Undercover shoppingFor a shopper’s paradise, visit the Grand Bazaar in istanbul. One of the largest covered markets in the world, the bazaar has more than 58 streets and 3,000 shops.

a n e w s l e t t e r p u B l i s H e d B y i n t e r n a t i o n a l c o M M u n i c a t i o n B y d e s i G n , i n c .

Esprit d'ICD

SPRING/SUMMER 2009

V o l . 8 n o . 2

Content shift: to audio, pictures, and beyond . . . . . . . . . . . }New strides in machine interpretation . . . . . . . }China, Costa Rica trade . . . . . . . . . }

New European drivers’ licenses . . . . . . . . . . . . . . . . . . . . 2Vietnam tech market . . . . . . . . . . . . . 2Instant sharing through Twitter . . . . . . . . . . . . . . . . . . . . . 2The first GPS without a screen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Proposed Red Sea bridge ..... 3Monarch’s environment threatened . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

What’s in a car name? . . . . . . . . . . . . 3Networking tools for communication . . . . . . . . . . . . . . . . 3

Russian tradition lives ........ 3

Suggested Films . . . . . . . . . . . . . . . . . . . . 2

ICD on the Road . . . . . . . . . . . . . . . . . . . . . 4

In This Issue

ICD Travel Tip

China, Costa Rica in free trade talksthe third-largest export partner of the united states, china recently launched free trade talks with costa rica when chinese president Hu Jintao met with costa rican president oscar arias sanchez in november 2008 to discuss increasing free trade between the two countries. Trade talks between the two nations resumed in 2009 and are expected to conclude by May 2010, before the Costa Rican president leaves office.

While the U.S. remains Costa Rica’s largest export partner, with Costa Rica exporting about 26% of its goods to the U.S. in 2007, China remains a close second as it imports 14% of Costa Rica’s exports. On the import side, Costa Rica’s largest import partner is also the United States, with 41% of its imports originating in the U.S., and only 5% of Costa Rica’s imports coming from China.

According to China Daily, a free trade agreement between China and Costa Rica would make the latter the third country in Latin America, alongside Chile and

Features

according to a study conducted by Gartner Group, inc., by 2013, more than 25% of the content that workers see in a day will be

pictures, video, and audio. Based on its July 2008 survey of

800 end-user organizations, Gartner concluded that the growth of video use within enterprises will call for significant changes in the ways that companies author and manage content. In its study “Video Killed the Document Czar,” Gartner predicts that trainers, writers, and information

managers will need to reevaluate their strategic plans for content development and management to keep up with this significant shift from the written word to other media. Gartner believes that by 2013 consumer demand will drive enterprises to find solutions to technological challenges of delivering high-quality video and audio, such as search capabilities that support social networking and metadata extraction to enable users to find videos quickly and effectively. Source: www.fiercecio.com/press-releases

Content shift: to audio, pictures, and beyond

New strides in machine interpretationFor years, language service providers have applied technological resources – including translation memories, computer-assisted translation, and machine translation tools – to the translation of the written word. Interpretation of the spoken word has been done through human interpreters largely because tools and technologies for machine interpretation have lagged behind.

To assist interpreters, such tools are now becoming more widely available in the areas of computer-assisted interpretation (CAI), machine interpretation (MI), and even interpretation memories. For example, subscribers of the JAJAH VoIP service can now select real-time interpretation from English to Mandarin Chinese through the Jajah Babel capability. Other automated interpretation tools include the Voxtec Phraselator® mobile interpretation system and NEC Corporation’s mobile phone software that translates travel-related words and phrases between Japanese and English.

Sources: www.jajahbabel.com; www.voxtec.com/phraselator; www.nec.co.jp

Peru, to close a free trade agreement with China. Costa Rican trade officials believe that such an agreement will help increase exports in a number of sectors, but primarily in agricultural and meat products. Sources: www.online.barrons.com; CIA World Factbook; China Daily

New European drivers’ licensesBecause some of the current drivers’ licenses issued by various eu countries

are made of paper and are easy to falsify, the eu envisions creating a new eu-wide drivers’ license.

Made of plastic and designed like a credit card, the new license is expected to contain a microchip and will be renewable every 10 years.

