ICT4D Showcase Lusaaka, Zambia March 2011

Market Information Exchange

ICT4D Showcase Lusaaka, Zambia March 2011

Business is driven by information

ICT4D Showcase Lusaaka, Zambia March 2011

African agriculture no different…

Will it rain?what can I sell

for?

When do I plant?

Do you have it in stock?

How do I treat

it?

Have they planted?

Where is the truck?

ICT4D Showcase Lusaaka, Zambia March 2011

A rural media channel for any party to exchange info…

ICT4D Showcase Lusaaka, Zambia March 2011

Targeted messaging by profile/location…

• Adverts• Direct Marketing• Training Reminders• Event Notices• Sourcing• Pest advice• Extension

ICT4D Showcase Lusaaka, Zambia March 2011

Reporting in stock quantities…• Inventory• Supplies• Distribution

ICT4D Showcase Lusaaka, Zambia March 2011

Getting automatic alerts on prices…

ICT4D Showcase Lusaaka, Zambia March 2011

Matchmaking: linking buyers & sellers…

ICT4D Showcase Lusaaka, Zambia March 2011

Automatic polling for field events/activities…

Setup poll

Track Responses

Send Messages

Analyse Data

ICT4D Showcase Lusaaka, Zambia March 2011

Android ‘smart’ Java ‘feature’

ICT4D Showcase Lusaaka, Zambia March 2011

$8-18 $300-3,000 $3,000-8,000

Used by different types of clients…

ICT4D Showcase Lusaaka, Zambia March 2011

• Many projects starting• Some ‘successes’• Different deployments