idea programme di universita' cattolica enrico giubertoni matteo levi
TRANSCRIPT
New Media & Digital Technology
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International
Luxury GoodsFashion
Consumer Packaged GoodsRetail
Brand Management
Business Development
Luxury/Retail Marketing
Market Research
News & Entertainment Media
Sports Marketing
Digital Marketing Consulting
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6 MesiDurata totale del programma
3 MesiProject Work ACIN + Lezioni e Seminari UCSC
3 MesiInternship Accenture
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Lezioni e Seminari UCSC
BUSINESS START UP
Business PlanNew business models
Lean Start upLegal and Contractual
KnowledgeProject ManagementPersonal Branding
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Lezioni e Seminari UCSCDIGITAL MARKETING AND
SOCIAL MEDIA
Benchmark and strategiesIntegrated Digital
MarketingSocial CRM, Community
ManagementBrand Reputation
Sentiment AnalysisDigital P.R.
E-CommerceDigital Advertising
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Lezioni e Seminari UCSC
USER EXPERIENCE &
MOBILE DESIGN
User ExperienceUser
Interaction/Inclusive DesignDesigning
Touch/Gestural Interfaces
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Lezioni e Seminari UCSC
CONTENT-ANALYTICS & DATA
SEOAnalytics
Social MonitoringContent Curation
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Social Media Monitoring
The social monitoring process, from like to love.
The conversion process, across social network, in order to understand the return on any marketing investment.
Social Monitoring tools to define the relationshipbetween the social network activity and business outcome.
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IDEA PROGRAMME 2015/16
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