identity manchester - winter 2010

identity

ManchesterThe Quarterly Newsletter of Marketing Manchester Winter 2010

Supported by

Manchester chosen as a host city forEngland’s 2018 FIFA World Cup bidIn November, a delegation led by Cllr MikeAmesbury, executive member for culture andleisure at Manchester City Council and AndrewStokes, chief executive of Marketing Manchester,delivered Manchester’s bid to become a host cityof an England 2018 FIFA World Cup to the FA at Wembley.

Football legends Mike Summerbee and Patrick Crerand, United and

City youth team players, Matt James and David Ball, along with James

Mayer and Adio Marchant from the Manchester band Kid British

handed over the document to The Rt Hon The Lord Mawhinney Kt,

the FA’s selection panel chairman.

Andrew Stokes said:

“Bringing an event of this magnitude to the city cannot beunderestimated. Munich was one of the host cities in 2006 and it

saw an economic benefit of almost £80 million. That’s an incredibleamount of money, and when you couple it with the long-termbenefits, like an increased profile on the world stage, it’s anopportunity that we cannot afford to miss.”

Lord Mawhinney added:

“FIFA’s technical standards understandably are very high and it is vital we are as thorough as possible in making our selection.Technical director, Ian Riley and his team have made two inspectionvisits to each city and have provided as much advice and assistancethrough the process as possible. We believe England would be theperfect host to a World Cup tournament.”

Manchester was announced as an official host city for the England bid

in December. The FA will find out if England has been successful with

the overall bid by the end of 2010.

For more information about Manchester’s host city bid,

visit: manchesterworldsport.com

Identity Manchester:1575 Identity Manchester 27/01/2010 15:54 Page 2

Identity Manchester Winter 2010 Identity Manchester Winter 2010

Christmas campaign gives high street a boostvisitmanchester.com played a central part in the Christmas

marketing campaign throughout November and December to

counter the effects of the recession on the city’s high street.

Commissioned by Cityco, the organisation responsible for managing

the city centre, in partnership with Manchester City Council,Marketing Manchester and the Greater Manchester PassengerTransport Executive, the campaign focused on the depth and

diversity of the retail and leisure offer, using the strap line ‘See

what Manchester’s made of’.

The campaign also had a strong public transport message

encouraging people to choose the train, tram or bus as the

easy option for a day or night out in the city at Christmas.

Andrew Stokes, chief executive of Marketing Manchester:

“We saw 50,000 visitors to the Christmas pages ofvisitmanchester.com in the first three weeks of the campaign and we’re confident that this activity will help us to build on the19% increase we saw in the number of visitors to the city duringDecember 2008 compared with the same month in 2007. Workingin partnership, as we did with this campaign, is by far the best wayto achieve results - particularly during the current period ofeconomic uncertainty.”

A high-level delegation of business figures

travelled to Abu Dhabi in November as part

of a drive to attract investment from the

emirate and build cultural, academic and

sporting links.

The delegation consisted of civic, business

and higher education leaders from bodies

including Manchester City Council, MarketingManchester, MIDAS, the University ofManchester, Manchester Airport,Manchester International Festival and a range of private sector representatives.


“Abu Dhabi is becoming an increasinglyimportant strategic partner of the city and, assuch, it is vital to strengthen the relationshipsthat have developed in recent months. TheUnited Arab Emirates has already shown itshares the same ambition for Manchester as wedo and it is important for us to do everythingwe can to facilitate additional businessopportunities that will benefit the city.”

The trip was timed to capitalise on the

attention focused on Manchester by

Manchester City FC’s visit to Abu Dhabi for

a friendly match with the UAE national team.

Senior representatives from the club joined

the delegation to promote Manchester and

local businesses in Abu Dhabi and stress the

importance of strengthening ties between the

two cities.

Creative Tourist campaigncontinues apace Creative Tourist is an exciting new partnership betweenManchester’s museum and tourism sectors. It is designed to appeal

to culturally motivated short-break markets both in the UK and

overseas. It aims to change perceptions of the city as a cultural

destination and to increase the number of short-break visits.

Managed by Manchester Museums Consortium, Visit Manchester

is a key delivery partner for Creative Tourist.

creativetourist.com was launched in July 2009 and produces

monthly magazine content and downloadable city guides which

feature hotels, restaurants, shopping and events alongside the

key highlights of the cultural calendar. The campaign is primarily

delivered online.

