icca final programme 1010miranda ioannou, managing director, bruno lichtinger, managing director,...

Incorporating the ICCA General Assembly

Final Programme

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Contents

HICC demonstrates their commitment to the principle of environmental sustainability

by achieving the highest level of the Green Globe Earthcheck Certification programme

managed by EC3 Global

India is one of the oldest civilizations in the world with a kaleidoscopic variety and rich cultural heritage. India stands for its incredible culture, spectacular forts & places and great traditions. Be it the people, lifestyle or the mystical charm-Incedible continues to amaze you with her uniqueness.

ICCA Contacts On-site 04

Committees 05

Messages 06

The ICCA Board of Directors Welcomes You to Hyderabad 09

Addresses 10

Dining Options in Hyderabad 13

Useful Information 15

ICCA Coffee Areas / Silent Auction 16

Business Exchange 17

Social Programme 20

I&MI Charity Golf Classic and Cooking Class 21

Accompanying Guests 22

Complimentary Half-Day Tour 24

Floor Plans 25

Registration 27

Education Programme / Continuing Education Contact hours / 28Expert Advice Appointments

Congress at a Glance 31

Programme Saturday 34

Programme Sunday 36

Programme Monday 40

Programme Tuesday 49

Programme Wednesday 57

Longstanding ICCA members 62

Acknowledgements 63

Spotme 65

Mieke van Loenen

Mobile Phone

Nigel Brown

Mobile Phone

Jill Frazer

Mobile Phone

Tadeja Pivc

Mobile Phone

Lisa Glapa

Mobile Phone

Director Events

+31 6 2707 3966

Project Manager Events

+31 6 2807 8777

Events Executive

+31 6 1507 1226

Events Assistant

+31 6 1138 4091

Events Assistant

+31 6 275 44421

Other ICCA Staff in India

Martin Sirk

Noor Ahmad Hamid

Kavitha Pragalathan

Preemkumar Ramanathan

Maria Jose Alvez

Joanne Joham

Pat Soen

Ksenija Polla

Ronaldo Cardano

Raphael Kamp

Dennis Speet

Mathijs Vleeming

Sebastian Sew

Rosario Gomez

Marco van Itterzon

Michel Retz

CEO

ICCA Global Research Centre /

Asia Pacific Regional Office





ICCA Latin America Regional Office

ICCA North America Regional Office

Membership, Observers, Board of Directors

Membership, Observers, First Time Attendees

Sector and Chapter Meetings

Social Media

Marketing, Sales, ICCA Website

PR, ICCA Website, Technology

Sales

Marketing, Silent Auction

ICCA Data, Business Exchange, Research Advice

ICCA Data, Business Exchange, Research Advice

ICCA Contacts On-site03

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Committees

Chairperson:

Philip Joseph Logan,

Co-Chairperson:

Monimita Sarkar,

Members:

Chander Mansharamani,

Prasant Saha,

Vikas Khanna,

Rohit Kohli,

Raveen Pius Maxim Pinto,

Ambeesh Sinha,

Ghulam Naqshband,

Rajani Nair Deb,

Sudip Sinha,

Lalit Chadha,

Devesh Chaturvedi,

Swadesh Kumar,

Suku Verghese,

Ajay Singh Sain,

Jurriaen Sleijster, Executive Vice President,

Corbin Ball, CSP, CMP, CEO,

Mariano Castex, Managing Director,

Rajani Nair Deb, Director of International Sales,

Miranda Ioannou, Managing Director,

Bruno Lichtinger, Managing Director,

Francesca Manzani, Congress Marketing and Sales Manager,

Sarah Markey-Hamm, National Manager,

Mathias Posch, President,

Monimita Sarkar, Director,

Indian Host Committee members

Accor group

KW Conferences Pvt. Ltd.

Alpcord Network Travel & Conferences Management Company

Conferences & Incentives Management (I) Pvt Ltd

Cox and Kings (India) Ltd

Creative Travel - Plan it! Meetings and Conferences

GMR Hyderabad International Airport Ltd

Global Conferences & Exhibitions

ICCA Honorary Member - Sadly, Ghulam Naqshband, part of the Indian Host

Committee and Honorary Member of ICCA passed away in March 2010.

Hyderabad International Convention Centre

International Travel House Ltd

Kuoni Destination Management India

Ministry of Tourism, Government of India

Shikhar Travels (I) Pvt. Ltd.

Taj Hotels, Resorts & Palaces

Travel Corporation (India) Ltd

ICCA Meetings Advisory Group (MAG)

MCI (INCON Group), Switzerland

Corbin Ball Associates, U.S.A.

