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Ice Cream in Asia

JV RamanVP Ice Cream Asia AfricaMumbai

14th November

Safe harbour statement

This presentation may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities

Litigation Reform Act of 1995. Words such as 'expects', 'anticipates', 'intends' or the negative of these terms and other similar expressions of future performance or

results, including financial objectives to 2010, and their negatives are intended to identify such forward-looking statements. These forward-looking statements are

based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking

statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these

forward-looking statements, including, among others, competitive pricing and activities, consumption levels, costs, the ability to maintain and manage key

customer relationships and supply chain sources, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, physical risks, environmental risks, the ability to manage regulatory, tax and legal matters and

resolve pending matters within current estimates, legislative, fiscal and regulatory developments, political, economic and social conditions in the geographic markets where the Group operates and new or changed priorities of the Boards. Further

details of potential risks and uncertainties affecting the Group are described in the Group's filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this

presentation

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Ice Cream – Global Mission

To become the world’s preferred “Mood Food”

Ice Cream in Asia

Asia 0.4

Africa 0.3

Europe

Americas

Sales contribution by region

(€m)

Based on 2006 sales

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Growth is Accelerating

Asia Ice Cream Sales Trend (€m)

250

350

450

98 99 00 01 02 03 04 05 06 07SepYTD

Clear leader in region and key markets

China Philippines

Unilever

Main Competitor

Source: AC Nielsen, Unilever estimates

IndiaMain

Competitor

Thailand

Unilever

Main Competitor

Asia

Main Competitor

Unilever

Unilever

Unilever

Main Competitor

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…with strong equity

Declining EquityHigh

High

Low

Presence in marketplace

Bra

ndVoltag

e™(p

ote

ntial fo

r g

row

th)

Little Equity

Growing Equity Strong Equity

Maincompetitor

PakistanThailandPhilippines

Bangalore

Indonesia

Delhi

Guangzhou

Shanghai

Beijing

Turkey

BeijingGuangzhou

Shanghai

Philippines Thailand

Source: Millward Brown

...top brand recognition

Source: Synovate

Asia’s top

Ice Cream And ranked 24th among top 1000 Asia brands

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We are just licking the topping

0.1

0 .1

0 .4

0 .8

1

1 .5

1 .9

2 .4

7

8

8 .4

9 .8

1 0 .6

12

1 4 .2

1 8

2 0 .8

28 .4

0 1 0 2 0 3 0

In d ia

Ind o n e s ia

P a k is ta n

P h illip in e

C h in a

Th a ila n d

M a lay s ia

S ing a p o re

U K

Ita ly

Ire la n d

D e n m a rk

C ana d a

S w eed e n

F in la n d

A u s t ra l ia

U n ite d S ta te s

N e w Ze a la n d

Per capita consumption (litres/pa)

Asia growth opportunity

0

400

800

1200

1600

0.0 1.0 2.0 3.0 4.0

per capita consumption

€m

As per capita consumption increases, Asia sales could reach over €1bnAsia Ice Cream Sales (€m)

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The frequency challenge

55%

82% 73%57%

0%20%40%60%80%

100%

Thail

and

Indo

nesia

Malay

sia

Turk

ey

1.7 1.84.1 4.24.6 4.9 5.3

10.9

02468

1012

Thailand

Indo

nesia

Malay

sia

Turk

ey

55% 55%

0%

50%

100%

Ice Cream Cup yoghurt

Penetration Frequency

1.7

6.5

01234567

Ice Cream Cup yoghurt

In HomeImpulse

Triggers for growing consumption

Growing urbanization

Improved disposable income

Increasing freezer penetration

Growth of modern trade/convenience channels

Improved cold chain (quality and availability)

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Barriers - Why don’t people consume Ice Cream FREQUENTLY?

Health perception-Limited health benefits-Negative perceptions

Accessibility- Affordability - Availability

Limited occasions/rituals

1.Reposition Category - Moo

Moo in Asia provides the necessary calcium for kids, which they don’t get from their milk intake

Moo Sandwich TVC

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Successfully rolled out across the region

Philippines Thailand Malaysia

South Africa

Indonesia Pakistan

Ramadhan programmes: Pakistan, Indonesia, Malaysia

Launch new festive variants

Build ice cream ritual during Ramadhan

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New Platform of Mini for TV Moment

TV Moment (Mini) programmes

...with increasing visibility

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theme Novelty Game

Integrated communication – Paddle Pop

Lowest RSP@ €0.10

RSP: €6.00 +

5. Affordability - Playing the price piano

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Profitability

• Asia Ice Cream is a fast-growing category

• Has been generating positive economic profits and created

value for the business

Actions

• price increase

• positive mix from uptrading

• cost savings

• technology enabled efficiency

• logistic synergies

Pressure

• input cost increase

What will this deliver?

Our ambition

Double Turnover from 2005 to 2010

Improve gross margin and

maintain robust profitability

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Thank you