69901 63546 571910 38128 254151 41 2851 1 6354 5 8261 1735 36 3037 1 VVS M 95363 89005 82648 76290 69933 63575 57218 50860 38145 31788 25430 M 114383 108028 1016746295319 6795319 82610 6 D 7883 5 6990 223157 45 2603 6 4448 0 6990 111579 42 2789 2 VS1 1 6354 19216 12 6579 50 2293 I 2789 2 1 6354 7438 47 2541 6 5719 167368 61 50837 56 88965 47 2603 N 76290 69933 63575 63575 57218 57218 50860 44503 31788 25430 25430 N 95319 2045 82610 3 76255 82610 69901 663546 57191 57191 571061 31773 VS2 6 5719 E 6517 51 2355 1 3812 105380 61 1859 50 2479 SI1 1 5719 453124 54 55 2107 J 2107 8 64 VS1 52I2 SI2 1 5083 229356I3 60 VVS1 VVS2 161169 VS2 68187 F 11 IF VVS1 VVS2 VS1 VS2 SI1 SI2 60SI3 IF 1921 SI2 I3 409674 3848 SI1 SI3 6145I1 5214 I2 204561 I1 SI3 7 3177 105380 210760 614511 03 4158 63 1735 1983 45 3289 K 1859 3 I1 583475 61988 67 453124 81 3910 81 2544 788312 657961 571061 148771 409674 384845 328981 254495 204837 142765 86901 53 210760 117777 74386 D 192163 1673 D 632279 483507 415320 365730 334736 285145 25415164 1797 179766 62 179766 I2 484160 G 5214 360017 95 2048 173567 68 1549 99181 66 1735 I3 397260 03 4779 L 1549 316566 37 1427 70 1425 67 1549 3724 53 4096 70 1487 651754 614511 521403 415881 39105361988 H 360017 316566 242080 198630 136558 80693 31 E 464911 415320 371929 347133 309941 272748 241754 198362 173567 11157970 74386 E167368 1549 242080 65 8690 73 9298 341395 4220 148771 74 3662 70 1363 71 1425 198630 1 M 2 6198 304152 136374 24 3413 74 1301 73 1363 68187 F 614511 583475 484160 397260 372431 341395 304152 88 397260 136558 8 I 223157 192163 235873 192423 130351 80693 95 3165 F 415320 378128 347133 322338 291344 254151 142573 1363 167368 105380 1301 235873 372431 123976 75 8678 74 80693 353809 74 1301 192423 347602 66 2793 117777 75 1239 3 5578 N 1301 335188 75 130351 3227 105380 23 2234 9 J 75 185964 Discl aime 521403 105380 61988 G 76 11157477953 409674 366224 341395 316566 279323 223459 186215 124144 7448674 2917 G 371929 334736 309941 285145 260350 229356 204561123976 161169 123976 1177 310359 80693 291738 59 1862 80585 9 1053 297945 38 2669 market r: This Diam 77 11157 117777 15 12414 279323 55789 80 8058 273116 09 21104 ond Reta of Diam data from 422088 397260 372431 347602 322774 291738 2420 173801 99181 61988 H 9 105380 H 334736 303742 278947 254151 235555 210760 192163 173567 148771111579 1053 4 7448 K 266909 211044 266909 117936 74486 2607 5 6818 the 4 1738 il 254495 02 2358 6 80 2358 80 9918 99181 7 4959 sourc ond Bour ses diam ond Benc hmar 01 11793 e k India 61988 I 1 353809 335188 310359 297945 273116 0 74386 73 1924 tradi ng 73 161387 68279 260702 235873 192423223459 111729 235873 2296 I 278947 260350 247952 229356 210760 of the diam (WFD B) The 142573 92982 (DRB 6 7448 99181 L 2048 cente 23 1613 India 192163 167368 154970 61988 This ) is ond 211044 66 2110 6 92982 rs Worl 37 1986 Gem s pric DRB 87 11172 43392 an infor and e certificate 44 1738 30 1924 list 9 6827 M 1862 55789 291738 279323 68187 68279 167368 154970 136374 fluor shou ld be dwid J 210760 204561 198362 179766 173567 edu cati Jewe lleryrefl ; 130175 86783 used e andJ mark matio nal 266909 254495 235873 229666 211044 173801 148972 105522198630 1924 01 1489 23 1800 23 1738 9 15 1800 ects escen on on Trade Fedesug ce; cut as back et resea and educ 55789 37193 72 1055 08 01 1489 08 1738 ation pric 105380 ges tedspecificat 242080 235873 223459 al tool 22 6827 N 1675 62072 K 185964 179766 173567 154970 148771 136374 123976 117777 es ratio80585 55789 Kground infor rch assessmen 211044 198630 192423 173801 148972 117936 93108173801 1675 72 1179 01 1675 94 1551 and n (GJF), a reta il ions; paym mation 9 94 16138 for t 36 9310 94 1613 disc ountrade pric only. of custo mary diam 80 1365 ent 7 1551 87 15518 Actu 8 6207 L 154970 148771 142573 136374 130175 123976 111579 105380 80585 68187 49590 body 204837 198630 192423 180008 173801 lond consumer 136558 111729 86901 55865 L es for and 58 11172 80 ts plea headquar tered other term al diam retai 167594 155180 2 0 1427 ond DRB.indd 9 8690 se visi poliin d s of busin sale mark-ups. s. Organized 155180 1489 she 65 12414 1 5586 29 173801 and 55865 155180 142765 124144 arou nd M 142573 136374 130175 123976 117777 111579 105380 99181 74386 61988 43392 M 186215t 180008 Mumbai, 167594 161387 prices may Endorsed by 105522 80693 72 142765 ww w.d diam ond ess; forei 4 1055 5 the the All IDEX , Dia gn exch be diffe 130351 s. a 22 8069 iam r India the diam 142765 ange 111729 3 5586 130351 111729 99315 Gem & 4Cs 55865 155180 .com mon resea N 130175 123976 117777 111579 105380 99181 99181 92982 68187 55789 37193 N 167594 161387D 155180ond SRP148972 ond ds may rates;comp ared to 74486 Jewe - Carat, 99315 5 RAF spec . Cop rch , Color & Clarity this benchmar lry based Cut, 74486 T JUN the 4Cs - yrig hous e head ial Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. 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VS2 145092 E SI1 1269 DIAMONDS DIAMOND RETAIL BENCHMARK 172297 15416 FOR POLISHED 55 1178 SI2 0 1314 87 9068 F 1632 89

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s Per Car

THE DI JUN E AMON 1st D RETA 2011 ND RE TA IL IL BENC BE NC HM AR HMAR K FO K - IN R PO LIS HE DIA D DIASI3

4,50,000 DIAMONDS ON OFFER ONLINE. GUARANTEED DIAMOND TRANSACTIONS (GDT) SYSTEM ASSURES YOULL GET YOUR DIAMONDS AND THAT THEY ARE EXACTLY WHAT THEY CLAIM TO BE. DIAMOND RETAIL BENCHMARK (DRB) OUR PROPRIETARY RETAIL DIAMOND PRICE REFERENCING SYSTEM.-0.28 )

MO ND

Round 1/4 (0.23-0.28)

Round 1/5 (0.18-0.22)

)

Roun

d 1/3 (0.29

Round 3/8 (0.38-0.44)

Round 1/3 (0.29-0.37)

Roun

Roun d -1/ 2 (0.45 -0.49 )

Round 1/2+ (0.50-0.69)

Round -1/2 (0.45-0.49)

Round 0.90 (0.90-0.99)

Round 3/4 (0.70-0.89)

Roun

com on source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly bywith aAll par . This ly d Fede IDE X The This price list Trade Federation (GJF), trade body headquartered in Mumbai, and IDEX, Diamonds may, and should, sell at discounts compared to this list. For consumer view ed to is publi at time of trans ration Onl India Gems and Jewelleryreflects suggesteda retail prices for polished diamonds. a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the more ine of unbia this shed S.A . Allsed service For ly by action; list. joint education on prices and discounts please visit www.diamondSRP.com. Copyright 2009 by WFDB and IDEX Online S.A. All rights reserved. 29 righ ts to the mor eThe All JUNE 1st 2011 rese consumer D R A F T J A N U A R Y 1st 2 0 10 rve d.29

DRB.indd 29

31-May-11 4:32:34 PM

31-May-11

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d 0.9 0

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d 3/4 (0.70

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CALL US TODAY AT 022-66332187 OR EMAIL US AT [email protected] WWW.IDEXINDIARETAIL.COM

I

DEX Online News

IDEX PublIshIng MarkEt-DrIvEn WholEsalE DIaMonD PrIcE rEPort

E

hud Cohen, chairman of IDEX Online, recently announced the publication of the IDEX Diamond Price Report.

of data points from thousands of industry players, and applies widely acceptable statistical tools to generate the report. It is driven solely by objective and consistent methodologies. Mr. Cohen added, Objectivity and transparency in the diamond industry has always been one of IDEXs core values. It is high time the industry receives a price tool that is 100 percent driven by the market. We look forward to continuing to answer our customers needs. The IDEX Diamond Price Report includes rounds and fancy cuts, ranging in sizes from 0.18 carats to 5.99 carats. The Report is available only to diamond-industry professionals at www. idexonline.com/prices and will be inside IDEX Magazine from the next issue.

