corporate communication

Corporate communication

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.

Components

Identity.

Branding.

Internal and external communication.

Crisis management.

Corporate social responsibility.

Identity

Introduction

1955 : The Industrial Credit and Investment Corporation of India Limited

incorporated at the initiative of the World Bank, the Government of Indiaand representatives of Indian industry, with the objective of creating a development financial institution for providing medium-term and long-term project financing to Indian businesses.

1994 : ICICI Bank set up.

1998: ICICI Bank launched internet banking operations in 1998.Chanda KochharManaging Director & CEO

ICICI Bank is an Indian multinational banking  and financial services company headquartered in vadodara. As of 2014 it is the second largest bank in India in terms of assets and market capitalization.

ICICI Bank is one of the Big Four banks of India.

The Bank has a network of 3,800 branches and 11,162 ATM in India, and has a presence in 19 countries.

Products Credit cards Consumer banking Corporate banking Finance and Insurance Investment banking Mortgage loans Private banking Wealth management

ICICI Group offers a wide range of banking products and financial

services to corporate and retail customers through a variety of delivery

channels and through its specialised group companies, subsidiaries and

affiliates in the areas of personal banking, investment banking, life and

general insurance, venture capital and asset management.

Corporate strategy – To leverage the ICICI franchise to service all product portfolios in the financial sector

• ICICI BANK is India's second-largest bank with total assets of US$ 100 billion at March 31, 2008. The Bank has a network of about 1,308 branches and 3,950 ATMs in India and presence in 18 countries (as on March 2008).

• ICICI Prudential Life Insurance Company is the largest private sector life insurance company offering a comprehensive suite of life, health and pensions products.

• ICICI Lombard General Insurance is the largest private sector general insurance company. It has a comprehensive product portfolio catering to all corporate and retail insurance needs and covers Home / Motor / Overseas Travel Insurance etc.

Corporate strategy

ICICI Prudential Asset Management is the second largest mutual fund with asset under management of Rs. 547.74 billion and a market share of 10.2% as on March 31, 2008.

ICICI Venture is one of the largest and most successful private equity firms in India with funds under management in excess of USD 2 billion. Its investment focus areas span across private equity, buyouts, real estate and mezzanine financing. It has several "firsts" to its credit in the Indian Private Equity industry.

Corporate strategy

Shedding its image of an Financial institution …….

2001 : Safer, Simpler, Smarter (making foray into retail)

2003 : Hum Hain Na (Beyond Just banking)

2005 : Opportunities Unlimited

2008 : Power of Belief (in wake of the Financial crisis )

ICICI Bank – Brand ValuesTrustworthy

Customer-centric

Friendly

Technologically driven

World Class

Modern

Branding

• The logo depicts a dynamic individual with drive and conviction and personifies the human capital of this company, which is indispensable to further progress.

• The individual in the logo also symbolises the strong human focus of the group, whether it be in the form of reaching out to a shareholder or individual customers.

• The “I” in the logo also stands for “numero uno”, a position that the Group has always strived to achieve. It also lends itself to representing the ‘ICICI’ name.

The Corporate Identity of a company can truly be said to be a symbol of the values that the company stands for.

Brand Identity – Corporate Identity

I Man

To Dominate Retail Business & Customers’ Mindshare in India

In 2001 – 03, SuperStar 'Amitabh Bachchan' as the

Brand ambassador , complimenting the brand values:

Towering personality

Perceived as trustworthy

Impeccable lineage

Positioning

Internal /Employee communication

Connectivity Integrated approach Communication options

Internal communication

Employees

Employees

Employees

Employees

Employees

Branch manager

InsuranceR M P B

P B A

Demat accoun

tLoans Teller

Apart from the regular Television Commercials and Newspaper

Advertisements, ICICI Bank has also used

the following communication lines :

- Impeccable Placement

- In-film placement / promotion

- Direct Mailers

- Customer Education Series

- Awards and Recognition

- Management Speak

External corporate Communication

Crisis management

Lehman Brothers 2008 recessiona. Communication During The Crisisb. Handling The Crisisc. The Successd. Looking Ahead

Money laundry

Corporate social responsibility

ICICI foundation Focus on primary health Elementary education Skills development Financial inclusion

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