Ident Ideas.Joe Bowman, Adam Richards, Tristan Hale and Robyn Collier.

Brief summary of the ident ideas.The main ident theme we have chosen revolves around elevators. We have chosen to do this as the gradual rising in the elevator and different angles within and around the elevator are good ways to create suspense to the audience. We were looking to do as it is for the thriller genre film.

We have also chosen for all three ideas that they should all be in a dark settings to match the dark theme within a thriller film.

Again, for all three ident ideas, we have chosen to use the same name of ‘Elevation Studios’. This is because the sense of tension building can be linked to the word ‘elevation’ and therefore connotes the conventions of a thriller we’re aiming to show.

Ident idea one:The first idea we came up with, was to have the ident within the shaft of an elevator as it approaches quickly and passes still at high speed. The setting would have been dark and the soundtrack played over would have been fast paced to make the audience feel tension as the lift comes closer.

The ident would then have continued on to gradually quiet down until the sound of the mechanics within the lift dropping back down would have been heard and seen descending quickly. This would create a break in suspense and make the audience want to know more, as to why the lift is suddenly dropping back down again. Following the lift back down a black screen would appear with the ident name ‘Elevation studios’

Ident idea two:The second idea our group came up with included a close up of elevator buttons. As each level was reached continuously the button for that level lit up and therefore created a ‘ding’ sound. This would create added suspense and tension for the audience as they don’t know what the elevator is traveling up towards.

We have also chosen not to include and overplaying soundtrack as we believe the silence would also create added suspense. Which we believe will be good to include as it highlights the thriller genre that the ident is representing. Following the close up the screen would then darken and show the ident title name of ‘Elevation Studios’.

Ident idea three:The third idea that we produced was to shoot from within a dark lift with the doors slightly open therefore as it reached each level the light would shine through the gap in the door. Creating the conventional technique of suspense which directly links into the thriller genre.

We have chosen to include the mechanical sound of the elevator within the ident as it again creates the conventional technique of suspense to the audience. Having the lift not open straight away and only shows darkness and a small amount of light creates suspense. The break in suspense occurs as the doors open and the ident name ‘Elevation Studios’ appears.