icmr presentation
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Company ProfileTRANSCRIPT
A Division of PLANMAN MARCOM
Reflecting Reality Intelligently and Strategically
ICMR was established in the year 1996.
ICMR is a holistic solution provider from
identification of problem areas to implementation of consulting solutions,
from market intelligence inputs (product information, competitive strategy,
overall market environment) to strategic consulting.
We empower our research projects with strategic intent from our in-house experts and emphasize on the corporate strategic objectives of clients rather
than only on data collection and interpretation, enabling said clients to help in their decision-making…
ABOUT USABOUT US
Today, with 4 divisions of ICMR we are able to provide end to end research solutions customized according to the requirements of clients:
Brand and Consumer Research – Power-meter (An ICMR proposition), Brand Health, Customer satisfaction, Market entry strategy etc.
Applied Economic Research – Industry and infrastructure related studies, Trade sector etc.
Social Sector Research – Health studies, Caste and minority problems, Education, Ethnicity, Rural development etc.
Large Scale Survey – Rural Economic & Demographic Survey (REDS), Bank customer satisfaction survey, evaluation of Public Distribution System, trade barriers between India & Pakistan, India & Sri Lanka, India & USA etc.
ICMR - SETUPICMR - SETUP
ICMR resources
Field setupOffices Analysis setup
Main Offices in Delhi, Mumbai, Bengaluru, Chennai & Kolkata
12 own Field offices across country
27 franchise offices
250+ permanent employees
Team of experienced investigators & supervisors across all centres
20-strong Centralized Analysis Cell in Delhi with 24/7 Operations
Mix of Programmers, Analysts, Coding & Punching Professionals
We have business relationship with over 50 corporates.
We have over 400 people employed under us.
OUR WORK PROFILEOUR WORK PROFILE
WHAT CAN WE DO FOR YOU……..WHAT CAN WE DO FOR YOU……..
Brand Health Studies Power meter
Customer Satisfaction Studies
Market Entry Strategy development
Advertising Research
New Product Development Research
Consumer Behaviour Studies
Mystery Shopping
ICMR - OUR RESEARCH SPECIALTIESICMR - OUR RESEARCH SPECIALTIESBrand Health Studies
ICMR has substantial experience in Brand Health studies. Comprehensive brand tracking studies include:
Consumption and purchase habits of the product category
Awareness and trial of the brand under consideration
Motivators for the trial and satisfaction with the brand
Purchase Intent of the brand
Position of the brand relative to its competitors
Advertising awareness and impact of ads
Image of the brand
Key areas of improvement in customer contact
Brand/Image indications which can be used as leverage to strengths the brand
Critical Sales Incidence
POWER METERThe Power-meter is a tool build by ICMR after extensive research. It clearly quantifies the
perception of brands in the mind of the consumers based on the Parameters mentioned
below:
ICMR provides exhaustive customer satisfaction studies to understand the expectations and needs of the consumers. We measure the level of satisfaction for a specific product or service and also identify the gaps between expectations and the experiences. This in turn helps clients to modify their product offerings to gain maximum consumer loyalty. Our methodologies include:
Customer Delight Score
Overall Customer Satisfaction Index
Intent to recommend the product
Loyal Customer Vs. Disloyal Customer profiles
Gap analysis to identify problem areas
ICMR - OUR RESEARCH SPECIALTIESICMR - OUR RESEARCH SPECIALTIESCustomer Satisfaction Studies
Market Entry Strategy Development
We provide a detailed and overall understanding of the market and help in strategic decisions making. Various modules that can be identified as our strength areas include:
Demand Estimation
Mapping competition
Price Mapping of competing products
Entry routes to market
Trade practices
Competitive Communication
ICMR - OUR RESEARCH SPECIALTIESICMR - OUR RESEARCH SPECIALTIES
Advertising Research
We have handled projects encompassing all grades of research requirements in Advertising/ Media. Various modules that can be identified as our strength areas include:
Content Developmental research
Format Tuning research
Pre-launch Content Scoping
Performance Assessment research
Day after Recalls
ICMR - OUR RESEARCH SPECIALTIESICMR - OUR RESEARCH SPECIALTIES
New Product Development Research
ICMR provides exhaustive consulting regarding launch of new products by estimating the demand and acceptability of the new products. The insights provided by us help clients to modify and enhance the product as well as the marketing strategy to suit consumers’ requirements. The following are the areas where ICMR specializes in catering to specific client needs.
Concept Test
Brand-Name Test
Product Benchmarking Test
Blind Product Test
Package Design Test
Price Sensitivity Research
ICMR - OUR RESEARCH SPECIALTIESICMR - OUR RESEARCH SPECIALTIES
Consumer Behaviour Studies
This component is another strength area of ICMR that provides a complete understanding of the consumer motivations for choice and usage of the product/brand, various user segments and the perceived benefits of the product. ICMR uses both quantitative and qualitative techniques to fulfill this.
