what does it take toturn an idea into acommercially viable service?
Eylan Ezekiel
# 1 turn the idea# 2 be part of the community# 3 be responsive & authentic
what does it take?
services start where the users are
not where the organisation wants to be
#1 turn the idea
Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption."Harvard Business Review 84, no. 6 (June 2006)