ictt 2013 speakers presentation, ictt kerala.india. suresh babu's presentation deck
DESCRIPTION
ICTT 2013 Suresh Babu's Presentation on Understanding Analytics for better ROI. June 9th 2013, The Leela Kovalam,Kerala. My presentation on Analytics in International Conference on Travel Technology Kerala, IndiaTRANSCRIPT
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ICTT INDIA
Understanding Analyti cs
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1. ATTRACT
2. INTERACT
3. CONVERT
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Write 3 keywords that you like traffi c to your website
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How searchworks & how
people search
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1. ATTRACT
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LONG TAIL KEYWORDS
Key Phrase with 3 or
more words
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VACATION PACKAGE TO KERALA
BEACH RESORTS NEAR KOVALAM
HOUSE BOAT HONEY MOON PACKAGES KERALA
SAMPLE LONG KEYWORDS
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WHY LONG TAIL KEYWORDS ?
Bott om of the buying cycle.
Conversion
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Design your SEO, PPC, Blogging, Content
strategies based on Long tail keyword report
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How to fi nd Long tail keywords
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Google Analytics
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Google AnalyticsMeasure what ’s important for your business
Channel Content Value
Set up E-Commerce Tracking
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Long tail brings in more traffi c compared to 1-2 keywords
Get longtail advanced segment report here : http://goo.gl/rYlQb kaushik.net
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Av i n a s h K a u s h i kK a u s h i k . n e t
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Digital Marketing Measurement Model
Source: http://traf.kr/Ns8f4Y
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2. INTERACT
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THE ROI OF SOCIALIZING ?
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OME COMMUNITYBANGALORE
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BIGGEST QUESTION?
What is the ROI of Social media ?
Can I measure social media ROI ?
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ETHICAL BRIBE
OFFER IRRESITABLE CONTENT
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Resources for Content Content Marketi ng Insti tute Copy blogger Hub spot academy Social media examiner
htt p://mashable.com/category/content-marketi ng
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Measuring social media
Have your URL tagged before sharing in social
media sites
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How - Google URL Builder
http://goo.gl/JcXwd
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Google URL shortener
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Facebook & m.facebook
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Facebook Marketi ng TIP: 1
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WHY FACEBOOK OFFERS ?
1. Shows in the news feed
2. Goes to Inbox
MORE LEADS, CONVERSIONS
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TIP: 2Link to specifi c landing page to collect leads
TIP: 3Sponsored Story
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Shows in your friend’s feed
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Interact with 10 new people
Your ROI of attending ICTT
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3. CONVERT
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TAG YOUR EMAIL CAMPAIGN
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Measure e-commerce
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EMAIL BEST PRACTICES
Name & Company Subject line Time and days Unsubscribe opti on Test subject line, ti me, day
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copyblogger.com/magneti c-headlines
Email Subject Line Resource
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SAMPLE REPORT
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Suresh BabuPh: 9731338721
E m a i l : s u r e s h @ w e b m a r ke ti n ga c a d e my. i n http://in.linkedin.com/in/sureshbabutr
Thank You
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P h o t o C r e d i t s :
http://www.flickr.com/photos/cc511 /http://www.flickr.com/photos/sgatto / http://www.flickr.com/photos/oberazzi/ http://www.flickr.com/photos/tonythemisfit /http://www.flickr.com/photos/ gregwake
Resources:http://www.amyporterfield.com / http://www.hubspot.com /