idealist careers€¦ · marketing myself leaning in & standing out alyson weiss social media...
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Idealist Careers A publication of Idealist.org
Editor, Allison Jones
Marketing Myself: Leaning In and Standing Out
Presented by Alyson Weiss of Career Moves, a division of JVS
idealistcareers.org | @idealistcareers
#SelfMarketing101
MARKETING MYSELF Leaning In & Standing Out
Alyson Weiss Social Media Specialist Career Moves—a division of JVS [email protected] 617-399-3186 Linkedin.com/in/alysonweiss
• Introduction to concept/definitions • Develop YOUR marketing language/strategy
Agenda
What does it mean to market myself?
Language (standing out) + strategy (leaning in)
Self-marketing
Why does it matter?
¨ “In a business world where many career-altering decisions can be made more quickly and on the basis of just a few interactions, it behooves us to actively communicate an easily digestible professional brand that projects the right descriptors to our target market” ~ Nacie Carson, The Finch Effect
5 Steps to Self-Marketing!
¨ Define your goal ¨ Identify target audience ¨ Create success metric ¨ Craft your language
¤ Specific but adaptable ¤ Mix buzzwords and unique
¨ Develop a strategy for leveraging it
Define your goal
¨ What is your ultimate goal? ¤ A new, more fulfilling job doing
_______ ¤ A stronger network for
collaboration and opportunities in ________
¤ New projects within your existing job, including _____
¤ To attract ____ type of clients for my business in _____
Identify Your Target Audience
¨ By title ¤ HR managers, recruiters ¤ Clients/donors/ partners
¨ By demo/psychographics ¤ What are they most passionate about? What keeps
them up at night?
¨ If you were your target audience, looking for someone to fill your defined goal, what personal attributes and professional qualifications would you look for?
Create a Metric for Success
¨ What will it mean for you for your brand to succeed? ¤ More clients (how many more)? ¤ More interviews (quantify)? ¤ More requests for your “gig”—speaking, consulting ¤ Specific project ¤ More web traffic/
connections/ endorsements/ messages/comments (from whom?)
Craft Language
¨ Mission statement ¤ Mission-based: “On a quest to make my passion for
blogging my business” ¤ Role-focused: “Professional development author and
career evolutionist” ¤ Personality-focused: “Crafty, creative, & Ready to Go!” ¤ Results-focused (not from Finch Effect)
Now: Market Yourself!
¨ Use some variation of your mission statement: ¨ At networking events (elevator pitch) ¨ Online
¨ Social Media profiles ¨ Personal website ¨ Blog
¨ On business cards & resumes ¨ During interviews/sales pitches
¨ Same photo, fonts, colors ¨ But REMEMBER: ask questions, give
information/referrals, don’t constantly pitch
Definition, revisited
Language (standing out) + strategy (leaning in)
Self-marketing …what’ll your “brand” be?
Career Moves Next Steps
¨ Social Media Specialist Alyson can help you: ¤ Develop your brand ¤ Create a web presence ¤ Network digitally
¨ Career Counselor Martha can help you: ¤ Identify key skills to establish your One Simple Thing ¤ Clarify your ultimate goal
¨ Job Search Coach George can help you: ¤ Create an elevator pitch ¤ Brand your resume ¤ Network traditionally
QUESTIONS? Thanks for coming!!
Alyson Weiss Social Media Specialist Career Moves—a division of JVS [email protected] 617-399-3186 Linkedin.com/in/alysonweiss