Ice Cream Survey Findings

By Vince Alagna

Top Brand Preferences

Ben & Jerry's (46)

Edy's (27) Breyers (23)

Haagen Dazs (21)

Dreyers (7)05

101520253035404550

Consumption Behavior

Yourself (29) Someone Else (5)

Both (71)0

20

40

60

80

Purchases Ice Cream For:

Most Important Attributes

Ingredi-ents (35)

Flavor (31) Nutritional Aspects

(26)

Price (17) Brand (17)0

5

10

15

20

25

30

35

Where Ice Cream is Consumed

Social Situations (47) Privately (58)0

10

20

30

40

50

60

Feeling After Ice Cream

Satisfied (21) Fat (13) Guilty (12)0

5

10

15

20

25

Top of Mind

Ben & Jerry's (23)

Breyers (21) Edys (18) Haagen Dazs (13)

0

5

10

15

20

25