Usage and Attitude Study
Segmentation Studies
Knowledge Attitude and Practice study
Mystery Shopping
At the grass root level, ICMR conducts mystery shopping to check every aspect of its client’s business starting from service quality, staff behaviour, efficiency to value for money, décor, hygiene and customer comfort.
ICMR - OUR RESEARCH SPECIALTIESICMR - OUR RESEARCH SPECIALTIES
SO WHAT MAKES US DIFFERENT?SO WHAT MAKES US DIFFERENT?
Our mission is to provide action-able research solutions to clients – provide insights and findings which can be further used in taking business forward.
The clients objective is our only focus – systems, processes and models are tools used to deliver such objectives. We have time effective methods of delivering quality to clients.
Flexibility and innovation in research methodology is our mantra.
Customised Solutions and Consulting by experts teamed with
ICMR - MAKING A DIFFERENCEICMR - MAKING A DIFFERENCE
This makes us the agency of choice for projects which are:
strategic in nature
in need of deeper insights
complicated in terms of data needs or logistics of data collection
non routine - where routine methodologies will not give desired outputs.
ICMR – OPERATIONAL CONTROLSICMR – OPERATIONAL CONTROLS
Flexible Approach Supported by Strict Operational Controls
FIELD CONTROLSFIELD CONTROLS In-house field teams across India - large self sustained network.
Field Control happens in 3 forms: Accompaniment by Supervisor / Field executive / Researcher Back checking of questionnaires by Supervisory / Field executive /
Researcher Scrutiny of questionnaires by Supervisor / Field executive / Researcher
Back checks of questionnaires done by field executives. 100% scrutiny by Supervisors. Random back checks done by the project team. Interviewer level data on productivity and quality tracked for manpower
development.
ANALYSIS CONTROLSANALYSIS CONTROLS
Centralized In house analysis team - Stringent controls on data outputs. All data punching done in-house to ensure close supervision and timely
completion of projects. Cleaning for non-logical punching errors. Programmatic cleaning of all logical errors. Double time punching to ensure 0% error. 100 % back check on all coding of open ended questions. 100 % researcher coding of all sensitive or complex open ended questions.
OUR CLIENTSOUR CLIENTS
OUR CLIENTSOUR CLIENTS
FEW WORDS FROM OUR ESTEEMED FEW WORDS FROM OUR ESTEEMED CLIENTS…………..CLIENTS…………..
o“The quality of output was of very high calibre in the short time frame allocated…..
What is more noteworthy along with the research is your forte- you have also provided a complete tailor made solutions to the requirements of the advertising agency. The collection of POP’s as well as advertising relevant to the research made all the difference.”
-Ritu Abrol,
GM - Information Services O & M
FEW WORDS FROM OUR ESTEEMED FEW WORDS FROM OUR ESTEEMED CLIENTS…………..CLIENTS…………..
o “We would like to thank you and congratulate you on the wonderful job done within the short time given to ICMR.”
- Basant Pande Chief Operating Officer
AKAI
o “HIGHLY EFFECTIVE... FANTASTIC!!!... Realistic approach... The consultants’ combination is BRILLIANT... TERRIFIC!!!... In 2 words, result oriented... Did their services meet our objectives? DEFINITELY YES...”
- Suresh, S. Razia
Amway India
FEW WORDS FROM OUR ESTEEMED FEW WORDS FROM OUR ESTEEMED CLIENTS…………..CLIENTS…………..
o “EXCELLENT... VERY BENEFICIAL, UPDATED, VERY KNOWLEDGE ORIENTED & INFORMATIVE...”
- Veenu, A. Mukherjee
SONY
o “PROVOCATIVE !!!... We are pleased to appreciate your efforts in meeting our requirements... We look forward to a continuation of your EXCELLENT SERVICES in the future
- S. Shivinder
Fortis Healthcare
Ms. Shivalee Kaushik
Research Head
E-mail : [email protected]
Call : +919810424282
Mr. Manoj Jha
Research Manager
E-mail :
Call : +91-9313195179
LOOKING FORWARD TO SERVE YOU AS LOOKING FORWARD TO SERVE YOU AS BUSINESS PARTNERS.......BUSINESS PARTNERS.......
CONTACT US CONTACT US
Mr. Sushmeet Kathuria
Associate Vice President
E-mail :
Call : +91-9958239988
Ms. Sucheta Jha
Manager : Client Servicing
E-mail :
Call : +91-9818349139
Delhi
48, Community Centre, Naraina Industrial Area,New Delhi – 110028
Mumbai
IIPM Tower – 2 ,32, S.V. RoadBandra West, Mumbai: 400050
Bengaluru
IIPM Tower419, 100 Feet Road, Next to Canara Bank, Koramangala, Bengaluru
Kolkata
IIPM Tower, AQ 6, Sector V, Salt Lake City, Near Technopolis, Kolkata – 700091
Chennai
IIPM Tower 145, Marshall Road, Egmore, Chennai
LOOKING FORWARD TO SERVE YOU AS LOOKING FORWARD TO SERVE YOU AS BUSINESS PARTNERS.......BUSINESS PARTNERS.......
CONTACT US CONTACT US