The latest guide, ‘The Urban Weekender’ is available for download

now. A new guide will be produced in February to celebrate the

re-launch of the People’s History Museum, following its £12m

refurbishment, and the opening of major exhibitions at ManchesterArt Gallery, The Whitworth Art Gallery and The Lowryamongst others.

If your organisation is interested in discussing promotional

partnerships, as part of Creative Tourist, please contact the

leisure tourism team on 0161 237 1010.

visitmanchester.com

Team Manchester pitches in to build Abu Dhabi links


Conference Partnership showcasecity’s renaissance to ConservativesThe Conservative Party Conference in October gave the ManchesterConference Partnership the chance to highlight the renaissance the

city has achieved in recent years and emphasise the areas that will

be of most importance to our future economic growth.

The organisations that form the Manchester Conference Partnership

include: Marketing Manchester, MIDAS, Greater Manchester Chamber

of Commerce, Commission for the New Economy, Manchester

Knowledge Capital, New East Manchester, Corridor Manchester and

Central Salford URC.

This was the second year that the partnership had taken a presence

at all three main political party conferences. Through a number of

diverse stand sessions and fringe events the partnership showed the

integral part it plays in informing the city on an important range of

issues such as transport, skills and urban development.

The partnership has also used the Conservative Party Conference to

launch a new promotional film that highlights Manchester as a major

leisure and business destination and will be used throughout the

year as a marketing tool for the city. You can view the film at:

marketingmanchester.com

Just prior to the Conservative Party arriving in the city, the Labour

Party confirmed Manchester as the venue for its 2012 and 2014

annual conferences - the economic impact of which is expected

to be in excess of £35m.

Catherine Walker, head of conference and business tourism ofVisit Manchester:

“Securing these events is no easy feat. It’s thanks to such a strongcity-wide partnership that we’re able to be so successful in this field.This partnership includes Manchester Central, which has now firmly established itself as the premier venue for politicalconferencing in the country, Greater Manchester Police andManchester City Council.”


Annual report comes to lifeThe latest annual report has been produced and is available to view

online at: marketingmanchester.com

The report is delivered as a short film - with video highlights of the

organisation’s activities during the period April 2008 to March

2009. There are also one-to-one interviews with our chairman,

Nick Johnson, the chief executive, Andrew Stokes, and the

managing director of Visit Manchester, Paul Simpson.

The decision to replace the traditional hardcopy version of the

report was taken in line with our green policy and also gives those

interested in Marketing Manchester the chance to see our projects

‘in action’ as apposed to just written reviews.

Financial data for 2008-09 is available as a separate

PDF download.

New corporate website goes livemarketingmanchester.com re-launched in December following

a complete content overhaul and redesign by magneticNorth.

This marks the first step in Marketing Manchester’s work to create

an online presence for Manchester that is innovative, inclusive and

unique - something that the redevelopment of:

visitmanchester.com will have a significant impact upon when

the first phase is launched in March.

marketingmanchester.com will be home to a range of useful tools

and information, including up to date facts and statistics, details

of the main projects Marketing Manchester is involved in and,

ultimately, the new Manchester image and footage bank which

is set to be launched in the New Year.

The site also provides an explanation of the ‘original modern’

vision for the city and the role that Marketing Manchester and our

partners and stakeholders can play in helping to deliver that vision.

Andrew Stokes chief executive of Marketing Manchester:

“This re-developed site is primarily focused on helping ourstakeholders and partners to promote the city in a consistent andunified way. It also supports our philosophy of maximising publicengagement in the creation of Manchester’s online presence.”

Brendan Dawes, creative director of magneticNorth:

“The new Marketing Manchester site is the first realisation bornfrom the wider vision that is informing the way Manchester isconsidering its online presence going forwards, including thedevelopment of visitmanchester.com. At its core, the design istestament to everything we hold dear; simplicity coupled withplayful use of new technologies.”Christmas markets

November also saw the return of Marketing Manchester’s

‘Manchester Gifts’ stall to the ever-popular Christmas Markets -

which took over the city centre during the festive period.

The stall, which was located in the Albert Square market, sold

everything from the classic favourites like the ‘I Love Manchester’

mugs and calendars, to new items like the new Christmas wrapping

paper, designed by Peter Saville.

