icca iccrm: association ambassador programs. “association day” why they want to host. how to...
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ICCA ICCRM:
Association Ambassador Programs
“Association Day”
• Why they want to host.
• How to bid.
• Do not fear.
• If you bid it, will they come?
• Testimonial by successful local host.
Showcase (destination):
Hosting International Conventions as a Tool for Building Local
Associations
The International Story
• 14,000 conventions
• $7 Billion (USD)
Where Meetings Happened in 2004
Europe
N. America
Asia
S. America
Australia
Africa
60%
10%
18%
Source: ICCA 2004
6%4%
Size of Meetings in 2004
50-250
250-500
500-1000
1,000-2,000
2,000-3,000
>3,000
37%
26%
20%
Source: ICCA 2004
10%
Competitive Environment: Meetings in Asia in 2004
• China = 190 (20.7%) *• Australia = 145 (15.8%)• Japan = 132 (14.4%)• Singapore = 99 (10.8%)• Korea = 93 (10.1%)• Malaysia = 78 ( 8.5%)• Thailand = 64 ( 7.0%)• Taipei = 40 ( 4.4%)• India = 28 ( 3.1%)• New Zealand = 22 ( 2.4%)• Indonesia = 14 ( 1.5%)• Philippines = 12 ( 1.3%)
*China = 104 (11.3%), Hong Kong = 86 (9.4%)Source: ICCA, 2004
Traditional Value Model
Marketing Funds
Tax Revenues
Government
Economic Development
MGTO
Convention Bookings
MICE Industry
$$$$$$
Alignment of Interests Value Model
MedicineScience
EducationProfessions
TradeCultural
Professional Community
Advancement
(DMO)
Convention Bookings
Hospitality Industry
Commercial Vitality
Government
Priority Areas for Industry Development
Types of Organisations Invited Here Today
• Medical
• Scientific
• Educational
• Legal
• Professional
• Trade
• Cultural
Medical
– Pharmacists– Dentists– Surgeons– Nurses
Scientific and Educational
• Scientific– Environment (government office)– Science & Technology Council– Assoc. of Science & Technology– Engineers– Social Sciences
• Educational– Adult education– Language teachers– Students
Legal and Professional
• Legal– Law Council– Juvenile Delinquency Research
• Professional– Journalists– Advertising Agents– Banks– Management
Meet in (destination)!
Why You Want to Host These Regional and International
Congresses
Value to Professional Community
1. Attracts world industry leaders to your community
2. Showcases your community’s innovation, products and expertise to the world
3. Provides your community with access to new technologies and exchange of ideas
Value to Professional Community (Continued)
4. Builds business networks
5. Establishes research links
6. Stimulates export of your community’s services
7. Promotes local and national interest and international cooperation
Value to Professional Community (Continued)
8. Provides forums for education and training
9. Strengthens your community’s professional expertise
10.Builds membership of your association
11.Provides financial benefits to your association
Value to (destination) – Social and Economic Impacts
• MICE industry growth• Return business (tourism)• Economic stimulus / Foreign exchange• Tax revenues• Employment• International business and Knowledge profile
– Trade & export development– Investment attraction– Expertise development– Research links– Media
Value to (destination) – Continued
• Induced business development• Induced infrastructure development• Accommodation supply• Urban renewal• Increased property values• Community development
You Can be a Hero
• To your association/profession• To (destination) for bringing in the economic
and social benefits• To the International Association because the
meeting will be so successful• To the international audience at the congress
who are going to love (destination)!
Meet in (destination)!
You can make it happen.
“Association Day”
• Why they want to host.
• How to bid.
• Do not fear.
• If you bid it, will they come?
• Testimonial by successful local host.
ICCA ICCRM:
Association Ambassador Programs