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ICE-Italian Trade AgencyExport SudThe Italian MarketApplicazioni di ingegneria ed Informatica S.r.l.Artémat S.r.l.Assembly Data SystemAiem S.r.l.Basta il pensiero di De Paolis AlessioBlueUp S.r.l.s.CAEN RFID S.r.l.Datonix S.p.a2P Ingegneria S.r.l.Igea Soluzioni S.r.l.Impretech international Group S.r.l.Incomedia S.r.l.Inposte.itIntact S.r.l.Italhub S.r.l.Ithea S.r.l. – Relatech GroupK.E.R.T. S.r.l.Mac & Nil S.r.l.Naos Consulting S.r.l.Olomedia S.r.l.PapermineSoftware Evolution S.r.l.Stratega S.r.l.ViditrustExhibition Grounds

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ICE-Italian Trade Agency is a governmental agency thatsupports Italian companies in their internationalizationefforts, implementing the strategies of the Ministry ofEconomic Development. It helps to develop, facilitate andpromote Italian economic and trade relations with foreigncountries.By supporting Italian companies in their internationalizationprocess and in the marketing of Italian goods and services,ICE promotes the „Made In Italy“ image around the world.Through its international presence, alongside the Italiandiplomatic network, ICE-Italian Trade Agency workstogether with Italian Regions, Chambers of Commerce,business organisations and other public and private actorsto offer coordinated support for businesses and Italianorganisations involved in the globalization process.From its Rome headquarters, with offices in Milan andaround the world, ICE-Italian Trade Agency providesinformation, assistance and promotion services tobusinesses and institutions, encouraging cooperation within

EXPORT SUD – THE SOUTHERN EXPORT PLANSPROGRAMME OF INITIATIVES IN SUPPORTOF THE CONVERGENCE REGIONS(CALABRIA, CAMPANIA, APULIA AND SICILY)

Integrated and far-reaching measures, involving bothtraining and promotional initiatives, in order to supportthe economies of the Convergence Regions – Apulia,Calabria, Campania, and Sicily fully. This is the basis forthe Piano Export Sud (Southern Export Plan), managed andcoordinated by ICE-Italian Trade Agency, aimed at assistingthose enterprises – in particular of micro, small, and medi-um size – which operate in those areas most exposed toeconomic turbulence, in successfully conducting businessin the Mediterranean region as well as in more distantmarkets with ample prospects for growth. The Plan makesuse of part of the CAP (Cohesion Action Plan) budget, fora total of € 50 million to be structured into three annualprograms, following the reorganization of the 2007-2013

the industrial, agricultural and agri-food sectors, distributionand tertiary businesses, to expand the presence of Italiancompanies on international markets.In order to support the Italian Hi-tech sectors, ICE-ItalianTrade Promotion Agency offers a wide range of initiativesworldwide, such as participation in trade fairs, such asCeBIT, presentations and bilateral workshops.

ICE is online on:www.ice.gov.itFor Italian companies; it contains information on foreignmarkets, ICE activities, assistance and promotional services.www.italtrade.comThe Made in Italy Official Portal for foreign companiesprovides information on Italian production and a databaseof Italian exporting companies (the Made in Italy BusinessDirectory).

www.itacebit2015.wordpress.com

National „Research and Competitiveness“ Operational Pro-gramme developed by the DGIAI of the Ministry for Eco-nomic Development.The initiatives planned aim, on the one hand, at streng-thening synergies between local manufacturing industriesand, on the other hand, to promote Southern Italy’s manyhigh quality sectors; not just food, wine, and fashion, butalso boating, automotive, aerospace, architectural resto-ration, renewable energy, and nanobiotechnology to namejust a few. All will be high profile initiatives, organized forthe purpose of encouraging Southern Italy’s growth oninternational markets.

ICE AT CeBIT 2015ICE - ITALIAN TRADE AGENCY EXPORT SUD

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THE ITALIAN ICT MARKETIn the wake of the economic crisis, the year 2013 hasconfirmed the negative trend of the Italian ICT sector, alreadyemerged in 2012. The main cause of such trend has beenthe lack of investment in new technologies (new devices,applications, forms of communication and entertainment).Despite technological progress and the growing supply ofnew products, which are replacing the „traditional“ ones,the total value of the Italian digital market shrank by 4.4%compared to 2012, reaching just over 65 billion Euro. Inaddition, consumption registered a decrease of 2.6% after-4% in 2012, while gross fixed investments decreased by4.6%. Among the macro-areas of the Italian digital marketwhich recorded a negative trend, one could mention:

Devices and systems; in particular:1)Sales of desktop PCs (including hardware components)reached 1.36 million units (-11.2%) for a value of € 485million, -13.7% compared to 2012.2)Sales of notebooks dropped by 18.7% (3.100.00 units).Prices are dropping and the market value has reached about890 million Euro, - 20.5% compared to 2012.

The ICT services have registered a decline of -2.7%.However, in the second half of 2013 the Italian digitalmarket showed a slight improvement generated by thefollowing categories:

• Sales of smartphones, which reached 12.3 million unitssold (+ 43%) and a value of more than 2.6 billion Euro(+ 13.8%). Tablets sales also reachedd over 3.4 millionunits sold (+ 42.2%)

• Growth of ICT infrastructure (+ 2.2%), with a total valueof 5.133 billion Euro, have affected 30% of the market

• The application software market (+ 3.7%), and ICTsolutions on premise (+ 2.7%)

• IOT platforms and Web management (respectively +13.8% and + 12.4%)

• The cloud market (+ 46.2%)• The Italian market of security data (+ 0.9%). Within such

niche, the software (+ 25%) and services (+ 0.5%)segments stand out

Overall in Europe, the digital market has also not revealeda promising trend. The economic crisis that hit Italy first,in 2013 spread to further European countries. Consequentlyan overall continental ICT market decline of 0.9% (about1.083 billion dollars) compared to 2012 was registered.By analyzing in detail the four main European markets:France, UK, Spain and Germany, we can observe that inFrance, the digital market was affected by the overall ne-gative trend, yet the final outcome has been morepromising (-1.1% vs. -1.9% in 2012). The UK has confirmedthe same trend of 2012, recording a decrease of 2.5%,equal to 148 billion Euro. In Spain, the economic crisisaffected the digital market through a negative growth of6.6%. The only country to have positive growth wasGermany, thanks to its digital content & advertising, software& ICT solutions markets (respectively + 8.3% and + 8.2%).

THE ITALIAN TELECOMMUNICATIONS BRANCHThe telecommunications sector in Italy recorded in 2013 aconsiderable negative trend, the overall market did notexceed a value of 24.9 billion Euro (-10% compared to2012). The sectorial crisis hit in particular the fixed andmobile network services (-10.2%). Also the mobile networksegment has decreased sharply in comparison to theprevious year (-13.8% for a value of 14.72 billion Euro),resulting mainly from the fall of returns from calls (-23.2%),whose revenues have decreased from 10,3 to 7.9 billionEuro. Also the value of fixed telephony services decreasedup to 5.75 billion Euro (-7.7% compared to 2012). However,the business infrastructure for the distribution of serviceson fixed and mobile networks has recorded a slightly posi-tive growth (+ 2%).Compared to 2012, investments for the development offixed networks have increased (+ 6.8%, for a value of 1,420million Euro). In addition, several projects have beeninitiated for the construction of LTE / 4G cellular networks(+ 3.1% compared to 2012, for a value of € 2 billion Euro).

SET TOP BOXES AND SMART TVsAs in most European countries, also the Italian segment ofthe set top box (televisions and electronic equipment)suffered a sharp decline after the transition to digital TV.

This process resulted in a decrease of 35% in sales of suchequipment during 2013. However, in the course of 2015,a new system based on digital TV technology DVB-T2standard will be introduced all over the country. Thisevolution of the current DVB-T will provide a broader bandof approximately 30%. Smart TVs, which occupy high-end offer range, recorded a relative growth (+ 13.2%),which was lower than expected also compared to 2012.

CLOUD COMPUTING AND BUSINESS INTELLIGENCEThe cloud computing industry is transforming the digitalmarket by simplifying and speeding up IT processes forboth businesses and consumers. It is a sector still indevelopment, which has witnessed a growing trend in2013 by 32% (both private and public distribution). About20% of the business is composed by support services tobusinesses (cloud transformation and cloud transition) andplatform development projects. The rest is composed byPaaS (7%); SaaS (36%) and IaaS (37%). Even the BusinessIntelligence market showed a positive trend (+ 1.6%) andreached a value of € 456 million. Such value was alsopositivly influenced by the increased sales of softwarecomponent (+ 2.6%) and services (+ 1.0%).Within this sector also big data and business analytics playa major role, especially in relation to future developments.The increasing necessity of companies to process a greaternumber of data and information will lead to thedevelopment of new tools within Marketing (socialmonitoring, social listening and social intelligence), Hu-man Resources, Supply Chain / Operations & Governance,Risk & Compliance. During 2014, among the many BIdevelopments, data visualization has been a key issue.

E-COMMERCE AND E-BOOKS IN ITALYThe value of the e-commerce market in Italy - generatedby the sales of consumer products and services from Italiansites - reached 11.3 billion Euro (+ 18%). Within the branchsales of consumer products (+ 25%) have had the strongestimpact on the positive trend, while the services componentcontributed through a smaller increase (+ 13%). Withinthe latter category, the main element is related to tourism(mainly ticketing) which totals 43% of revenues, followed

by insurances which amounted to 10%.As for the components related to consumer products, thesector continues to play a major role (12%), followed byinformation technology and electronics (11%), publishing(3%), grocery (1%) and e-books, which recorded a growthof 79% and revenues by 43 million Euro.Despite the developments and product diversification whichhave taken place during the previous years, the e-commercemarket in Italy is still very concentrated: the top 20 playerscover 70% of the market.In 2013, the fashion industry has invested considerably inits e-commerce presence. Many clothing companies haveopened their e-commerce channels abroad while pursuinga policy of internationalization. First major projects in thefurniture industry scene - where the presence of e-commerceis still limited - have started to appear as well.Major support to the industry of online purchases wasprovided by the mobile devices (smartphones or tablets).The proliferation of smartphones and tablets amongconsumers considerably helped the Italian e-commercemarket to take off in 2013. Online shopping has quintupledits value of sales, rising from 144 million to 510 millionEuro. Purchases only via smartphone accounted for about4.5% of the total value of the market. In 2014, the sectorhas continued to grow sustained by three major trends:multi-channel (channel integration between online andmobile); social media (increased presence of companieson social networks) and personalization (consolidation ofcorporate online presence).

ITALY: AN INNOVATIVE COUNTRY FULL OF START-UPSIn the past years, the exponential growth of the use ofmobile devices, social networks, cloud computing and bigdata have modified and influenced the performance of theglobal economy. In the industrialized countries the digitalmarket accounts for about 5% - 9% of the national GDPsand is radically transforming the approach of companiesand SMEs towards their clients and consumers.Consequently many companies tend to digitize theirprocesses, both internally and externally.This context has enabled the birth of new businesses, whichbase their activities on digital technologies while utilizing

ICE AT CeBIT 2015THE ITALIAN MARKET

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these to organize and structure themselves internally (forexample through cloud computing).Italy has been one of the protagonists who, between 2012and 2014, saw the birth of many innovative StartUps whichhave as their focus the field of digital technologies. Onlyin 2014, 1,792 new companies were registered, with ahigher density in the North Italy (59%) and a smaller, butstill substantial, in the Centre (23%) and the South (18%).On the national register there arre currently 3348 start-ups. Numerically these new businesses are geographicallydistributed as follows, major regions: Lombaria (355 newcompanies), Emilia Romagna (202), Veneto (126) and Lazio(187). Among the southern regions Campania (83), Apulia(76) and Sicily (63) stand out. The major StartUp cities areMilan (204), Turin (102), Rome (264), Trento (64) and Bolo-gna (73).The vast Majority of these companies provide services(software development, IT consultancy and management);a significant percentage are involved in manufacturing(mostly computers and other devices). Twenty-two of thosehave an annual revenue of 1 million € or more. In terms ofsector distribution services clearly stand out (1,149companies). These includes, among others, softwareproduction services, IT consulting and connected activities(464), scientific research and development (263),information services (117), architecture & engineeringtesting / analysis techniques (64), company managementand consulting (53). Industrial and artisan activities follow(264) succeeded by computer, electronic, and opticalmanufacturing (63), electric tools and electric tools for non-domestic use (31), alternative manufacturing (22) andproduction of transportation vehicles (15) - commerce (53),and, lastly, tourism (6) and agriculture (3). In particular,289 startups operate in the energy sector.

