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SIMPLE STEPS TO FINDING YOUR IDEAL CLIENT WWW.TINABINDON.COM

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Page 1: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Connect

SIMPLE STEPS TO FINDING YOUR IDEAL CLIENT

WWW.TINABINDON.COM

Page 2: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Seth Godin is an Americanauthor, entrepreneur,marketer, and public

speaker.

There are people who arelooking for what you do in theway that you do it....you just

need to find each other.

Page 3: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

7 Proven Ways To Find Your Ideal Clients

Start With YOUWhat are your values?

Why have you started your business?

What triumphs and struggles have you overcome?

Chances are your ideal client also has these values andis experiencing the struggles or problems you once had.

Page 4: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

business?Why Did You Start Your

What is your Business Mission?

What is your Personal Mission?

Page 5: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Get Clear On your Business Model

What are you really skilled at?

What Do You Love Doing?

What Problem Do You Solve?

Who will pay you to do this work? Who is 'Actively' lookingfor the solution to the problemyou solve and will pay for it?

Page 6: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Ask Friends, Colleagues or Previous Clients

Chat via phone or skype

Email or survey

What are problems do they need help with?

Facebook groups.

Page 7: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Focus and Listen

Blog comments yours and others you admire.

Facebook group discussions and surveys.

Conversations at group events.

Recurring topics ­ what can you add?

Amazon book reviews.

Why did you buy your favourite books?

Pay Attention To:

Page 8: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Reach Out And Connect.

If no clients or very few ­ help out for free in

return for a testimonial.

Offer your service at a lower rate initially

until you are known and are clear about

who your ideal client is. 

Page 9: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Test Drive Your Ideal Client (AKA Trial Them)Choose an ideal client.

Take it for a spin.

Check out how comfortable you are.

Does it have your specifications? Values?

Is it in your price bracket?

When you are ready then park it in your garage.

Page 10: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Offer Something Super Specific

One key only opens One Lock.

Make sure you can do this one thing well.

Make sure you like doing this one thing.

Having this one thing will help define your

ideal client well.

You can test out your ideal client and your

process at the same time.

Page 11: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

ONE THINGYOU CAN DO REALLY WELL

WHAT IS

That you can easily and confidentlyaccomplish in 60-90 minutes?

Page 12: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

2 Crucial Steps To Attract AND Connect WithYour Ideal Clients.

Know their TOP OF MIND problem

that they have RIGHT NOW and SOLVE IT!

Make it: REMARKABLE

RELEVANT

REWARDING

Page 13: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Tina BindonTina is a Personal Brand Strategist and Aligned Business Coach for creative andservice based female entrepreneurs who are struggling with finding direction, attractingtheir best fit clients and establishing a profitable business by helping them get clear ontheir unique path to success, connect with their ideal clients and grow their businesssustainably and successfully. She combines spiritual and personal development, withbrand strategy and business savvy in a Woo Woo meets To Do kinda way. 

Follow  Me

Page 14: Ideal Client Companion Guide - tinabindon.com · Seth Godin is an American author, entrepreneur, marketer, and public speaker. There are people who are looking for what you do in

Join the Spirited WomenFacebook Group

Branding and Business Tips, Strategies and Tools.

Connect with like minded women creating business

on their terms.

Join us HERE.

www.tinabindon.com