identifying web presence goals

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IDENTIFYING WEB PRESENCE GOALS

LEKSHMI SS2 M.comRoll No :13Dept. of Commerce

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OVER VIEW

Web Design for E-Commerce

Identifying Web Presence Goals

Uniqueness of the web

Achieving Web presence Goals

Site Adhesion

Maintaining a Website

Metrics defining Internet Units of Measurement

What is Web Design for E-Commerce???

• E-Commerce web design is generally definedas the planning, creation and arrangementof files, text, graphics and processes usedwithin an E-Commerce enabled website.

• The files make up different sections of thesite which typically include pages,categories, subcategories and products.

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E-Commerce web design is commonly referred to as

web design, web development, site design, site

development, shop design/development, store

design/development, web store design/ development.

Why people visit a web site??

• To Learn about products and services.

• Buying the products and services that the company offer

• Obtaining general information about the company for investing or credit

granting.

• Obtaining financial information about the company.

• Knowing about the people who manage the company.

• Obtaining contact information about a person or a department.

HOW TO MAKE YOUR WEB PAGE

LOOK GOOD???

• Consistency.

• Make effective and selective use of graphics.

• Choose colors carefully.

• Page design.

Factors affecting website design decision:

• content:

– Overall objective of the company goals, mission,

vision, statement, logo.

– Objective of the web site

– Target audience-all the stake holders

• Presentation: The presentation is in the form of

text and language. It should be very simple and clear.

And also it contains images and multimedia.

• structure:

– home page should have links to all pages

– All other pages should be meaningfully interlinked.

– Buttons, scrollbars, windows should be used with in

• Aesthetics:

– appropriate font size should be used

– color scheme should be pleasing

– layout should be clear

– Multimedia-video, audio, and etc.

– Photograph could be used to increase effectiveness.

• Technology: hardware, software issues– Web design should take into account of all possible

web browsers from oldest version so that it serves the users with oldest web browsers.

– Web page should be so design that it is well received even on the smallest monitor.

– File format design only viewing- HTML

– File format from copying- adobe PDF

– File for computation- EXCEL

• Review and research: web site should be periodically

review and updated. They test the usability. And it is used in the profile study.

Creating an Effective Web Presence

• What is presence

– Public image an organization conveys

– Often portrayed through employees

– Web presence is critical: in e-commerce, it is the

primary means of customer and supplier contact

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Internet increases importance of presence

Only contact a customer might have with

company is with the company web site.

Can be critical even for the smallest and

newest company.

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• A firm’s physical location rarely is image-driven

– Physical location must satisfy many other business goals unrelated to image and presence

– Web sites can perform many image-enhancing tasks effectively

– Businesses must decide which tasks their Web site must accomplish and which tasks are the most important to include.

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How the Web is Different ??

• Companies early in Web history failed to recognize what visitors wanted from Web sites

– Often failed to include e-mail addresses, telephone numbers and adequate staffing to answer customers’ e-mail messages

• Web presence should include:

– History

– Mission statement

– Financial and product information

– Method of contacting the organization

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Meeting the Needs of

Web Site Visitors

• Why visitors come to Web sites

– To learn about or buy a company’s products or

services

– Get product support for products already bought

– Obtain financial or general product information

about a company

– Communicate with the company or identify who

manages it

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Achieving Web Presence Goals• Goals associated with effective web sites include:

– Attracting visitors

– Making the site interesting to explore

– Creating a positive image consistent with the company’s desires

– Reinforcing already held positive images regarding the company

– Building a trusting relationship with visitors

– Encourage visitors to return

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Site Adhesion

Content

Format

Access

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Maintaining a Web site

Convey an integrated image of the organization.

Offer easily accessible facts about the organization.

Allow visitors to experience the site in different ways

and at different levels.

Sustain visitor attention and encourage return visits.

Offer easily accessible information about products

and services and how to use them.

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Metrics Defining Internet Units of Measurement

Advertising

Visitation

Click-through captures

Time Spent

Time Spent searching

Time Spent before click-through

E-mails and telephone calls

Registered users

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AT A GLANCE

Web Design for E-Commerce


Uniqueness of the web

Achieving Web presence Goals

Site Adhesion

Maintaining a Website

Metrics defining Internet Units of Measurement

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