INVEST IN ITALY: WHY?In 2012, the Italian Ministry of Economic Development formeda task force to promote the creation and development ofstartups. Such initiative was accompanied by a set of reformswhich have simplified the setup procedures for newcompanies and have facilitated private investments flows.Such initiative has been named Digital Agenda (http://

www.agid.gov.it/agenda-digitale/agenda-digitale-italiana). Inthe same year the Council of Ministers approved a DecreeLaw containing „Further urgent measures for the growth ofthe country“ (DL 179/2012). Section 9 (articles 25-32)concerns specific measures to foster the creation anddevelopment of innovative startup enterprises.For this type of enterprise, a systematic and detailedframework of reference has now been established. Thisincludes the introduction of significant benefits in areassuch as tax, access to bank loans and risk capitalinvestments, the business internationalisation process, andlabour law. These measures encompass the startup’s entirelife cycle and place Italy’s legal framework in the forefrontwith respect to our main European partners. The law refersspecifically and explicitly to innovative startups tounderscore that its target is not any and all new enterprises,but those whose business is closely and strongly linked toinnovation and technology. To benefit from the supportmeasures, the innovative startup must:a) be new or have been operating for no longer than 4

years;b)have its head office in Italy;c) have annual sales of less than 5 million euros;d) not distribute profits;e) be engaged solely or primarily in technological

innovation;f) not have been created from a corporate merger or division

or following the divestment of a company or line ofbusiness;

g) meet at least one of the following additional criteria:a. devote at least 15% of its expenditure to research anddevelopment (R&D) activity; b. have at least one third ofits team composed of PhD students or graduates, or ofpersonnel who have been working in research for at least3 years; alternatively, at least two thirds should hold amaster’s degree; c. be the owner, filer or licensee of apatent, industrial property right, or original softwareregistered with the Società Italiana degli Autori ed Editori(Italian Society of Authors and Publishers – SIAE).

No less important for the development of a robustecosystem of innovative businesses is the role played byincubators. These are companies that host startups and

ICE AT CeBIT 2015THE ITALIAN MARKET

support business ideas deemed to offer the potential for ahigh economic return, but which are not yet ready to receivelarge-scale funding. Law 221/2012 defined certifiedincubators as capital companies, including cooperatives,that provide targeted incubation and acceleration servicesdesigned to support the creation or development of inno-vative startups. To obtain certification, these structures mustmeet certain requirements (defined by the Minister ofEconomic Development’s Decree of 22 February 2013).For example, the incubator must have adequate buildingsand equipment, and a technical and management structureof recognised competence. It must also be engaged incollaborative relationships with universities, researchcentres, public institutions and financial partners. Certifiedincubators must also have sufficient experience insupporting innovative startups. Certified incubators enjoysome of the special conditions applied to innovativestartups. The startup and incubator support policy isintended to foster sustainable growth, technologicaldevelopment and employment, the development of a newentrepreneurial mindset, and the creation of an ecosystemmore conducive to innovation. Other goals are to encouragegreater social mobility and attract foreign capital and talentto Italy.The Italia Startup Visa policy is designed to help achievethis last goal. It is the characteristics of the „system“ (macro-economic, bureaucratic, fiscal) that determine a country’sreputation on the global stage of innovative entrepreneurs-hip. The new equity crowdfunding model, the tax reliefon seed and venture capital investments and a reductionof red tape are just some of the measures introduced bythe Startup Law. They are steps on the road to making Italya more hospitable place for innovative enterprises, Italianand otherwise. Finally thanks to these reforms theconstitution and registration of innovative startups andincubators through the Chambers of Commerce is nowfree of charge.

Italian StartUp Policy:3)http://de.slideshare.net/valyachudovskaya/corbetta-mattia-startup-policy-presentation-21-10-144)http://www.agenziaentrate.gov.it/wps/content/Nsilib/Nsi/Documentazione/Start+up+innovative/

Italy’s Startup Legislation - novelties and updates of 2014:http://www.italiastartup.it/magazine/who-is-who-e-online-il-report-dellecosistema-startup-italiano/

Italian StartUp Report „Who is Who“:1)http://www.italiastartup.it/whoiswho/2)http://www.italiastartup.it/wp-content/themes/italiastartup/files/ItaliaStartup_Report_WhoIsWho

The General Confederation of Italian Digital Industry /Confindustria Digitale: http://www.confindustriadigitale.it/

Italian Startup Visa:http://italiastartupvisa.mise.gov.it/

European Digital Agenda for Italy:https://ec.europa.eu/digital-agenda/en/made-italy

Italian Start-up Business Register:http://startup.registroimprese.it/

ICE – Italian Trade Agency Start-up Office:http://www.innovationitaly.it/en/

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Applicazioni di ingegneriaed Informatica S.r.l.

ICE AT CeBIT 2015COMPANIES

Via Giulio Petroni, 8/G70124 Bari – ItalyT. +390805425472F. +390809644153info@ai2.itwww.ai2.itwww.swipe-story.com/Contact: Vito Santacesaria - C.E.O.santacesaria@ai2.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: 1991Number of Employees: 122013 Sales: 796 KExport destinations:

COMPANY PROFILEAI2 Ltd. was born in Bari (ITALY) in 1991 as InnovationAgent for Manufacturing SMEs.Thanks to many technical skills acquired over the yearsand to the application of Project Management guidingprinciples (PMBOK), we have transformed a naturalinclination to problem solving into a real AGILE approach,applicable to the most challenging innovation projects.Thanks to a tough methodology (e.g. models, standards,etc.), a deep sense of responsibility and the passion tobuild a common and full awareness of the problems evenbefore their solutions, we have learned to effectively facethe challenging complexity of these projects, be they hu-man centred or mission critical.These principles have enabled a young, curious andcompetent team to make significant experiences in Busi-ness Process Reengineering and Mission Critical applicationsdevelopment. Working for local companies and authoritiesand for a major multinational company of the rail transportsector we have built a virtuous cycle that turns every newchallenge into an opportunity to acquire skills and to growup in our profession.Among other things, we have:• supported manufacturing companies in online detection

of production data and in generating management valuethrough proper use of their own information assets.

• led the Puglia Region to adopt a new Charter of CulturalHeritage aimed at enabling the representation andmanagement of different aspects of Cultural heritage,from real estate to movable assets, from intangibleheritage to cultural venues and events.

• analysed the processes of systems design for railwaysignalling and built tools to support new and moreefficient business processes and to elicitate, formalizeand reuse domain knowledge.

• designed and developed real-time software componentsthat implement the various features of a rail networksupervision system.

• described and implemented the concept of ServiceIntentions as a new benchmark for rail trafficmanagement.

Moreover, an articulated ten-year collaboration with theUniversity system and the recent leadership during LivingHeritage experience, an ICT living lab focused to CulturalHeritage, have allowed us to develop important innovationsin the production processes of digital content for CulturalHeritage communication. This new challenge is stimulatedby the opportunity to propose new user experiences andaimed at enabling large segments of users and experts totake part to a sustainable promotion of cultural heritage.One of the main steps of this path is represented by thedevelopment of the SWIPE STORY storytelling format andthe activation of the SWIPE STORY TEAM: a multidisciplinarybunch of storytelling experts, digital artists and professionalsof the ICT sector, committed to develop innovative user-oriented tools based on a mix of new languages,technologies and creativity, aimed at a fruitful interactionwith museums and cultural sites.

COMPANY’S STRENGHTS IN BRIEFThe company’s main strength is its know how in bringinginnovation into different types of processes, be they hu-man centered or mission critical.Our innovation processes are based both on a solidmethodological approach (we make extensive use of theAGILE approach), and on the ability to use cutting edge ICT.In this phase, one of most important goal of the SWIPESTORY TEAM is the SWIPE STORY CREATOR, an authoringtool that allows any author to use the SWIPE STORYmethodology to create high quality digital stories in a shorttime and at a minimal cost.A SWIPE-STORY can be considered a new format for thedigital storytelling.It is a digital tale that, using a simple and immediatelanguage based on draws, images, words, games, sounds,videos and emotions drives the user to a new, vivid andstimulating path of knowledge. Every Swipe Story uses aninnovative storytelling concept that:• Accepts and initiates the user to a new path of knowledge

(e.g. visit a museum);• Turns the path of knowledge into a vivid and challenging

experience, letting the user interact with the elementsthat surround him and increasing the emotionalinvolvement;

• Enhances the visit experiences favouring the consolidationof knowledge with insights, educational activities andgames.

Producing a SWIPE STORY means building a main talearound a plot and develop it through a succession of events,

spread into a series of frames that compose a sort of ribbon.Going from one scene to another is simple like swiping afinger on a touchscreen, triggering transitions over timeand transitions through space.These different possibilities of transition, along with othersthat are still being developed, can support a wide range ofnarrative solutions, allowing the authors to fully expressthe development of their creative ideas with the most dif-ferent languages. To enrich the emotional dimension of aSWIPE STORY, the transitions between frames arecharacterized by a parallax effect (Simulated 3D), wheredifferent levels of images, moving at different speeds, givedepth to the scenes.In addition to this, the possibility to insert in each frame asmany points of interest as one likes allows the authors todevelop the plot over the story. We are currently increasingthe types of points of interest with the activation of newuser experiences. Currently available types of POI are: Co-mics; Insights (multiple cards flipping on a two dimensionsmatrix containing text, images and audio); Curiosity (two-sided card with question/answer or suggestion/solution);Video clips; Matching games and puzzles.

POTENTIAL TYPES OF BUSINESS PARTNERSWe think we own a good methodology for digital contentproduction oriented toward cultural heritage communication,and our technological solutions can efficiently support asustainable production process.Therefore, we are interested in partnerships with companiesactive in cultural promotion and museum education withthe goal of integrating our SWIPE STORIES in their serviceofferings.We are also interested in expanding the possibilities ofusing SWIPE STORIES in digital content production for:• teaching. for interactive training and learning material.• publishing: for a new generation of interactive e-books;• for temporary exhibitions and cultural events;• company and product communication;• territorial promotion;We are also interested in activating partnerships withsoftware companies that develop frameworks or platformsfor the production and delivery of digital content and gamesfor various application domains.Our ambition of applying the SWIPE STORY methodologyto every possible application context needs the activationof collaborations and joint ventures with scientific, technicaland business partners, at a national and international level,eventually also participating in business incubators.

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Artémat S.r.l.

ICE AT CeBIT 2015COMPANIES

Via Pio La Torre n.36Cosenza (Italy)T. +390984494270F. +390984494270info@artemat.itwww.artemat.itwww.businessgame.educationContact: Maica Apa – Marketing Managerapa@artemat.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: 25.05.2005Number of Employees: 62013 Sales: 175.483,00Export destinations:

COMPANY PROFILEArtémat comes from the synthesis of expertise in the fieldsof Information and Communication Technology andEconomic-Managerial Engineering.Its name, Artémat, means our aim to combine the scientificapproach to problems, the ability to model and simulatecomplex systems, and the creative approach to representand deal with all the dynamical features that characterizetechnological and managerial innovation.Being founded by university researchers and professionalswith a wide professional and scientific experience, Artémat’sspirit is that of an open laboratory, where ideas and concreteprojects meet, in order to help creativity and experimen-tation, on interconnected complex systems in its field ofinterest.