Although the new licenses are expected to be available by 2013, the EU expects to honor all national drivers’ licenses until 2033.

Vietnam technology market according to Vietnam trade links, the technology market in the southeast asian country was expected to grow at a rate of 21% in 2008, with total sales of technology products, such as consumer electronics and telecommunication technology products reaching $4.7 billion dollars.

Forecasts for 2009 are that 11.38 million phones will be sold in Vietnam for a total revenue of $1.2 billion. In 2008, telecommunication suppliers Viettel, MobiFone, and Vinaphone reported receiving 30 million new subscribers since the beginning of the year.

The Vietnam business and trade organization reports that as of April 2009, 42% of Vietnamese people have access to the Internet based on research conducted in Hanoi, Da Nang, Can Tho and Ho Chi Minh City. The research reveals that during 2008, those surveyed used the Internet on average 43 minutes per day and that more people are now accessing the Internet in their homes rather than in Internet cafes.

Vietnamese users are also accessing the Internet to chat more often than sending e-mails. According to the study, 73% of respondents used the Internet to chat while only 58% used it for e-mail.

Sources: www.vietnamtradelinks.com; www.VNBusinessNews.com

Instant sharing of views and news through Twittera communications vehicle that has rapidly caught on across the u.s. and around the globe, the twitter real-time short messaging service allows people to communicate ideas and share their views. From their computing devices or cell phones, registered Twitter users can post 140-character messages, known as “tweets”, which are then searchable by other users. Twitter has also introduced a free service: “Twitrans” that allows users to quickly translate their tweets.

The technology has now spread from social networkers to professionals who use Twitter to share breaking news or updates

about the work they are doing. For example,

some CNN reporters use Twitter not only to

broadcast stories of interest, but to get real-time feedback and eyewitness reports from other Twitter users.

In the political realm, Senators like John McCain and Claire McCaskill are also using Twitter to keep constituents and other users apprised of Senate events. Even the medical profession appears to be making use of the technology. Earlier this year, CNN reported that surgeons were using Twitter from a Detroit hospital’s operating room to share their insights during surgery.

Sources: www.twitter.com; www.cnn.com

The first GPS without a screeninvented in France, the Kapten portable Gps device guides walkers and cyclists by voice commands instead of a screen.

Walkers can use the Kapten to find their way around town without having to worry about directions that are designed to avoid one-way streets.

Bicyclists can also use the Kapten device to get directions that avoid major highways. Because Kapten is voice-activated, cyclists can safely keep control of the handlebars while using the tool. Also included in the key-ring size unit are an MP3 player and an FM radio. Unfortunately, this system is only available in France, but there are plans to sell it in Europe and North America in the near future. Source: www.kapten.com

2

Suggested International Films

Waltz with BashirIsrael (2008) Directed by Ari Folman

After hearing his friend recount a nightmare, director Ari Folman is prompted to reconstruct the past he has forgotten while participating in an Israeli Army mission during the first Lebanon war.

Che USA/Spain (2008)Directed by Steven Soderbergh

A two-part epic about the life of Argentinean Ernesto “Che” Guevara, who fought alongside Fidel Castro in the Cuban Revolution and went on to organize a Latin American Revolution.

Happy-Go LuckyUK (2008) Directed by Mike Leigh

A comedy of an optimistic school teacher whose ability to remain happy is tested when she encounters cynicism, anger, and bitterness in others.

ICD’s Quote Pick“if we spoke a different language, we would perceive a somewhat different world.”

– Ludwig Wittgenstein

3

Proposed bridge across the Red Seaa dubai-based firm headed by tarek bin laden, an elder half-brother of osama bin laden, has proposed a massive develop-ment project to build a bridge that will span an 18-mile-wide strait of the red sea. If developed, the bridge will be the world’s longest suspension bridge and will link Africa to the Arabian Peninsula.

One end of the proposed “Bab al-Mandeb” bridge would sit at the southern tip of Yemen; the other in Djibouti, in east Africa. Estimates to complete the project are from $10 billion to $20 billion.