The IDEX Diamond Price Report will be published weekly. It will provide the global polished diamond industry with a reliable, transparent and unbiased pricing report that is updated based on price changes in the market.

Responding to growing calls from within the global diamond industry, the IDEX Diamond Price Report is an analysis of asking prices for higher-quality diamonds in the international wholesale markets.The report is based on price changes as reflected by the global trade on IDEXs trading platform at www.IDEXOnline.com. Mr. Cohen commented, What is perfect about our price report is that it takes hundreds of thousands

Fo r Fu rt h e r i n F o r m at ion about t he iDeX Diam onD P ri ce r e P o rt g o to www.ide x online .com/p rice s , o r e m a i l pr ice s @ide x online .com .

IDEX MagazInE InDIa REtaIl | nO 11: REtaIl Et CEtERa

7

DIaMOnD MaRKEt REPORt

Mumbai

Cautious MoodSlowS MuMbai Marketeptember is usually one of the most hectic months in the year for the Mumbai diamond market. What with Christmas orders from export markets and Diwali demand from the domestic market, both diamond manufacturing and dealing are usually at a frenetic pace. Not this year. At the time of reporting, there is very low demand and worse, no one seems sure what polished prices ought to be. There has been a decline in polished prices, with the prices of the larger sizes having declined more than those of the smaller goods. Rough diamond prices have also declined steeply, further adding to the price uncertainty.

S

By Vinay ParekhAdding to this is a liquidity crisis, which is placing further downward pressure on prices. Caution is the watchword in the market today. Industry players are hoping for some last minute demand to lift the market out of the doldrums. The September Hong Kong show normally provides a shot in the arm for diamond trading, but this year, the price uncertainty has meant that there isnt likely to be much demand generation there. Industry players are now not so sure about how this years Diwali sales will go. Analysts say however, that the situation is not as bad as it was in 2008 as in general, most players dont have high inventory levels.

8

IDEX MagazInE InDIa REtaIl | nO 11: MUMBaI DIaMOnD MaRKEt REPORt

MUMBaI DIaMOnD tRaDIng In SEPtEMBER

Size in Ct. (Sieve) -0.01 (-2 )

Comments good demand for SI & piqu goods. Better demand for top shades & white natts.

Forward Call Demand & prices are likely to be soft. Heavy pressure on the prices as demand is low. Prices for top shades & natts will remain relatively firm. Demand for VVS/VS is expected to pick up due to festive season Diwali, but will be price sensitive. Demand is expected to pick up. Prices will remain soft.

-0.02 (+2-6.5)

good demand for SI & piqu goods. low demand for VVS/VS goods. Better demand for top shades & white natts. good demand for SI & piqu goods. Steady demand for top shades & white natts. -9 sieves are in more demand. good demand for SI+ & piqu goods. Some demand for VVS/VS goods particularly for 0.10 ct. good demand for SI+ & piqu goods. Some demand for VVS/VS goods. Fair demand for SI+ & piqu goods. Fair demand for SI+ & piqu goods. Fair demand for SI+ & piqu goods. Fair demand for SI+/F-J col. good demand for SI+/J+ col. Fair demand for I1 & lower goods. good demand for +0.90 carat SI+/F-J col. Fair demand for I1-I2/J+ col.

0.03-0.07 (+6.5-11)

0.08-0.14 (+11-14)

Demand will be stable with some softness in prices. Demand will be stable with some softness in prices. Overall demand & prices will be lower. Overall demand & prices will be lower. Overall demand & Prices will be soft. Overall demand & Prices will be soft. Demand & activity will be low. Some softness in prices will be seen. Demand for VS-SI /+0.90 ct. will remain stable. Some softness in prices expected. Overall uncertainty in the prices will continue. Prices depend upon outcome of Hong Kong show. Overall very low demand & uncertainty in the prices will be seen. Prices depend upon outcome of Hong Kong show.

0.15-0.17 (+14-15.5) 0.18-0.22 (1/5) 0.23-0.29 (1/4) 0.30 (1/3) 0.40 (3/8) 0.50 (1/2)

0.75 (3/4)

1.00 (4/4)

good demand for VS & SI goods. Fair demand for I1 & lower goods. Fair demand for SI/g-K colors. Very low demand for +5 carat sizes.

+3.00

IDEX MagazInE InDIa REtaIl | nO 11: MUMBaI DIaMOnD MaRKEt REPORt

9

_w~B hram~mOma H$s [anmoQ>

gVH$Vm Zo {H$`m _w~B ~mOma H$mo _Xm{dZ` nmaoI mam~B hrao ~mOma Ho$ {bE {gV~a H$m _hrZm m`: g~go `V g_` hmoVm h& {Z`mV ~mOma go {H$g_g Ho$ AmS>a VWm Kaoby ~mOma go {Xdmbr H$s _mJ Ho$ H$maU hram {Z_mU VWm BgH$m `mnma XmoZm| hr AnZo VoO aVma na ahVo h& na Eogm Bg df Zht h& [anmo{Q>J Ho$ g_` VH$ _mJ H$m\$s H$_ Wr VWm pW{V H$m\$s ~war, Ohm H$moB ^r `{V nm{bS> hrao H$s H$s_V Ho$ ~mao _| AmdV Zht {XI ahm Wm& nm{bS> hrao H$s H$s_V _| {JamdQ> ahr, Ohm N>mQ>o AmH$ma Ho$ hram| H$s VwbZm _| ~S>o o AmH$ma Ho$ _mb _| A{YH$ {JamdQ> ahr& IwaXao hrao H$s H$s_V| ^r VoOr go {Jat, Cgna H$s_V H$s A{ZpMVVm ^r N>mB ahr& BgHo$ Abmdm VabVm gH$Q> ^r ahm, {Oggo H$s_Vm| na Ama ^r {JamdQ> AmB& AmO ~mOma _| g^r gmdYmZr ~aV aho h& CmoJ10

Ho$ {XJO Amem H$a aho h {H$ A{V_ g_` _| AmB _mJ go em`X ~mOma _| Hw$N> _O~yVr AmE& {gV~a _| hmoZo dmbm hmJH$mJ emo gm_m`V: hrao `dgm` Ho$ {bE EH$ AZw_mZ XmZ H$aVm h, na Bg gmb H$s_V H$s A{ZpMVVm go _mJ A{YH$ hmoZo H$s H$moB g^mdZm Zht h& A~ Bg CmoJ Ho$ {XJOm| H$mo {Xdmbr _| hmoZo dmbr {~H$s H$mo boH$a H$moB âmogm Zht h& hmbm{H$ {dbofH$m| H$m _mZZm h {H$ pW{V CVZr J^ra Zht h {OVZr df 2008 _| Wr; AmO A{YH$Va {XJOm| Ho$ nmg CM Bd|Q>ar Va Zht h&Magazine india Retail | nO 11: MUMBai diaMOnd MaRKet RePORt

_w~B {ham ~mOma H$m H$mamo~maH$aoQ> gmBO (grd) -0.01 (-2)

{Q>n{U`mSi VWm {nH$ _mbm| Ho$ {bE AN>r _mJ& Q>mn eoS>g VWm g\o$X ZQ>g H$s ~ohVa _mJ&

^mdr X`_mJ VWm H$s_Vm| Ho$ Z_ ahZo H$s g^mdZm h& _mJ H$_ ahZo Ho$ H$maU H$s_Vm| na H$m\$s X~md& Q>mn eoS>g VWm ZQ>g Ho$ {bE H$s_V| AnojmH$V T> ah|Jr&

-0.02 (+2-6.5)

Si VWm

VVS/VS

{nH$ _mbm| Ho$ {bE AN>r _mJ& {Xdmbr Ho$ _mg_ Ho$ H$maU VVS/VS H$s _mJ ~ToJr, na _mbm| H$s H$_ _mJ& Q>mn eoS>g VWm g\o$X ZQ>g _y` Ho$ {V gdoXZerb ah|Jo&> H$s ~ohVa _mJ&

0.03-0.07 (+6.5-11)

Si

>VWm {nH$ _mbm| Ho$ {bE AN>r _mJ& Q>mn eoS>g VWm _mJ Ho$ ~T>Zo H$s g^mdZm h& H$s_V Z_ ~Zr ahoJr& g\o$X ZQ>g H$s ~ohVa _mJ& -9 grg H$s A{YH$ _mJ& H$s_Vm| _| Hw$N> Z_u Ho$ gmW hr _mJ pWa ahoJr& {nH$ _mbm| Ho$ {bE AN>r _mJ& VVS/VS _mbm| H$s WmoS>r AN>r _mJ Img H$a 0.10ct. Ho$ {bE& VWm {nH$ _mbm| Ho$ {bE AN>r _mJ& H$s WmoS>r _mJ& {nH$ _mbm| Ho$ {bE AN>r _mJ&VVS/VS

