LESSON TEMPLATE

Name of the Teacher : Bhavya V R Standard : XII

Name of the School : Govt. H.S.S, Sasthamcotta Strength : 50/60

Subject : Business Studies Average age : 16 yrs

Unit : Marketing management Duration : 45 mts

Topic : Marketing – Meaning, Importance Date : 22-07-2014

Content outlineContent analysis Terms Facts

Concepts Curricular Objectives

Meaning and importance of marketing

Market, producer, consumer product, demand, buyer, seller1) Marketing involves activities concerned with transfer of goods from the producer to the customer2) Marketing creates, places, time and possession utility3) Marketing aims at customer satisfaction4) In market exchange two parties must be presents buyer (customer) and seller (marketer)5) Buyer and seller must have the freedom to either accept or reject the offer6) It deals with activities like product planning development, pricing packaging, branding, selling etc.7) Marketer satisfies the existing needs and desires of the customers according to their socio-economic

conditions.8) Marketing is a human activity which consummates and facilitates exchange.9) Marketing involves free flow of goods and services from the producer to ultimate consumers.

1) Marketing:- marketing involves all activities that are facilitating the movement of goods and services from producer to consumer.

To get an idea about the meaning and importance of marketing and identify of marketing through

Prerequisites

TeachingLearning resources

TeachingLearning strategies

Reference

Students already have an idea about the production and distribution of goods and developes a positive attitude towards it.

Usual classroom aids like chalk board Video clippings Power point presentation

Brain storming role play/ drama, cartoon presentation

SCERT source bookPlus Two Business Studies text book

Classroom Interaction procedure Pupil Response / FeedbackPhase 1:- Introductory Phase (Brain storming) Teacher begins the class by exhibiting components of a picture and asked students to correctly arrange the pieces and form the picture. The picture is of a market. Continuously teacher asked :- From where you buy products? Student link their previously knowledge to the new learning situations. Phase II:- development phaseActivity I (Brain storming and general discussion followed by a video presentation)

Teacher exhibit a video relating to buying and selling and asked students identifying various persons

Through their responses teacher directs the students to the meaning of marketing.MarketingMarketing involves all activities that are facilitating the movement of goods and services from producer to consumer.

Activity II( Drama or role play)Teacher arranges the class for a drama where three students represent as a producer, customer, and a public representative and their role is assigned earlier. Student performs their assigned role which reveals the importance of marketing

IMPORTANCE It is connecting link between the consumers and producer It helps in increasing the standard of living of people

Students actively respond

Students listen carefully and observe carefully

Students are very interestingly listen

It increase employment opportunities It creates place , time and position utilities

Activity III (Presentation of cartoon)Teacher exhibits a cartoon which provides a brief description of functions of marketing and through a cartoon presentation students identify the various marketing.

Functions of marketing

Basic Functions Facilitating Functions

Phase III Concluding Phase

Teacher concludes the lesson by showing a power point presentation.

Review questions1) What do you mean by marketing?2) What are the importance of marketing ?

1. Marketing Research

2. Product planning and development

1. Buying and assembling

2. Selling

3. Standardization

4. Packaging

5. Storage

Follow –up ActivityVisit a market place and identify various functions performed by the people and prepare notes on the importance of marketing.