ideal client companion guide - tinabindon.com · seth godin is an american author, entrepreneur,...
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SIMPLE STEPS TO FINDING YOUR IDEAL CLIENT
WWW.TINABINDON.COM
Seth Godin is an Americanauthor, entrepreneur,marketer, and public
speaker.
There are people who arelooking for what you do in theway that you do it....you just
need to find each other.
7 Proven Ways To Find Your Ideal Clients
Start With YOUWhat are your values?
Why have you started your business?
What triumphs and struggles have you overcome?
Chances are your ideal client also has these values andis experiencing the struggles or problems you once had.
business?Why Did You Start Your
What is your Business Mission?
What is your Personal Mission?
Get Clear On your Business Model
What are you really skilled at?
What Do You Love Doing?
What Problem Do You Solve?
Who will pay you to do this work? Who is 'Actively' lookingfor the solution to the problemyou solve and will pay for it?
Ask Friends, Colleagues or Previous Clients
Chat via phone or skype
Email or survey
What are problems do they need help with?
Facebook groups.
Focus and Listen
Blog comments yours and others you admire.
Facebook group discussions and surveys.
Conversations at group events.
Recurring topics what can you add?
Amazon book reviews.
Why did you buy your favourite books?
Pay Attention To:
Reach Out And Connect.
If no clients or very few help out for free in
return for a testimonial.
Offer your service at a lower rate initially
until you are known and are clear about
who your ideal client is.
Test Drive Your Ideal Client (AKA Trial Them)Choose an ideal client.
Take it for a spin.
Check out how comfortable you are.
Does it have your specifications? Values?
Is it in your price bracket?
When you are ready then park it in your garage.
Offer Something Super Specific
One key only opens One Lock.
Make sure you can do this one thing well.
Make sure you like doing this one thing.
Having this one thing will help define your
ideal client well.
You can test out your ideal client and your
process at the same time.
ONE THINGYOU CAN DO REALLY WELL
WHAT IS
That you can easily and confidentlyaccomplish in 60-90 minutes?
2 Crucial Steps To Attract AND Connect WithYour Ideal Clients.
Know their TOP OF MIND problem
that they have RIGHT NOW and SOLVE IT!
Make it: REMARKABLE
RELEVANT
REWARDING
Tina BindonTina is a Personal Brand Strategist and Aligned Business Coach for creative andservice based female entrepreneurs who are struggling with finding direction, attractingtheir best fit clients and establishing a profitable business by helping them get clear ontheir unique path to success, connect with their ideal clients and grow their businesssustainably and successfully. She combines spiritual and personal development, withbrand strategy and business savvy in a Woo Woo meets To Do kinda way.
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