Our ProductsBusiness Game Studio: Our business games areunconventional training tools: intuitive, dynamic andengaging. We believe that the best learning takes place bydoing. Business games are innovative training tools formanagement simulations that allow participants toexperience the dynamics and logic of different economicscenarios. The simulations put participants into acompetitive situation and they have to use all their problemsolving, creativity, strategic analysis and decision-makingskills in order to win.The participants are grouped in teams of 4/5 members.Each team has to lead a virtual company with the aim ofimproving its financial performance and increasing its

market value. The participants have to take decisions aboutthe main strategic variables that characterize the businessgame scenario. Examples of Business Game Scenario: StartUp, Eco Design, General Management, Made in Italy, Food& Wine,ect.Artémat is able to give its customers all the necessarysupport to customize simulation models using BusinessGame Studio Platform. The Business Game Studio platformis based on JavaTM EE Technology.Skillgame: Skillgame is the best solution for companieswhich need to start recruitment and employer brandingcampaigns based on specific profiles. It is a web basedsystem for skills evaluation. It allows to rank, in a easy andfast way, the candidate’s skills about specific thematic areas.It can be integrated on the corporate website and on themain social networks. The system uses a rich database ofquestions on several thematic areas (Problem Solving, Mar-keting, Human Resources, New Technologies, BusinessPlan, Business Keywords, etc.).WebIn-Basket: Web In-Basket is an individual role playingthat simulates how to take choices in a specific workingdaily situation. Artémat has realized a web version of aconsolidated tool using in a assessment/recruiting activitiesby the company, the In-Basket excercise. Web In-Basket isa widely used assessment centre exercise because of thediversity of behaviours, as well as, Knowledge, Skills andAttitudes (KSA’s) that can be tested. The candidate playsthe role of a manager who leads a new position in the companywhere he works: in a short time he must take decisionsabout the work planning organisation, the corporate plansand the collaborators’ involvement.Beatrice: it’s a suite of applications in augmented realityfor mobile devices. The applications are functional to thecreation of indoor/outdoor geolocation systems to use inthe tourism field. Beatrice allows its administrators to tracka set of P.O.I. (Points Of Interest) on a defined area (map).The application connects to each P.O.I. two kinds ofinformation: indoor/outdoor geolocation information;context information (date of creation, category, historicalnotes etc.). The platfom administrators will be able to:implement centralized content updates (insert of audio/video files, comments on the main social networks etc.);

insert augmented reality applications; share contents onthe social networks (experiences, emotions, travel notesetc.); chart and analyze feedbacks; create routes based onthe users’ specific interests or on the peculiarities of theareas in which they are located.

COMPANY’S STRENGHTS IN BRIEFArtémat is mainly working on Business Simulations, bydesigning a general framework to build Business Games,and developing mathematical models that reproduce a realcompetitive frameworks. Bu using such simulations, onemay understand the cause-effect relationships that holdamong the key variables, and thus analyze the enterprisebehavior after internal or external variation affecting thesystem.Following its mission of innovation enterprise, Artématcreated ArtématLab, a Research and Develop laboratorythat, with the contribution of a number of universityresearchers, allowing new and advanced ideas to becomeconcrete projects and eventually commercial products. Inparticular, ArtématLab is currently focusing on technologiesfor database and knowledge base managements (with aspecial care for privacy issues), on Internet BusinessSolutions, and on connectivity and interoperability amongdifferent platforms (with a special attention to mobiledevices).

POTENTIAL TYPES OF BUSINESS PARTNERSArtémat is looking for world wide partners (Trainingcompanies, Consultants, Educators, HR Professional, etc.)to expand its market. Our partners can be:• ACADEMY: Universities, MBA, Business Schools, Higher

Education, Polytechnics, College, Incubators;• CORPORATE for Training, Recruitment and Employer

Branding activities;• Touristic organizations and cultural heritage institutions

that need to offer innovative ways to share informationand improve the user experience.

Artémat is looking also collaborations with industrial andacademic partners within EU- and national-funded R&Dand European projects: we can be partner for theparticipation to a European call.

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A.D.S. Assembly DataSystem S.p.A.Via Laurentina km 23,000, 00040,Pomezia (Rome)T. +390691801020F. +390691251056communication@assembly.itwww.assembly.itContact: Gianluca Buzi - Business Developmentgianluca.buzi@assembly.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: 1987Number of Employees: +10002013 Sales: 38 Mln

COMPANY PROFILE

Who we areFounded in 1987, Assembly Data System – ADS – is aleading Italian company that provides design, implemen-tation and operations services on infrastructures, tech-nologies and platforms within the ICT market, active mainlyin the Telecommunications sector and having recentlyexpanded its footprint in the utilities and gaming sectors.ADS addresses all those companies that are looking for aqualified and nimble partner to support their ICT technologyevolution path. ADS unique value added is the ability tosummarize in one single entity skills and experiences thatspan from technical facilities and infrastructures, throughnetwork equipment and Data Center technologies, tosystem and application platforms.

Company overviewWith a turnover of about 55 M (YE 2014 estimate), ADS hasexperienced a tremendous growth in the last 5 years, incountertendency with respect to most of our competitors in theItalian market. ADS has been listed by Deloitte, at the end of2014, within the 500 technology companies of the EMEA areawith the highest revenue growth in the last 5 years.• Revenue growth more than 5x since 2009• 1,000 employees (YE 2014), with nearly 300 new hired

during the calendar year, aged 28 on average• 16 offices across Italy and several collaborations and

projects in Southern European and Mediterranean countries• Expansion plans in Central and Northern Europe (opening

of a brand new branch office in Germany planned inMarch 2015)

Main clients today are:• Telecommunication companies: Vodafone Italy, Wind,

Telecom Italia, 3 Italy, NGI• Network Equipment providers: Ericsson, Huawei• Utilities: Terna (Italian HV energy transport company),

Acea (regional company for water, heat and energydistribution)

• Gaming: HBG group, GTECH Group (Italian leadinggaming companies),

• System Integrators

Current positioningStarted as a company mainly focused on installationservices, ADS has gone through a profound diversificationof its activities and client portfolio, by leveraging andgrowing its internal competencies as well as injectingselectively skilled professionals to build the capabilities fordiversifying the offering.Today ADS is a company that is able to provide professionalservices, managed services and turnkey solutions coveringdesign, implementation and operations of:• Network infrastructures and technologies, wireline and

wireless, in all domains (access, transport, core and serviceplatforms) with a multi-vendor coverage (Ericsson,Huawei, NSN, ALU, Cisco, etc.)

• Data Centers sites and related technical infrastructures(servers, storage, networking, etc.)

• OSS systems for Networks and Data Centers resourcemanagement and orchestration, faultand performancemanagement

• Security solutions, both physical and logical

Vision and Growth StrategyADS is convinced that, in the era of the “Digital revolution”,the ICT market will provide growth opportunities thanks tothe investments we foresee in• Broadband and ultra-broadband access networks• Virtualization both in Data Centers and Telecommunications

Networks, coupled with evolved NG-OSS to dynamicallymanage and automate technical and logical resources

• Customer‘s data management capabilities (big data,analytics, Customer Experience Management)

• Industry-specific vertical solutions under the concept ofthe Internet of Things

Under such perspective, by leveraging on its own currentknow-how and experience, ADS has designed its growthstrategy across the following offering pillars:• Telco Infrastructures and Services (carrier-grade and

Enterprise networks)• Customer oriented data management (SQM, CEM, Big

Data and Analytics)• Cloud and Data Centers

COMPANY’S STRENGHTS IN BRIEF• Consolidated know-how and competences on multipletechnologies in the areas of telecommunications networks,data centers and cloud, software solutions for network anddata center management, data processing, security• Competence centers on specific technical domains• Human capital, mixing very experienced professionals

and junior profiles, taken from universities and technicalschools, trained on the job

• 100% on-shore delivery model, to preserve local-competences, with very limited use of sub-contractingto keep developing internal know-how

• Flexibility and agility to adapt to client needs• Economic competitiveness thanks a very agile cost

structure• Focus on innovation, by continuously monitoring the

market and addressing strategic partnerships withselected technology vendors

POTENTIAL TYPES OF BUSINESS PARTNERS• Telecommunication Companies• Large Enterprises in the area of Utilities, Energy,

Transportation, Media• Technology Vendors (Telecommunication networks’

equiment, Data Centers Hardware and Software)• Solution providers in the area of IT OSS, Big Data Analytics,

Smart Solutions, Security

staying connected while traveling

www.expressowifi .comVia Laurentina km 23, 00040 Pomezia (Rm)tel. +39 06 91801020 - fax +39 06 91251056info@expressowifi .com - www.expressowifi .com

Make and receivefree calls local andinternational using theVOIP applications you prefer(Skype, Viber, etc).

Update your status onsocial networks and share the excitement of your tripthanks to your favourite apps.

Find more information about monumentscities and places of art; deepen your knowledge andpersonalize the experience of your visit.

Search for the best local restaurant, a trendy bar foran aperitif or a pastry shop offering traditional sweets.Always fi nds a place near you to eat and have fun

Plan your trip, consult the public transport schedules and build itinerariesusing all the time available: you have an interactive map always with you.

ContattiExpressoWiFiSingle Point of Contact:www.expressowifi .comwww.facebook.com/expressowifitwitter.com/expressowifiinstagram.com/expressowifi

A new brand, a mix of experience, technology and research, a company committed to innovation. In one word: “EXPRESSOWIFI”.

A mission that presents itself as the perfect solution to the needs of all tourists. Thanks to a technology that simplifi es a connection “ON THE ROAD”, it allows 10 devices to navigateh 24 simultaneously.

ExpressoWiFi is the most effi cient and unlimited traffi c solution to be online

when travelling in Italy.Rent your mobile WiFi HotSpot and enjoy

high speed navigation with PC, tablets

and smartphones.

Easy to use

Prepaid

Pocket-sized

Flat

ICE AT CeBIT 2015COMPANIES

16 17

COMPANY PROFILEAIEM S.r.l. - Automatica Informatica Energetica Multiutility- was born in 2004 by the united skills of experts incomputing and energy to meet the new and growing needsthat operators in the utilities sector had to face as a resultof the liberalization of the electricity market. In that contextthe „Youtility“ platform was developed: it is a software forthe best management of the processes of billing, accountingand customer management.In 2008, the company takes the opportunity coming fromthe exponential growth of electricity production fromphotovoltaic conversion stimulated by the incentivemechanism of „Conto Energia“, and it launches thehardware and software development of a monitoring systemsupporting installers and operators of energy facilities called„Solar2You“.Over the years, AIEM becomes member of the InnovationPoles Energy-Environment, of the technological District ofCalabria and of the Pole Innovation ICT South, with whomproduces prototypes and solutions then developed withinit‘s computer and electronics labs.

Via Beato Francesco Marino,102 – 87040 Zumpano (CS) - ItalyT. +390984482404F. +390984825148info@aiemonline.itwww.aiemonline.itContact: Engineer Vincenzo D’Agostinovdagostino@aiemonline.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: 2004Number of Employees: 62013 Sales: 234.239€Export destinations: EU; North America

Today, AIEM has grown up in the organization and innumbers and, in addition to the business lines indicatedabove, it provides too sales and assistance services ofhardware and software products for the IT & Energy. It alsocarries out several research projects with high technologicaland innovative content, and develops vertical softwaresolutions to the energy world and to the automation ofelectronic devices.In August, 2013, AIEM performed preliminary tests to certifyOMNIA METER, a bi-phase network analyzer that is theresult of research and development carried out completelywithin the company’s laboratory of electronics andautomation.Since April, 2014 is online the new version of the platform(hardware and software) for monitoring, supervision andcontrol of energy flows which includes Solar2You(monitoring of photovoltaic plants) and Ener2You(monitoring of energy consumption). The latter is anapplication developed according with the national standardof reference for energy audits UNI CEI / TR 11428 and incompliance with recent directions of the EuropeanCommunity for Energy Efficiency.In November, 2014, as a result of the further developmentsof OMNIA METER, the second phase of tests was carriedout, leading to the final certification of the product andthe subsequent series production and market launch.It is significant, finally, to mention some partnershipagreements that the Company stipulated with majorcorporations and universities: DELL; Xerox; Oracle; PoloICT Innovation; Spin (Enterprise Europe Network); UNICAL.

