identity management in social media
TRANSCRIPT
WHO ARE YOU?
Identity Management in Social Media
Presented by: Laura ViscontiOctober 24, 2013
The question of personal identity…
…has been around since the beginning of mankind.
Through time, the study of philosophy
asks…
Who am I?
What am I?
How could I have been?
Through the years people have developed their identities through connections with…
Tribes, clans, and lineage
Locations
Clothing/costumes
“Family Written in Kids Letters” - Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Locations
“Eilean Donan Castle, Highland Scotland” - Image courtesy of Vichaya Kiatying Angsulee at FreeDigitalPhotos.net
As communities grew, identities became complex:
Religious Affiliations
Uniforms
Governments – monuments &
art
LanguagesImage courtesy: grietgriet at
freedigitalphotos.net
Today, we define who we are through multiple loyalties:
World History for Us All: Theme Five
As childre
n
As parents
Through
ethnicity
Religion
Political parties
Sports teams
Arts & entertain
-ment
Social activist groups
“Awareness of our identity is important because it helps us
make our way through the world. Knowing who we are helps us
know what we need to do, what is expected of us, and how others will react to us. It is intimately
associated with our sense of well-being and self-respect.”
World History for Us All is a project of San Diego State University in cooperation with the National Center for History in the Schools at UCLA
Our identity is precious to us.
We need to protect our identity.
The struggle to protect our identity is more challenging now than ever before.
The information age is bombarding us with facts, figures, trivia, and more at
an unprecedented rate.
(King, 2011)
Our modern world continues to change at a frenetic pace.
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
With the advent of the internet and
today’s social media it is
important to create an
online identity.
Yet, how do we protect it?
Online Identity
“…a social identity that an internet user establishes in
online communities and websites.”
Wikipedia, 2013
Personal vs. Professional Identity
Online Identitie
s
Personal Identity
AddressDate of Birth
Phone numbersPersonal email address
IDsSocial Insurance
NumberMaiden Name
Credit Card NumberDriver’s License
number
Identity Theft
Professional Identity
ConsumersBusiness partners
Stock holdersMarketersJournalistsProspective employersCo-workers
Personal contacts
A lack of transparencyA refusal to share
informationA person with nothing
to sayA person with technophobia
Someone averse to risk
Personal identity includes:
If it gets in the wrong
hands it can lead to:
An invisible online identity could be interpreted as:
Online Identity and Reputation, 2008 andOutspoken Media Inc., 2013
Who will search for your identity online:
Invisibility
For career advancement it is important not to be invisible. This will help you market
yourself in your job search. (Henry, 2012)
Remember, you are not the only one that will post information about yourself. Others
will also post information about you. Managing all this information is key.
Image courtesy of Sattva, 2012
Online Identity Management
“This is why I always maintain a level of professionalism on all of my social profiles. I learned a long time ago that the line between personal and professional doesn’t exist online.”
~Katie C. Kelley, 2013
Image: Slideshowmom, 2005
Online Identity Management
One aspect of online identity management is search engine optimization. The goal in this case is to increase the number of sites that reference a person’s name and get the highest ranking in as many sites as possible.
The other area online identity management tackles is the way in which people try to control the impressions others form of them. Take steps to ensure the online information available about you is favourable.
Text: Wikipedia, 2013Image courtesy of singhajay at FreeDigitalPhotos.net,
2008
Image courtesy of Image courtesy of Stuart Miles at FreeDigitalPhotos.net,
Protecting your reputation
“Managing your online reputation isn’t shameless promotion, it’s a means of defense and best practice.”
- Outspoken Media, 2013
Remember:
Nothing is temporary. What happens online, stays online. (Kiisel, 2012)
If you don’t control your online brand (business or personal) someone else will. (Outspoken Media, 2013)
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Consider…
91% of hiring managers screen job
applicants’ social media profiles
54% of social media users have been the target of an identity
threat42% of companies have
reconsidered job candidates based on the content of their
social media profiles
STEPS TO CONSIDER
WHEN MANAGING YOUR
PERSONAL ONLINE IDENTITY
Do’sEstablish and
maintain privacy settings on your
social media personal profile
accounts
Search the web for your name and a
better understanding of
your current reputation status
Clear your browser history and cookies
regularly
Remain professional in all
your online communication
Consider using social media
monitoring tools and web
suppression services to keep
your name mentions out of
unwanted websites
Don’ts
Do not post personal information online including•Address•Date of birth•Email address
Do not accept friend requests from people you
don’t know
Do not give out your location as this will increase the potential of
being a victim of fraud
Remember to answer the question…
Who are you?
Then ask yourself:“What will you do to protect your identity?”
Gutteridge, 2006
References Text Slide #4, #5, #6 - Olson, Eric T., "Personal Identity", The Stanford Encyclopedia of Philosophy (Winter 2010 Edition), Edward N.