0.08-0.14 (+11-14)

Si >VWm

0.15-0.17 (+14-15.5) 0.18-0.22 (1/5) 0.23-0.29 (1/4) 0.30 (1/3) 0.40 (3/8) 0.50 (1/2) 0.75 (3/4) 1.00 (4/4) +3.00

Si

_mbm| H$s_Vm| _| Hw$N> Z_u Ho$ gmW hr _mJ pWa ahoJr& Hw$b {_bmH$a _mJ VWm H$s_V H$_ ah|Jr& Hw$b {_bmH$a _mJ VWm H$s_V H$_ ahoJr& Hw$b {_bmH$a _mJ VWm H$s_V H$_ ahoJr& Hw$b {_bmH$a _mJ VWm H$s_V H$_ ahoJr& _mJ VWm J{V{dYr Yr_r ahoJr& H$s_Vm| _| Hw$N> Z_u {XImB nS>oJr&VS-Si /+0.90 ct. H$s

Si + VWm Si +

VWm {nH$ _mbm| Ho$ {bE AN>r _mJ& {nH$ _mbm| Ho$ {bE AN>r _mJ& AN>r _mJ&

Si + VWm

Si +/F-J col. H$s Si +/ J + col. H$s i1 VWm

AN>r _mJ& bmoAa _mbmo H$s AN>r _mJ& AN>r _mJ& AN>r _mJ&

+ 0.90 H$aQ> Si +/ F-J col. H$s i1-i2/J+ col. H$s

_mJ pWa ahoJr& H$s_Vm| _| Hw$N> Z_u H$s g^mdZm&

VS & Si i1 VWm

_mbm| H$s AN>r _mJ& bmoAa _mbmo H$s AN>r _mJ&

H$s_Vm| _| Hw$b {_bmH$a A{ZpMVVm ~Zr ahoJr& H$s_V hmJH$mJ emo Ho$ ZVrOo na {Zâ H$aoJr& Hw$b {_bmH$a _mJ H$_ ahoJr VWm H$s_Vm| _| A{ZpMVVm ~Zr ahoJr& H$s_V hmJH$mJ emo Ho$ ZVrOo na {Zâ H$aoJr&11

H$s AN>r _mJ& +5 H$aQ> gmBO H$s H$m\$s H$_ _mJ&

Si / g-K H$bg

Magazine india Retail | nO 11: MUMBai diaMOnd MaRKet RePORt

Special Report

NitiN Kadam iNaugurates the taKe-iN wiNdow

ColleCTive effoRT To GeneRaTe ConSumeR ConfidenCeAn Industry-sponsored LAb to GrAde ALreAdy Mounted dIAMonds By Vinod Kuriyan

T12

he Indian gem and jewellery industry recently took firm collective action to address the issue of consumer confidence by inaugurating an industry-sponsored initiative to provide objective certification of diamonds that had already been set in jewellery. The Gemmological Institute of India (GII), an educational institute

and gem testing laboratory sponsored by the Gem & Jewellery Export Promotion Council (GJEPC), inaugurated on September 6th, a laboratory and takein window for both loose diamond and diamond-set jewellery grading at the Indian Institute of Gems & Jewellery (IIGJ) another educational institution sponsored by the GJEPC.

ideX magaziNe iNdia retail | No 09: sPeCial rePort

Demand from Indian consumers for certification of diamonds and gemstones is growing. However, those already owning jewellery have no way of estimating the grades of the diamonds in them something crucial when one is considering the valuation of a piece for either a buy-back deal or onward sale. But while no exact certification is possible, providing a good estimate of the range of a diamonds colour and clarity is definitely possible with already set stones. The new take-in window and laboratory is intended to service local demand from jewellery retailers located in Mumbais northern surburbs. Located near the SEEPZ export zone, the IIGJ provides the ideal geographic location to fulfill this demand. K.T. Ramachandran, executive secretary and chief gemmologist of the GII, explained that the jewellery grading service will only cover the diamonds that are set in a piece of jewellery. The purity of the gold and the colour and clarity grades of any coloured gemstones in the piece of jewellery will not be covered and will remain as per the manufacturers declaration, he said. Our certificate specifies that only the diamond have been graded. Asked how diamonds that have already been set in jewellery could be accurately

ramaChaNdraN - QuiCK CoNsumer assuraNCe

graded, Ramachandran explained that the colour and clarity of the diamonds set in the jewellery will be estimated in a band rather than as a specific determination. Well just grade them as either VVS or VS, he said, there wont be any breakup into VVS1 and VVS2 as we do for individual, unset stones. The colour too will be designated as a band G to I, for example. The idea, he explained, was so that jewellery retailers with product that was set with uncertified diamonds, could quickly assure customers that the colour and clarity grades were indeed in the bands that they claimed. For an exact grade, Ramachandran said, a stone would have to be examined unmounted. The GII has for long graded and certified unmounted diamonds and coloured gemstones at its laboratory,

Kirtilal doshi at the iNaugural fuNCtioN


13

gradiNg at the gii

currently located in the Opera House diamond district of Mumbai. Speaking at the occasion, Kirtilal Doshi, the retired chairman of the De Beers Diamond Trading Company (DTC) sightholding Shrenuj Group, who has also long been the chairman of the GII, said that it was imperative that the gem and jewellery industry took collective action to address the needs of consumers. The GII being a non-profit organisation supported by the gem and jewellery industry, provided the ideal platform for such an initiative, he said.

We are living in times that are both, exciting as well as challenging for the diamond industry. While we are witnessing immense potential being unearthed in the emerging economies of India, China, Russia and Brazil on the one hand, we are also feeling the heat of economic uncertainty in the mature markets of the US, Japan and Europe on the other. This may be a unique business situation, but I am sure this is a transitional phase, observed. He went on to say, In these times, it is most important to take a longer-term view, and the long-term growth of our business rests on the end consumer. Let us not forget that while the production pipeline may be subjected to speculative loading and unloading, the consumer buys only when needed. The consumer has the option of buying other items of luxury and lifestyle and is not bound to buy diamonds for any utilitarian purpose. Therefore, in my humble opinion, whatever we do must be done with the focus on its adding value to the end consumer. In this context, todays event assumes a very great significance. We are here to witness the inauguration of a certification laboratory for diamond-studded

We aRe livinG in TimeS ThaT aRe boTh, exCiTinG aS Well aS ChallenGinG foR The diamond induSTRy14


jewellery. It is a giant leap in enhancing consumer confidence. While diamond certification has been gaining visibility for many years now, it is jewellery that the consumer buys. The consumer wants to be certain beyond any doubt about the authenticity and quality of the material used in this product that carries substantial prestige for the owner. Talking about assuring consumers in a way that made more sense to the uninitiated, Doshi said, It will be more meaningful for consumers to see images of their jewellery on certificates along with the vital details of the diamonds and the metal. It will be the difference between generic jewellery and a prestigious jewellery product. The fact that the certification is premised on world class standards will attract consumers who have traditionally stayed away from diamond jewellery due to the lack of availability of trusted sources. With an internationally recognized certificate, this bottleneck will be overcome. Doshi was all praise for the GII. The GII has been at the forefront of many initiatives in education, research and testing. This industry-sponsored institute is committed to protecting the interests of the consumer in more ways than one. Todays move into jewellery certification is one such initiative directed at protecting the consumers interests and ensuring that the industry gains as a whole. The impeccable credentials built up by the GII over the past many years will be an additional factor in generating consumer faith that these are the most objective grading certificates in the industry. This marks a new beginning and I am sure it will be welcomed by our retail partners in the trade as a tool to enhance customer loyalty. Chief guest at the function Nitin Kadam, chairman and managing director of Kadam & Kadam Jewellers as well as Chintamani Jewellers and a founderdirector of the All India Gems and Jewellery Trade Federation (GJF), stated that the importance of consumer assurance could not be emphasized

demand fRom indian ConSumeRS foR CeRTifiCaTion of diamondS and GemSToneS iS GRoWinG. hoWeveR, ThoSe alReady oWninG jeWelleRy have no Way of eSTimaTinG The GRadeS of The diamondS in Themstrongly enough. The consumer doesnt have a great deal of faith in the jeweller, he said with surprising candour, and a third-party certificate from an institution like the GII is something that will drive away all those doubts, he said. He observed that wider acceptance of the practice of third-party certification would only grow consumer confidence in the industry as a whole. He praised the GII for its four-decade-long service in the industry, addressing its certification needs and providing much-needed education to those who made the industry their profession. Kadam too felt that a non-profit organisation like the GII performing these services for consumers would go a long way towards building up overall trust and confidence in the industry.

