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    We were incorporated as Birla Communications Limited on March 14, 1995 and granted a certificate of

    commencement of business on August 11, 1995. Our registered office was in Mumbai, Maharashtra. Our name

    was changed to Birla AT&T Communications Limited on May 30, 1996 following the execution of a joint venture

    agreement dated December 5, 1995 between AT&T Corporation and Grasim Industries Limited pursuant to which

    the Aditya Birla Group held 51% of our Equity Share capital and AWS Group held 49% of our Equity Share

    capital. Our registered office was transferred from Industry House, 1st Floor, 159 Church Gate Reclamation,

    Mumbai 400 020, Maharashtra to Suman Tower, Plot No. 18, Sector 11, Gandhinagar 382011 Gujarat onOctober 22, 1996. With effect from January 1, 2001 following our merger with Tata Cellular Limited the joint

    venture agreement between AT&T Corporation and Grasim Industries Limited dated December 5, 1995 was

    replaced by a shareholders agreement dated December 15, 2000 entered into between Grasim Industries

    Limited on behalf of the Aditya Birla Group, Tata Industries Limited on behalf of the Tata Group and AT&T

    Wireless Services Inc. on behalf of the AWS Group following which our name was changed to Birla Tata AT&T

    Limited on November 6, 2001. Consequent to the introduction of the Idea brand, our name was changed to Idea

    Cellular Limited on May 1, 2002. The AWS Group exited from the Company on September 28, 2005 by selling

    371,780,740 Equity Shares of the Company, which constituted 50% of the holding of AT&T Cellular Private

    Limited in our equity share capital, to ABNL and by transferring the remaining 371,780,750 Equity Shares to Tata

    Industries Limited. The Tata Group ceased to be a shareholder of the Company on June 20, 2006 when Tata

    Industries Limited and Apex Investments (Mauritius) Holding Private Limited (formerly known as AT&T Cellular

    Private Limited) sold all their shares in the Company to the Aditya Birla Group.

    On October 26, 2006, P5 Asia Investments (Mauritius) Limited (P5 Asia) acquired 14.60% of our Equity Share

    capital. Under a Governance and Exit Rights Agreement dated October 23, 2006 between P5 Asia, ABNL and

    Birla TMT, so long as an initial public offering has not occurred and P5 Asia holds no less than 10% of our Equity

    Shares, ABNL and Birla TMT are required to procure that (a) our Company and its Subsidiaries shall not take or

    pursue any of the following actions without P5 Asias prior consent (such consent to be obtained in a board

    and/or shareholders resolution) including in respect of (i) any merger with, acquisition of, or amalgamation or

    consolidation with another company or business; (ii) assuming or permitting to exist any borrowings or

    indebtedness in the nature of borrowings if the amount of all such borrowings of our Company and its

    Subsidiaries would exceed Rs. 6,800 million; (iii) entering into a new line of business; (iv) increasing our

    authorized or issued share capital; or (v) entering into a joint venture and (b) our Company makes available to P5

    Asia certain financial information relating to our Company and its Subsidiaries such as monthly management

    accounts, quarterly unconsolidated balance sheet and profit and loss account and the annual auditedconsolidated balance sheets and profit and loss accounts.

    P5 Asia also has a right to appoint one director to our Board so long as it holds at least 10% of our total issued

    and outstanding Equity Shares. Mr. Biswajit Subramanian has been appointed to our Board by P5 Asia pursuant

    to the exercise of the above right. In addition, any IPO of our Equity Shares requires P5 Asias written consent,

    and, further, in any such IPO, P5 Asia has the right to offer for sale such number of Equity Shares representing

    up to 10% of the total Equity Shares which are held by it. By its letters dated December 2, 2006 to ABNL and

    Birla TMT, P5 Asia has given its written consent for the Issue and has confirmed that it does not intend to offer for

    sale any of the Equity Shares held by it in such Issue.

    We, either directly or through our Subsidiaries, provide mobile services in the Andhra Pradesh, Delhi, Gujarat,

    Haryana, Kerala, Madhiya Pradesh, Maharashtra and Uttar Pradesh (West) Circles, and have recently launched

    services and as such are in the process of fully rolling-out our network in the Uttar Pradesh (East), Rajasthan and

    Himachal Pradesh Circles pursuant to licenses issued by the DoT.

