icy treat 2
TRANSCRIPT
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ICY TREAT
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HEALTHY , T ASTY AND H YGIENIC GOLA
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EXECUTIVE SUMMARY
Our Business plan
Our Business plan is to open a Gola Shop, giving
our banglorean·s, a taste of Gujarat·s famous
gola. Type of Organization
We have opted for a Partnership, wherein both
the partners involved in the business have
agreed to share their property, labour, skills,
profits and losses. A partnership deed has beendrawn with all the required information
regarding the involvement of the partners in the
business.
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Unique selling proposition or Unique Selling
Point
Our USP is that that we provide our customers
with hygienic golas that are not made with barehands like the one you get on roadsides.
Address
Opp. Forum Mall,
Hosur Road,
Bangalore,Karnataka.
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VISION
To provide our customers with hygienic Indian ice
slush. We will earn our customer·s satisfaction through
continuous improvement.
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A IM
To popularize the concept of golas in
other parts of southern India.
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MISSION
To provide our customers with HTH that is
Healthy Tasty and Hygienic golas.
To grow our business by providing our customers
with great golas and hospitality in a cleancomfortable place.
To become a pre eminent gola brand.
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PRODUCT AND RELATED SERVICES:
COMPANY SUMMARY
Production
we produce ice using mineral water and with the
help of an ice maker. Our next step in the process
is to crush the ice using the ice crusher to make
slush according to the requirement of our
customer. We then add natural flavors to
complete the gola.
Service
We provide the golas in traditional stick form orin cups as per the requirements of the customer.
We serve lime and masala to go with the flavor.
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M ARKETING
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STP
Segmentation- The market is segmented
according to the preference of people·s tastes.
Targeting- Our target is more on the younger
generation
Positioning- We position our self as an entrant
because there is no one who has started a stall
with a promise of healthy and hygienic ice slush.
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4 P·S
Product- Our main aim is to provide the market
with hygienic golas and not like the ones that one
gets on the roadsides. We have tried to innovate
our product by varying the types of golas
provided.
Place- The place of operation would be in
Bangalore, Karnataka. The stall would be
situated opposite Forum, Hosur Road.
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Price-The prices of our gola·s would be-
Sweet strawberry- Rs.40[R] Rs.60 [J]
Mast Mango- Rs.40[R] Rs.60 [J]Tangy orange- Rs.30[R] Rs.50[J]Green Khus- Rs.30[R] Rs.50[J]KalaKhatta- Rs.30[R] Rs.50[J]Blue Curaco- Rs.40[R] Rs.60 [J]Icy Mint- Rs.40[R] Rs.60 [J]Cola- Rs.35[R] Rs.55[J]
Peach on beach- Rs.35[R] Rs.55[J]Moulin Rose- Rs.30[R] Rs.50[J]Purple passion- Rs.40[R] Rs.60 [J]Chocolate- Rs.40[R] Rs.60 [J]
Serving style: we serve with a whirl of whipped cream..Extra charges: Cup-Rs 5 extra
[R] regular [J] jumbo
Promotion-Promotion Strategies that would be used are likeprint advertising and radio advertising.
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SWOT ANALYSIS
Strengths
Location
New Concept in Bangalore
Weaknesses
New concept in Bangalore
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Opportunities
Open up branches in other areas in Bangalore.
ThreatsRoadside vendor
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M ARKETING PLAN AND S ALES STRATEGY
Our marketing strategies are to market our
product through print and media such as
advertisements in Times of India Newspaper and
in Radio Mirchi.
We would also depend on word of mouth.
We would also provide pamphlets about our
product to the people.
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HUMAN
RESOURCE
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HUMAN RESOURCE IN ONE BRANCH
Number of employees-
1 cashier
2 attendants for the machine
Organizational SetupIt is a basic organization where there is an
employer and employees.