The size of the company can be summarized by thefollowing numbers (data extracted from the 2013 financialstatements):- Share Capital: € 119.000,00- Equity: € 203.658,00- Invested Capital: € 830.900,00- Value of Cumulative production:€ 1.960.000,00- Resources employed: 6

COMPANY’S STRENGHTS IN BRIEF• Strong know-how acquired over the years in the design

and implementation of innovative solutions for the ICTand Energy world.

• Structured and continuous Research and Development,carried out in partnership with leading researchinstitutions.

• Specialized team of software and automation engineers.• Proximity and strong attention to the customers.

POTENTIAL TYPES OF BUSINESS PARTNERS• Import companies, distributors, contractors, trader.• Specific expertise in the energy field, with special

reference to the systems for control and management ofenergy flows (photovoltaic and/or traditional sources),as well as knowledge of the quality and the potential ofproducts and services offered.

• Local partners with an existing customer base and/orthe ability to promote the products of AIEM SRL in the

• correct way and with due effectiveness.• Preferred channels: tender bidding and direct import of

electronic technology in the energy sector.• Proposed cooperation agreements: distribution

agreement, joint venture agreement, licensing agreement,commercial representative, sub-contract agreement.

ICE AT CeBIT 2015COMPANIES

Aiem S.r.l.

18 19

Piazza Ateneo Salesiano 100167 RomaT. +390687290624F. +390687290628info@bastailpensiero.itwww.bipbastailpensiero.comContact: alessio de paolis (CEO)

BUSINESS ACTIVITY INFORMATIONDate of fundation: 2011Number of Employees: 4

COMPANY PROFILECreativity, design, detail and a desire for knowledge, suchis the foundation on which Alessio De Paolis created BIPBasta Il Pensiero, an Italian company making it’s way intothe consumer technology market with innovative productswhich can be used in everyday life.The crave for innovation, and the preference for nonconventional items, brought the company to make some-thing new, different, fashionable and original.This is how a simple passion turned into a full blownbusiness able to transform everyday life items into some-thing unique.With a focus on design and detail bordering the thoroughattention, Alessio De Paolis took care of every detail from3D design up to packaging, managing to attract andintrigue famous brands, ending up more than once workingon customized solutions for such.At BIP design it’s not the only matter, product safety playsa relevant role as well.All items are duly inspected and certified up to or beyondrelevant regulations.Our target is materializing new ideas into items, and makethem available to the average person, and insure themthat what they are using is something absolutely safe,tested, innovative and original.

Basta il pensiero diDe Paolis Alessio

COMPANY’S STRENGHTS IN BRIEFInnovative and original products,

POTENTIAL TYPES OF BUSINESS PARTNERSDistribution agents for all countries, retailers,

ICE AT CeBIT 2015COMPANIES

20 21

Loc. Belvedere, Ingresso 2,53034 Colle di Val d’Elsa (SI)T. +393474123206F. +390577043101info@blueupbeacons.comwww.blueupbeacons.comContact: Alessio Cucini, Eng., PhDalessio@blueupbeacons.com

BUSINESS ACTIVITY INFORMATIONDate of fundation: Jan. 13th 2014Number of Employees: 1Export destinations: EU

BlueUp S.r.l.s.

COMPANY PROFILEBlueUp is a young and dynamic startup (registered in theItalian Registry of Innovative Start), founded at the beginningof 2014, as a spin-off of an electronic company, with yearsof experience in design of electronics and wireless systems.BlueUp develops and provides innovative solutions basedon Bluetooth Low Energy and integrated with the mobile.In particular, BlueUp provides a complete platform (whichincludes hardware devices, called beacon, and softwarecomponents) for indoor microlocalization based on iBeacontechnology. Bluetooth Low Energy and iBeacon are thetechnologies that will revolutionize the world of ICT, inthe direction of the Internet of Things and cloud. The abilityto access contents on mobile devices and interact with theenvironment based on location, will allow to combine theoffline physical world with the online.BlueUp is the only Italian company that designs andmanufactures Apple-certified iBeacon devices. Thecatalogue has the widest choice on the market and ourdevices are designed to primarily address the real needs ofoperating installations. The devices (called BlueBeacon) arepowered by coin battery (BlueBeacon Mini, tiny size,suitable for temporary installations as exhibitors orwindows), AA battery (BlueBeacon Maxi, which guarantees

the longest service life in the market, up to 8 years, suitablefor fixed installations and for indoor navigation applications)or by USB port (BlueBeacon USB, powered by PC or walloutlet, ideal for integration in PoS devices). A further model(BlueBeacon Forte) is espcially designed for outdoorapplications.BlueUp, in addition, provides design and productionservices for components and devices based on BLE,including systems for access control, remote control, per-sonal and asset identification.

COMPANY’S STRENGHTS IN BRIEFBlueUp main strengths are:• founders experience in electronic systems, including

hardware and firmware design• excellence in wireless engineering• a wide product selection regarding devices with iBeacon

technologies• internal R&D team, able to manage all the phases of

product developmentPOTENTIAL TYPES OF BUSINESS PARTNERSDistributors for our BLE-based devices (beacons, remotecontrollers, BLE tags, …)Software housesTechnological partners

ICE AT CeBIT 2015COMPANIES

22 23

CAEN RFID S.r.l.

ICE AT CeBIT 2015COMPANIES

Via Vetraia, 11ViareggioT. +390584388398F. +390584388959d.pallassini@caenrfid.comwww.caenrfid.comContact: David Pallassini/Sales Manager

BUSINESS ACTIVITY INFORMATIONDate of fundation: 2006Number of Employees: 122011 Sales: 2MExport: 80%Export destinations: Worldwide

COMPANY PROFILECAEN RFID is a leading company in Automatic Identification(AutoId). It has focused its activities in the RadiofrequencyIdentification (RFID) in the Ultra High Frequency (UHF) band.UHF RFID technology allows to read and write informationon devices, named tags or transponders, placed on objectsfor their identification. Read/write operations can occurwithout line-of-sight, at longer distance and faster speedcompared to other passive technologies, thus allowing acheaper and more efficient process automation.CAEN RFID has developed its Easy2Read© and Easy2Log©

product lines according to the EPC GEN2 (ISO18000-6C)standard. Our team of engineers designs state-of-the-artdevices and provides continuous support and feedback tocustomers. This provides our customers with a betterunderstanding of RFID and our products, enabling theiruse in a more efficient and performing way.

The quality of our products, the consultancy service at thetime of purchase and the aftersales support are among ourtop priority objectives.Thanks to our detailed knowledge of all deployment aspectsof an RFID installation, together with our large partner‘snetwork, CAEN RFID is also the ideal contact point to planand develop outstanding and highly performing RFIDsolutions.

The most promising fields in which RFID can provide aquick Return on Investment (ROI) span from Fashion, toPharma and Food, Waste Management, Security and AccessControl, Industrial Manufacturing and Logistics. CAEN RFIDcan provide support with the best products and thedevelopment of the end user’s solution.

24 25

Datonix S.p.a.

ICE AT CeBIT 2015COMPANIES

Rampe Montemiletto, 1880135 NapoliT. +390812184130F. +390815443039info@datonix.itwww.datonix.itContact: Pietro Riccio – Marketing and Salespietro.riccio@datonix.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: 1998Number of Employees: 142013 Sales: 924.000Export destinations Intra CEE: All CountriesExport destinations Extra CEE: United States; Canada;Brasil; Australia

COMPANY PROFILE

Birth in Russia, growth in USA, finalized in Italy.

datonix SpA, an Italian micro enterprise established in 1998,is benefiting from more than 20 years of R&D of efficientsolutions for storage, consolidation, management andpublishing of BigData.

datonix is an opportunity for partners with a grasp in theBigData.

Datonix primary product is datonixOne, a BigData «Allinclusive» computer appliance.

It is a new BigData management platform, designed fordeveloping top class analytics webapp and applications tobe delivered on-premise or in SaaS mode.

For further information visit our website: www.datonix.it

COMPANY’S STRENGHTS IN BRIEF

We think, develop, and distribute products for PragmaticBigData

We are focused on making BIGDATA easy and reliable forour customers. In fact, datonix was designed to tackleproblems and challenges that traditional Database, DataWarehousing and Business Intelligence players cannot solve.

datonixOne is a comprehensive suite of technology andapplications for BIGDATA.

datonixOne is stable and scalable, it is adopted worldwideby organizations that necessitate large amounts of data. Itis the answer to critical Enterprise Performance Manage-ment applications and processes.

It is offered at unprecedented price-performance since ituses proprietary technology and application intellectualproperty rights.To use datonixOne, no technical or computer knowledgeis required, so that the set up of datonixOne applicationsis easy and fast.

Using datonixOne solution developers have finally a simp-le strategy to emerge from the general purpose boilerplatethat globalized vendors cartel advocate for their informationneeds.

Features Summary• All inclusive;• Exact tailoring;• Fast Archive of any source;• Mix Enterprise, External, http, and Open data;• Track data adjustments, fixes and reviews;• Combine summary and detailed data in real time

Dynamically structure data;• Integrates structured and unstructured data;• Connect to cloud-based services through open APIs

Native Grid architecture;• Client Server Architecture transparent gateways

Transparent HTML 5 - SWF device support Transparentdesktops, web and smart devices support Web 2.0 dataservices in 1click;

• Event driven feeds to Enterprise systems;• Billions of Records Excel offline & online access

Narrative reporting automatic publishing.

For further information visit our website: www.datonix.it

POTENTIAL TYPES OF BUSINESS PARTNERSOur go to market strategy is primarily based on a networkof partners that cover geographical and vertical markets,so we strive to offer to our partners the best products andsupport since their success is our success.

Datonix products and services provides our partners a widearray of sales opportunities.

Datonix is proposed to the market with the followingsolutions:• As a licensed solution;• Hosted services;

- Hosted by VAR/OEM;- Hosted by datonix;- Hosted on Customer Premise;- On Customer hardware;- On VAR/OEM hardware;- On datonix hardware;

For further information visit our website: www.datonix.it

26 27

ICE AT CeBIT 2015

COMPANY PROFILE2P Ingegneria s.r.l is an IT company, specialized in thedevelopment and integration of technological solutions forother companies. We have expertise in the design,engineering and manufacturing of innovative ICT solutionsbased on the Service Design methodology.The Company was founded in April 2012 and then becameInnovative Start Up according to D.Lgs. 221/2012. In the2013, thanks to a winner project in the Social Innovationarea, proposed in the „Research and Competitiv-eness“PON contest (2007-2013 PON „R&C“) and referring to theSmart Health section, it entered in the IBM globalentrepreneur program. We are a dynamic organization witha human and organizational structure able to adapt quicklyto the needs of our customers. Our staff has competenciesin the field of Business Process Management and Softwaredevelopment and our services are:- Functional analysis- Architectural and DB Design- Development of an integral or partial software solution- Bodyshopping with different technologies and experience

profiles2P Ingegneria is also on EEN-Enterprise Europe Networkand has many collaborations with University of Calabria,faculty of eng-ineering. With two years of experience indesign and developing of innovative system, 2Pingegneriadevelops OPTIM@, a technological platform for optimalmanaging of company resources.