Visit

www.idexonline.com

for liVe news updates


15

{deof [anmoQ>

nitin KadaM inauguRateS the taKe-in windOw

Am^yfU _| OS>o hram| H$s JoqS>J Ho$ {bE EH$ CmoJ-m`mo{OV `moJembm{dZmoX Hw$[a`Z mam^maVr` aZ VWm Am^yfU CmoJ Zo hmb _| Cn^mo$m Ho$ {dmg Ho$ _wo H$mo boH$a _O~yV gmPr H$madmB H$s h, {OgHo$ VhV Am^yfUm| _| OS>o Om MwHo$ hram| Ho$ {bE AmOopQ>H$ _ mUn Omar H$aZo H$m EH$ CmoJ m`mo{OV `mg Ama^ {H$`m J`m h& Oo_mobm{OH$b BQ>rQ>yQ> Am\$ B{S>`m (GII) Zo, Omo Oo_ ES> dobar EgnmoQ> mo_moeZ H$mC{gb (GJEPC) mam16

Cn^mo$mAm| H$s {dmg ~hmbr H$m gmPm `mg

m`mo{OV EH$ {ejU gWmZ VWm aZ OmO H$m `moJebm h, 6 {gV~a H$mo IwXao hrao VWm hrao Ho$ goQ> dmbo Am^yfU XmoZm| H$s JoqS>J Ho$ {bE B{S>`Z BpQ>Q>yQ> Am\$ Oog ES> dobar (IIGJ) _| EH$ `moJembm VWm Q>oH$-BZ qdS>mo H$m Ama^ {H$`m& `h gWm GJEPC mam m`mo{OV EH$ A` {ejU gWmZ h&Magazine india Retail | nO 11: SPeCial RePORt

^maVr` Cn^mo$mAm| H$s Amoa go hrao VWm aZm| Ho$ _ mUrH$aU H$s _mJ ~T> ahr h& hmbm{H$ {OZHo$ nmg nhbo go hr Am^yfU _| OS>o hrao-aZ h, CZHo$ {bE JoqS>J H$s H$moB {d{Y CnbY Zht Wr- Omo {H$gr ^r ~m`-~H$ S>rb `m AmJo H$s {~H$s Ho$ {bE Cg nrg Ho$ _y` {ZYmaU Ho$ {bE H$m\$s Ah_ hmoVm h& na ^bo hr BgHo$ {bE H$moB gQ>rH$ _mUrH$aU g^d Zht h na hram| Ho$ aJ VWm n>Vm Ho$ a|O Ho$ {bE EH$ ~ohVa AmH$bZ XmZ {H$`m Om gH$Vm h, Omo {Z{V hr Am^yfU _| OS>o nWam| Ho$ {bE g^d h& Bg ZE Q>oH$-BZ qdS>mo VWm `moJembm H$m Co` _w~B Ho$ Cmar CnZJam| _| pWV Am^yfU [aQ>obg go {_bZo dmbr WmZr` _mJ Ho$ ny{V H$aZm h& SEEPZ EnmoQ> OmoZ Ho$ {ZH$Q> pWV IIGJ Bg _mJ H$s ny{V Ho$ {bE EH$ AmXe ^mJmo{bH$ WmZ XmZ H$aVm h& GII Ho$ _wI Oo_mobm{OQ> VWm H$m`H$mar g{Md lr Ho$ Q>r am_MU Zo H$hm {H$ Am^yfU JoqS>J godm Ho$db Am^yfU _| OS>o aZm| H$mo hr H$da H$aoJr& CZHo$ _wVm{~H$, gmoZo H$s ewVm VWm Am^yfU _| OS>o {H$gr ^r aJrZ aZm| Ho$ aJ VWm n>Vm H$s JoqS>J H$da Zht H$s OmEJr VWm dh {Z_mVm Ho$ KmofUm Ho$ _wVm{~H$ hr ahoJr& h_mam _mUn `h n> H$aVm h {H$ Ho$db hrao H$s JoqS>J H$s JB h& `h nyN>o OmZo na {H$ Am^yfU _| OS>o hram| H$s `m gQ>rH$ JoqS>J H$s Om gH$Vr h, Chm|Zo H$hm {H$ Am^yfU _| OS>o hram| Ho$ aJ VWmRaMaChandRan - QuiCK COnSuMeR aSSuRanCe

n>Vm H$mo EH$ {deof {ZYmaU H$s ~OmE EH$ a|O _| AmH${bV {H$`m OmEJm& CZHo$ _wVm{~H$- h_ Ch| VVS `m VS Ho$ $n _| JoS> X|Jo, {H$gr H$ma H$s VVS1 VWm VVS2 H$s JoqS>J Zht Xr OmEJr, Ogm {H$ h_ Am^yfU go ~mha Ho$ aZm| Ho$ {bE H$aVo h& CXmhaU Ho$ Vma na aJm| H$mo ^r G go I Ho$ a|O Ho$ $n _| {ZYm[aV {H$`m OmEJm& do AmJo H$hVo h {H$ `h AmB{S>`m Eogm h {H$ A_m{UV hrao OS>o CnmXm| dmbo Am^yfU [aQ>obg AnZo JmhH$m| H$mo VwaV `h âmogm {Xbm gH$Vo h {H$ aJ VWm n>Vm H$s JoqS>J CZHo$ Xmdo {H$E _mZXS> Ho$ a|O _| h& lr am_MU H$hVo h {H$ gQ>rH$ JoqS>J Ho$ {bE hrao H$s Am^yfU _| OS>Zo go nyd H$s pW{V _| OmM H$s OmZr hmoVr h& GII b~o g_` go _w~B Ho$ Amonoam hmCg S>m`_S> {S>pQ>Q> pWV AnZo `moJembm _| hram| VWm aJrZ aZm| H$mo _mUrH$V H$aVm ahm h&17

KiRtilal dOShi at the inauguRal funCtiOn

ideX Magazine india Retail | nO 11: SPeCial RePORt

gRaDIng at thE gII

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IDEX MagazInE InDIa REtaIl | nO 11: SPECIal REPORt

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IDEX MagazInE InDIa REtaIl | nO 11: SPECIal REPORt

19

RetailFestive OfferingsSome of the new launches and styles that are intended to catch the consumer's eye over the festival season.

Et Cetera

Jewelry by Masriera

Art NouveAu AutumNThese sophisticated and elegant earrings from Masriera are small pieces of art to be worn and shown on the special occasions that life always offers to us. The Masriera brand represents the richness of the Art Nouveau universe. These earrings are made of 18 karat yellow gold and feature brilliant cut diamonds, aquamarines and fired enamel.

iDeX Magazine inDia retail | nO 11: retail et Cetera

21

oro LAuNches INto the 18Kt GoLd BANGLe mArKetAsserting its domination in the bangle market, Oro now has set its sights on bringing the spotlight onto the 18kt gold segment in India and directing the consumers attention to it. As the leader in machinemade bangle manufacturing in India, Oro will be reintroducing its exquisite product designs from 22- to 18-karat, where each product in 18k will replicate the exact look and finish its counterpart in 22k. Its collection includes classics, movables, enamel, girls, openables, entwined and links. Products in 22k are out of the economic reach of certain price conscious consumers groups. In price terms, 18k gold bangles are upto 40 percent cheaper than the 22k variety and hence they are sought after by price-conscious consumers. This is an opportune time to introduce our 18k designs in the market since the price of gold has shot through the roof. This makes 22k unaffordable for some consumer groups. Being a staggering 40 percent cheaper than 22k gold products, the 18k range is a definite winner, said Avinash Pahuja, director of marketing and operations for Raia Jewels Pvt. Ltd.

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iDeX Magazine inDia retail | nO 11: retail et Cetera

New York +1-212-644-9030 JAPAN +81-3-3839-1301 BoTSwANA +267-316-0891

LoS ANGeLeS +1-213-612-0822 HoNG koN BeLGIUM +852-2522-9050 +32-3-231-4327

ISrAeL cHINA INDIA

+972-3-755-0000 +86-21-504-70555 +91-22-6610-6613

w w w. D A L U M I . c o M

When the source turns into inspiration

Platinum rings for men

Platinum the ChoiCe of DisCerning menPlatinum adds a dash of sophistication for gentlemen everywhere with its mens range, says the Platinum Guild International (PGI). This exclusive collection for men, available at a number of different retail outlets, encompasses smart, understated platinum pieces, crafted to suit the gentlemans taste. The platinum range for men includes charismatic rings, striking bracelets and chains, just right for the debonair man. Textured platinum rings with smart patterns studded with flush set diamonds, in a subtle matte finish to add that extra dynamism to the ring. Geometric designs in bracelets, crafted with alternating matte and high polish links resulting from sheer genius. The platinum collection for men also includes light weight platinum chains, handsomely crafted for masculine sensibilities. Todays man is at ease when indulging in jewellery to enhance his style quotient, making a definitive statement, says the PGI. And platinum has started to become a rage to amongst discerning men especially in metros. The look of platinum and its weight appeals to men as it is understated, yet sophisticated and elegant. The heft and weight of the metal can make for a substantive piece of jewellery without signs of being ostentatious. Platinum appeals to the mans sense of practicality as the metal withstand the rigors of daily wear. It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity and unmatched status.