    MAJOR EVENTS

    MAJOR EVENTS

    The chronology of key events of the Company from incorporation is set out below:

    1995:

    Incorporated as Birla Communications Limited

    Obtained licenses for providing GSM-based services in the Gujarat and Maharashtra Circles following the original

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    GSM license bidding process

    1996:

    Changed name to Birla AT&T Communications Limited following joint venture between Grasim Industries and

    AT&T Corporation

    1997:

    Commenced operations in the Gujarat and Maharashtra Circles

    1999:

    Migrated to revenues share license fee regime under New Telecommunications Policy (NTP)

    2000:

    Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle

    2001:

    Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including Chattisgarh)

    Circle

    Changed name to Birla Tata AT&T Limited

    2001:

    Obtained license for providing GSM-based services in the Delhi Circle following the fourth operator GSM license

    bidding process

    2002:

    Changed name to Idea Cellular Limited and launched Idea brand name . Commenced commercial operations in

    Delhi Circle . Reached the one million subscriber mark

    2003:

    Reached the two million subscriber mark

    2004:

    Completed debt restructuring for the then existing debt facilities and additional funding for the Delhi Circle.

    Acquired Escotel Mobile Communications Limited (subsequently renamed as Idea Mobile Communications

    Limited)

    Reached the four million subscriber mark

    First operator in India to commercially launch EDGE services

    2005:

    -Reached the five million subscriber mark

    -Turned profit positive

    -Won an award for the Bill Flash service at the GSM Association Awards in Barcelona, Spain Sponsored the

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    International Indian Film Academy Awards

    -Sponsored the International Indian Film Academy Awards

    2006:

    -Became part of the Aditya Birla Group subsequent to the TATA Group transferring its entire shareholding in theCompany to the Aditya Birla Group

    -Acquired Escorts Telecommunications Limited (subsequently renamed as Idea Telecommunications Limited)

    -Restructuring of debt

    -Launch of the New Circles

    -Reached the 10 million subscriber mark

    -Received Letter of Intent from the DoT for a new UAS License for the Mumbai Circle.

    -Received Letter of Intent from the DoT for a new UAS License for the Bihar

    -Circle through Aditya Birla Telecom Limited. ABNL, the parent of Aditya

    -Birla Telecom Limited, pursuant to a letter dated November 22, 2006, agreed to transfer its entire shareholding

    in Aditya Birla Telecom Limited to the Company for the consideration of Rs. 100 million.

    2007

    -Won an award for the "CARE" service in the "Best Billing or Customer Care Solution" at the GSM Association

    Awards in Barcelona, Spain -Initial Public Offering aggregating to Rs. 28,187 million and Listing of Equity Shares

    on the Bombay Stock Exchange and the National Stock Exchange -Merger of seven subsidiaries with Idea

    Cellular Limited -Reached the twenty million subscriber mark

    2008

    - Idea Cellular Ltd has informed that the Board of Directors of the Company at its meeting held on October 20,

    2008, inter alia, has appointed the following persons as Directors on the Board of the Company:

    1. Mr. R C Bhargava - Independent Director (Additional Director)

    2. Mr. P Murari - Independent Director - (Additional Director)

    3. Dr. Hans Wijayasuriya - Non Executive Director (Nominee of TM International Bhd).

    -Idea acquired 9 licences for Punjab, Karnataka, Tamil Nadu & Chennai, West Bengal, Orissa, Kolkata, Assam,

    North East and Jammu & Kashmir -Acquired Spice Communications with the operating circles of Punjab and

    Karnataka -Launched services in Mumbai metro in the largest single metro city launch, ever -Launched services

    in Bihar 2009

    -Subscriber base as on December 31, 2009: 57,611,872 -Idea becomes a pan-India operator -Emerging

    Company of the Year - fastest growing mobile operator in the worlds fastest growing telecom market

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    dea cellular, a part of Aditya Birla group, is one of Indias leading GSM mobile services operator.