Optim@ is the perfect support system for every Company,public or private, that wants manage their strategic businessresources. Some examples are:• order dispatcing;• inventory management;• demand forecasting;• energetic consumption forecasting;• optimal localization of health centres, branches and

outlets etc;• productivity monitoring;OPTIM@ is also based on a methodological approach ofthe last generation that provides for the integration of bothtechnologies, open source and commercial mySQL, JAVA,Linux , JBoss, ORACLE.Optim@ Benefits are:• High optimization in the management and archiving

of data;• Data management on CLOUD systems;• Connection with the major DBMS on the market.Our approach follows the principles of the most widespreadDesign Patterns, is documented at each level using theUML formalism and points to a high degree of modularity.

COMPANY’S STRENGHTS IN BRIEFThe principal strength of 2P Ingegneria is a multidisciplinaryteam qualified, committed, young and dynamic withproven experience in the world of computing, analysis andbusiness management.Our consultants are helping organizations to identify theirbusiness needs, to develop the appropriate software andto use cutting-edge technologies to deliver insight for theirpressing business questions. The research work conductedby 2P Ingegneria in the areas of Knowledge Managementrepresents, for its customers, the warranty of a high-qualifiedservice consulting. Whether integrating models into existingsystems, or creating new systems, 2P Ingegneria‘s consul-tants own the required know how to design and developsecure and scalable solutions.Our STAFF members have experience in:• Design and development of ICT systems for Fashion and

Luxury Companies;• Project management, functional and business analysis

Via degli Stadi, 55/B87100 CosenzaT. +3909841716020F. +3909846799040info@2pingegneria.itwww.2pingegneria.itContact: Emilia Bruno, Project Manager

BUSINESS ACTIVITY INFORMATION2013 Sales: 70.000,00

2P Ingegneria S.r.l.

COMPANIES

in EMEA contest;• Design and development of ERP web-oriented systems

for Company operating in energy sector, services GDOand logistic;

• Design and development of a framework to manageproduction processes for fashion and luxury bigcompanies.

• Design and development for software architectures higlyperforming on ATCA systems for data traffic managementon phone systems TDS-CDMA;

• DBA administrator activities;2P Ingegneria’s consultants develop solutions by applyingbest practices and methodologies like AGILE and RUP. Theytake advantage of both proprietary products as well asproducts originating from the open source community: .Net,J2EE, PHP, Java, C++, Android, iOS, Windows Phone 7 etc.• Loyalty• Passion• Collaboration• Social utility of scienceThese are the values differentiating 2P Ingegneria from itscompetitors. We makes them tangible through productsthat improve the lives of people who use them.

POTENTIAL TYPES OF BUSINESS PARTNERS2P Ingegneria offers to SME, in different sectors, thefollowing services regarding software development:• Turnkey project: Development of an integral software

solution executing all the stages of the project cycle(consulting,requirements, design, development, andimplementation).

• Collaborative Project: Development of an integral orpartial software solution, participating from the stagesof design, development and testing, customer facingconsulting, requirements and implementation stages.

• Bodyshopping: Hours of partial development or full-timedevelopment professionals in different technologies andexperience profiles

28 29

Igea Soluzioni S.r.l.

ICE AT CeBIT 2015COMPANIES

Corso Mazzini 281,880100 CatanzaroT. +390968432331F. +390968430070igeaweb@certificatamail.itwww.igeaweb.itContact: Massimiliano Perri – project managerm.perri@igeaweb.it – mirrep@gmail.cim

BUSINESS ACTIVITY INFORMATIONDate of fundation: 07.10.2014Number of Employees: 1Export destinations: UE

COMPANY PROFILEIgea is a service company for public organizations andSMEs specialized on issues of particular strategic importancein healthcare strictly functional to the pursuit of itsinstitutional goals and competitive development.The start-up was founded in October 2014 and is formedby a group of entrepreneurs and senior managers frommanagement consulting branch, with experience, know-how and complementary background and with distinctiveexpertise gained in the context of technical assistanceservices to SMEs and public administrations, in the strategicconsulting for business development, control andperformance improvement, diagnosis and organizationalreview and development and exploitation of the potential,integrated communication, ICT and mobile and enablingservices.The company’s mission is to achieve tangible results for itscustomers, building the best IT solutions and ensuring anadequate level of customization, clarification andinnovation content of services offered, according to a logicof long-term efficacy and quality of work“ .Igea counts on methodologies and tools and originalapplication on a network of Business Partners that allowsto operate in an innovative, effective and experienced theRegional Territory and beyond.In view of the business model used to position itself in themarket, which aims at maximum operational flexibility,and by virtue of the established network of experiences,including research centers and universities, Igea is able tooffer its customers a wide range of ICT services a highlyqualified, thanks to the targeted use in professionalspecialists who make from time to time necessary for thedevelopment of the project activities.The services offered by Igea are articulated, in particular,on two main areas of intervention, complementary andsynergistic and strictly functional to the needs of growth,continuous improvement and evolutionary developmentof structured organizations, both public and private,operating in contexts with high operational complexity andorganizational.Igea delivers “Directional Services” on issues related to themanagement, control, optimization and enhancement ofstrategic assets of its various organizational clients (private

companies, consortia of companies, institutions and publicbodies, the Public Health) and in support of it‘s managementprocesses. In this field of activity, Igea provides servicesresearch and consulting alongside highly specialized onspecific issues:• General Management• Project & Change Management• Business Development and Research & Development Plans• Marketing Management• Performance ManagementFurthermore, Igea delivers “Consulting ICT” relative to thediagnosis, organization, design, development, integration,redesign and management of information systems,applications, platforms and infrastructure to support theefficient and effective functional government of the keyprocesses of the different client organizations. In this fieldof activity, Igea is a system integrator focused on issues ofstrategic importance (process analysis, diagnosis systems,identification of gaps, design of functional specifications,the design of the „solutions“ optimal, etc.) and coordinationon construction activities, ensuring a constant support tothe different functions and organizational units for aneffective transfer of technical know-how required for themanagement of the „solutions“ implemented.A finally, particular focus is on research and testing ofemerging technologies (mobile and advanced ICT) andtechnology transfer of innovative solutions that increasethe levels of process efficiency and improve the degree ofoperational effectiveness of the organizational structurescustomers. In brief Igea provides:• Informatic services such as data base management

(activities of databases) hosting and related activities (ASP),clouding and development of portals and web andmobile applications

• consulting in the field of computer technologies ininformation technology, action planning for disasterrecovery and data recovery;

• conception, development, marketing and installation ofsoftware.

COMPANY’S STRENGHTS IN BRIEFIgea promotes a business model that through actions oftemporary management, along the different phases of

assessment (processes, resources, methodologies andstandards in use), allows his staff to identify the weaknessesand areas for improvement.The company, in collaborative optical, promotes networkingbetween businesses and the public part and technologytransfer services and innovation management in order totranslate ideas into action and time to market.Our company offers, in particular, as the party facilitator ofchange processes can promote the removal of possiblephysiological and „resistance factors“ (inertia, establishedhabits, fear of change, perception of possible threats, etc.),through the implementation of specific support actionswhether they are traditional or technological, and toaccompany the organization gradually towards the newstructure through specific methodologies and tools of projectmanagement (milestones, progress, gap analysis, monitoringof the resultsachieved, etc .)

POTENTIAL TYPES OF BUSINESS PARTNERSAmong the potential our partner we can refer to SMEs andoffices and public services active in the social and healthcare, governments grappling with complex programs ofcomputerization and digitization, public and private actorsinterested in improving their services using new mobiletechnologies and ICT.Igea, born during the month of October 2014, has to dateof the following application solutions:• m-Care: mobile solution for the computerization of

services Continuity of Care (Emergency Medical Service)• Mobile-Health: mobile application service provision of

continuing assistance to patients, guiding the proceduresof access to health services

• Onc@re: IT platform to streamline and simplify processesof cancer care

• Si@nWeb: documentary-simplification platform of theadministrative work of the staff of the Local Health andProvincial responsible for the management and consultationof the authorization procedures of food businesses.

• Alé*: telemedicine technology platform, consisting ofapplication solutions and next generation mobile devices,also available in white label, useful for remote monitoringof health status and quality of life of chronically ill and frailelderly

30 31

ICE AT CeBIT 2015COMPANIES

Via Edoardo d‘Onofrio, 8056 00155 RomaT. +3906408186F. +3906408186014info@impretch.comwww.impretech.comContact: Antonio Scaringella, General Managerantonio.scaringella@impretech.com

BUSINESS ACTIVITY INFORMATIONDate of fundation: 2014Number of Employees: 9Export destinations: World

COMPANY PROFILEImpretech International Group has been working for yearsin printing and barcode reading field, AIDC and lottraceability production by developing personalizedsoftwares. In particular, Impretech designs, realizes anddistributes queue management systems and distributes itsproducts on the whole country. By integrating the hardwaresupply with the necessary consumer materials and thanksto the technical support centre, it is a reliable partner forpre and after-sale for several national and internationalCompanies.

Impretech internationalGroup S.r.l.

COMPANY’S STRENGHTS IN BRIEFThe Company counts on a reliable operating expertise andit boasts solid partnership with brand leaders in the samebusiness such as Zebra, Datalogic and Honeywell. It has agood capability to offer support to the costumers and ithas a good knowledge of the market and the industry inwich operates.

POTENTIAL TYPES OF BUSINESS PARTNERS• International distributors of retail systems;• International distributors of office, stores and banks

furniture;• System integrator.

32 33

Via Burolo, 22/A10015 Ivrea (TO), ItalyT. +390125253491F. +390125641907info@incomedia.euwww.incomedia.euwww.websitex5.comContact: Federico Ranfagni, CEOranfagni@incomedia.eu

BUSINESS ACTIVITY INFORMATIONDate of fundation: 1998Number of Employees: <502013 Sales: <5 milioni EURExport destinations: Worldwide

COMPANY PROFILEOur company is a qualified developer and supplier ofmultimedia software. We create consumer, business andeducational solutions for the Web and Mobile.Incomedia was founded in 1998 by businessmen operatingin the industrial communications field, our company isbased in Ivrea, Italy, and has employees and partnersthroughout Europe and the world.With over 15 years of experience with the market’s biggestleaders, we stand out for our ability to always find a diffe-rent way of looking at the issues we address. This differentperspective, combined with solid technological know-howand a constant user focus, means we can identify anddevelop refined software solutions that guarantee ease ofuse and professional result.Currently, our flagship product is WebSite X5, a softwareproduct dedicated to website creation, blogs and onlinestores. Easy to use, with a complete set of features, WebSiteX5 is available in 15 languages and sold in over 40 countriesvia a network of distributors that includes major nameslike Media Markt, Vobis, Best Buy, Carrefour, Staples, etc.Over the years, WebSite X5 has received many positivereviews and awards, but, best of all, it has been approvedby numerous users who have come to form a lively andmulti-ethnic community.We pay attention to our users’ needs, therefore we havealso developed WebSite X5 Professional: a software productspecifically designed for web professionals. WebSite X5

Professional revolutionizes the way professional websitesare created: coding and technical aspects are put aside,while we make sure that authors optimize their time andresources, can follow more projects (even those who havelimited budgets) and mostly, increase their earnings.We have moved into the Mobile world, not just becausesites made using WebSite X5 are automatically ready forviewing on smartphones and tablets, but because we’vedeveloped the FeedReady app, an RSS and ATOM feed readerthat makes it easy to stay constantly abreast of the newsfrom your favorite sites.Last, we are also proposing a new software to createfantastic animations to add to websites and online storeswithout using Flash: WebAnimator.To finish with, Incomedia foster its growth with the latestcutting edge technologies in the area of Big Data, such associal media monitoring and text analytics. This warrantsa new generation of products that will encompass the latesttrends and innovation and a wide array of enterprisesolutions.

