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Theme: Environmental Trading – new commercial opportunities

Location: Kemmy Business SchoolUniversity of LimerickDate: Tuesday 23rd November 2010

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Welcome: Enterprise IrelandIntroductions – who is here & why?3 short - Presentations: Stephen Nolan, Green IFSCPaul Harris BOI Global MarketsProf Frank Convery, UCDvery short Q&AIdeagen Exercises – explained format

Ideagen Exercises - ACTIONBrainstorm IdeasGrouping IdeasDeveloping Value PropositionsTea & Coffee – Networking –

Presentations & Feedbacklonger Q&A sessionThe End – NETWORKING / View facilities

AGENDA

6.00:

7:15

9.00

8.15

LOBBY

LECTURE ROOM

LECTURE ROOM

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SPEAKERS

Prof Frank Convery UCD Author of ‘Pricing Carbon’instrumental in driving EU policy in this new area.Stephen Nolan,Project Manager,Government’s Green IFSC TeamPaul Harris,Head of Natural Resources Risk Management,Bank of Ireland Global Markets

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1. Ideas:

Idea gathering

Group Ideas

2. Develop Opportunities:

Map Opportunities

Select Opportunities

Share Opportunities

3. Business Feasibility:

Develop the Business potential

Rate your business feasibility!

Ideagen process

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Idea Grouping

Each of the six teams, grouped

the ideas they had generated and

then select one to developed into

a “value proposition” template

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Title: Cooling CardIdeas Board

•Website voluntary carbon market info

•Farming market

•Credit card/ Air miles model, Carbon H/C

credit card

•Energy Efficiency

•Farmers’ trading platform

•Loyalty card→ “Big” products first, eg.

Utilities.

• Micro transactions.

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Title: Trading CarbonIdeas Board

Pricing carbon makes new markets.

Worldwide model-online interface. Building industry corporation

heating credits or trading with self –sufficiency.

Markets-for trading carbon-price on carbon- opportunity.

Persistence & determination.

CO2 tax in Ireland.

Trading carbon credits for flight tickets-micro initiative- banking &

trading on lifestyle.

Power sector pay & heavy industry pay carbon tax.

Trading “bank” mandatory for all businesses large or small-GUI for

online activity.

Carbon in rubbish dumps all over the world-resource

-pay the poor for different recyclable items for their sorting labour.

Make carbon trading a practice of the “common man”-SUL technology

-web based labour, spend voluntary market credits on flights,

Trade “bike miles” for “car miles”.

Worldwide model-

online interface.

Building industry

corporation heating

credits or trading with

self –sufficiency.

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Green IFSC concept

Airline leasing suppliers in Ireland.

Carbon Markets

Compliance

Emissions headings

Voluntary market “Crusty’s”

D.I.V.O.R

Dublin International Voluntary Offset

Registry.

Get CC for lifestyle choices carry credit

card with credits earned from life style

-create values for life style.

Manu ordinary people make a

movement. Parallel currency.

Title: Trading CarbonIdeas Board

•Metric for Carbon quantity

•Create energy, grow fish, exclude large

fish.

•Sq mile fish, sanctuary with win a farm,

invisible in grid.

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Title: Green Gas FarmsIdeas Board

•Farm Carbon Capture-Need carbon credits forestry & green

crops.

•Electric powered farm

•Develop GM grass which doesn’t make cows fart!

•Solar panels on sheds

•Potty train cows to capture methane

•Methane capture from cow.

•Forest sequestration

•Carbon capture for grassland

•Carbon neutral farming

•Smart meters for farms

•All adopt a “fruitarian” lifestyle

•Rumination cycle of cattle. House during “expulsion” &

capture.

•Non soil disrupting Crops- Willow, Elephant grass, orchards.

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Title: Carbon Storage - creditsIdeas Board

•‘Virtual’ storage , marketing trading.

•Smart grids

•Storage futures

•Micro energy storage

•Tax relief on carbon credits towards-pensions.

•Money, fed back in to clean-tech industries.

•Selling back to the grid.

•Local domestic storage.

•Tax relief scale longer term=greater return.

•Buying credits ‘individual’ tax relief.

•‘SSIA’ tupe carbon investments.

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Title: Green-Face.ieIdeas Board

•Domestic solutions.

•Self financing

•Smart homes

•Smart cities.

•Smart planet

•In real time

•Fractional credits

•Ambient influence

•Carbon currency

•MRV- Monitoring Reporting

Verification.

•Carbon credit union.

•The wisdom of the crowds.

•Awareness of decisions/impact.

•Data centres-Carbon credits.

•Energy boom

•Supporting the individual

•Group MRV

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Carbon saving TradingIdeas Board

•Improve/implement

•Reduce cost of business

•Efficiencies within Heavy Industry→

Efficiencies within agriculture→

•Efficiencies within heat market→

•Levy- Financial systems development.

•Non-Fossil fuel emissions.

