identifying wasted media dollars: how to optimize your digital … · 2020-06-02 · matt butler...

Identifying Wasted Media Dollars: How To Optimize Your Digital Spend

June 2, 2020

• Today’s webinar will be conducted in listen only mode to minimize background noise.

• The webinar is accessible through computer speakers (VoIP) only.

• Please check your speaker volume to confirm your audio is working.

Important Notes

3

Jason SisleyPresident, Den Aviary

3

Chris DuncanChief Marketing Officer

Webinar Tool Overview

Hand IconClick here to raise your hand. The presenter may ask you to do so periodically.

QuestionsSubmit questions for the presenter here. Questions will be answered in a follow up email after the presentation.

4

Matt ButlerCo-Founder: Bonsai Data Solutions

As a founding member of Google’s analyst organization, Matt Butler has served the Retail, Consumer Goods, Restaurants, Travel, and Finance industries for more than 14 years.

• Strategically planned billions in digital marketing investments and realized impressive returns.

• Served as Google’s exclusive digital analytics adviser for more than 40 Fortune 500 companies including Procter & Gamble, Coca-Cola, Sears, Kohl’s, State Farm, Best Buy, and more.

• Designed and chaired the digital ad auction curricula for Google’s global analytics teams

• Co-founded Bonsai Data Solutions in 2020, helping companies transform into resilient and self-sufficient data-driven organizations.

Meet Our Presenter:

5

Real-World Examples - Wasted Media and Poor Customer Experience

MarTech Overlap: Redundancy, Reach and Effectiveness

CCPA/GDPR Risks and First Party Data Strategies

Evaluating and Streamlining your MarTech Stack

Inte Q / Bonsai: Further Information and Q/A

Agenda

1

2

3

4

5

6Are Your Favorite Companies Paying to Acquire You, Too?

MarTech Overlap

8Your Customer’s Daily Digital Footprint

12MarTech Overlap Impact Example: Customer Acquisition

13MarTech Overlap Impact Example: Customer Acquisition

14Example Solutions: Curate Your 3P Ecosystem

15Example Solutions: Curate Your 3P Ecosystem

CCPA / GDPR Risks

17Privacy and Data Risks: CCPA/GDPR Risks

22Future Proof Solutions: First Party Audience Strategy

Streamlining Your Stack

24ACME – Bonsai Starter Data Risk Assessment

29HOW MUCH DIGITAL AD SPEND ARE YOU WASTING?

Find Out with Inte Q’s Digital Advertising Audit

Our approach is about more than optimizing your digital media campaigns – we provide insights to help you save on advertising without sacrificing your acquisition goals. We uncover where you may be unintentionally reaching the same people multiple times and wasting your valuable advertising budget.

StayInformed

ValuableInsights

To learn more, or to schedule your digital advertising audit, contact Karyn Speckels at [email protected]

identifying wasted media dollars: how to optimize your digital … · 2020-06-02 · matt butler...

Documents