Identifying Patterns for Fun, Profit, and Rankings

Steven Naifeh: Ajlun XII: Venetian Blue

@JoeHall

Disclaimer: Parts of this talk is speculative. Can you guess which

parts?

@JoeHall

Programmable Patterns?

@JoeHall

Designed for randomization of color. 250,000 pixels. 16,777,216 possible colors in RBG spectrum.

PATTERNS??!!

Get algorithm: http://paste2.org/7Uk3AsMI

LESSON LEARNED:

When you apply any system to large data sets, patterns start to emerge.

AND

The more parameters applied to said system,

and the more data, results in more defined patterns.

@JoeHall

In SEO this applies to:

Data Sets: Backlink Profiles URL Structures Markup/HTML IA Schema Content Anything you can count.

@JoeHall

Systems: SEO Tools Panda/Penguin CMS's Link Indexes. Your brain Anything that can do the

counting.

Google LOVES Patterns

@JoeHall

Google LOVES Patterns

@JoeHall

...because pattern analysis allows Google to make relative assumptions about quality.

Patterns In Panda

Is that a Panda???

Panda Analysis: Dates of traffic changes Pattern analysis

@JoeHall

Patterns In Panda URLs

− acme-tires.com/off-road-tires/gm-tires/1234-tire.html Internal Links

− Site wide internal links.− Footer links with exact match anchors.

Keyword Density− Not direct factor, but good for analysis.

Repetitive caveats in UX/UI− Ask yourself: “is this commonsense design?”

@JoeHall

Patterns In Penguin

Is that a Penguin???

Penguin Analysis: Dates of traffic changes Pattern analysis

@JoeHall

Patterns In Penguin

Anchor Text− High percentage of exact anchor text. − Used to be around 65%. Might be less now?

Query volume + Exact Anchor Text = High risk.− Penguin is going after competitive niches.

Relationship to anchor text to on page keywords.

@JoeHall

Positive Patterns?

@JoeHall

Link Network?

@JoeHall

@JoeHall

PROTIPS For Pattern Analysis...

@JoeHall

TIP #1: Visualize the patterns!

@JoeHall

http://joehall.me/

Visualize the patterns!

Visualize the patterns!

@JoeHall

https://gephi.org/

@JoeHall

TIP #2: Take a bird's eye perspective.

@JoeHall

GET THIS TOOL:http://ninj.as/pf8u3

@JoeHall

TIP #3: Kill the Buddha

@JoeHall

"If you meet the Buddha on the road, kill him."

@JoeHall

Final Thoughts...

SEO is an art-form

Steven Naifeh: Ajlun XII: Venetian Blue

@JoeHall

@JoeHall

Thank you very much!

@JoeHall

InternetMarketingNinjas.com