COMPANY’S STRENGHTS IN BRIEFWe develop and sell software solutions that let everyoneget professional-looking results quickly and easily:• we make complicated things simple• we create new ways to share and communicate• we provide everyone with the best tool to achieve top

results

POTENTIAL TYPES OF BUSINESS PARTNERSOur aim is to create long-term relationships based on jointgrowth. Becoming an Incomedia partner is easy and meansadding competitive products to your offering that are insynch with what users want today.Incomedia, through its latest advancements in the area oftext analytics with proprietary technology, is currentlyseeking partners that would consolidate its growth, inseveral vertical applications such as knowledgemanagement, social media monitoring, text analytics andrelated fields.

Incomedia S.r.l.

ICE AT CeBIT 2015COMPANIES

36 37

Intact S.r.l.

ICE AT CeBIT 2015COMPANIES

Via Dieta di Bari, 3670125 BariT. +390809909637info@intacthealthcare.comwww.intacthealthcare.comContact: Nicholas Caporusso, PH.Dncaporusso@gmail.com

BUSINESS ACTIVITY INFORMATIONDate of fundation: 2013Number of Employees: 3Export destinations: Europe/USA/Canada/Japan

COMPANY PROFILEINTACT – healthcare making impact – is a start-up companythat designs, develops and distributes hardware/softwaresolutions for public and private hospitals and care facilities,and for individual customers. The end users of INTACT’stechnology are the elderly, people with disabilities, inpatientsor patients in the follow-up phase.The company was founded in 2013 and has offices in Italy(Bari) and Germany (Berlin).Technology and products dbGLOVE is a wearable touch-based input/output communication device that enablesblind and deaf-blind people to live independently and getaccess to information, empowerment, and social inclusion.Smartcare is a web and mobile platform for helping usersmanage their personal health records with a constellationof single-purpose applications each focusing on a specifichealth need, or condition.ICE – In Case of Emergency – is a wearable device thatenables storing and retrieving user’s most significant Per-sonal Health Records in case of Emergency, such as bloodtype, allergies, or conditions.Fallarm is a wearable device for preventing accidental falls.Bell is a smart diaper that raises an alarm to a Bluetooth-enabled smartphone upon physiological events.Fitverse is a web community and a mobile App for helpingpeople focus on their wellness by committing to dailytraining and well-living.

Awards and collaborations• James Dyson Award – Dyson, 2011• Valore Assoluto – Chamber of Commerce of Bari, 2013• Premio Lamarck – SMAU Bari, 2014• Maker of Merit – Maker Faire Rome, 2014• EyeFocus Start-up Acceleration program – Berlin, 2015

More information. www.intacthealthcare.com

COMPANY’S STRENGHTS IN BRIEFThe company has a strong focus on applied research,software development, hardware prototyping, Human-Computer Interaction, pervasive sensing.

POTENTIAL TYPES OF BUSINESS PARTNERSIndustrial partners for medical device production, sensorsmanufacturers, universities, research partners, hospitals andclinics, care facilities, medical devices distributors

38 39

Italhub S.r.l.

ICE AT CeBIT 2015COMPANIES

Via Imbriani, 770022 Altamura (BA)T. +390809995117F. +390809995118nfo@italhosting.itwww.italhosting.itContact: Mr. Mario Direnzomario.direnzo@italhosting.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: 19/11/2011Number of Employees: 52013 Sales: 200.000Export destinations: 10%

COMPANY PROFILEITALHUB SRL is a consulting and cloud services company.Committed to „delivering innovation“, we want to sharewith our customers our knowledge, helping them to achievehigh performance.In a time when the best performances are required to grow,we are providing the know-how and cloud resources tohelp you become, or remain, the leader in your businesssector.Outsourcing and synergy are the winning that allow acompany to bring down the operational difficulties andincrease the competitiveness reacting quickly to changesin the needs of the market.ITALHUB SRL acts as a partner in the redevelopment orimprovement of information systems, using cloud services.Italhosting.it is the brand through which we sell our hostingservices.We are an Italian company with staff , servers, data centerand offices located in Italy . The company helps customersto project, deploy, and run their most critical applicationssuccessfully. Our staff is composed of professionals whospecialize in hosting and web security. Our partnershipwith Interoute SpA ensures datacenter services with a rangeof flexible alternatives for housing your systems,applications, mail server and web sites. Our datacenter iscontrolled by the internal NOC and by an external eventmonitoring systems .Besides being able to participate in real time, this allowsus to grow and implement new services always amongfirst.italhosting.it not offers just web space, but cloudinfrastructure solutions.

COMPANY’S STRENGHTS IN BRIEF• Robust, expandable and scalable cloud infrastructure

thanks to Interoute partnership.• 24h phone support• monitoring and proactivity managed by our IT department

POTENTIAL TYPES OF BUSINESS PARTNERS• Cloud hosting resellers• Web agencies• Webmasters• Communication agencies

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Via G. Galilei, 4720092 - Cinisello B. (MI)T. +39022404909F. +3902700549267info@ithea.itmarketing@relatech.comwww.ithea.itwww.relatech.comContact: Pasquale Lambardipasquale.lambardi@relatech.com

BUSINESS ACTIVITY INFORMATIONDate of fundation: 2008Number of Employees:10 (40)2013 Sales: 250K (3ML)Export destinations: 10%

COMPANY PROFILEITHEA is a software company founded in 2008 as a spinoff company from University of Calabria, with the aim ofimplementing research results in commercial softwaresolutions, as well as providing business experiences toresearchers that want to map experiences in businesssolutions. For instance, database research experiences aswell as bioinformatics and biomedical solutions findapplications and commercial results in ITHEA. Thanks tointernational relations (in Europe and USA) ICT solutions(such as ERP, CRM, B2B, B2C, ECM and BPM) can befurnished to international market. From 2010 ITHEA is apart of a Italian software company, RELATECH, located inMilan, which works in information technology from overten years. The Group provides software solutions tobusinesses EMS Made in Italy. Solutions produced andoffered by Ithea includes, among the others solutions fore-business such as Polinice+, that is a platform for e-businessfor the retail and production industry „made in Italy“. Itincludes modules for specific functionality such as ProductConfigurator (engineering, technical details with sectorvariations), Mass customization (b2c advanced, „tailored“,committed to row order), Retail innovation (data miningand business intelligence), Supply chain (integration withsuppliers and reducing costs of production) and Interoper-ability (ease of integration with third party systems).Polinice+ is based on the architectural principles as ModelDriven Development, Web-based, Standard XML E-BIZ,Openbravo ERP and E-commerce Magento. Also, thanksto the collaboration with bioinformaticians, ITHEA has beenusing research results and academic experiences to developnew solutions aiming to both improve existing ICTtechnologies well as industrializing research results (as forinstance in biomedicine and health informatics for portableand reliable health care solutions helping in diseaseprevention). For instance, VOTA (Vocal Tract Analysys) is amobile application for voice monitoring. It’s an easy appto measure voice changes and voice quality on a mobiledevice and allows an efficient monitoring and automatedanalysis thanks to scalability and unique access. Thereference market is composed by Hospitals, Clinicalstructures and Laboratories, as well as othorinolaringoiatric

experts and logopedists interested in monitoring healthstatus of their patients. Such a solution is based on researchresults. Thanks to data mining research, Ithea offers Sinse+,that’s a OpenData platform where data is analyzedindicators of social and economic interest of a territory,with particular reference to social health. The platformmakes available a set series of indicators providing spatialdata and sector in open format, consulted with interactiveapplications with reference to welfare, quality of life andhealth of citizens. With RELATECH and others partners,Ithea is able to support the customer by offering the bestbusiness solutions that meets your needs: from themanagement of operational processes, both internal andexternal (ERP & CRM) optimization of operational decision-making with a focus on documents to be used (BPM &ECM); cost reductions with improved monitoring ofcontracts to the performance analysis (CPM); from greatercustomer management by introducing tools that increasethe business channels (E-Commerce) and following the client(Mobile Customer Engagement & Social CRM). Finally,thanks to research collaborations, ITHEA partecipates toresearch projects, mapping research results in practicalsoftware solutions. The target market is companiesHealthcare, Pharma, banking, insurance, public, Retail,fashion and industry SMEs.

COMPANY’S STRENGHTS IN BRIEF• Industry experience and understanding of the business

processes in the areas of healthcare, pharma, banking,insurance, government, retail, fashion and luxury.

• Innovation research results and academic experiences inBiomedicine, Healthcare, Business Intelligence and Datamining.

• Proven experience of developing ERP solutions throughmodern technologies;

• Proven experience in application development in theuser-centric web and mobile:- Products and mobile platforms (smart phones, kiosks,

mobile gaming and couponing);- Marketing and analytics data driven Products and

solutions- Solutions enterprise (ERPs, CRM, ECM, CPM)

POTENTIAL TYPES OF BUSINESS PARTNERSIthea is looking for the following types of business partners:• Commercial partners for the sale and distribution of its

solutions, as Polinice+, VOTA and Sinse +;• Technology Partners for provision infrastructure software;• Service Partners for provision system integration services

and business consulting in specific areas;• Solution Partners for provision software in specific areas

ICE AT CeBIT 2015COMPANIES

Ithea S.r.l. – Relatech Group

42 43

ICE AT CeBIT 2015COMPANIES

K.E.R.T. S.r.l.

Via P. Viganò, 2131031 – Caerano di San MarcoT. +390423650707F. +390423650385commerciale@kert.itwww.kert.itContact: Simone Menin

BUSINESS ACTIVITY INFORMATIONDate of fundation: 1980Number of Employees: 142014 Sales: 2.000.000,00Export: 20%Export destinations: European Countries, Middle East,Canada, Egypt, Morocco, Saudi Arabia, Ghana, Dubai,South Africa

TYPICAL BUSINESS PARTNERS• Electrical-Electronic wholesaler• Elettrician (civil, industrial)• Electrical panel installer• Video surveillance installer• Custom solution for industries and technical studios• Design studios• Equipmemt workshops for vehicle (camping van, camper,

ambulance, vans, boats, ecc.)

COMPANY PROFILEFor over 30 years, Kert brand has been synonymous withexcellence and high performance in the production andtrading of energy and power supply systems. Born as amanufacturer of power supplies, over the years, on thebase of an ongoing evaluation of the market andconsidering the customer satisfaction as a landmark priority,KERT has expanded its product portfolio, which todayincludes a wide range of single phase, and three phaseUPS, emergency and anti-flooding power supplies, voltagestabilizers, inverters, battery chargers. To date KERTproduces and sells about 100,000 units per year. The corebusiness of Kert has always been power supplies, whoserange is kept continuously updated and enlarged: the DINseries, available both in industrial and modular – civilversion has been designed to assure to the customer thequality and the safety of devices completely made in EU aswell as high performances concerning power consumptionand services.For KERT, customer care and satisfaction are a mandatorypriority. Based on this awareness, which always leads andorients its corporate policies, KERT has invested over the

years in a deeply monitored process of management andproduction, in order to maximize and to optimize theperformance in domestic and international markets. Justfor this purpose, back in the 90s the company has decidedto comply with the requirements of UNI EN ISO 9001,obtaining his first quality certification in 1997. In the yearsto come KERT continued with perseverance and commit-ment to its own path of continuous improvement, up toachieve the certification system, firstly on the basis of theUNI EN ISO 9001:2000 and then on the basis of UNI ENISO 9001:2008.In KERT, the belief that being at the state-of-the-art oftechnology is an essential component to drive the business,in connection with the continuous listening and under-standing of the input coming from the market, has led thecompany to engage strongly in the processes of design,development and testing of new products. The TechnicalDepartment, structured to respond promptly also torequests for customized products, is daily available tocustomers to provide them with technical clarifications andsuggestions.

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ICE AT CeBIT 2015COMPANIES

Mac & Nil S.r.l.