MCI Latin America (INCON GROUP), Argentina

Hyderabad International Convention Centre, India

SCS Ltd., Cyprus

INTERPLAN Congress, Meeting & Event Management AG, Germany

Newtours S.P.A, Italy

ICMS Pty Ltd., Australia

International Conference Services Ltd, Canada

KW Conferences Pvt. Ltd., India

Dear ICCA colleagues

Welcome to Incredible India, for what we are sure will be a great ICCA experience. This is not only

ICCA's first major event to be held in India, but also the first significant meeting to be organised here by

any of our industry's international associations. The timing for this pioneering congress is perfect:

India's meetings industry is clearly on the move, with our host venue the HICC - the country's first

genuinely world-class standard congress centre - having inspired India's public and private sectors to

start investing big-time in the infrastructure and professional skills that are necessary for the country to

really compete at the highest level.

This year's ICCA Congress could be regarded as the Indian meetings industry's "tipping point" - that

brief moment in time where the world is exposed to the massive potential of this vibrant destination;

where India's leaders grasp the far-reaching impact of having a successful international meetings

product; where hundreds of new business relationships are created that will positively shape India's

future development and success in the marketplace.

It's also a chance for ICCA members from Europe, the Americas, Africa and the Middle East, and the rest

of Asia Pacific, to gain an understanding of what lies behind Indian business philosophy and successes.

You would have had to be living under a stone not to have heard the stories of how India is at the heart of

globalisation and the changes that our new knowledge economy is undergoing, but it's a very different

matter to experience these concepts first-hand, here in India, as you will all be doing.

We've got another great Congress programme lined up with stimulating sessions for all delegates, both

first-timers and old-timers. I know we're also going to be wonderfully looked after by our local hosts,

who will be showing the very best of modern and historic India. So get ready for a spiced-up,

intellectually stimulating, colourful and creative few days at Incredible ICCA!

Message from the ICCA President

Leigh Harry

ICCA President

Chief Executive

Melbourne Convention Exhibition Centre (MCEC)

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Namaskar!

It gives me great pleasure to welcome you all on behalf of my fellow industry colleagues from India to

the 49th ICCA Congress – Hyderabad India!!

Never was there a truer example of the saying - “change is constant”. India is in a state of flux and the

ever evolving scenario of the meetings industry bears testimony of the same.

ICCA 2010 epitomizes what the Indian meetings industry is all about. We are taking huge strides as far

as progress in the business is concerned – be it new centres, more professional conference organizers,

enhanced airline connectivity and improving all the components that make a up a great congress.

I encourage all my ICCA colleagues to embrace this opportunity and fully optimize the education

sessions and networking platforms to enhance their domain knowledge of doing business with India and

to foster relations that transcend the test of distance and time.

Do take moments in your schedule to also enjoy the age old traditions and the timeless culture that is

legendary of India - no colour looking more stunning than when seen from an Indian perspective. The

discovery of the subtleties of Indian cuisines is going to be a memory that you will cherish and will be a

strong talking point of your brief sojourn with our country’s heritage.

Athithi Devo Bhava – Guest is God!!

And we welcome you home to Hyderabad, India!!

Message from the Chairperson, Indian LHC

Philip J. Logan

Chairperson of the Local Host Committee

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Message from the Co-Chairperson, Indian LHC

Dear Friends,

India won the ICCA Congress Bid in 2007 in Thailand, and since then, we have been looking forward to

welcoming you to Hyderabad and India!

India -the land of contrasts - offers an amazing array of experiences that can fit from ancient to modern,

from opulence to basic, from culinary to craft. There is so much to experience and we did a lot of soul-

searching to come up with an eclectic selection of delights that await you.

India's diversity, democratic stability, and a strong educated working population create a win-win

situation for commercial activity. A key point to remember is that India's development is market-led,

and based on domestic resources. India, as one of the largest consumer markets globally, presents

exciting long-term opportunities for the conventions industry. The Congress is an ideal opportunity to

see the wealth of possibilities and interesting options that India presents.

ICCA Members can maximize their 'take-home' through their active participation. So come prepared to

be involved whole-heartedly! And the vibrant Indian ambience will add value to every interaction! At

ICCA 2010, the social networking, open and informal get-togethers, making friends with interesting

strangers – all will add spice to the Congress fare! The colors and flavors of India, food and culture, art

and dance forms will weave enchanting memories. And I am sure that you will want to come back for

more!

My colleagues and I from the local host committee will do everything to make your India visit

memorable. Lets meet in Hyderabad and enjoy ourselves!

Warm regards

Monimita Sarkar

Co-Chairperson of the Local Host Committee

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Official hotels

(Near Hitec City)P.O. Bag: 1101 Cyberabad Post Office Hyderabad - 500081India Phone: +91 40 6682 4422

This hotel is attached to the Hyderabad International Convention Centre where the ICCA congress will be held.