Clair Hewitson, head of commercial relationships:

“This was our third year at the Christmas Markets and we’re reallypleased with the range of products we’ve built up during that time.There are, of course, some favourites that sell very well every year,but it’s always nice to introduce new items - like the iManc t-shirts -to give visitors to the market something new to take home.”

The products that were on sale at the Christmas Markets are also

available online at: visitmanchester.com/giftshop



A taste of things to comeVisit Manchester, in partnership with the Northwest Regional

Development Agency (NWDA) and chef Brian Mellor, provided a

short training course in autumn for chef’s interested in professional

demonstrations of their work.

A two-day interactive workshop took place to prepare chefs to

demonstrate at events, festivals, in the work place, and on camera.

Brain Mellor has performed hundreds of demonstrations and

appeared at food festivals and trade shows around the country.

His workshop was based around real situations and designed to

build confidence, enhance CVs and prepare for the possibility of

the media spotlight.

Following the success of the chef demonstrations, a short film

has been produced by Visit Manchester called ‘a taste of things

to come’.

The film showcases the skills of eight chefs from restaurants

and hotels throughout Manchester. It can be seen on:

visitmanchester.com/corporate

To request a copy of the film or find out more about skills

opportunities at Visit Manchester, please contact Nicola Trotter on 0161 238 4581 or email: [email protected]

In autumn, Visit Manchester, in partnership

with the National Skills Academy forHospitality, offered an opportunity forworkers in the local service and catering

industries to put their skills to the test. Three

separate competitions resulted in the winners

of this year’s prestigious Manchester Food &Drink Festival Skills Awards.

The winners of the awards were as follows;

Manchester Young Chef of the YearMichael Tate from Harvey Nichols (presented

in partnership with Trafford College)

Manchester Young Waiter of the YearMatthew Dutson from The River Bar and

Restaurant, The Lowry Hotel

Manchester Bartender of the YearTom Lloyd from Obsidian

The winner’s collected their awards at the

2009 Manchester Food & Drink Festival gala

dinner in October. Visit Manchester recognises

the importance of a skilled workforce in the

local hospitality industry. For information on

similar upcoming opportunities and Visit

Manchester’s investment in skills and

hospitality, please contact Nicola Trotteron 0161 237 1010 or email:

[email protected]

Manchester Food and Drink Festival Skills Awards

Young Star Chef at the ParkInn Manchester VictoriaIn September, Visit Manchester’s Young Star Chef event took placeat Park Inn Manchester Victoria. The chosen chef for the eveningwas Roman Schneider; hand picked as a star of the future by his

own head chef, Andy Green. Roman was challenged to devise his

own signature menu and lead the kitchen during service.

For a very reasonable price of £20 per head, guests on the evening

were treated to a five-course meal with a complimentary glass of

wine on arrival.

Young Star Chef evenings are intended to showcase the talents and

achievements of upcoming chefs working in Greater Manchester.

They are a great opportunity to support chefs working in the local

industry and to celebrate their success.

The next Young Star Chef event will take place at the end of

January and details will be released soon.

For further information on Visit Manchester’s Young Star Chef

Initiative, contact Nicola Trotter on 0161 238 4581 or email:

[email protected]



Manchester’s success at theNorthwest Tourism AwardsThree of Manchester’s top tourism businesses were named the best

in the Northwest at the sixth annual England’s Northwest Tourism

Awards in September.

Imperial War Museum North was named the Large Visitor

Attraction of the Year after it received one of the highest mystery

shop scores ever achieved in the awards.

The Large Hotel of the Year went to The Lowry Hotel, which wowedthe judges with its customer service and excellent dining

experience. Wigan Tourist Information Centre (TIC) was named

the Northwest’s TIC of the Year after it came out on top in a

mystery shopping exercise commissioned by the NWDA.

The Lowry also received a judges’ commendation in the Excellence

in Business Tourism category.

Paul Simpson, managing director of Visit Manchester:

“It’s great to see The Imperial War Museum North and The LowryHotel receiving the recognition they so deserve. Large VisitorAttraction and Large Hotel of the Year are arguably the two biggestawards given out on the night and I’m delighted that Manchesterwill represent the Northwest in these categories at the nationalawards in April 2010. Wigan’s success is also proof at howimportant the borough towns are in the wider city-region tourismexperience.”

