icidu - the clever concept

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Page 1: ICIDU - The clever concept
Page 2: ICIDU - The clever concept

ICIDU “A clever shop CONCEPT”Much more than just an assortment of Cables & Accessories

Page 3: ICIDU - The clever concept

• Total Solution in IT accessories & cables

• Focus on fast moving accessories

• High Quality – Low Pricing

• Easy to use products

• Easy to sell products

• Long Term Warranty

• Low investment – high margin

Page 4: ICIDU - The clever concept

The ICIDU cable assortment contains more than 200+ cables in the categories Computer, Network, Audio and Video. With these cables we can create multiple concepts which are suitable for Computer shops, Consumer electronics and retail chains.

Page 5: ICIDU - The clever concept

The ICIDU cables have a specific color for every product group and a clear blister package. What you see is what you get, so it’s always easy to find the right cable you’re looking for.

Page 6: ICIDU - The clever concept

The ICIDU networking assortment contains a complete range of wired and wireless products for home or office use and will be introduced shortly in the UK.

Page 7: ICIDU - The clever concept

The ICIDU storage assortment contains several USB flash drives, micro SD cards with SD adapter, Class 4 & Class 10 SD cards and DDR memory.

Page 8: ICIDU - The clever concept

Besides Flash Cards and drives the ICIDU storage assortment also contains products like card readers, HDD enclosures and HDD Dockings.

Page 9: ICIDU - The clever concept

The ICIDU connectivity assortment contains products like several USB hubs, mousesand mousepads.

Page 10: ICIDU - The clever concept

The ICIDU audio assortment contains all kinds of products for home, office or mobile use like speakers, headsets, microphones and in-ear buds.

Page 11: ICIDU - The clever concept

The ICIDU power assortment contains products like notebook & USB chargers, rechargeable batteries and surge protectors.

Page 12: ICIDU - The clever concept

The ICIDU cleaning assortment contains all kinds of products to clean delicate surfaces of IT and CE products. This assortment contains several screen cleaners, anti static foam cleaner, microfiber wipes, anti-bacterial products, etc.

Page 13: ICIDU - The clever concept

The ICIDU bags assortment contains bags and sleeves to transport and protect notebooks from 10” up to 18”, but also external HD drives and iPad.

Page 14: ICIDU - The clever concept

• Several retail concepts to choose

• Total solution in IT accessories & cables

• Free of charge rack solutions, including price tags and re-order cards

• Stock rotation for slow movers

• Shop install and maintenance by ICIDU

• High turnover per m2

• Low investment – high margin

• Long warranty term

• Multilingual packaging

o 6 languages on packaging

o 13 languages in manuals

Page 15: ICIDU - The clever concept

ICIDU uses SpaceMan™ from (AC) Nielsen to implement,

analyse and manage the concept product mix and

shelf configuration. This to ensure that the planogram

meets the objectives in terms of inventory

management, sales volumes and profits.

ICIDU creates planograms based on knowledge gathered

from different types of stores, market knowledge and actual

sales out figures.

Workflow:

• Define the best store concept together

• ICIDU advises the best product mix

• ICIDU implements the planogram and places the racks

• ICIDU analyses and manages the concept

• ICIDU advises action to the reseller, if needed

Page 16: ICIDU - The clever concept

Assortment of fast selling Computer-, Network-, Audio-, and Video Cables in Blister packaging. Different concepts available in 1 or 2 meter display combinations.

Page 17: ICIDU - The clever concept

Assortment of fast selling Computer Accessories like Cleaning products, Wireless Routers, Memory products, Audio products, Car chargers…….Different concepts available in 1 or 2 meter display combinations.

Page 18: ICIDU - The clever concept

The placement of the concept meters will be done by ICIDU or in consultation with ICIDU. This ensures the best result and implementation of the concept and guarantees an optimal sales out.

Page 19: ICIDU - The clever concept

ICIDU provides a range of in-store marketing solutions to increase the sales. These smart and space-saving solutions make sure every meter of sales floor is used optimally.

Page 20: ICIDU - The clever concept

ICIDU “A clever shop CONCEPT”Much more than just an assortment of Cables & Accessories