Zalta (ed.), Retrieved from: http://plato.stanford.edu/archives/win2010/entries/identity-personal
Slides #7, #8, #9 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key Theme 5: Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm
Slide #10 – San Diego State University in cooperation with the National Center for History in the Schools, at UCLA; Key Theme 5: Expressing Identity. Retrieved from: http://worldhistoryforusall.sdsu.edu/themes/keytheme5.htm
Slide #13 – Brett King, 18/01/11; Too Much Content: A World of Exponential Information Growth. Retrieved from: http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html
Slide #15 – Wikipedia, October 14, 2013; Online Identity. Retrieved from: http://en.wikipedia.org/wiki/Online_identity
Slide #16 – (Online Identity and Reputation, 2008)Personal Identity vs. Professional Reputation. Retrieved from: http://online-reputation.axiopole.info/2008/07/27/personal-identity-vs-professional-reputation
Slide #17 - Alan Henry, 04/02/12; Should I Keep My Personal and Professional Identities Completely Separate Online? Retrieved from: http://lifehacker.com/5898370/should-i-keep-my-personal-and-professional-identities-completely-separate-online
Slide #18 - Katie C. Kelley, 24/04/13; Tips for Blending your Personal and Professional Online Identities. Retrieved from: http://www.legacybuildercoaching.com/tips-for-blending-your-personal-professional-online-identities/
Slide #19 - Wikipedia, 2013, Online Identity Management; Retrieved from: http://en.wikipedia.org/wiki/Online_identity_management
Slide #20 – Outspoken Media, The Online Reputation Management Guide. Retrieved from: http://outspokenmedia.com/downloads/ORM-Guide.pdf
Slide #20 – Ty Kiisel, 20/11/2012; 4 Tips to Manage Your Online Reputation. Retrieved from: http://www.forbes.com/sites/tykiisel/2012/11/20/4-tips-to-manage-your-online-reputation/
Slide #21, #22 - CSID, Sept. 2013; Managing Online Reputation in a Digital World. Retrieved from: http://www.csid.com/resources/white-papers/
Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from: http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb
References Images Slide #2 - AcrylicArtist, “Conception.jpg”
Image URI: http://mrg.bz/6FpM7D; JPEG URI: http://mrg.bz/sXrv7MRetrieved from: http://morguefile.com/archive#/?q=in%20the%20beginning&sort=pop&photo_lib=morgueFile
Slide #4, #5, #6 – Ajax Serix, 2005; “epothinker04.jpg”. Image URI: http://mrg.bz/gidQT6 JPEG URI: http://mrg.bz/zf4fJQ Retrieved from: http://morguefile.com/archive/#/?
q=thinker&sort=pop&photo_lib=morgueFile Slide #7 - Stuart Miles, January 2012; “Family Written in Kids Letters”. Retrieved from:
http://www.freedigitalphotos.net/images/Other_Metaphors_and__g307-Family_Written_In_Kids_Letters_p69152.html
Slide #7 – Vichaya Kiatying Angsulee, June 2013; Eilean Donan Castle, Highland Scotland. http://www.freedigitalphotos.net/images/eilean-donan-castle-scotland-panorama-photo-p174693
Slide #7 – Mi’kmaq Mi'kmaq Couple in Full Costume with Snow shoes. Retrieved from: http://www.imagescanada.ca/009005-118-e.php?&image_id_nbr=1104&&
PHPSESSID=8sepr8h57hqb0r9u716vs8at84
Slide #8 – (first three images) Microsoft Clipart; Retrieved from: http://office.microsoft.com/en-us/images/
Slide #8 – Grietgriet, July 2010; griet87.jpg. Retrieved from: http://morguefile.com/archive/#/?q=languages&sort=pop&photo_lib=morgueFile
Slide #11 – Virginia Mol, April 2007; 1mes9. Retrieved from: http://morguefile.com/archive/#/?q=baby&sort=new&photo_lib=morgueFile
Slide #14 – By Stuart Miles, Oct. 2013; Computer and Key Showing Internet Protection. Retrieved from: http://www.freedigitalphotos.net/images/computer-and-key-showing-internet-protection-photo-p207571
References Images Continued
Slide #17 – By: Sattva, April 2012; The Age of Crystal. Retrieved from: http://www.freedigitalphotos.net/images/Legends_and_Fairy_Ta_g415-The_Age_Of_Crystal_p79380.html
Slide #19 – By: Stuart Miles; Pyramid Image: Online Marketing Pyramid Having Blogs Websites, Social Media And. Retrieved from: http://www.freedigitalphotos.net/images/Internet_g170-Online_Marketing_Pyramid_Having_Blogs_Websites_Social_Media_And_p146171.html
Slide #19 – By: Singhajay, 2008; Retrieved from: http://www.morguefile.com/archive?referrer=1660250&srh_field=blank+business+card#/?q=business%20card&sort=pop&photo_lib=morgueFile
Slide #20 – Stuart Miles; Student Thinking. Retrieved from: http://www.freedigitalphotos.net/images/agree-terms.php?id=10054898
Slide #23 – Aaron Gutteridge, June 17, 2006; The Who, Live at Leeds. Retrieved from: http://commons.wikimedia.org/wiki/File:Thewho_liveatleeds.jpg?uselang=en-gb