    This telecom company has licenses to operate in all 22 service areas. Presently it is operating in 13 circles. IdeaCellular value-added services like GPRS, call conference, GSM, GPS and also provides customized solutions accordingto business specific needs.

    With a customer base of 98 million as on August 2011, it is among top 25 telecom companies.

    Through merger and acquisitions, Idea Cellular has received established service areas for mobile operations. InJanuary 2001 it merged with Tata Cellular, which had service area in Andhra Pradesh. In June 2001, through itsacquisition of RPG Cellcom, it received Madhya Pradesh service area. In January 2004 it received service areas ofHaryana, Uttar Pradesh and Kerala through its acquisition of Escotel Mobile Communication (Escotel). In 2006 itbecame part of Aditya Birla Group. Idea Cellular has acquired 40.8% stake in Spice Communication.

    Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3Gpromotion. Ideas service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to havethis standard certification for all 22 service areas and the corporate office.

    Milestones

    It received the 'CARE' service in the 'Best Billing or Customer Care Solution' award at the GSM Association AwardsinBarcelona, Spain

    Idea Cellular won an award for the 'Bill Flash' service at GSM Association Awards in Barcelona, Spain.

    Recent developments:

    Idea Cellular has tied up with Taiwans handset manufacturer HTC offering two touch phone models targeting thepremium segment in India. The two Taiwan made models called HTC Touch Pro and HTC Touch Viva are based onWindows mobile platform offer elegant touch screen experience.

    Idea Cellular has launched EDGE enabled USB Data card Netsetter for prepaid and postpaid subscribers in

    Mumbai.This data card would be priced at Rs.2,490. It will provide anywhere-anytime internet access and is only DataCard having compatibility with multiple operating systems such as Windows 2000, XP, Vista, and Mac.

    Awards

    Idea is the winner of The Emerging Company of the Year Award at The Economic Times CorporateExcellence Awards 2009.

    IDEA Cellular also received the prestigious Avaya GlobalConnect Award for being the Most CustomerResponsive Company in the Telecom sector in the year 2010.

    It won the GSM Association Award for Best Billing and Customer Care Solution for 2 consecutive years. Itwas awarded Mobile Operator of the Year Award India for 2007and 2008 at the Annual Asian Mobile NewsAwards.

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    n 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh. When Birla-AT&T

    brought Maharashtra and Gujarat to the table, the merger of these two entities was a reality. Thus

    Birla-Tata-AT&T, popularly known as Batata, was born and was later rebranded as IDEA.

    Then Idea set sights on RPGs operations in Madhya Pradesh which was successfully acquired,helping Batata have a million subscribers, and the licence to be the fourth operator in Delhi was

    clinched.

    In 2004, Idea (the company had by then been rechristened) bought over the Escorts groups Escotel

    gaining Haryana, Uttar Pradesh (West) and Kerala and licences for three more UP (East),

    Rajasthan and Himachal Pradesh. By the end of that year, four million Indians were on the companys

    network. In 2005, AT&T sold its investment in Idea, and the year after Tatas also bid good bye to

    pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla

    group. Rs 2,700 crore adding Punjab and Karnataka circles. Modis joint venture partner, TelekomMalaysia, invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then, Ideas subsidiary,

    Aditya Birla Telecom sold a 20% stake to US-based Providence Equity Partners for over Rs 2,0000

    crore.

    [edit]Customer service

    The company has its retail outlets under the "My Idea" banner. The company has also been the first to

    offer flexible tariff plans for prepaid customers[citation needed]. It also offersGPRSservices in urban areas.

    Idea Cellular won theGSM AssociationAward for "Best Billing and Customer Care Solution" for 2

    consecutive years[citation needed].

    IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the Telecom

    sector, at the prestigious Avaya GlobalConnect Customer Responsiveness Awards 2010[citation needed]

    .

    [edit]Holding

    Initially the Birlas, the Tatas andAT&T Wirelesseach held one-third equity in the company. But

    following AT&T Wireless' merger withCingular Wirelessin 2004, Cingular decided to sell its 32.9%

    stake in Idea. This stake was bought by both the Tatas and Birlas at 16.45% each.