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iDeX magazine inDia retail | no 11: retail et Cetera

VBJs multifaCeteD offering in Platinum, DiamonDs & golDVummidi Bangaru Jewellers have launched two ranges of jewellery one celebrating platinum and the other diamonds set in yellow and white gold. Platinum, says VBJ, though known to some of the most ancient civilizations, is still called the new metal. Platinum is a true charmer, its beauty has charmed kings and alchemists of yesteryears and pop divas and movie stars of modern days as well. Considered the symbol of purity, its is one of the rarest metals on earth. The VBJ collection ranges from the traditional to contemporary concepts. The platinum offering includes a range for men. VBJs diamond collection Zita, is designed and crafted by international experts. Zita outstandingly brings out the spectacular beauty of the micro setting technique in yellow and white gold through a collection of lightweight, contemporary diamond jewellery. Silver is not only considered an auspicious element and an integral part of our culture, today, it has also emerged as one of the fastest appreciating investment options. VBJ says its silver line is a tasteful way of enhancing lifestyle while adding to ones assets. It features a massive range of articles crafted with 925 quality Sterling silver for every occasion and purpose. Our range includes a wide collection of idols and puja accessories for both home and temples. VBJ Silver has been a favourite choice for bridal jewellery as well as stylish and modern jewellery. The offering also includes an extensive range of tableware for fine dining.

iDeX magazine inDia retail | no 11: retail et Cetera

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Celebrating the past. Resourcing the future.Celebrating 20 years of diamonds in Canada.BHP Billiton proudly announces production of our 50 millionth carat at EKATI Diamond Mine in Canadas Northwest Territories. This significant milestone also marks the 20th anniversary of the discovery of the Point Lake kimberlite pipe by geologists Charles Fipke, Dr. Stewart Blusson, and BHP Billiton. The Point Lake announcement sparked the largest staking rush in North American history and marked a new chapter in the resources industry in Northern Canada. We have helped redefine and reshape an industry and would like to invite you to become part of the future. For information on purchasing rough diamonds from BHP Billiton, please first join the Responsible Jewellery Council (www.responsiblejewellery.com), then contact Antony Dear ([email protected]) requesting an Expression of Interest Form.

Learn more about us at bhpbilliton.com

About the IDeX onlIne DIAmonD RetAIl benchmARkFor the first time ever, Indian diamond jewellery retailers have a retail benchmark for diamond prices, enabling them to assure their consumers about the retail prices being charged for diamonds. The endorsement of the All India Gems & Jewellery Trade Federation (GJF) makes the benchmark prices accepted countrywide, giving the consumer further confidence to buy diamonds. The Diamond Retail Benchmark (DRB) is derived from upto-date market data using an objective and fully transparent system. Standard retail mark-ups across the country have been factored in to ensure that the norms of every geographic market in the country are accounted for. The diamond category is one of the few retail sectors that up to now has not had a credible retail price benchmark for consumers. For consumers, many of them firsttime diamond buyers, the purchase of a diamond may sometimes prove to be a confusing experience. As a luxury product that is bought to celebrate major life events and which will accompany them everywhere, confidence is essential. Consumers should be able to buy a diamond with the confidence of knowing they paid a fair price. The DRB presents a retail price benchmark for a diamond based on each of the 4Cs Cut, Carat, Colour and Clarity. The DRB should be used as background information only. Actual prices are determined by the sellers. Your input will only make the system better. We urge you to contact us at anytime with your comments, suggestions and questions. IDEX Online Call us at (022) 6633 2187 Fax us at (022) 6633 2186 Email us at [email protected]

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IDEX Magazine India Retail | NO 11: DRB

27

OC TOBER 1st 2011

THE DIAMOND RETAIL BENCHMARK - INDIADIAMOND RETAIL BENCHMARK FOR POLISHED DIAMONDS

Prices are in Rupees Per CaratIF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 IF VVS1 VVS2 VS1 VS2

Powered by www.idexonline.comSI1 SI2 SI3 I1 I2 I3

E 187513 167775 143102 128299 118429 93757 78953 74018 59215 44411 29607 E 229529 205368 175167 157046 144965 114764 96644 90603 72483 54362 36241 F 177644 162840 133233 118429 108560 88822 74018 69084 54280 39476 29607 F 217448 199328 163086 144965 132885 108724 90603 84563 66443 48322 36241 G 162840 143102 123364 108560 93757 78953 69084 64149 49346 39476 24673 G 199328 175167 151006 132885 114764 96644 84563 78523 60402 48322 30201 H 143102 128299 113495 98691 83887 74018 64149 59215 44411 34542 24673 H 175167 157046 138925 120805 102684 90603 78523 72483 54362 42282 30201 I 118429 103626 98691 88822 74018 69084 59215 54280 44411 34542 24673 I 144965 126845 120805 108724 90603 84563 72483 66443 54362 42282 30201 J 88822 83887 78953 69084 64149 59215 54280 49346 39476 34542 19738 J 108724 102684 96644 84563 78523 72483 66443 60402 48322 42282 24161 K 78953 74018 69084 59215 54280 49346 44411 44411 39476 29607 19738 K 96644 90603 84563 72483 66443 60402 54362 54362 48322 36241 24161 L 64149 59215 59215 54280 54280 49346 44411 34542 29607 24673 14804 L 78523 72483 72483 66443 66443 60402 54362 42282 36241 30201 18121 M 54280 54280 49346 44411 44411 39476 34542 29607 24673 19738 14804 M 66443 66443 60402 54362 54362 48322 42282 36241 30201 24161 18121 N 44411 49346 39476 34542 34542 29607 24673 24673 19738 14804 14804 N 54362 60402 48322 42282 42282 36241 30201 30201 24161 18121 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 SI3 I2 SI3 I218121

I3

E 264541 236695 201887 181002 167079 132271 111386 104424 83539 62655 41770 E 300968 266767 232566 218886 184685 143644 123123 116283 88922 68402 47881 F 250618 229733 187964 167079 153156 125309 104424 97463 76578 55693 41770 F 287287 259927 225726 205205 171004 136804 116283 109443 88922 68402 47881 G 229733 201887 174040 153156 132271 111386 97463 90501 69616 55693 34808 G 259927 225726 198365 177845 150484 129963 109443 102603 82082 61562 41041 H 201887 181002 160117 139232 118348 104424 90501 83539 62655 48731 34808 H 232566 205205 177845 157324 136804 123123 102603 95762 75242 61562 41041 I 167079 146194 139232 125309 104424 97463 83539 76578 62655 48731 34808 I 198365 171004 157324 136804 123123 109443 95762 88922 68402 54721 41041 J 125309 118348 111386 97463 90501 83539 76578 69616 55693 48731 27846 J 157324 143644 136804 116283 102603 95762 88922 82082 61562 54721 34201 K 111386 104424 97463 83539 76578 69616 62655 62655 55693 41770 27846 K 143644 129963 123123 102603 95762 82082 75242 68402 55693 47881 34201 L90501 83539 83539 76578 76578 69616 62655 48731 41770 34808 20885 L 123123 116283 109443 95762 88922 75242 68402 61562 47881 41041 27361