Government officials in both countries are reported to have approved the project, but skeptics about its feasibility point to such challenges as the seismic and volcanic activity and the prevalence of pirates in the area.

Sources: The Washington Post; The Seattle-Times

Monarch butterflies environment threatened

every year in november,

millions of Monarch butterflies set out

on a long journey from canada to hibernate in the forests of northwest Mexico. Among the miraculous aspects of the journey of the Monarchs is that the butterflies that leave Canada are actually the great-grandchildren of those that left Mexico the spring before. While the migratory Monarchs have never seen their destination, they are able to find the exact location from which their ancestors embarked.

With the Mexican pine and fir forests where the Monarchs hibernate undergoing deforestation, efforts are being made by the World Wildlife Fund and the Mexican Fund for the Conservation of Nature to conserve the Monarchs’ winter home.

Source: www.worldwildlife.org

What’s in a car name?while some automobile manufacturers are parent companies – like Volkswagen – made up of

smaller brands, others have names that reflect their founders or place of origin.

For example:

Networking tools for business communicationwhile Facebook and Myspace have attracted the majority of global “social networkers” who access these sites for personal use, a number of professional networking sites have also emerged in recent years for business use.

For business professionals who want to communicate in English to exchange ideas and information with colleagues, www.linkedIn.com has become a leader in business networking. Launched in 2005, LinkedIn now hosts 38 million users.

A business networking site that enables professionals to communicate in other languages and is increasing in popularity is www.xing.com, which offers a web interface in over a dozen languages, including French, German, Spanish, Portuguese, Italian, Dutch, Swedish, Polish, Hungarian, and Turkish.

The business networking site www.viadeo.com, which is enjoying growth in Europe, supports German, English, Spanish, French, Italian, Portuguese and Dutch. The U.K. based www.meettheboss.com, offers business networking services in English to executives who work primarily in the financial services industry.

Sources: www.linkedin.com; www.viadeo.com; www.xing.com; www.meettheboss.com

Centuries-old Russian tradition still alive todaydating back to medieval times, the russian “bania”, or bath, has a long history among both russian villagers and nobility and is today still a source of relaxation and an expression of russian customs around the world.

Centuries ago, most Russian towns had a central “bania” for use by villagers, and the nobility typically had their own steam houses. Regarded by some as therapeutic, the bania were often credited with both curing physical illnesses and restoring the soul.

Today, Russian bania can be found in various locations around the world.

Source: www.russian-bath.com

Translate 2 Evolve: www.icdtranslationtrans2evolve.blogspot.comICD’s blog provides insight and input about the translation industry from our sales and production teams. It helps us connect with our customers and people interested in the translation industry.

Check out

ICD’s new BloG

What is a factoid ?Not a fact – and that’s a fact.

A factoid is defined as an ostensibly credible, but unverified, piece of information. A factoid is spurious – that is, false or of unverified origin – and is often presented as a fact although it is incorrect or even fabricated.

Source: wordnet.princeton.edu

Honda: Soichiro Honda, who founded the company

cadillac: Founder of Detroit: Antoine Laumet de la Mothe, Sieur de Cadillac

Volvo: I roll in Latin (or I drive in modern-day English)

Mazda: An anglicized pronunciation of the founder’s name, Jujiro Matsuda

Fiat: Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin)

tesla: Named after electrical engineer and physicist Nikola Tesla.

saab: Svenska Aeroplan AB (aktiebolaget) (Swedish Aeroplane Limited)

pontiac: Chief Pontiac, a Native American who led an uprising against the British.

Jeep: GP (for Government Purposes or General Purpose) slurred into jeep

Mercury: Derived from Roman mythology meaning Messenger of the Gods

smart: Acronym for Swatch Mercedes ART

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ICD on the Road

Translate to Evolve℠

last issue’s puzzler The first building in this South American city had a five-point star shape and was con-structed in 1649 by a major European power. Name the city.

Fortaleza, Brazilwinner Mr. stu Herrera of Hoshizaki America.

Congratulations, Stu!

answer

ICD International Puzzler

WasteExpo 2009June 9–11Las Vegas, NVwww.wasteexpo.com

NPE 2009June 22–26McCormick PlaceChicago, ILwww.npe.org