Organised by the Northwest Regional Development Agency (NWDA),

the England’s Northwest Tourism Awards aim to drive up the

quality of the visitor experience across the region by rewarding

excellence in the tourism industry. This year’s event was held at

Blackpool’s famous Tower Ballroom and was hosted by BBC North

West Tonight presenter, Ranvir Singh.

World Travel MarketIn November, Visit Manchester exhibited at World Travel Marketwith the other sub-regional tourist boards on the England’s

Northwest stand. The four-day travel trade show which took place

at Excel in London’s Docklands, attracts international travel agents,

tour operators, airlines and press. This year’s show was a great

success with over 5,000 exhibitors and 24,400 visitors. Visit

Manchester received a high number of enquiries from key trade

representatives and took the opportunity to meet with airlines

such as bmibaby and Aer Arran.

Industrial Powerhouse appointsnew marketing managerIndustrial Powerhouse, a project that celebrates the industrial

heritage attractions of England’s Northwest, has appointed a new

marketing manager based at Marketing Manchester’s office.

Lisa Houghton is leading on the project, which recently secured

£1.6 million worth of funding for a three year period. Lisa has over

13 years marketing experience gained from companies including

First Choice Holidays, Airtours, Travelcare, Universal Theme Parks

and the Lancashire and Blackpool Tourist Board.

Lisa Houghton, marketing manager of Industrial Powerhouse:

“The Northwest has a rich industrial heritage and I’m keen to workwith attractions across the region to bring that heritage to life.2009 has been the year of the ‘stay-cation’ and given the numberof heritage sites that are right here on our doorstep, we should beactively promoting them to those looking for days out that won’tbreak the bank.”

Half of the funding for Industrial Powerhouse has been allocated

from the European Regional Development Fund (ERDF) as part of a

wider project to market the region’s cultural assets. In total the

ERDF contribution to the project is £800,000 whilst the other

£800,000 will be generated through contributions from regional

partners including tourist boards, museums and attractions.

For more details on Industrial Powerhouse, visit:

industrialpowerhouse.co.uk

MCR4 hits the shelvesThe fourth issue of MCR - the destination magazine for Manchester

- was published in November and will act as the leading piece of

leisure tourism print for the next sixth months.

The magazine includes feature articles about Greater Manchester’s

theatre world, its music scene and industrial heritage attractions

as well as event listings, transport information and

accommodation options.

The magazine will also be used at 25 national and international

travel trade events and will form part of both travel trade and

media familiarisation trips to the city.

It is available to view on the homepage of: visitmanchester.comwhere it is currently read by an average of 50,000 readers a

month. MCR5 will be published in May 2010.

For more information about advertising opportunities,

please contact Audrey Carret on 0161 237 1010 or email:

[email protected]



Conference updateThe conference team has attended the Trades

Union Congress in Liverpool, Labour Party

Annual Conference in Brighton and Soroptomist

International SI/GBI Federation Conference in

Cardiff to raise the profile of Manchester as

next year’s conference destination.

This presence helped promote the destination

and encourage delegates to book

accommodation for conferences taking place in

Manchester in 2010.

In addition to this, the conference team has

been working on a number of events that are

due to take place in Manchester during 2010.

These include:

January• BWEA Health & Safety 2010 at the Hilton

Manchester Deansgate Hotel, 500 delegates

• Nations and Regions Media Conference at

Salford University, 200 delegates

• Partners 4 England at the Lowry Theatre,

150 delegates

February• Community Transport Association

Access10 conference at Manchester

Central, 300 delegates

March• Soccerex European Forum at

Manchester Central, 1,200 delegates

• Society for Endocrinology BES 2010 Meeting

at Manchester Central, 1000 delegates

• Association of Teachers and Lecturers

Conference at Manchester Central,

800 delegates

• European Clubs Association

April• Association of Corporate Treasurers


600 delegates

• The British Pain Society’s Annual

Scientific Meeting at Manchester


• CIB World Congress at the Lowry

Theatre, 600 delegates

• Kinesthetic Empathy: Concepts and

Contexts Conference at Hulme Hall -

University of Manchester, 200 delegates

• Sport and Technology: The Conference

at Bridgewater Hall, 120 delegates

May• The Building Societies Association


800 delegates

• British Cardiovascular Society Annual

Conference and Exhibition at Manchester


June• Oddfellows - 2010 Bicentennial

AMC/International Conference at New

Century House and Manchester United,

2000 delegates

• International Union of Aviation Insurers

at the Hilton Manchester Deansgate,

240 delegates

• Association of Insurance Risk Manager


• British Association of Urological Surgeons


July• 2nd International Interprofessional Health

and Social Care Conference, at Manchester

Metropolitan University, 200 delegates

August• European Architecture Students Assembly,

300 delegates

September• Neurofly Conference at the University

of Manchester, 200 delegates

• Pan Clan Motorcycle Convention at Park

Hall Hotel Leisure and Conference Centre,

260 delegates

• Trades Union Congress at Manchester


• Labour Party Annual Conference at

Manchester Central, 12,000 visitors

October• NWDA AGM at Manchester Central,

800 delegates

• International Brewing Convention at


• SI/GBI Federation Conference at


• Textile Institute World Conference,

400 delegates.



Lions Club InternationalConvention - bid updateOur mission to bring the Lions Club International Convention to

Manchester continues. In November, we submitted two bids to them

for their 2015 and 2017 events. This follows the announcement

earlier this year that the 2014 convention, for which Manchester

was shortlisted, had been awarded to the city of Toronto.

If one of the bids is successful, the Lions event will be the largest

conference ever to take place in Manchester – with some 35,000

delegates heading to the city. The economic impact of the two-week

convention is estimated to be in the region of £90m and will utilise

the majority of the city’s main conference venues. These include:

The Bridgewater Hall, Manchester Central, the MEN Arena, The

University of Manchester and many of the hotels across Greater

Manchester.

A decision will be made by the Lions Club board of directors

at their annual general meeting in Hamburg in April 2010.

Discovery event recognised atMeeting Industry Marketing AwardsThe Discovery event that Marketing Manchester delivered with

VisitBritain has received a Silver Award at the 2009 MeetingsIndustry Marketing Awards (MIMA).

The event, which promoted the UK as the place to host meetings,

conferences and incentive experiences, took place in October 2008

and attracted 80 of the world’s most influential overseas buyers

and journalists from 20 countries.

The independent judging panel of meetings industry experts and

leading buyers were said to be particularly impressed with the

event branding and collateral.

Andrew Stokes said:

“This was a team effort. We worked very closely with VisitBritainand regional partners in the run-up to the event and the venuesthat played host to the various aspects of Discovery did us proud.Manchester is rightly proud of its ability to host major conferencesand events and for us to represent the rest of the UK in this fieldwas a great honour. This award recognises a great deal of hardwork by so many people and I think it is thoroughly deserved.”

Visit Manchester promotes city’s conference facilities to global events organisersIn December, Visit Manchester showcased

the region’s conference venues and facilities

to events industry professionals at EIBTM- the annual global meetings and incentives

exhibition.

EIBTM took place at Fira Grand Via, Barcelonaand Manchester’s team were located on the

VisitBritain stand which was themed upon

science and innovation.

The team outlined the range of free services

they offer to international events buyers and

were joined by Manchester Central andManchester United Football Club.

Catherine Walker, head of conference andbusiness tourism of Visit Manchester:

“EIBTM is a great platform to raise ourinternational profile as a meetings andbusiness destination. The event enables us to forge relationships with new contactsfrom around the world.

“It’s also a great opportunity to updateexisting international clients withdevelopments and to build partnerships with events that we are bidding for.”

For more information on the Visit Manchester

conference team,

visit: manchesterconferences.com

World student travelconference in Manchester In September, Visit Manchester supported WYSTC - the World Youth

and Student Travel Conference, which took place in the city over

four days and attracted over 750 delegates.

The conference brought together the world’s leading organisations

in the youth, student and educational travel industries to network,

participate in seminars and to conduct business.

It was the first time that the event has taken place in Manchester

during its 17 year history. The hub of the conference was at

Manchester Central whilst The Palace Hotel catered for themajority of overnight stays as well as hosting scheduled events.

The official opening ceremony was at Manchester Town Hall with

introductory speeches by Paul Simpson, managing director of

Visit Manchester, and Sir Richard Leese, leader of Manchester

City Council. The closing ceremony was in the Grand Room at the

Palace Hotel.

Delegates and exhibitors to the event consisted of organisations

that provide gap years, cultural exchanges, foreign study, volunteer

programmes, hostels, travel insurance and much more. They were

accompanied by representatives from universities, schools, tour

operators and national tourism boards from around the world.