M 76578 76578 69616 62655 62655 55693 48731 41770 34808 27846 20885 M 102603 95762 88922 82082 75242 68402 61562 54721 41041 34201 27361 N 62655 69616 55693 48731 48731 41770 34808 34808 27846 20885 20885 N 82082 75242 68402 68402 61562 61562 54721 47881 34201 27361 27361 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 SI3 I2 SI3 I2 D 383818 324769 280482 250958 206671 162384 147622 132860 103336 81192 59049 D 659289 506527 442206 353765 329644 273364 217083 201003 160802 128642 88441 E 324769 287863 250958 236196 199290 155003 132860 125479 95954 73811 51668 E 490447 442206 410046 337685 297484 249243 201003 184923 152762 120602 80401 F 310007 280482 243577 221433 184528 147622 125479 118098 95954 73811 51668 F 442206 410046 377885 321604 281404 225123 184923 168842 144722 112562 80401 G 280482 243577 214052 191909 162384 140241 118098 110717 88573 66430 44287 G 393965 361805 337685 297484 249243 201003 160802 152762 136682 104521 72361 H 250958 221433 191909 169766 147622 132860 110717 103336 81192 66430 44287 H 353765 321604 289444 257283 217083 184923 152762 144722 128642 96481 72361 I 214052 184528 169766 147622 132860 118098 103336 95954 73811 59049 44287 I 289444 265324 241203 209043 184923 160802 144722 136682 120602 96481 72361 J 169766 155003 147622 125479 110717 103336 95954 88573 66430 59049 36906 J 225123 209043 192963 168842 160802 144722 128642 120602 112562 96481 64321 K 155003 140241 132860 110717 103336 88573 81192 73811 59049 51668 36906 K 192963 184923 176882 152762 144722 128642 120602 112562 104521 88441 64321 L 132860 125479 118098 103336 95954 81192 73811 66430 51668 44287 29524 L 168842 160802 152762 144722 136682 120602 112562 104521 88441 80401 56281 M 110717 103336 95954 88573 81192 73811 66430 59049 44287 36906 29524 M 144722 136682 128642 120602 120602 104521 96481 88441 80401 72361 48241 N 88573 81192 73811 73811 66430 66430 59049 51668 36906 29524 29524 N 120602 112562 104521 96481 104521 88441 80401 72361 72361 64321 40201 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 SI3 I2 SI3 I2 D 812465 621297 533678 469955 430129 366406 326579 270822 230995 151342 95584 D 974555 813408 705977 560177 506462 475767 406704 314620 253231 176494 107431 E 597401 533678 477921 446059 398267 350475 310648 254891 223030 143376 95584 E 805734 759692 644587 514135 483441 445072 391357 299273 245557 168821 99758 F 533678 485886446059 414198 374371 326579 286752 246926 215064 135411 87619 F 759692 721324 598545 491114 460420 422051 376009 291599 237883 161147 99758 G 477921 430129 398267 366406 334544 294718 262856 238960 207099 135411 79653 G 644587 590872 506462 452746 422051 391357 345315 276252 230210 153473 92084 H 430129 390302 358440 326579 302683 270822 246926 223030 191168 127445 79653 H 521809 491114 460420 429725 399030 360662 329967 260904 214862 145800 92084 I 358440 334544 318614 294718 270822 246926 215064 199134 183203 119480 79653 I 437399 414378 383683 368336 337641 322294 291599 237883 199515 138126 84410 J 270822 262856 254891 230995 223030 215064 199134 175238 167272 111515 71688 J 360662 345315 329967 314620 291599 283925 260904 214862 184168 130452 84410 K 238960 230995 223030 199134 191168 175238 159307 151342 135411 103549 71688 K 299273 291599 276252 260904 245557 237883 214862 184168 145800 115105 76737 L 199134 191168 183203 175238 167272 159307 143376 135411 103549 87619 63723 L 253231 245557 237883 222536 214862 207189 191841 168821 138126 107431 69063 M 183203 175238 167272 159307 151342 143376 135411 127445 95584 79653 55757 M 230210 222536 214862 207189 199515 191841 176494 153473 130452 99758 69063 N 167272 159307 151342 143376 135411 127445 127445 119480 87619 71688 47792 N 207189 199515 191841 191841 184168 176494 161147 138126 122779 92084 69063

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based on market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federation of Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction; source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer

OC TOBER 1st 2011

Round 0.90 (0.90-0.99)29

Round 3/4 (0.70-0.89)

Round 1/2+ (0.50-0.69)

Round -1/2 (0.45-0.49)

Round 3/8 (0.38-0.44)

Round 1/3 (0.29-0.37)

D 313273 257580 222772 194925 181002 139232 118348 104424 90501 69616 48731 D 355689 300968 259927 232566 191525 150484 136804 123123 95762 75242 54721

Round 1/4 (0.23-0.28)

Round 1/5 (0.18-0.22)

D 222055 182579 157906 138168 128299 98691 83887 74018 64149 49346 34542 D 271810 223488 193287 169126 157046 120805 102684 90603 78523 60402 42282

OC TOBER 1st 2011




Round 4/4 (1.00-1.49)

E 1241019 1170328 989674 793310 636219 534110 455564 353455 306328 212073 117818 E 1619048 1550315 1298294 1099731 893531 725517 588051 450584 358940 229111 129829 F 1123201 1021092 903274 722619 604801 510546 432000 337746 290618 204218 109964 F 1405212 1283019 1221923 1008087 855346 687332 549865 435310 343666 221474 122192 G 793310 761892 730473 636219 565528 479128 416291 322037 282764 196364 102109 G 985176 962265 916442 832435 748428 626236 511680 404762 328392 213837 114555 H 659782 628364 589092 534110 486982 455564 400582 314182 267055 188509 102109 H 794250 771339 748428 679695 633873 580414 488769 374214 313118 206200 114555 I 565528 549819 510546 455564 432000 408437 361309 290618 243491 172800 94255 I 702606 694969 672058 595688 549865 511680 435310 343666 297844 190926 106918 J 471273 455564 439855 416291 377019 361309 337746 259200 212073 157091 94255 J 580414 572777 549865 496406 450584 435310 381851 305481 252022 175651 106918 K 424146 408437 392728 377019 322037 314182 282764 235637 196364 141382 86400 K 473495 458221 442947 435310 389488 358940 328392 274933 229111 160377 99281 L 377019 361309 353455 337746 298473 282764 251346 219927 180655 125673 78546 L 427673 412399 397125 374214 343666 328392 297844 252022 206200 152740 91644 M 314182 306328 290618 274909 243491 227782 204218 172800 157091 117818 78546 M 358940 351303 336029 328392 290207 274933 252022 213837 183288 137466 91644 N 251346 251346 227782 212073 188509 176494 161147 138126 133527 109964 78546 N 290207 290207 274933 255813 236748 221474 206200 175651 160377 122192 91644 IF SI2 I1 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 I1 I3 VVS1 VVS2 VS1 VS2 SI1 SI3 I2 SI3 I2 D 2931884 2367496 2132945 1744471 1268040 967522 791609 542398 425123 249210 139264 D 3282800 2650861 2388237 1953266 1419811 1083324 886356 607318 476006 279038 155933 E 2294199 2147605 1832427 1561228 1216732 945532 769619 527739 410464 241880 131935 E 2568791 2404651 2051750 1748091 1362362 1058703 861735 590904 459592 270831 147726 F 2015670 1817768 1634525 1377985 1165424 894225 718311 505750 395804 234551 124605 F 2256925 2035336 1830161 1542916 1304913 1001254 804286 566283 443178 262624 139519 G 1451282 1334007 1216732 1114116 1018830 835587 688993 476431 373815 227221 124605 G 1624986 1493674 1362362 1247464 1140773 935598 771458 533455 418557 254417 139519 H 1128775 1055478 982181 930873 864906 747630 645014 439783 351826 219891 117275 H 1263878 1181808 1099738 1042289 968426 837114 722216 492420 393936 246210 131312 I J916214 886895 835587 769619 710982 645014 586377 403134 337167 205232 109946 I 1025875 993047 935598 861735 796079 722216 656560 451385 377522 229796 123105 732971 703652 674333 630355 586377 535069 498420 366485 307848 183243 109946 J 820700 787872 755044 705802 656560 599111 558076 410350 344694 205175 123105

Round 2.00 (2.00-2.49)

