idaho gives day training - memberclicks...idaho gives tips set goals 1 set reasonable goals and...
TRANSCRIPT
Idaho Gives Day TrainingApril 8th, 2015
@Razoo Razoo Giving
Razoo is crowdfunding for causes.!Together, we can lift the world.
Idaho Gives Basics
Create Your Page
FundraiserName
Image/VideoGallery
Social Sharing
FundraiserSummary& Story
DonationGoals
DonationLevels
AdminPanel
Nonprofit Toolkit
• How- to videos on editing and using your Razoo page
• Social Media Tips and Email Templates
• Recorded Webinars • Extra resources from the
Idaho Nonprofit Center
Resources
• Donor has the option to cover all fees in the check-out process
• Nonprofit receives 100% of their intended donation
• Information on covered fees available in donations report
• On average,1/3 of donors opt to cover these fees
Donation Booster
• Feature update expected Next week:• Will allow donors to give via mobile and widget• No need to create a user account or store credit card information• Stay tuned for further updates and details via email
• All donations that have been scheduled to this point will process as normal
• Any new scheduled donations will process immediately (Don’t be alarmed if you are seeing donations process ahead of time, as long as they show in your “Giving day” report in your donations report, they will count for the giving day)
Scheduled Donations —>Secured Pledges
Your Successful Campaign
Start: Check List Registered for Event and Built my Razoo Page
Determined Internal Goals for the Event
Identified Ambassadors to Raise Funds on NPO’s behalf
Organized Staff and Volunteers for the BIG day
Attained a Matching Grant + Connected with Local Businesses to Help Spread the Word
Outreach!
Potential goals:• Financial (total dollars raised)• Donor acquisition (new donors raised)• Scoreboard (unique donors activated)• Outreach (personal advocates activated)• Online presence (friend base grown)
Be reasonable• Take your available resources (staff time, money, existing materials,
capacity to develop new materials, board or volunteer engagement) into account
• Make a plan for how you will measure your goals and how your Idaho Gives goal matches up with your organizational priorities
Setting Goals
• Identify Your Ambassadors• Your closest supporters, volunteers, staff,
board members
• Share the “Get Started” link so they can create their page
• Provide guidelines and goals to get them started• Timeline for success• Goals for each fundraiser• Materials, Email Templates, Social Templates• Consistent Communications
How-to: Empower Your Ambassadors
• Put together a communications calendar: • What different strategies will you use (email, newsletters, website, email
signatures, social media, your blog)?
•What email contact lists to you have at your disposal: your donors, your board’s co-workers, your volunteers, your friends and family etc.
• What will be the main message of these communications (exciting, engaging and focusing on your main campaign goals)
• Be sure to include special plans for: Board Members, Last Year’s Donors, recurring donors, major donors, alumni and other key groups
Spreading the Word
•Build Excitement leading up to the giving day: a countdown to Idaho Gives on Facebook and twitter
•Creative and Engaging Posts: images, quotes, stories
•Schedule Posts ahead of time: (time of day matters!)
•Day of Strategy: shout-outs, thank you’s and progress updates
•Ask your social media followers and staff to SHARE!
Focus on: Social Media
Follow us!
Facebook: Idaho Gives
Twitter: @IdahoGives
• Let’s take a look at some organizations that participated last year to see what strategies were effective for them:
• Razoo page set-up• Donor Email outreach• Social Media campaign
http://issuu.com/strategies360boise/docs/id_gives_examples/1
Examples
• Ask local businesses, Board Members, major donors to consider a matching gift. This is their opportunity to support your work in a new and unique way.
• Include matching opportunity as part of your communications to donors, use social media and email to share progress toward meeting your match
• Highlight from a partner giving day: • 29% of organizations secured a matching grant
• 63% of the total dollars raised• 58% of the total donors
Spotlight On: Matching Grants
On the Giving Day
• Plan at least 3 Blast emails during the day: ASK, THANK, UPDATE!
• Social Media posts are the best way to update your progress in real time
• Ask Board Members, volunteers to each make calls to 3-5 people
• Stay tuned to www.idahogives.org to follow your progress and watch for updates
• Plan a LIVE event for May 7th: happy hour, open house, etc. Make it easy for people to give: IPADs, QR codes on fliers
The Day is HERE
• Idaho Gives HEADQUARTERS and other events in Coeur d’Alene, Moscow, McCall, Boise, Twin Falls, Pocatello, and Idaho Falls: Stay tuned to idahononprofits.org for the announcements
• Idaho Gives staff will be doing radio, television interviews throughout the day, and live Facebook posting and tweeting for 15+ hours, and partnering with local businesses in getting the word out
• Stayed connected with INC to know the best ways to join in the fun on May 7th!
