ICEIce Cubes for Eskimos

~ The Good, the Bad, and the Ugly ~

The "bad and ugly" idea!

● Manufacturing and selling pure ice cubes to the Eskimos, to provide them with colder and healthier drinks!

● This product targets rich elites who pay money for even when no value is added, only to boast about the fact of doing something different...

What was "bad" about it?

● No added value is provided via this product, as making the ice purer doesn't significantly reflect a healthier life

● Target customers are only rich elites, not average working class people, which is socially unjustified

● Very difficult to differentiate such ice from normal ice, so it's not even that appealing for its consumers!

Moving towards the "good"?

● We offer not just crystal clear ice cubes, but pure colorful flavored ones

● Just choose your preferred drink from a wide variety of natural flavors in your favorite rainbow color, pour hot water on it or heat it, and enjoy a tasty drink! There is no better way to have a handy drink anywhere!

● Available in packages of different sizes, flavors, and colors for personal as well as market use

Partnerships?!

● Local pubs (provide ice cubes in their served beverages, either hot or cold)

● Local supermarkets (sell ice having different sizes, colors, and flavors)

● Soda manufacturers (provide ice cubes in vending machines)

Marketing

● Ads in pubs and shops● Street banners in highly populated

neighborhood● Moving cars (like ice cream cars) will go

through streets● Samples provided in hypermarkets● Raffles found in ice packets that can be

exchanged with new packets● Discounted prices for schools to give ice

cubes as gifts to kids for their good work

Monetization

● Cost of ice cubes packets● Yearly/monthly contracts with local pubs and

shops● Yearly contracts with subscribed schools

Thank you!