    Tata's foray into the cellular market with its own subsidiary,Tata Indicom, aCDMA-based mobile

    provider, cropped differences between the Tatas and the Birlas. This dual holding by the Tatas also

    became a major reason for the delay in Idea being granted a license to operate inMumbai. This was

    because as perDepartment of Telecommunications(DOT) license norms, one promoter could not

    have more than 10% stake in two companies operating in the same circle and Tata Indicom was

    already operating in Mumbai when Idea filed for its licence.

    The Birlas thus approached the DOT and sought its intervention, and the Tatas replied by saying that

    they would exit Idea but only for a good price. On 10 April 2006, theAditya Birla Groupannounced its

    acquisition of the 48.18% stake held by the Tatas at Rs. 40.51 a share amounting to Rs. 44.06 billion.

    http://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=2http://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=2http://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=2http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/GPRShttp://en.wikipedia.org/wiki/GPRShttp://en.wikipedia.org/wiki/GPRShttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=3http://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=3http://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=3http://en.wikipedia.org/wiki/AT%26T_Wirelesshttp://en.wikipedia.org/wiki/AT%26T_Wirelesshttp://en.wikipedia.org/wiki/AT%26T_Wirelesshttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Aditya_Birla_Grouphttp://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/CDMAhttp://en.wikipedia.org/wiki/Tata_Indicomhttp://en.wikipedia.org/wiki/Cingular_Wirelesshttp://en.wikipedia.org/wiki/AT%26T_Wirelesshttp://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=3http://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/GPRShttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/w/index.php?title=Idea_Cellular&action=edit&section=2
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    While 15% of the 48.14% stake was acquired byAditya Birla Nuvo, a company in-charge of the Birlas'

    new business initiatives, the remaining stake was acquired byBirla TMT holdings Private Ltd., an AV

    Birla family-owned company. Currently,Aditya Birla Groupholds 49.1% of the total shares of the

    company. Malaysia basedAxiatacontrols a 14.99% stake in the company.[3]

    [edit]3G

    On 19 May 2010, the 3G spectrum auction in India ended. Idea paid 5768.59 crores for spectrum in

    11 circles. The circles it will provide 3G in areAndhra Pradesh,Gujarat,Haryana,Himachal

    Pradesh,Jammu & Kashmir,Kerala,Madhya Pradesh,Maharashtra&Goa,Punjab,Uttar

    Pradesh(East) andUttar Pradesh (West).[4]

    On 28 March 2011, Idea launched 3G services inGujarat,Himachal PradeshandMadhya

    Pradesh.[5]

    The launch cities wereAhmedabad,ShimlaandIndore. This makes Idea the sixth private

    operator (eighth overall) to launch its 3G services in the country followingTata Docomo,Reliance

    Communications,Airtel,AircelandVodafone.

    Idea currently supports up to 21.1 Mbps over 2G speeds of 256 Kbps. However, different handsets

    support different speeds, from 384 Kbps, 3.6 Mbps, 7.2 Mbps or 21.1 Mbps. Speeds also depend on

    the 3G plan/recharge that users opt for.[6]

    The operator announced that IDEA 3G services will be available in 200 towns of 11 3G circles by mid-

    April 2011, progressively growing at the rate of ten towns per day to cover 750 towns by mid-2011

    and 4000 towns by the end of 2012.

    [edit]Idea 3G Smartphone

    On 23rd November, 2011 Idea Cellular launched two affordable 3G handsets in India: Idea 3G

    Smartphone Blade priced at 7,992 and Idea 3G Smartphone priced at 5,850. Both handsets are

    based onAndroid2.2 Froyo.[7]

    [edit]Pan India 3G Coverage

    Airtel, Vodafone and Idea have begun collaborating to provide 3G coverage to their customers pan

    india. The agreement aims to provides for these companies to offer 3G services to their customers in

    circles where they have not won any spectrum. It is expected that the 3 companies will be able to

    provide 3G services in all circles in india except orissa where the three have not won any spectrum.[8]

    [edit]3G Coverage

    Ideas 3G service is currently available in the following cities in 11 telecom circles:

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