Salary to Employees
Cashier ² Rs 5500 per month
Attendants ² Rs 3500 per month
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FINANCIALS
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INCOME AND EXPENDITURE A/CParticulars 2010-11
Revenue /Income 437500
Less- Expenses
Natural syrups 1
Serving cups 5000
Serving sticks 5000
Whipped cream 5200
Administrative ExpensesSalaries 150000
Depreciation 55000
Electricity 24000
Water 6000
Selling Expenses/
Marketing 25000
Start up Expenses (written
off)
1250
Total Expenses 391650
Net Profit 45850
Less: tax 33.33% 15282
Profit and Loss Of the Year 30568
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BALANCE SHEET
AS ON 31-03-2011
Liabilities Amount Assets Amount
Sources of Funds Fixed Assets
Ice Crusher 150000
- depreciation (30000)
120000Capital
+ net profit 30568
530568
Ice Maker 35000
-depreciation (7000)
28000
Furniture 50000-depreciation (10000)
40000
Computer 25000
-depreciation (5000)
20000
Aquaguard 15000
-depreciation (3000)
12000
Current Assets
Cash in Hand 30658
Cash at bank 255000
Miscellaneous Expenses
Establishment Expenses25000
530568 Total 530568
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WHY CHOOSE OUR BUSINESS?
Our Business is the most innovative one as onewont find such a business in MetropolitanBangalore.
In the recent times, We have seen the increase in
favor of north Indian dishes. Hence the reason foropening up of our business.
Our risk is minimum as we have break evenwithin few months of our start up!
The location of our business also adds to ouradvantage- forum, brigade road andwonderla««
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BREAK UP OF A DDITIONAL INVESTMENT ² RS
10 L AKHS
Particulars Quantity Total Amount
Ice Crusher 4 2,50,000
Ice Maker 2 70,000
Furniture (interiors) 2 stalls 1,00,000
Aqua Guard 2 3 0,000
Computer 2 50,000
Security Deposit for
new locations
2 300,000
Investments @ 10% 200,000
TOTAL 10,00,000
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INCOME AND EXPENDITURE A/CParticulars 2010-11 2011-12
Revenue /Income - sales 437500 21,60000
Interest on investment 0 100000
Less- Expenses
Natural syrups 115200 345600
Serving cups 5000 15000
Serving sticks 5000 15000
Whipped cream 5200 15600
Administrative Expenses
Salaries 150000 450000
Depreciation 55000 144000
Electricity 24000 72000
Water 6000 18000
Selling Expenses/
Marketing 25000 20000
Start up Expenses (written off) 1250 1250
Total Expenses 391650 1096450
Net Profit 45850 1163550
Less: tax 33.33% 15282 387810
775740
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Liabilities Amount Assets Amount
Sources of Funds Fixed AssetsIce Crusher 120000 + 250000
- depreciation (24000+50000)
296000Capital 530568
+ net profit 775740
1306308
Loan From Mr.X 10,00,000 Ice Maker 28000+ 70,000
-depreciation (5600+14000)
78400
Outstanding interest on loan
from Mr.X @12%
120000 Furniture 40000 + 100,000
-depreciation (8000+20,000)
112000
Computer 20000 + 50000
-depreciation (4000+10000)
56000
Aquaguard12000+30000
-depreciation (2400+6000)
33600
Investment 200000
Current Assets, Loans and
Advances
Cash in Hand
327808
Cash at bank 1000000
Security Deposit 300,000
Miscellaneous Expenses
Establishment Expenses 23750
- Writtenoff 1250
22500
AS ON 31-03-12
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NOTES:-
The security deposit for both the places rented
was Rs.300000.
The rate of interest payable for the loan from
Mr. X is @12%. We will be able to pay back the money to Mr.X
after 5 years.
The rate of return on investment will be 20%.
And we will pay him Rs. 12,00,000 after 5 years.
The formula used is
ROR= Return ² capital x 100.
capital
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TH ANKYOU!!!!!!!!!!!!!!
By- group 13
Sayira
Nancy