identifying your branding style: 5 personalities
TRANSCRIPT
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
Intro
Our previous post outlined 5
questions to ask when building
your brand. In this post, we will
outline 5 branding personalities
you may relate to.
www.dunhillinsurance.com | [email protected]
(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
Intro
The purpose of this list is to
demonstrate a cohesive branding
approach. One central personality
should be incorporated throughout the
brand. As discussed previously, people
will trust you when you market a
genuine portrayal of yourself.
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
Intro
You may not find that you perfectly
match or embody one of the
personalities listed, but pay attention to
the detail in the bullet points. Branding
decisions can be made by drawing from
the attributes of one’s personality.
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
THE CELEBRITY
• The Celebrity likes to be well known and easily identifiable.
• They’re comfortable receiving plenty of public attention.
• Big ideas and a big presence are normal and natural.
• Marketing on their name would make sense.
• The Celebrity will be at their best when they broadcast their picture, their voice, and their accomplishments.
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
THE COMPETITOR
• The thrill of winning drives The Competitor.
• Being well-known is valuable only if it helps them reach their goals, but it can also be a distraction and slow them down.
• They build a team around them or go solo, based on which will bring the most dramatic results.
• The Competitor’s brand reflects a can-do, hard driving, high energy approach to life.
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
THE COACH
• The Coach is at their best when
they are training others.
• This quote resonates with The
Coach: “You can’t live a perfect day
without doing something for
someone who will never be able to
repay you.” – John Wooden
• Their fulfillment in life comes from
helping others achieve their goals,
so their brand will be other-
centered and will use words such
as, “help” and “assist.”
• The Coach will evaluate their
success based on the performance
of those they coach.
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
THE CONSULTANT
• The Consultant may be better over
coffee than they are on a stage.
• Their joy in life comes from helping
people find answers to their questions
and solutions to their problems.
• They are content waiting to give advice
until asked and feel pushy when they’re
too aggressive in their marketing.
• The Consultant is building long-term
relationships.
• Over time, people see them as a
reliable, selfless resource they can go to
when it is right for them.
• The Consultant’s brand will be more
low-key than The Celebrity and will
have a lasting quality to it.
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
THE COMMUNITY BUILDER
• They may love it when people get together to talk about interesting topics and do interesting things.
• For the Community Builder, life is an ongoing conversation.
• When they’re on board, others get on board with them.
• They hardly eat alone because they have a knack for including others.
• If they sit down at a local coffee house, it doesn’t take long before others are talking with them.
• They will likely be successful at building a blog or podcast because they gain energy by having people join in their conversation.
www.dunhillinsurance.com | [email protected]
(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
MATCH YOUR BRAND TO WHO YOU ARE
The goal is to match your
brand to who you are. If you
try to market yourself as a
Celebrity but it turns out you
are a Consultant, people will
be confused when they meet
you. They are meeting with
you because they want to be
around someone who is big.
They are disappointed when
they get the impression they
are the bigger person in the
room.
www.dunhillinsurance.com | [email protected]
(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
MATCH YOUR BRAND TO WHO YOU ARE
If you are a Competitor but
you present yourself as a
Coach, others will lose
motivation around you. They
came to you to learn how to
perform at a higher level.
Instead they are now watching
you play the game they were
interested in.
Your branding will be
successful when you display
authenticity and accurate self-
portrayal.
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(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108
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www.dunhillinsurance.com | [email protected]
(800) 659-1349 | 2635 Camino Del Rio South, Ste. 210 San Diego, CA 92108