ISADORADESIGN

S O C I A L M E D I A M A R K E T I N G

Alex Mathias, Dmitri Artamonov, Malena Iansiti, Gautam Saha

Web design agency started in 2009

Specialty Services

B2B – Branding / Identity & Website

Made from scratch

No Templates

ABOUT USA B R I E F D E S C R I P T I O N

HANDCRAFTEDO U R A P P R O A C H

• Built from Scratch

Tailored to each brand

• Weeks of Research

Target audience, competitors, user flow analysis

• Highly Custom

Strategized with primary objectives in mind

• More Effective

Template websites can’t compete

Mission = Engaging + Effective

EXPANSIONL E T ’ S G O G L O B A L

Most recognizable web design agency in

the United States

Markets such as New York, Miami, Texas

Barcelona, London & Tokyo

Have also worked with a few International

Clients

TRENDSI N T H E W O R L D O F D E S I G N

• Responsive Web Design - Layout that adjusts

based on the device.

• User Experience – Considering how the various

users will interact with a website.

• Illustration – Unique and memorable character

design to engage visitors.

• Minimalist Design – Keeping the overall design of

a website uber clean with little in the form of

distractions.

INFLUENCERSA L S O O U R C O M P E T I T O R S

A digital design agency with a focus on

corporate partnerships to build digital

products and integrated marketing

campaigns. Past works include Google

Express, Zumba Active wear and Joe

Fresh.

Full service independent creative

agency. Focuses on branding and

advertisement for clients, not building

independent products. Past works

include #spreadtheluck, Kia showcase

with Lebron James and CA Lottery:

Power of Five.

Digital agency with a focus on website

design, online marketing and mobile

app development for corporate clients.

Clients include P&G, AT&T and NASA.

Design agency with a focus on digital

experiences, including physical

product design & branding. Primarily

deals with web campaigns for their

clients. Past websites include Central

Market, Parachute and Moon Juice.

HUGE DAVID & GOLIATH

BLUE FOUNTAIN LUDLOW & KINGSLEY

H

D&G

BF

L&K

SOCIAL FOOTPRINTI N F L U E N C E R S ’ S O C I A L E F F O R T S

53%37%

6%

4%

TWITTER

FACEBOOK

INSTAGRAM

LINKEDIN

• Biggest in Twitter/Facebook

• Little creation and contribution is happening

• Slow trend towards image-sharing social networks

• Image & design sharing has greater traction than text-based social media channels (e.g. Instagram vs. Twitter)

GOALSW H A T – H O W - W H E N

Establish Isadora Design as a Leading Web Design

Agency

Social Media Strategy to achieve high ROI

Investment in Content through Blogs, Webinars &

Slideshares

Plan for Campaign to launch in Q1 2015

OBJECTIVES

S M A R T

1) Increase Social

Media Community

across identified

channels

2) Increase Video

Content through

Webinars

1) Create Content

Marketing

Calendar

2) Monitor

Daily/Weekly/Monthly Trends

1) Build Team to

Develop Content

2) Engage Clients

for Hosting

Webinars

1) Showcase

Expertise in

Web Design

2) Demonstrate

Business

Outcomes for

specific Verticals

1) By 3-15 Increase

Pinterest and

LinkedIn by 50%

2) Increase Effective

Tweets by 50% for

all of 2015

MESSAGEA W A R D W I N N I N G D E S I G N

Isadora Design - Creating engaging and effective brand and web experiences for businesses worldwide.

MVP’SM O S T V A L U A B L E P L A T F O R M S

BLOGS WHITE PAPERS SLIDESHARES WEBINARS

50%Invest

Half of all resources invested in

weekly educational blogging

showcasing industry expertise

]

15%Invest

Produce relevant and interesting

content for professionals to read

and learn more

[

15%Invest

Connect with potential clients

through engaging slides-hares

that encourage direct dialogue

]

20%Invest

Create powerful video content

directly from Agency President

and Founder

[

LET’S BE SOCIAL!E F F E C T I V E C A M P A I G N S

The contest would ask Pinterest

users to create new boards and pin

their ideas.

Content from the boards may also

be used on LinkedIn in the form of

slide-shares and within Design

groups.

#ISADORADESIGNME hashtag

would be used by contestants and

would automatically get tweeted

about daily

The winner(s) would receive free

business website consulting and

another free service if they sign up

to become a client.

PINTEREST LINKEDIN TWITTER PRIZES

ENGAGEW H Y T H I S I S I M P O R T A N T

TWITTERLINKEDINPINTERESTPromote the sharing of design

content and increase followers

Increase brand awareness

across various industries

Link back to blog posts and

other creative content created

THEEND

S O C I A L M E D I A M A R K E T I N G

Alex Mathias, Dmitri Artamonov, Malena Iansiti, Gautam Saha