Identity Manchester is the quarterly newsletter of Marketing Manchester, the agency charged with promoting Manchester on a national and international stage.Visit Manchester is the tourist board for Greater Manchester and is a division of Marketing Manchester,

Send news, views & ideas to: Marketing Manchester, Carver’s Warehouse, 77 Dale Street, Manchester M1 2HG T. 0161 237 1010 E. [email protected]

National Football Museumcomes to ManchesterManchester is to become the home of the National Football Museum(NFM) after plans were announced to move the attraction from its

current base in Preston to Manchester’s Urbis.

The building will close in February and re-open as the NFM in

summer 2011. It is expected that more than 400,000 visitors

will head to the attraction each year.

Paul Simpson, managing director of Visit Manchester

“This is great news for the city and for everyone that loves our nationalgame. Football is very much part of Manchester’s DNA and, whilstPreston has been a good home to the NFM since 2001, I’m lookingforward to working with them on showcasing the museum’s collectionto an even greater number of people. Urbis will make a great home to the NFM and it will be a great addition to our tourism product.”

Visit Manchester increases its online presence Employee rollcallVisit Manchester’s online presence has

increased in recent months and boasts more

interactive content, particularly on social

media networks. Internet users can stay

up to date with Manchester’s latest

developments on Twitter, Facebook, YouTubeand collectively via the Visit Manchester blog.

The increase in activity follows the recent

appointment of Martin Bryant as Marketing

Manchester’s digital content editor. Martin

previously worked for the on-site radio and

television station at Whalley Range High

School. He is an award-winning blogger with a

passion for keeping up with the latest trends

and technologies.

Martin Bryant said:

“We’re building towards the launch of a new-look website which will be a lot moreinteractive and engaging for the user. Whilstthis is developed, we hope to engage ouraudience with additional content whereverpossible. The idea is to provide regularupdates about what’s happening inManchester by reacting to others, talking topeople and attempting to reflect just howexciting the city really is.”

The hub of Visit Manchester’s new rolling

content is the Visit Manchester blog:

visitmanchester.posterous.com which is

regularly updated with images, audio clips,

videos, links and news.

Marketing Manchester prepares for Soccerex European ForumMarketing Manchester took a small delegation

to Johannesburg in November to attend

Soccerex - the leading business convention

for the global football community.

Our attendance was part of the work to raise

the profile of Manchester with delegates

ahead of the city’s hosting of the SoccerexEuropean Forum in 2010 - the first of four

consecutive years that the convention will

take place in Manchester.

We exhibited in partnership with ManchesterCity Council and the Northwest RegionalDevelopment Agency (NWDA) and were joined

by representatives from Manchester City,

Manchester United, Halliwell’s, Arup and

Thomas Cook Sport.


“Manchester’s global partnership withSoccerex has presented us with an opportunityto raise the profile of the city to influentialfigures in the football and sports industries.

“Our presence in Johannesburg was used toraise awareness of next year’s EuropeanForum in Manchester and also to highlight thestrength of the sports facilities and businessesin the city. Manchester also used the event toshow its support for the Football Association(FA) and England’s 2018 World Cup bid.”

During the visit, Sir Howard Bernstein, chief

executive of Manchester City Council, met with

senior representatives from the international

football industry. He also greeted the FIFA

president, Sepp Blatter, and the FA’s England

bid team as they visited the Manchester

conference stand.

Soccerex is part of Manchester’s overall

strategy to develop as a major football and

sports destination. Each year, the two-day

Soccerex European Forum is expected to

attract key delegates from around the

European and global football community.

The Forum will include a large exhibition

and seminars by leading industry figures

and football legends.

To keep up to date with next year’s

Soccerex European Forum in Manchester,

visit: manchesterworldsport.com

• Martin Bryant, digital content editor• Robyn Caplan, marketing assistant

(student placement)

• Makeila Ellis, new media and communications

assistant (six-month contract)

• Debbie Kelly, client services assistant• Shay McGinty, marketing assistant

(maternity cover)

• Simon Rome, client services assistant• Sophie Safrazyan, research and

administration assistant

• Nikki Tansey, events assistant Promotions• Victoria Braddock, head of marketing

• James Caldwell, national associationspecialist

• Antony Cassidy, international associationspecialist

• Rachel Combie, director of strategic marketing


identity manchester - winter 2010

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