CASE STUDY ON T&DICICI BANK

Submitted to: MRS. SAPNA CHAUHANSubmitted by: Lokeshwaran rohini y surajith

ICICI BANK Industrial Credit and Investment Corporation of India

• ICICI Bank Limited, India’s largest private sector bank• The Bank has a network of 3,350 branches and 10,486

ATM's in India, and has a presence in 19 countries.• Listed on BSE and NSE • First Indian bank to list on the New York Stock

Exchange.

ENHANCE systems pvt ltd.

Started as Empower Software in 1998

Engaged in providing customized learning solutions for over 13 years.

• Customized Training Content Development [E-learning & ILT]

• Learning Management Systems (LMS)

• Performance Management Software Solutions

• Learning Consultancy

LMS- learning management systemsA Learning Management System (LMS) is a software application for the administration, documentation, tracking, reporting and delivery of e-learning education courses or training programs.

Project

• ICICI Bank was recruiting in a big way. At the same time young managers had to lead teams quite early in their careers..

ISSUES

• There was a need to impart counseling skills across the organization not conceptual knowledge.

• CONSELING SKILLS INCLUDED

- Listening

- Empathy

- Genuiness

- Unconditional positive regard

- Concreteness

• Existing LMS lacked training on these skills.

‘Must haves’ of LMS

• Ease of Use• Flexibility• Scalability• Customization – Does Your Learning System fit “YOU”• Accessibility• Learning Assessments

NEW LMS

The simulation would take the user through the counseling process. This would be like the real life situations in ICICI Bank. Background data would be provided to the user. Then the user would then interact and give wrong or right answers. If he gave right answers he would go ahead. Otherwise the session would end with the counselee feeling de-motivated. A mentor can be invoked at any stage to give guidance. Similarly at the end of the session the user would get an audit of the process and his progress with constructive feedback. This helps in giving experiential feedback to the users.The back end gave data on the user’s performance and usage across the organization.