K 659674 637685 615696 571717 535069 483761 447112 351826 263870 175913 102616 K 738630 714009 689388 640146 599111 541662 500627 393936 295452 196968 114898 L 513080 498420 483761 461772 417793 381145 344496 293188 227221 168583 95286 L 574490 558076 541662 517041 467799 426764 385729 328280 254417 188761 106691 M 439783 432453 425123 417793 359156 322507 293188 256540 190572 153924 95286 M 492420 484213 476006 467799 402143 361108 328280 287245 213382 172347 106691 N 366485 366485 366485 333463 300518 263870 241880 219891 160377 139264 95286 N 410350 410350 410350 373375 336487 295452 270831 246210 172347 155933 106691 IF SI2 I1 I3 IF SI2 I1 I3 VVS1 VVS2 VS1 VS2 SI1 SI3 I2 VVS1 VVS2 VS1 VS2 SI1 SI3 I2 D 5112110 3961474 3517658 2720431 2153332 1421857 1052010 690381 591755 312315 172595 D 5471040 4239616 3764639 2911438 2304522 1521688 1125873 738854 633304 334244 184714 E 3879286 3525876 2958777 2367022 1980737 1339669 994478 657506 550661 304097 164377 E 4151658 3773434 3166518 2533215 2119808 1433729 1064302 703671 589324 325448 175918 F 33450623082060 2597149 2153332 1841017 1257480 953384 624631 517786 287659 156158 F 3579925 3298457 2779500 2304522 1970278 1345770 1020323 668487 554141 307856 167122 G 2679337 2408116 2169770 1931424 1619109 1134198 904071 591755 493130 279440 147939 G 2867458 2577194 2322114 2067033 1732789 1213832 967547 633304 527753 299060 158326 H 2030050 1947862 1808142 1578015 1356106 978040 862977 558880 468473 271221 147939 H 2172583 2084625 1935095 1688810 1451321 1046710 923568 598120 501365 290264 158326 I 1446513 1405419 1356106 1216386 1035572 854758 747913 509567 435598 254784 139720 I 1548076 1504096 1451321 1301791 1108281 914772 800425 545345 466182 272672 149530 J 1175292 1158854 1117760 1010916 912290 739694 657506 468473 386285 230127 131501 J 1257811 1240220 1196240 1081894 976343 791630 703671 501365 413407 246285 140734 K 1084885 1035572 994478 904071 813664 632850 550661 427379 345191 213689 131501 K 1161057 1108281 1064302 967547 870793 677283 589324 457386 369427 228693 140734 L 813664 772570 731476 698600 632850 476692 402722 353410 271221 205471 123282 L 870793 826813 782834 747650 677283 510161 430998 378223 290264 219897 131938 M 673944 657506 632850 591755 542443 427379 361628 320534 238346 189033 123282 M 721263 703671 677283 633304 580528 457386 387019 343039 255081 202305 131938 N 534224 542443 534224 484911 452035 378066 320534 287659 205471 172595 123282 N 571732 580528 571732 518957 483774 404611 343039 307856 219897 184714 131938 IF SI2 I1 I3 IF SI2 I1 I3 VVS1 VVS2 VS1 VS2 SI1 SI3 I2 VVS1 VVS2 VS1 VS2 SI1 SI3 I2 D 5621470 4467351 40848053293780 2587043 1575568 1134668 738854 633304 334244 184714 D 8221384 6225246 5602721 4716300 3586283 2185603 1481879 744323 633304 334244 184714 E 4454383 4065354 3514229 2943653 2444399 1517213 1102249 703671 589324 325448 175918 E 6164347 55485894885465 4229107 338328620232051434513 703723 589324 325448 175918 F 4019967 3507746 3164103 2723204 2236917 1439408 1076314 668487 554141 307856 167122 F 5413257 4871932 4465937 3958444 2909626 1847274 1373614 676657 554141 307856 167122 G 3034427 2723204 2554624 2405497 1964597 1277312 992024 633304 527753 299060 158326 G 4059943 3653949 3362986 3092323 2571297 1705176 1299182 649591 527753 299060 158326 H 2308239 2191531 2042403 1899759 1595019 1141152 923568 598120 501365 290264 158326 H 3247954 2943459 2706629 2435966 2036738 1481879 1170617 598120 501365 290264 158326 I 1666341 1582052 1517213 1400505 1225442 953121 810477 545345 466182 272672 149530 I 2341234 2192369 2117937 1894640 1705176 1251816 1014986 545345 466182 272672 149530 J 1342150 1277312 1238409 1141152 1011476 836413 706736 501365 413407 246285 140734 J 1759309 1671343 1556311 1488646 1420980 1116484 899954 501365 413407 246285 140734 K 1161057 1108281 1064302 967547 870793 680801 602995 457386 369427 228693 140734 K 1373614 1272115 1211216 1143551 1075885 879654 744323 457386 369427 228693 140734 L 870793 826813 782834 747650 677283 510161 430998 378223 290264 219897 131938 L 1008219 967620 920254 879654 811989 676657 514259 378223 290963 219897 131938 M 721263 703671 677283 633304 580528 457386 387019 343039 255081 202305 131938 M 872888 832288 798455 764623 730790 608991 460127 343039 255081 202305 131938 N 571732 580528 571732 518957 483774 404611 343039 307856 219897 184714 131938 N 737556 696957 676657 649591 649591 541326 405994 307856 219897 184714 131938

Round 3.00 (3.00-3.49)

Round 4.00 (4.00-4.99)

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based on market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federation of Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction; source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer30

OC TOBER 1st 2011

Round 5.00 (5.00-5.99)

Round 3.50 (3.50-3.99)

Round 2.50 (2.50-2.99)

Round 1.50 (1.50-1.99)

D 1814402 1335274 1138910 864001 675492 573382 479128 377019 322037 219927 125673 D 2046722 1657233 1527404 1168464 939354 756065 618599 473495 374214 236748 137466

OC TOBER 1st 2011




E 118357 110194 97950 81625 69382 65300 57138 57138 44894 32650 24488 E 140688130986 116432 97026 82472 77621 67919 67919 53365 38811 29108 F 110194 102032 85707 73463 65300 61219 53057 53057 40813 28569 20406 F 130986 121283 101878 87324 77621 72770 63067 63067 48513 33959 24257 G 102032 89788 77544 69382 61219 57138 48975 48975 36731 28569 20406 G 121283 106729 92175 82472 72770 67919 58216 58216 43662 33959 24257 H 81625 77544 69382 65300 57138 53057 44894 44894 32650 24488 20406 H 97026 92175 82472 77621 67919 63067 53365 53365 38811 29108 24257 I 65300 61219 57138 57138 53057 48975 40813 40813 32650 24488 16325 I77621 72770 67919 67919 63067 58216 48513 48513 38811 29108 19405

J 53057 48975 48975 44894 44894 40813 36731 36731 28569 20406 16325 J 63067 58216 58216 53365 53365 48513 43662 43662 33959 24257 19405 K 44894 40813 36731 36731 36731 32650 28569 28569 24488 20406 16325 K 53365 48513 43662 43662 43662 38811 33959 33959 29108 24257 19405 L 40813 36731 36731 32650 32650 32650 28569 24488 16325 16325 12244 L 48513 43662 43662 38811 38811 38811 33959 29108 19405 19405 14554 M 36731 36731 36731 32650 32650 32650 28569 24488 16325 12244 12244 M 43662 43662 43662 38811 38811 38811 33959 29108 19405 14554 14554 N 36731 36731 36731 32650 32650 32650 28569 24488 16325 12244 12244 N 43662 43662 43662 38811 38811 38811 33959 29108 19405 14554 14554 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 D 172671 161531 144821 133681 111401 100261 83551 77981 66840 50130 33420 D 178978 164466149955 140280 120931 106419 96745 87070 66840 50130 38698 E 161531 150391 133681 111401 94691 89121 77981 77981 61270 44560 33420 E 164466 154792 140280130606 116094 96745 87070 82233 61270 44560 33861 F 150391 139251 116971 100261 89121 83551 72410 72410 55700 38990 27850 F 154792 145117 130606 120931 111257 91908 82233 77396 55700 38990 29023 G 139251 122541 105831 94691 83551 77981 66840 66840 50130 38990 27850 G 145117 130606 120931 111257 101582 87070 72559 72559 50130 38990 29023 H 111401 105831 94691 89121 77981 72410 61270 61270 44560 33420 27850 H 125768 116094 106419 101582 91908 82233 67721 67721 44560 33861 29023 I J89121 83551 77981 77981 72410 66840 55700 55700 44560 33420 22280 I 101582 96745 91908 87070 77396 72559 62884 62884 44560 33861 24186 72410 66840 66840 61270 61270 55700 50130 50130 38990 27850 22280 J 82233 77396 77396 72559 62884 58047 53210 53210 38990 29023 24186

K 61270 55700 50130 50130 50130 44560 38990 38990 33420 27850 22280 K 72559 62884 58047 53210 53210 48372 38990 38990 33420 27850 24186 L 55700 50130 50130 44560 44560 44560 38990 33420 22280 22280 16710 L 62884 58047 53210 48372 48372 44560 38990 33861 29023 24186 19349 M 50130 50130 50130 44560 44560 44560 38990 33420 22280 16710 16710 M 53210 50130 50130 44560 44560 44560 38990 33420 24186 19349 19349 N 50130 50130 50130 44560 44560 44560 38990 33420 22280 16710 16710 N 50130 50130 50130 44560 44560 44560 38990 33420 22280 19351 19349 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 D 185320 170294 155268 145251 125216 110190 100173 90156 66840 50130 40069 D 272097 231026 210490189954 174553 143749 123214 112946 97544 77009 56473 E 170294 160277 145251 135233 120207 100173 90156 85147 61270 45078 35061 E 236159 210490195088 169419 154017 128348 102678 102678 92410 71875 51339 F 160277 150259 135233 125216 115199 95164 85147 80138 55700 40069 30052 F 210490195088 174553 159151 143749 123214 97544 97544 87276 66741 51339 G 150259 135233 125216 115199 105182 90156 75130 75130 50130 40069 30052 G 195088 174553 159151 143749 128348 112946 92410 92410 77009 61607 46205 H 130225 120207 110190 105182 95164 85147 70121 70121 45078 35061 30052 H 174553 159151 148883 133481 123214 97544 87276 87276 71875 56473 46205 I 105182 100173 95164 90156 80138 75130 65112 65112 45078 35061 25043 I 148883 133481 128348 118080 107812 97544 87276 82142 66741 56473 41071 J L85147 80138 80138 75130 65112 60104 55095 55095 40069 30052 25043 J 118080 107812 102678 97544 92410 87276 82142 71875 61607 56473 41071 65112 60104 55095 50086 50086 45078 40069 35061 30052 25043 20035 L 77009 71875 71875 66741 66741 66741 61607 61607 51339 46205 35937

