ideasn logic company credentials
TRANSCRIPT
Credentials
The PURPOSE Nourishing BRAND IDENTITY by :
Implementing Creative Strategies
Arousing a belief/curiousity in customers.
Engage Customers by fascinating them
Creative Services on offer
• Music Videos, Internal Corporate Videos, Event videos , Website Videos, Edits.
Brand Videos/Still Photography
• Print Campaigns
• Social Media CreativeGraphic Design
• Social Media Strategy, Mobile Integration, WTT Content
• Content Support, Viral, Media Buy
Social/Mobile
BRAND VIDEOS
Why Videos ?Video enables people to reach and connect with others unlike any other communications tool in history.
Video is everywhere – business, education, entertainment, religion, politics.
Video is accessible – TV, computer, tablet, smartphone.
We believe in the power and importance of videos
The FORESIGHT :
Why a Brand Video is the future engagement:
• Longer duration available
• Economical due to platform being non chargeable
• In a short film format, helps up entertainment quotient
• A social message can be weaved easily
• Can be in form of interestingly plotted webisodes which create fan
following and admired for good storytelling
SUBTEXT : How does PERSUASION work
(courtesy : Mr. Aristotle)
PERSUASION
LOGOS-FACTS
ETHOS-CREDIBITY
PATHOS-
NARRATIVE
Video Storytelling – The future of Customer
Engagement
Long Format Storytelling
Branded Content
What's the connect - Brands & Story ..!!
Eh..sounds bizarre
Videos are becoming…
a key means for people to satisfy their information and entertainment needs
a powerful medium to satisfy the social need of individuals to connect with the fellow beings by sharing viral ad videos
Brands are trying to …
satisfy this need by taking the viewers on an engaging and emotional journey rather than dragging them along on a product based Ads/Contest/Apps.
address consumer psychology by focusing on developing audience’s interest in their brand’s nature, ideology and philosophy – and overall appeal
increase user Engagement and Interaction
leverage the power of digital and social media through digital content
Targeting through Content Targeting based on contextual nature of the video ad makes the interaction more
meaningful. For instance, a video ad for pen brand playing alongside an
educational or youth centric site/blog/portal is more meaningful than on a Political
or Cookery site.
Incorporating the brand into a powerful story line is the most creative approach to
reach and touch the target audience leaving a lasting impact on their memory for a
strong brand recall or even brand positioning.
What Experts Say:
(we just Re-iterate ;-))
We believe in walking the Talk So, Here We are :
WORK EXPERIENCE
LINKS :
L&T Infra Finance External Communication-Banker’s Meet
TVC --Deodorant , Clothing
L&T Infra Finance Rewards AV - R & R Corporate
L&T Infra Finance Employee Event - Employee Video
Other Corporate AV Links- Brand Avs
Invite films- Jewellary - iijs Show Invite
Radio Jingle and TVC- -- Sai jewelers TVC
isn’t it time we met ?
https://www.facebook.com/ideasNlogic.advertising/
Credentials