Via G. Matteotti, 6370024 Gravina in Puglia (BA)T. +39080246424F. +390803251682info@macnil.itwww.macnil.itwww.remoteangel.itContact: Antonio Cucco Fioreantonio.cucco@macnil.it

BUSINESS AC TIVITY INFORMATIONDate of fundation: 1999Number of Employees: 302013 Sales: about 2.5 millionExport destinations: Romania, Germany, Brazil, Ecuador,Europe.

COMPANY PROFILEMacnil is an information technology, electronics andtelecommunications company, specializing in M2M andIoT (Internet of Things) projects development. MACNILintegrates wireless / web systems and remote control inareas of Automotive, Telematics and Telemedicine.The company develops software applications in SaaS mode(Software as a Service) with remote access through webbrowser and Apps.In 2014 Macnil became part of Zucchetti Group forincreasing its range of products and services and to groweven more in its target markets.Our history began when an IT man met an Electronic TLCEngineering woman. Both of them were fixed on capitalizingtheir experience, their know-how for realizing several ITproducts, through the application of known technologiesfor satisfy common needs.Hence, the Macnil team is born for creating a technologicaldistrict in Southern Italy through the cooperation of businesssectors specialized firms, sharing the common mission ofoffering IT excellent products and services through a well-defined sales network of resellers and distributors.

COMPANY’S STRENGHTS IN BRIEFGlobal business industry. Young and strong skilledmanagement. Strong skills in IT SW developing.Structured organization with assistance / management viaremote (ability to take small customer company).Young company: Freshness and desire to enter the market.Reliability and professionalism, thanks to several partner-ships with first tier worldwide companies: Telecom Italia,T-Mobile (Deutsche Telekom), Garmin.Strong skills in developing business and sales force. StrongCustomer Services abilities.

POTENTIAL TYPES OF BUSINESS PARTNERS

Partner Profile – Tipology:• Software house and IT Company• Safety Supplier Company• Telecommunication Company• Car Electrician / Automotive refurbish• PC, Mobile Phones and ICT Reseller

Characteristics:• English Speaker• With Internal Sales department Organization• Call Center Organisation (Telemarketing): Extra Skill• Attitude in developing new projects• Business Scouting

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ICE AT CeBIT 2015COMPANIES

Naos Consulting S.r.l.

Via Tenente Nastri, 15584084 Fisciano (SA)T. +39089954758F. +390897015628info@naosconsulting.itwww.naosconsulting.itContact: Dott. Alessandro Cortesealessandro.cortese@naosevolutions.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: 29/01/2001Number of Employees: 192013 Sales: 3.294.098

COMPANY PROFILENaos Consulting S.r.l. is a company collocated within thecomputer science branch and its related activities.It has an important role among SMEs achievers of ITsolutions, based on its experiences in the delivery offollowing major services: the information technologyconsultancy, the design and implementation of innovativesoftware applications, the 3D graphics.It is specialized in the design of solutions and services inthe ICT field, in the development of management systems,production optimization, in the creation of custom softwareand in the management of advanced information systemsfor the computer science, environment and energy, industryand trade sectors, even with multimedia facilities.Naos Consulting has acquired distinctive skills thanks tothe constant effort in the design, analysis and programmingarea by carrying out, in addition to the activities of softwaredevelopment, consulting activities for important realitiesof the Italian production system.The company also pays special attention to the Educationalfield where intends to offer multimedia products with highquality standards.The current strategic choice of the company provides afocus on the public sector to which Naos Consulting aimsto become an high quality partner for the realization ofinnovative projects and products.

Naos is a member of DATABENC (High Technology districtfor Cultural Heritage) and is partner of the related researchprojects named „OPS“ (the Talking Artwork Show) and„SNECS“ (Social Network of Entities within Historic Places)In these projects, Naos Consulting s.r.l is developing inno-vative models and technologies, following the Internet ofThings paradigms, to realize smart cultural environmentsuch as museum or art exhibitions. In detail, a set of intel-ligent sensors, based on embedded systems, have beendesigned in order to (i) enhance people enjoyment duringa visit and (ii) improve the valorisation and tutelage ofcultural objects, (iii) transform static spaces in dynamicand intelligent ones. The end-users can benefit of suchfacilities through a mobile app that interacts with the sensornodes and proposes multimedia content.The experience gained in the field of systems FLOSS (Free /Libre Open Source Software) based, allows to follow PAand companies through all phases of the creation ofcomplete solutions: from architectural design tocustomization and deployment of the product.On the other hand, the real strength of the company arethe people: the presence of young and dynamic specialists,with large elasticity and constant readiness to learn makesit quite natural the presence of skills both in Mainframe, inwhich has established extensive experience in client serverenvironment, monitored by a group of specialists who,

through the continuous analysis of the best softwaredevelopment, allow to expand and innovate constantlyoffering products and services.The high specialization of the consultants of the NaosConsulting allows the company to operate in the followingfields:- CRM- CLIENT / SERVER- INDUSTRIAL AUTOMATION- 3D GRAPHICS- DESIGN AND IMPLEMENTATION OF SOFTWARE SYSTEMS- DESIGN AND IMPLEMENTATION OF WEB PORTALS- DESIGN AND DEPLOYMENT OF MULTIMEDIA PRODUCTS- TECHNOLOGICAL CONSULTING

COMPANY’S STRENGHTS IN BRIEFNAOS CONSULTING has an agile and efficient organiza-tional structure, with a young and motivated staff and aproactive and effective management. The corporate structureis a vertical, in which are well defined roles and responsi-bilities of each sector of the company. This type of structureenhances the potential of the company’s management inidentifying each of the defined responsibilities.It can count also on the collaboration of skilled staff,motivated by the analysis of continuous developmentsoftware, allows to expand and innovate constantlyproducts and services.The professionalism, competence, creativity, experience ofits staff, the pursuit of excellence in all products and servicesoffered and the development of innovative solutions tosupport the best operation of its clients represents thediscticitive success driven trademark of the company.

POTENTIAL TYPES OF BUSINESS PARTNERSThe Naos Consulting supports international collaborations,involving ICT innovation as the core of the collaborativeproject. Partners who find, among our skills, possible pointsof meeting and collaboration can contact the company atany time. Participation in European research projects /development is certainly a goal of the company. Companiesthat have research and innovation as their guidelines arecertainly possible partners for the Naos consulting.

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Via S. Cuccia, 4690144- PalermoT. +39091324014F. +390692912979info@olomedia.itwww.olomedia.itContact: Tiziano Lo Ciudice – General Manager

BUSINESS ACTIVITY INFORMATIONDate of fundation: 2008Number of Employees: 122013 Sales: € 750.000,00Export destinations: All Europe

COMPANY PROFILE

Olomedia: the enthusiasm of the start-up with theexperience of veterans. Thanks to our passion and theconstantly updating, we are the perfect partner for privateand pubblic companies that want to improve theirprocesses with new technologies. Our aim is the partnersatisfaction by fostering the business through the deliveryof innovative software products and solutions for the ITmanagement.Our core business is to develop healthcare solutions „webbased“ and develop software To accomodate partner‘sneeds, we are structured in 4 teams:

oloDESIGNThe focus of our business is the continuous search forenhancement of information content through innovativecommunication channels (Website, App, CD-ROM, E-Brochures, Kiosks), as well as the provision of services „WebAgency“. The team is constantly working to harmonizetexts, audio recordings, and video to process „works ofart“ in digital form. The graphic products developed bythe team follow the trend of the latest fashions as well asto attract the attention of even the most experienced users.Among our products there are multimedia CD-ROMs, e-brochures and kiosks. The team creates responsive graphicsolutions for web products adaptable to all devices (PC,Tablet, Smartphone, etc.

oloDEVOur team’s goal is to satisfy every need by analyzing theproblems and by producing effective business tools. Thedivision „Research and Development“, realizes softwarewith distributed models, thanks to the use of advancedtechnologies and systems for rapid development ofapplications, to create software systems scalable and easyto use. The fundamental is represented by it’s usability.Our software is designed by focussing on the final enduser, while taking into account the „OX“. When we developsoftware we have three welldefined phases that are: De-sign, Development and Testing and Release. The Designphase consists of the following sub-phases: collectionspecifications, compiling documentation, coordination ofactivities with the creation of „Time Line“ and the creationof interfaces.Development is achieved by means of innovativetechnologies that are „best practices“ todevelop applications „web-based“. Particular attention isput into the release phase and testing in which all elementsare controlled through automated systems and throughtests carried out by our operators.

oloTECHWe design, build and support computer networks, weworry about the system management and security of servers(Windows, Linux, Mac) ensuring for our partners softwareand hardware high level efficiency on a 24/7 scale. Wetake care of the repair of the workstations and admini-stration of complex networks, ensuring high standards ofquality and safety. Through partnerships with variouscompanies and to an efficient system of tracking theactivities we can handle the needs of our partners quicklyand accurately. The service is provided in different ways:remote support, on site and in our laboratories.

oloTRAININGWe transfer our training strategy in „educational offer“,bringing an innovative „modus operandi“ in an industryanchored to old stereotypes. We set ourselves the objectiveof responding to the desire for knowledge of the neophytesbeing convinced that vocational training represents the most

ICE AT CeBIT 2015COMPANIES

Olomedia S.r.l.

effective response to the demand for skilled personnel ofcompanies. Prepare young people to enter the world ofwork and allow the redevelopment of staff. The faculty iscomposed of members of our team and by externalprofessionals. The flagship is the „Distance Learning“delivered by the software platform oloFAD.

COMPANY’S STRENGHTS IN BRIEF

Company structureThe enthusiasm of the start-up with the experience ofveterans; we are „SMART“.Company cultureCompany culture is open to change

Team SpiritCooperation between managers, employees and customers.We work in order to offer a „great User Experience“ to all.

One step aheadWe are one step ahead of the marketplace thanks to ourinnovative point of view of the ICT

InnovationA strong focus on R&D to develop innovative and high-performance web based software.

Excellent SupportOur best product is our support

POTENTIAL TYPES OF BUSINESS PARTNERSWe look for business partners that work in private or publichealth system.

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Via della Piazzuola, 4550133 FirenzeT. +393408833879hello@papermine.comhttp://papermine.comContact: Carlo Kukavicic, CEO & Co-Founderkarlo.kukavicic@papermine.com

BUSINESS ACTIVITY INFORMATIONDate of fundation: 20/01/2014Number of Employees: 3

COMPANY PROFILEPapermine is a brand-new web app to create stunningdigital booklets and deliver branded content to the rightaudience.Papermine is a web based solution enabling companies,publishers, bloggers or even students to create catalogues,magazines, guides, hand, look and photo-books.Papermine provides an alternative reading experience thatwill impress your readers and make your message cutthrough the noise.Since everyone has a Facebook page, Twitter, and all othersocial media stuff – and an inbox full of spam – it’s gettingincreasingly difficult for the average person to get theirmessage across, and specially make it stand out and me-morable.Papermine provides an eye-catching alternative readingexperience for your audience, that you can send out andshare, and can be read on every device – including iPadand iPhone.

