identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

identitybusiness

communicationprocessesqualitycosts

art director‘s cutv01

identitybusiness

communication

präsentationkonsequentenglisch

verständlicherals

denglish

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

v.01

dieist

in , da sie so

ist, die alternativein

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

business

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

business

processes

are not assembly lines

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

business

processesquality

goes far beyond production

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

qualitycosts

all that costs…

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

business

quality

should process success!

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

business

fundamental principles are the same

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

businesscommunication

demand for professional support varies

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

businesscommunication

beyond product information

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

identity

is much more than a logo

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

communication

quality

is eBusiness

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

is your business

identity

quality

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

serious business!

identity

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

identitybusiness

definition

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

CI

corporateculture

corporatebehaviour

corporatebehaviour

a mysterious omega?

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

CI

corporateculture

corporatebehaviour

corporatedesign

to be yourself is all that you can be

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

CI

corporateculture

corporatebehaviour

corporatedesign

behave yourself!

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

CI

corporateculture

corporatebehaviour

corporatedesign

create yourself!

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

corporateculture

corporatebehaviour

corporatedesign

today: identity based communication

CI

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

much communication

businesscommunication

processes

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

among department boards

businesscommunication

processes

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

among departments

businesscommunication

processes

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

among employees

businesscommunication

processes

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

businesscommunication

processes

among business

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

among customers

businesscommunication

processes

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

today: eBusiness networks

businesscommunication

processes

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

in digital ways

communicationprocessesquality

communicationprocessesquality

communicationprocessesquality

communicationprocessesquality

communicationprocessesquality

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

digital tools

communicationprocessesquality

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

digital documents

communicationprocessesquality

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

published on classic media channels

communicationprocessesquality

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

connected on social media channels

communicationprocessesquality

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

today: eBusiness architecture

communicationprocessesquality

communicationprocessesquality

communicationprocessesquality

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

goal controlling

communicationprocesses

costs

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

financials goals

identitybusiness

communicationprocessesqualitycosts

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

goals for customers

identitybusiness

communicationprocessesqualitycosts

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

goals for processes

identitybusiness

communicationprocessesqualitycosts

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

goals for innovation and learning

identitybusiness

communicationprocessesqualitycosts

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

innovationand

learningstatus

financestatus

customersstatus

processesstatus

weaknesses strengths

threads opportunities

weaknesses strengths

threads opportunities

weaknesses strengths

threads opportunities

weaknesses strengths

threads opportunities

swot-analysis

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

innovationand

learninggoals

financegoals

customersgoals

processesgoals

diversified definition of goals

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher eidentity © 2010 marc.rosenlöcher

communicationprocessesquality

communicationprocessesquality

communication

processesqualitycosts

today: eBusiness analysis & controlling

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

identitybusiness

communicationprocessesqualitycosts

thanks for your time and interest!

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

identitybusiness

communicationprocessesqualitycosts

about me…

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

identitybusiness

communicationprocessesqualitycosts

14 years experienceart & creative direction

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

identitybusiness

communicationprocessesqualitycosts

10 years experiencemanagement, strategy & consulting

identity.business.communication.processes.quality.costs © 2010 marc.rosenlöcher

marc.rosenlöcher

https://www.xing.com/profile/Marc_Rosenloecher