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Establishing a Broader Commercial VisionCreating Value From Intellectual Assets

Carla Cher

21 July 2011© watermark

Getting More Gold out of the Pan

Getting More Gold out of the Pan

Intellectual Capital

Intellectual

Assets

Intellectual

Property

Efficiently using ideas

Increasing Value

Measures of EffectivenessTreatment of ideas

Organisational structure – responsibility

Strategic objectives

Alignment with future outlook

Realising ValueTechnology Landscape

Trends in Technology

Ways to Capitalise

Competitor Analysis

Strategic Alliances – Licensing

Solar EnergyIAM in Practice

Landscape - Worldwide

Landscape - Australia

Landscape – trends over timeAustralian originating patents

• Published 2005

• Published 2010

Landscape – Technology owners

• Dyesol Ltd

• Solar Systems Pty Ltd

Statistics ‘Solar Energy’ Technology Field

Top Applicant / Company Worldwide (2005 - Present)

976

738

581

397

322279 268

247 235 233

0

200

400

600

800

1000

1200

SHARP KK KYOCERACORP

SANYOELECTRIC CO

CANON KK SAMSUNGELECTRONICS

CO LTD

MITSUBISHIELECTRIC

CORP

LG MATSUSHITAELECTRIC IND

CO LTD

DU PONT KANEKA CORP

Statistics ‘Solar Energy’ Technology Field

Top Australian Originating Applicant / Owner (2005 - Present)

19

17 17

14

12

8 87 7

0

2

4

6

8

10

12

14

16

18

20

SOLARSYSTEMS PTY

LTD

DYESOL LTD NEWSOUTHINNOVATIONS

PTY LTD

CSIRO RHEEMAUSTRALIA

PTY LTD

SOLAR HEATAND POWER

PTY LTD

UNIV SYDNEY CSG SOLAR AG UNIVAUSTRALIAN

Statistics ‘Solar Energy’ Technology Field

Worldwide Publication Year (2005 - Present)

3700 4028

5394

6766

10517

17848

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

2005 2006 2007 2008 2009 2010

Statistics ‘Solar Energy’ Technology Field

Australian Originating Publication Year (2005 - Present)

49

76

48

62

116

127

0

20

40

60

80

100

120

140

2005 2006 2007 2008 2009 2010

Statistics ‘Solar Energy’ Technology Field

Prioirty Country (2005 - Present)

17332

11837

10299

3933 36102658

942 742 535 531 433 373 350 336 2600

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

ChinaJa

pan

United S

tates

German

y

Korea

Europe

Spain

France

Great B

rittain

Taiwan

Australia

Russia

Austria

Canada

Italy

Creating Value from Intellectual AssetsKey PointsBe aware of the technology landscape and trends

Identify opportunities

Think strategically to realise competitive advantage

Take the blinkers off

IAM -Realising

ValueKey insightsMake more efficient use of the ideas and creativity of our workforces.

Any

ques

tions

?