Papermine

COMPANY’S STRENGHTS IN BRIEFPapermine’s disruptive approach:Create – curate – publish – share. Easy, isn’t it?• Your rich content gets richer: embed videos, galleries,

articles, maps and CTA’s in one click• Your booklets are accessible from any and every browser• Thanks to html5 and javaspcript no plug ins, software

downloads or headaches• Papermine works cross devices• All your content gets indexed• Google analytics are integrated• You can embed the booklet on your website or blog• Your booklets are sharable on social networks• Content update happens in real time• Offline access: readers can download each booklet on

their mobile device directly form the browser (no Appstore needed) and access them offline

POTENTIAL TYPES OF BUSINESS PARTNERS• publishing companies• online marketing oriented corporations• business advisors/mentors• VC’s

ICE AT CeBIT 2015COMPANIES

52 53

Via Virgilio III traversa nr, 480078, Pozzuoli (NA)T. +393381709664info@softwareevolution.itwww.softwareevolution.it/enContact: Marco Finizio - CEO

BUSINESS ACTIVITY INFORMATIONDate of fundation: Jan, 2011Number of Employees: 32013 Sales: € 90.000,00Export destinations: USA, Asia

• Actions: what’s happening• Relations between entities• Language details (period grouping and classification)

2) VI.K.I Sentiment: We measure your success. Automaticsentiment analysis and brand reputation. Thanks to theautomatic meaning recognition and web sentimentanalysis, VIKI Sentiment can analyze and monitor a widerange of web sources in the short, medium and long period:blogs, social networks, specialized web sites, press andnews, competitors. The integrated tools for analysis andInsight (business analytics) provide an accurate overviewof your reputation: you can define new views, reports andcharts interactively, observe their evolution during time,benchmark results. VI.K.I. Sentiment if the first integratedtool that includes both quantitative (how much I have beenmentioned) and qualitative analysis (positive or negativereputation).

3) VIKI CORE Mobile: SWE recently announced the im-minent release of its VIKI technology for Mobile platforms(Android, IOS, Windows Phone). This is a major technologybreakthrough as this will be the first semantic engine inthe world that runs completely on-device.

COMPANY’S STRENGHTS IN BRIEF• Proprietary technology for human language processing

that is currently one of the most requested technologies

on the market. It can be applied horizontally to everymarket sector, as well as Internet of Things, Mobile, etc.

• International presence: in 2014 the company startedworking on internationalization. Our foreign sales aregrowing more than Italian sales. In 2015, the companywill open new offices in USA.

• Partnerships: as we are technology providers, we usuallypartner with various companies that integrate ourtechnology to open new markets: security, intelligence,mobile, etc.

• Strong leadership: CEO and Founder, Marco Finizio, holdsthe majority of shares, as well as all the know-how behindour technology

POTENTIAL TYPES OF BUSINESS PARTNERSYou are very welcome if:1.You are a software house or System Integrator withexperience in a vertical market or sector. We can worktogether to create new solutions using our technology andyour skills.2.You are a Technology Investor / Integrator / Accelerator.As we have very ambitious expansion plans, we are lookingfor new investors worldwide (USA / London preferably).3.You are a Hardware Manufacturer (smartphones, wearabledevices, home/office appliances). By using our technology,you can create incredible smart virtual assistants for yourdevices

ICE AT CeBIT 2015COMPANIES

Software Evolution S.r.l.

COMPANY PROFILESoftware Evolution is a company specialized in developingnatural language analysis software. We help organizationsto manage unstructured information using meaning basedcomputing, and draw real business value from thatmeaning. We developed a semantic technology namedVI.K.I. (Virtual Knowledge Intelligence). By using thistechnology, our Customers can address today’s specificproblems such as BIG DATA and data extraction fromunstructured sources (text, documents, web, social). Ourmission is to create products and solutions to let computersunderstand human languages and interact with people. In2011 we had the intuition that the natural interactionbetween humans and machines would have been the nextbig evolution in the IT. And which is more natural thanour language? Today, the creation of smarter automata is areality, the evolution is already started and we believe init.Our products in brief:

1) VIKI CORE API: make sense of human languages inyour applications. VI.K.I. Core is a semantic software enginefor Text Analysis that extracts and understand informationfrom natural language thanks to a mix of NLP and semanticanalysis. The engine output is easy to integrate into yourapplications thanks to easy-to-use API in XML and JSON.The results of analysis contain:• Entities and arguments mentioned in the text,• Domains, categories and classification

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ICE AT CeBIT 2015COMPANIES

Via Ferrante Imparto 190,80146 NapoliT. +390810102414F. +390810107707info@strategaservices.itwww.strategaservices.itContact: Dott. Raffaele FerrilloRaffaele.Ferrillo@strategaservices.it

BUSINESS ACTIVITY INFORMATIONDate of fundation: Start up 2014Number of Employees: Technical consultants and specialistsin various fields

COMPANY PROFILESTRATEGA profile is based on the idea of exploiting theinnovative technology of Bayes algorithms, and compu-tational linguistics to make learning „automatic“ of aninformation system.So the company is addressed to become a center ofcompetence in creating and management of knowledgein all areas of application: industrial; medical; organizationalmanagement and elearning.STRATEGA uses the potential of these innovative tech-nological elements to provide advice in specific areas, andin general to identify the services, aimed at the companies,and individual users. Stratega focusing on the technologiesof the network of Bayes and computational linguistics,Stratega aims to develop different lines of offer:• Organizational consulting and social innovation;• Products-web-related services: web reputation, simulation

intelligence, marketing;• Web marketing;• Big data (cloud, housing, etc.), Ontology of web and

databases;• e- Learning.The company’s mission is realized: integrating services anda methodological approach, based on the experience ofthe company’s structure and the use of effective tools(specialized support of professionals in the field ofpsychology and semantics of work and organizational,technical web application and systems engineers, ...),providing products and consulting quality, improvedcompared to the current standard of market supply, tomeet the needs of companies who specifically intend touse the Internet to increase their competitive value; to launchtheir products in the best way and to improveorganizational and production processes.

COMPANY’S STRENGHTS IN BRIEFStratega always choosing to work with a limited numberof customers, and create an innovative and significant highvalue growth project.

The spirit of a team that has achieved it’s dream: thecompetitiveness is based on turning ideas into products.

The culture of Stratega is founded on team spirit, on theintegration of skills and teamwork.Stratega is aware that the basis of consolidation anddevelopment of the company is and will be the cohesionof efforts of persons responsible and competent.

Analyse++ project born by the interest accrued in the fieldof Bayesan statistical inference and “big data” statisticalanalisis tools.

Stratega’s target is to discover what is not said, to see theunseen and then develop lateral thinking.

Stratega has always stood for technological solutions of itsproducts. This capacity for innovation comes from theconstant attention paid to the research, which comes froma careful and continuous examination of the demands ofthe market, its evolution and needs of „big data“ analysis.The strength of Stratega is also to be consistent with thestrategic guidelines specified by the European commissionfor 2020 [European Commission, Europe 2020 A Europeanstrategy for smart, sustainable and inclusive growth,Brussels, March 2010], in which it highlights the impor-tance of smart, sustainable and inclusive policies. In thewake of such spirit the services offered by consultingcompanies should economically enhance the research indigital technologies and consequently contribute to theoverall economic cometitiveness. The technologies appliedby Stratega follow such concept / vision.The main components of our information platform originatefrom Bayesian Technology, whose statistical prediction,allows an improved content and knowledge management.This synergy leads to an optimized match between Stratega´soffer and the needs expressed by companies and Net users.

So, the technical characteristics of the statistical prediction,are contextualized and targeted to reality and to the market,and the set of techniques ‚machine-learning‘ help tooptimize products, services and consulting making themmore efficient than offer advice to companies on the marketcurrently, which is based only on theoretical knowledgeand science, and takes no account of the investigationand dynamic monitoring of millions of views provided bythe network.

POTENTIAL TYPES OF BUSINESS PARTNERSThe potential business partners that can assist Stratega areall service companies, telecommunications, training andfinancial whose business is oriented strategy by accurateanalysis and forecasting of large amounts of data, or thatdeal with marketing advice, or have the need to manageprocesses based on analysis and forecasting of data andthus the „automatic“ management control and the decisionto carry out specific strategies for implementing in thefield of risk management, industrial control andcommunications and the scientific and medical diagnosis.Furthermore, companies engaged in the creation andmanagement of knowledge in general.

Stratega S.r.l.

56 57

ICE AT CeBIT 2015COMPANIES

Viditrust

Via Fontebranda 69,53100 SienaT. +39057745945F. +3905770945334info@viditrust.euwww.viditrust.euContact: Mr. Marco Cappellnim.cappellini@viditrust.eu

BUSINESS ACTIVITY INFORMATIONDate of fundation: 05/07/2010Number of Employees: 22013 Sales: 22.000

COMPANY PROFILEViDiTrust works on ICT field with a solid experience in imageprocessing, data processing, IT solutions and printing andcopying. The main core business product is the ownanticounterfeiting technology called ViSeQR®. Patentedpending in Italy, Europe, USA and China, ViSeQR®

technology consists of a two-dimensional bar code (“QRcode”) framed by a printed image. The basic idea behindViSeQR® is that, while the information carried by the QRcode is easily reproducible e.g. using a photocopier, theframe printed around the QR code carries a sort offingerprint of the printer that has physically generated theimage, and such fingerprint can’t be reproduced. Uponsuch technology, ViDiTrust has built a system that consistson the ViSeQR® code printed on the product to beauthenticated, or on its label or package and a specificapp running on Android and iOS which is able to certifythe originality and the authenticity of the label/product.

This is possible thank to the existence of a unique fingerprintof each printer. The method used for the extraction of thefingerprint of the printer is based on extremely effectivepassive authentication techniques, based on imageprocessing, that are the core of the know how of ViDiTrust.Being these techniques “passive”, they arrive to uniquelyidentify the printer with no need for special paper or inks,and with no additional cost for the printing process.Therefore, ViSeQR® is at the same time a very effective andintrinsically very low cost authentication technology.Additionally, the system logs the information about where,in the globe, people check the authenticity of products,and of course whether the check has given “authentic” or“fake” answer. The producer of the authentic product canthen be provided with such information, a complementaryeffective traceability tool very useful for marketing purposes.Moreover, ViDiTrust has developed two other technologiesin addition to ViSeQR®. SecureDRM is a module that ensuresthe protection of data stored on the user device, making itappear inaccessible content in the case of unauthorizedcopying to other devices. It is available on Android, iOS,Java and .NET platforms. SecureImage increases the po-tential of the DRM by protecting images with a hidden

watermarking algorithm, which is able to claim thepaternity of the multimedia object in case of unauthorizeduses.

COMPANY’S STRENGHTS IN BRIEFThe company was founded as spin-off OV University ofSiena researcher. The business project was born from theresearch activities of the group of researchers VIPP, VisualInformation Processing and Protection (affiliated with thelaboratory of the Department of Telecommunications En-gineering of University of Siena), which has excellentreferences on projects both nationally and internationally,regardings information processing, and Information Hidingtechniques applied to digital images (or digitized). Sincethe constitution, ViDiTrust is activated mainly indevelopment of advanced and innovative projects as anti-counterfeiting technologies, and at least a saleble product.Such core technical competence is owned by Prof. MauroBarni (President of Scientific Committee), Giacomo Cancelli(CEO) and Luca Capobianco (CTO), and is complementedby the more business-oriented ones of Marco Cappellini(President, with background in Internet SW and companymanagement) and of Fabio Gennari (Business fellow, withbackground in management of the design of complex high-tech systems). Hence, the company has the creativity, theknow-how and the energy to design and develop newproducts and services suitable to satisfy a wide span ofpotential customers’ needs.

POTENTIAL TYPES OF BUSINESS PARTNERSMainly Viditrust is looking for:• Industrial partners that can exploit ViDiTrust technology

in specific vertical markets (documental, pharma, food,fashion, …)

• Venture Capital that can help the growth of the companywith funds for marketing and sales as well as withhuman resource skills in finance, marketing, businessdevelopment

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EXHIBITION GROUNDSTo

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OTHER ITALIAN EXHIBITORS

4P Mobile Data Processing Hall 5 Booth F46

Aermec Hall 12 Booth B27

Bancor Hall 5 Booth G54

Cespro Hall 5 Booth G71

Climaveneta Hall 12 Booth C55 (1)

Eurotech Hall 13 Booth A36

Lynx Italia –Società del Gruppo Axed Hall 6 Booth A39

Microset Int Hall 13 Booth D19

Olivetti Hall 5 Booth F64

Plaber Hall 17 Booth G18

Würth Phoenix Hall 6 Booth H16 (314)

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