Mindspace IT ParkMadhapurHyderabad - 500081IndiaPhone: +91 40 6767 6767

Plot No. 7, IT Park, Nanakramguda Gachi BowliHyderabad - 500008IndiaPhone: +91 40 4450 8888

Official Venue

(Near Hitec City)P.O. Bag: 1101 Cyberabad Post Office Hyderabad - 500081India Phone: +91 40 6616 3000

Social Venues

24th October

(Address-as above)

25th October

Near Vasavi Engineering College, Ibrahimbagh, Gandipet Road, Gandipet, Hyderabad – 500031

26th October

Near Golkonda Fort, Opposite Army Quarters, Golkonda, Hyderabad – 500008

Novotel Hyderabad Convention Centre

www.novotelhyderabad.com

Westin Hyderabad Mindspace

www.starwoodhotels.com/westin

Ista Hyderabad

www.istahotels.com

Hyderabad International Convention Centre (HICC)

www.hicc.com

Novotel Hyderabad Convention Centre

Taramati Baradari

Qutb Shahi Tombs

Board of Directors (November 2009) Addresses

Map & Addresses

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Dining Options in Hyderabad Dining Options in Hyderabad 1413

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Italian

Multi Cuisine

Little ItalyFinest Italian restaurant in India and UAE275, Film Nagar, Opp. K.B.R Park, at Apollo crossing, HyderabadTel: +91 40 2355-8001/2/3

PregoAuthentic Italian restaurant with premium Italian Wines.The Westin Hyderabad Mindsapce, IT Park, Madhapur,Hyderabad.Tel: +91 40 6767-6767

MozzarellaItalian Vegetarian RestaurantBanjara HillsTel: +91 40 6462550 , 9985190852

EncountersOffers a variety of national and international cuisinesTaj Krishna, Road no. 1, Banjara Hills, Hyderabad.Tel: +91 40 2339-2323, +91 40 6666-2323

The WaterfrontThe right place to enjot food with a view of the Hussain Sagar Lake.Neckalce Road, next to Eat Street,Hyderabad.Tel: +91 40 2330-8899

The Blue FlowerA Multicuisine restaurant with a variety of drinks to accompany your food.Taj Deccan, Road no.1, Banjara Hills, Hyderabad.Tel: +91 40 2339-3939

CollageA world class interactive dining restaurantIsta Hyderabad, Nanakramguda, Gachibowli, Hyderabad.Tel: +91 40 4450-8888

Seasonal TastesIndia meets the world at this casual café, offering a la carte global cuisinethroughout the day.The Westin Hyderabad Mindsapce, IT Park, Madhapur,Hyderabad.Tel: +91 40 6767-6767

A Modern GrillKnown for its famous Salmon grill. A place with exotic flavours grilled togetherRd. No. 36, Jubilee Hills, Nera Croma, HyderabadTel: +91 40 6464 4141, 6464 4242, 97033 30996

Fusion 9Multicuisine / continental restaurantBanjara HillsTel: +91 40 65577722 / 65577755

F Café & LoungeEuropean CuisineKondapurTel: +91 40 23123999 , 9000060101 / 202 / 303

Barbeque NationMulticuisine-Live barbeque on grillsBanjara Hills Rd No. 1, HyderabadTel: +91 40 64566692

Grill RoomSizzlers / Steaks / kebabs, etcBanjara Hills, HyderabadTel: +91 40 65577744

IndijoeMulticuisine restaurantRd no.1, City Centre Mall, Banjara Hills, HyderabadTel: +91 40 66683333

Indian

Chinese / Thai

Dakshin Ethnic coastal and regional cuisine of South India. ITC Kakatiya Sheraton, Begumpet, Hyderabad.Tel: +91 40 2340-0132

FirdausAuthentic Nawabi Cuisine RestaurantTaj Krishna, Road No.1, Banjara Hills, Hyderabad.Tel: +91 40 2339-2323, +91 40 6666-2323

KanganKangan delivers an innovative spin on Peshawri culinary traditionsThe Westin Hyderabad Mindsapce, IT Park, Madhapur,Hyderabad.Tel: +91 40 6767-6767

Kebab- e- BaharKnown for its famous Hyderabadi kebabs and a variety of Kebabs from all over India Taj Banjara, Road no. 1, Banjara Hills, Hyderabad.Tel: +91 40 6666-9999

BidriIndian resturant serves Mughlai cuisineMarriott Hyderabad Convention Centre, Opp. Hussain Sagar Lake. HyderabadTel: +91 40 2752-2999

Sahib Sindh SultanIndian Cuisine with a great ambience and setup5th floor, City Centre Mall, Banjara Hills Rd no.1, HyderabadTel: +91 40 6657 0000

