idea generation
TRANSCRIPT
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Presented By :-D.Pradeep KumarExe-MBA, IIPM ,Hyd
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EVERY THING IN THIS
WORLD STARTS WITH
IDEAS RICHARD DOBBINS.
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The Right Idea Is As Good As Cash
Need is the mother of an Idea…..!
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Idea Generation
• If you have an apple and I have an apple and we
exchange these apples then you and I will still each
have one apple. But if you have an idea and I have an
idea and we exchange these ideas, then each of us will
have two ideas
- George Bernard
Shaw
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Innovation Value Chain
Source: Innovation Value Chain/The Sophisticated Innovator/HBR June 2007
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Idea GenerationIn-House
High quality Ideas generated within a unit.
Collaboration across units High quality ideas generated due to sharing
of thoughts and ideas of the people of different departments
External High quality ideas generated from outside the firm
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Idea Conversion Select
Screening of ideas to select the best feasible idea
Initial funding
Development Movement from
idea to first result.
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Diffusion
Diffusion
Penetration in desired geographical locations, market , channel, customer group.
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The difference between an
&
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What is An Opportunity?(1 of 2)
• Opportunity Defined– An opportunity is a favorable set of circumstances that
creates the need for a new product, service, or business idea.
– Most entrepreneurial firms are started in one of two ways:• Some firms are internally stimulated. An entrepreneur decides to
start a firm, searches for and recognizes an opportunity, then starts a business.
• Other firms are externally stimulated. An entrepreneur recognizes a problem or an opportunity gap and creates a business to fill it.
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What is an Opportunity?(2 of 2)
An opportunity has four essential qualities
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Objectives for Idea Generation
• Provide participants foundations and general guidelines for how to stimulate idea generation
• Develop the ability to think differently in terms of viewing, analyzing and resolving a problem, in a creative manner
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Blocks To Creativity
• Fear of Failure
• Allergy to Ambiguity
• Touchiness
• Conformity
• Resource Myopia
• Starved Sensibility
• Rigidity
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Strategies for Unblocking
• Awareness
• Analysis & Diagnosis
• Desire to Unblock
• Help from Credible Source
• Reward
• Goal Setting
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Creative Generation
• Break out of the Intelligence Trap
• Create Space
• Do something totally different
• Challenge Assumption
• Create a Power Group
• Define the Problem
• Brainstorm
• Create Continuous Challenges
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Recognizing Current Ideas
• Dominant Ideas
• Tethering Ideas
• Polarizing Ideas
• Boundaries
• Assumptions
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Direction to How to Think
• Expand your Perspective
• Hone your Brain Power
• Turbo charge the environment
• Master the Conversation
• Be a catalyst
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Techniques For Generating Ideas
Brainstorming Focus Groups
Surveys Other Techniques
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Brainstorming(1 of 2)
• Brainstorming– Is a technique used to generate a large number of ideas and
solutions to problems quickly.
– A brainstorming “session” typically involves a group of people, and should be targeted to a specific topic.
– Rules for a brainstorming session:• No criticism.
• Freewheeling is encouraged.
• The session should move quickly.
• Leap-frogging is encouraged.
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Brainstorming(2 of 2)
• Brainstorming (continued)– There are two reasons brainstorming generates ideas that
might not arise otherwise:• Because no criticism is allowed, people are more likely to offer
ideas than they would in a traditional setting.
• Brainstorming sessions can generate more ideas than a traditional meeting because brainstorming focuses on creativity rather than evaluation.
– In most meetings, one person suggests an idea, and immediately the rest of the group begins evaluating it. This happens because most people are better at criticizing ideas than they are at suggesting new ones.
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Focus Groups
• Focus Group– A focus group is a gathering of five to ten people, who
have been selected based on their common characteristics relative to the issues being discussed.
– These groups are led by a trained moderator, who uses the internal dynamics of the group environment to gain insight into why people feel they way they do about a particular issue.
– Although focus groups are used for a variety of purposes, they can be used to help generate new business ideas.
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Surveys(1 of 2)
• Survey– A survey is a method of gathering information from a
sample of individuals. The sample is usually just a fraction of the population being surveyed.
• The most effective surveys sample a “random” portion of the population, meaning that the sample is not selected haphazardly or only from people who volunteer to participate.
• The quality of survey data is determined largely by the purpose of the survey and how it is conducted.
– Surveys generate new product, service, and business ideas because they ask specific questions and get specific answers.
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Surveys(2 of 2)
Example of a suspect survey technique
Self-Selected Opinion Poll Result
Most call-in television surveys or magazine write-in
polls are highly suspect because the participants
represent what’s called a self-selected opinion poll.
Most people who take the time to participate in a self-selected
opinion poll do so because their have either strong
positive or strong negative feels about the a particular
product or topic.
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Other Techniques
• Customer Advisory Boards– Some companies set up customer advisory boards that meet
regularly to discuss needs, wants, and problems that may lead to new ideas.
• Day-In-The-Life Research– A type of anthropological research, where the employees of
a company spend a day with a customer.
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Evaluation of an Idea
• Whether the Idea would work at all• Whether it would be Practical• What about the Cost of Implementing?• Whether the Idea is new
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Divergent Thinking Abilities
• Sensitivity
• Guessing Ability
• Restructuring Ability
• Fluency
• Flexibility
• Originality
• Elaboration
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Protecting Ideas From Being Lost or Stolen
• Step 1– The idea should be put in a tangible form such as entered
into a physical idea logbook or saved on a computer disk, and the date the idea was first thought of should be entered.
• Step 2– The idea should be secured. This may seem like an
obvious step, but is one that is often overlooked.
• Step 3– Avoid making an inadvertent or voluntary disclosure of an
idea, in a manner that forfeits the right to claim exclusive rights to it.
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Summary
• Escape from Cliches & fixed pattern
• Challenge Assumptions
• Generate Alternatives
• Jump to new Ideas and then see what next
• Find new entry points from which to move forward
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Some Creative Personalities
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THANK YOU
WHAT AN IDEA SIR Jeee….???