K 75130 65112 60104 55095 55095 50086 40069 40069 33420 27850 25043 K 92410 82142 82142 77009 77009 71875 66741 66741 56473 51339 35937 M 55095 50130 50130 45078 45078 44560 38990 33420 25043 20035 20035 M 61607 61607 61607 56473 56473 56473 51339 51339 46205 41071 30803 N 50130 50130 50130 44560 44560 44560 38990 33420 22280 20037 20035 N 51339 51339 51339 46205 46205 46205 41071 41071 41071 35937 25670 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 D 362937283389268474253559238644 213785 183954 169039 129265 89491 59661 D 419823 331953 322190302663 283137 268492234320190385 141568 102515 63462 E 288361268474258531238644218757 188926 164067 154124 124294 84520 54689 E 331953 322190 302663288018 273373 253847 219675 180622 136687 97633 58580 F 273446 258531 248587228700203841 178983 154124 144181 119322 79548 54689 F 322190302663 283137 273373 258728244083214793 175740 136687 92752 58580 G 258531 243615 228700208813 188926159096 144181 139209 114350 79548 49717 G 302663 283137 273373 263610 244083 224557 200148 170858 131805 87870 53698 H 233672 213785 208813193898169039 144181 134237 129265 104407 74576 49717 H 263610244083234320 224557 209912 200148 175740 161095 122042 87870 53698 I 198870 183954 178983 164067 139209 124294 114350 109378 94463 69604 44746 I 234320 219675 214793205030 190385 185503 161095 141568 117160 82988 48817 J 159096 149152 144181 134237 129265 119322 99435 94463 79548 64633 44746 J 200148 195267 190385 180622 175740 165977 146450 126923 102515 73225 48817 K 134237 124294 119322 114350 109378 99435 89491 84520 69604 59661 39774 K 161095 156213 151332 146450 146450 136687 126923 112278 87870 63462 43935 L 109378 104407 99435 94463 94463 89491 84520 74576 59661 49717 39774 L 126923 122042 117160 112278 112278 107397 102515 92752 68343 53698 39774 M 84520 84520 84520 79548 79548 79548 74576 74576 49717 44746 34802 M 97633 97633 97633 92752 92752 92752 87870 82988 53698 48817 39053 N 69600 69600 69604 64633 64633 64632 64633 41071 41071 39774 29830 N 78107 78107 78107 73225 73225 73225 73225 73225 41071 39774 39053

Disclaimer: This Diamond Retail Benchmark India (DRB) is an informational and educational tool for diamond consumers. Organized around the the 4Cs - Carat, Cut, Color & Clarity - the DRB India is based on market data from the diamond trading centers Worldwide and market research assessment of customary retail mark-ups. Endorsed by the All India Gem & Jewelry Trade Federation (GJF), as well as the World Federation of Diamond Bourses (WFDB) The DRB should be used as background information only. Actual diamond sale prices may be differ compared to this benchmark, depending on demand and supply at time of transaction; source of the diamond certificate; fluorescence; cut specifications; payment and other terms of business; foreign exchange rates; special stones and other business considerations. This is published jointly by The All India Gems and Jewellery Trade Federation (GJF), a trade body headquartered in Mumbai, and IDEX, a diamond research house headquartered in Tel Aviv Israel, with a view of unbiased service to the consumer

OC TOBER 1st 2011

Fancy 0.90 (0.90-0.99)31

Fancy 3/4 (0.70-0.89)

Fancy 1/2+ (0.50-0.69)

Fancy -1/2 (0.45-0.49)

Fancy 3/8 (0.38-0.44)

Fancy 1/3 (0.29-0.37)

Fancy 1/4 (0.23-0.28)

Fancy 1/5 (0.18-0.22)

D 126519 118357 106113 97950 81625 73463 61219 57138 48975 36731 24488 D 150391 140688 126134 116432 97026 87324 72770 67919 58216 43662 29108

OC TOBER 1st 2011




Fancy 4/4 (1.00-1.49)

E 447200 401463 386218 370973 340482 294745 249009208354 157536 106718 66064 E 588831 539762 523406507049 479788 447076 370746288964218086 136304 81782 F 401463 386218 376054 355727 320154 284582243927 203273 152454 106718 66064 F 539762523406507049 479788457980 430719 354389278059 207181 130851 76330 G 386218 376054360809335400304909264254228682 193109 142291 101636 60982 G 523406507049 479788 463432 430719 392554 332581 267155 201729 125399 70878 H 320154 299827284582269336 243927223600 198191 182945 137209 96554 60982 H 425267 414363 398006 381650 359841 332581 288964239894 179921 119947 65426 I 274418 264254 254091 243927 223600 203273 177864 167700 132127 91473 55900 I 365294354389348937 332581 316224299868250799 218086 169016 114495 65426 J 233764223600 213436 203273 193109 177864 157536 142291 111800 76227 55900 J 283511 278059 272607 261703 250799239894 207181 179921 141756 103591 59974 K 193109 188027 182945 177864 167700 157536 142291 127045 101636 66064 50818 K 245346239894234442223538 212634 207181 185373 158112 125399 92686 59974 L 157536 152454 147373 142291 132127 121964 116882 101636 81309 60982 45736 L 207181 201729 196277 190825 174469 169016 152660 130851 109043 81782 54521 M 137209 132127 127045 121964 116882 106718 101636 96554 71145 55900 45736 M 174469 169016 163564 158112 147208 141756 130851 119947 92686 76330 49069 N 116882 111800 106718 101636 101636 91473 86391 73225 60982 50818 45736 N 141756 136304 130851 125399 119947 114495 109043 109043 76330 70878 45736 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 D 1304884 948530 875163 796556 744151 602657 440202 330151 256784 151974 94329 D 14283661038290 957981 871934 814570 659687 481859 361394 281084 166356 103255 E 948530 875163 796556 744151 670784 576455 429721 319670 251544 146734 89088 E 1038290 957981 871934 814570 734261 631005 470386 349921 275348 160620 97519 F 875163 796556 744151 670784 618379 550252 419240 309189 241063 141493 89088 F 957981 871934 814570 734261 676896 602323 458913 338448 263875 154883 97519 G 775594 723189 670784 618379 592176 497847 403518 293468 230582 136253 83848 G 848989 791625 734261 676896 648214 544959 441704 321239 252402 149147 91783 H 623619 571214 518809 492607 466404 419240 345873 262025 209620 131012 78607 H 682633 625269 567905 539223 510541 458913 378603 286821 229456 143410 86046 I 492607 466404 440202 413999 387797 366835 314430 246303 193898 125772 78607 I 539223 510541 481859 453176 424494 401549 344185 269611 212247 137674 86046 J 377316 361594 345873 330151 309189 293468 262025 199139 157215 115291 73367 J 413022 395812 378603 361394 338448 321239 286821 217984 172092 126201 80310 K 319670 303949 293468 277746 272506 262025 241063 178177 141493 110050 68126 K 349921 332712 321239 304030 298293 286821 263875 195038 154883 120465 74573 L 230582 220101 209620 193898 188658 183417 172936 146734 120531 99569 62886 L 252402 240929 229456 212247 206511 200774 189302 160620 131937 108992 68837 M 188658 178177 167696 162455 157215 157215 146734 131012 110050 94329 57645 M 206511 195038 183565 177829 172092 172092 160620 143410 120465 103255 63101 N 146734 136304 136260 131012 130989 120508 120531 115291 99569 89088 52405 N 160620 149147 149154 143410 143385 131912 131937 126201 108992 97519 57364 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 IF VVS1 VVS2 VS1 VS2 SI1 SI2 SI3 I1 I2 I3 D 23619831908844 1676611 1376407 1178159 843970 577751 464467 396496 209576 118949 D 251764320346421787104 1467116 1255803 899590 615826 495076 422626 223388 126788 E 1840874 1693604 1557662 1297108 1104524 815649 549430 441810 368175 198248 113285 E 1962192 1805217 1660316 1382591 1177315 869402 585639 470926 392438 211313 120750 F 1602976 15066841376407 1195152 1019561 759006 526773 424817 351182 186919 107620 F 1708617 1605979 1467116 1273915 1086753 809027 561489 452814 374326 199238 114713 G 1416057 1319765 1246130 1042218 911941 674043 515445 402160 334189 175591 101956 G 1509379 1406741 1328253 1110903 972040 718464 549414 428664 356213 187163 108675 H 1172495 1115853 1013897 872291 747678 566423 475795 368175 305868 164263 101956 H 1249765 1189390 1080715 929777 796952 603751 507151 392438 326026 175088 108675 I 894948 843970 798656 730685 600408 498452 413489 328525 277547 152934 96292 I 953927 899590 851289 778839 639976 531301 440739 350176 295838 163013 102638 J 640058 611

idex india retail magazine october 2011

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