•Climate change finance

•Structure software

•Financial services→

•Professional services→

•Administration services→

•Carbon trading companies.

•Smart technology.

Reduce cost of business

Structure software

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Title: alternatives carbon creditsIdeas Board

•Recycling of waste (oil) for more efficient use.

•Use of biomass

•Willow farming, wood pulp

•Developing poster efficiency machinery

•Pricing-expand wind/wave energy

•Models of this

•Educating end user, not abusing system.

•Teach people to adjust –monitoring -consulting

•Specialised-people planting –water wastage.

•Due diligence fraud.

•Reverse activity-measure goodness trading

•Build wind turbines

•Private farmers subsidies

•By-Product Methane-to make heat

•Hub of Europe edge of Atlantic wave→ Wave wind farms by coast.

•Connection to grid-problem

•Wind turbines

•Futures market

•Long term swap

market

•Brokers.

•Using energy

expended/geotherma

l

•Software quality

regulations.

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Develop Opportunities

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Opportunity Mapping

Title: Measuring Farming Compliance

•Farmer-stop-shop

-Methane

gas→Heat→Energy.

-Carbon

Accounting

-Carbon

store→Peat bog

-Foresters

-Wind turbine

-Energy crops

→ Willow→ Wood pulp

•IFA

-Micro generation

-Anaerobic digest(grass)

-Wind turbines(macro

generators)

Describe the concept

Repeat Business

•Consulting for this

-Education-

-Adaption-

•To help farmer to

improve efficiencies

-Provide services

-Trading

Customers

Identify what is the target

market? Who is the customer?

•Farmer/Agriculture.

•Regions of Agriculture.

The ideas

What are the benefits?•Farmers mindset changes

•Lower cost of farming-

efficiency

•Profits

•Company profitability

•Easier return

What are the benefits?•Farmers mindset changes

•Lower cost of farming-

efficiency

•Profits

•Company profitability

•Easier return

Repeat

Business

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Opportunity Mapping

Title: Green Gas Farms

•Advice to farmers &

policy makers.

•Set a side

•Beef -Understand

-Rumination cycle

-Capture CH4

•Smart metering

•CH4 for heat

•Other crops

•Training

•website

Describe the concept

•Carbon Neutral farming.

Customers

Identify what is the target

market? Who is the customer?

•Farmers

•IFA

•Gov. Agencies

The ideas

What are the benefits?

•Reduce methane 30%

Agriculture for Ireland.

What are the benefits?

•Reduce methane 30%

Agriculture for Ireland.

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Opportunity Mapping

Title: Managing storage infrastructure

What problems does it

solve?

•Stop importing oil

Describe the concept

•Fund management

•Storage infrastructure

•Project-invest clean-

tech

Customers

Identify what is the target

market? Who is the customer?

•Irish State

What are the benefits?

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Opportunity Mapping

Title: Cooling Card – trading cc

What problems does it

solve?

•Education, engagement,

Market access, eg.

Farmers.

•New route to market for

carbon credit.

•Democratising the

carbon market: broaden

and deepen the market.

Describe the concept

•Air miles

concept/Green Shield

card.

•Positive/negative

carbon price on every

transaction/purchase.

•Links carbon disclosure

project level to the

public.

Customers

Identify what is the target

market? Who is the customer?

•Ideally, everyone.

•First: Tesco

•Micro transactions: Social

networks.

What are the benefits?

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Opportunity Mapping

Title: Green-Face.ie

•The wisdom of the

clouds carbon credit

union.

Describe the concept

•Social networking.

•Ambient tech & mobile tech

•Bundle fractional credits.

•Sell.

Customers

Identify what is the target

market? Who is the customer?

•Households

The ideas

What are the benefits?

•Save money, make money,

Save the world.

What are the benefits?

•Save money, make money,

Save the world.

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Opportunity Mapping

Title: Trading Energy Efficiency

•Making CT simple.

- Profitable

- Incentivising CT

- National Cap & trade SP

•Consumer land.

-Empower man in the street

-By lifestyle choice -

Provide cc for activer Form

of currency.

Describe the concept

•Business reporting

emissions.

•Mandatory carbon

reduction method

system.

•Macro & Micro

approach.

Customers

Identify what is the target

market? Who is the customer?

•Business & Organisations

in Ireland & everyone.

The ideas

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PRESENTATIONS

Each team

presented their

value proposition

to the industry

speakers - who

gave feedback and

rated each in terms

of commercial

viability and

market desirability.

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What happens next

• Complete and return the participant follow up

sheet to your EI Regional Development Executive

• Join the IDEAGEN LinkedIn group http://www.linkedin.com/groups?gid=2649046&trk=hb_side_g

Keep up to date on latest from IDEAGEN by

• Following on Twitter

http://twitter.com/ideagen

•Becoming a fan on Facebookhttp://www.facebook.com/pages/Ideagen/134045788401

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The End

Thank you

Sean McNulty smcnulty@dolmen.ie