Idaho Gives Day
Local Media Coverage
Support from INC
Social Media Reach
Advertisements
After the Giving Day
• Plan your thank you strategy ahead of time: email, a hand-written note or phone call
• 1 Day after: Share your success with supporters, not just in dollars, but in terms of Potential IMPACT
• 1-2 Months After: Follow up on the impact of the campaign, include a creative thank you
• NEW Donors: Create a “welcome series” to engage • personal thank you• education about mission, vision and impact (Reinforce
their decision)• share ALL the ways to get involved with your organization
Thank and Engage
Prize Structure & Strategy
Ranked by Most Unique DonorsTOP 8 Winners
1st Prize: $2,5002nd Prize: $1,5003rd Prize: $1,0004th Prize: $7505th Prize: $5006th Prize: $5007th Prize: $2508th Prize: $250
Small, Medium and Large Nonprofit Leaderboards
• All transactions made online via a nonprofit fundraising page, widget, or project page through Idahogives.org (including scheduled donations!)
• Each individual donor only counts once in this scoring, even if they make multiple donations to your organization
• Nonprofits of all sizes have the chance to win BIG
• Size of non-profit will be determined by the Idaho Nonprofit Center.
Small, Medium and Large Nonprofit Leaderboards
• Golden tickets will be given out every hour from 8 am MT until 10 pm MT.
• One donation each hour will be randomly selected, and the advised nonprofit will receive an extra $1,000 prize grant
• Golden tickets are drawn from the previous hour of donations (i.e. 8 am golden ticket is pulled from donations between 7am and 7:59 am)
Golden Tickets
5 x 5 Regional Golden Tickets3 Regional Golden Ticket Hours: 1pm, 6pm and 9pm MT
1 $500 prize added to a random donation from each of the 5 regions
North: Adams, Benewah, Bonner, Boundary, Clearwater, Idaho, Kootenai, Latah, Lewis, Nez Perce, Shoshone, Valley
Southwest: Ada, Boise, Canyon, Elmore, Gem, Owyhee, Payette, WashingtonSouthcentral: Blaine, Camas, Cassia, Gooding, Jerome, Lincoln, Minidoka, Twin FallsCentral/East: Bonneville, Butte, Clark, Custer, Fremont, Jefferson, Lemhi, Madison, TetonSoutheast: Bannock, Bear Lake, Bingham, Caribou, Franklin, Oneida, Power
Donor Appreciation Awards
• Every 500th donation will be recognized
• $250 prize grant to the advised nonprofit
• Last year this went all the way up to 11,500th donation…how many donations can we get to this year?
• Hourly and Leaderboard Prizes allow you to keep the excitement up throughout the day (build this into your messaging)
• Focus your activity on key hours to win hourly prizes, but balance that with a full day of strategy to ensure leaderboard places
• Keep an eye on idahogives.org on the Giving Day to track placement on the leaderboards and hourly prize winners
• Update your supporters on your leaderboard progress, get them to share and come back to your site to give again
Prize Strategy
• The focus to win these prizes should be on getting more donations, and more unique donors (build that into your campaign goals)
• Take the chance to celebrate and recognize your donors when they help your organization win prizes
• Tell your ambassadors about these prizes to focus their efforts
Prize Strategy
• Only organizations that register with Idaho Nonprofit Center will be eligible to receive prize grants based on leaderboards, Golden Tickets and Donor Appreciation Awards.
• There is no limit on the number of prizes a nonprofit can win
• Prizes will be disbursed by Idaho Nonprofit Center
• Donations will be disbursed by Razoo (either via check or EFT)
Prize Rules & Disbursement
Idaho Gives Tips
Set Goals
1
Set reasonable goals and focus your strategies on
achieving your specific goals
Plan Ahead
2
Idaho Gives should be a fully planned
campaign, not just a one day event
Engage Ambassadors
3Social Media
4HAVE FUN
5
Our Top 5 Tips
Strategize to get your best supporters to
advocate on your behalf – how can others help spread the message
about why your mission is worthy of support
Be active on social media all day long – show your audience
what you’re doing, and ask for their help at multiple points in the
day
Your enthusiasm for your work will show
and others will want to be part of the fun