The Great Kebab FactoryEnjoy the best of Indian Kebabs unlimited.Rd. No. 12, Banjara Hills, HyderabadTel: +91 40 2330 2244

Punjabi by NatureNorth Indian / MughlaiBanjara HillsTel: +91 40 23317284 / 85, 9966880444

AngeethiFlavours of PunjabRd. no.1, Banjara Hills, HyderabadTel: +91 40 66255550

SiaaIndian food with a twistRd.no.1, Jubilee Hills, HyderabadTel: +91 40 64513333

Golden Dragon Speciality chinese restaurantTaj Krishna, Rd No. 1, Banjara Hills, Hyderabad.Tel: +91 40 2339-2323, +91 40 6666-2323

Mainland ChinaOne of the popular Chinese restaurant in IndiaG.S Plaza, Gr. Floor, Road No. 1, Banjara Hills, Hyderabad.Tel: +91 40 2330-4500/3500

Aromas of ChinaOne of the world class Chinese restaurantCity Centre, 5th Floor, Road No. 1&10, Banjara Hills, Hyderabad.Tel: +91 40 6657-0000

Isda Thai For Lovers of Thai foodOpposite KBR park, Jubilee Hills, Hyderabad.Tel: +91 40 67114613

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Useful Information ICCA Coffee Areas

Press Room

Please visit the ICCA Press Room, located at the HICC second floor, room 2.02, where 2 computers, a

printer and extra internet connections for laptops will be available for ICCA press members. Pick up an

ICCA press memory stick with ICCA press resources such as an ICCA fact sheet, contact details of official

ICCA spokespersons, photos of the ICCA Board of Directors, ICCA Logo's and ICCA's latest press

releases. ICCA will post the latest press releases from ICCA members on its website, and members have

the option to put hard copies of their latest releases in the press room.

WiFi

WiFi will be offered free of charge to all delegates throughout the HICC. The local Indian Government

requires each user to complete a form. Please go to any help IT help desk across the convention centre to

obtain a free WiFi network access card.

Emergency Information

Ambulance stationed at the venue

Novotel Hyderabad Convention Centre - 555 / 9642326246

The Westin Mindspace Hyderabad - Duty Manager: 8008302234 / Security Manager: 8008302192

Ista Hyderabad - 7842555474

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Tour Desk

For questions regarding the Accompanying Guests' programme, the tours or local information, please

visit the tour desk situated in the HICC reception area. The desk will be open from Friday 22 October to

Wednesday 27 October from 08.30-17.30 hours.

Currency

The Indian Rupee (INR) is the original official currency of India. The currency exchange as of Oct 2010 is

quoted as Rs 44.30 = US$ 1. The Indian Rupee is divided into 100 paise. The currency is available as

notes in denominations of Rs 1000, 500, 100, 50, 20, 10 and 5 as well as coins of Rs 5, 2, and 1 and of 50,

25 and 10 paise. All foreign currency must be declared on arrival if value is over US$5,000 and when

exchanged, the currency declaration form should be endorsed, or a certificate issued. The form and

certificate must be produced on departure to enable re-conversion into foreign currency. Changing

money with unauthorized money changers is therefore not advisable. You may check for exchange rate

updates at www.xe.com. There is an ATM in the hallway between Novotel and HICC.

Tipping

In restaurants & hotels, tips are pooled and shared by all working staff. The standard is 10-15 percent.

Smoking

The ICCA Congress 2010 is a non-smoking event and smoking is prohibited throughout the venue. There

are designated smoking areas outside of the building.

Medical Centre:

Emergency numbers:

Police:

Fire department:

Ambulance:

The annual ICCA Silent Auction will once again take place during

the 2010 ICCA Congress. Wonderful prizes have been donated

from generous companies all over the world, and will be on display

at the ICCA Silent Auction area during the Congress. A Silent

Auction Prize Guide with a detailed explanation of all prizes will

also be available in the Spotme device handed out to all congress

delegates. The Spotme device enables you to bid.

Bids for each item are anonymous and the highest bid received by

Tuesday 26 October 2010 at 15:00 local time (Hyderabad, India)

will win the prize.

The ICCA Silent Auction is run in support of the ICCA Education

Fund, previously known as the Ernst Stock Fund which was

established in 1992 to create more educational opportunities for

young people within the international meetings industry and help

raise professional standards. The fund also financially supports

the Forums for Young Professionals at EIBTM, AIME and CIBTM.

The main coffee break area will be the ground floor where all Business Partner stands are located. On

Monday 25 October, this area is sponsored by the Canadian Local Host Committee, ICCA Congress 2008,

Victoria.

On the first floor foyer (sponsored by the Greek Local Host Committee, ICCA Congress 2006, Rhodes),

the silent auction will be displayed and coffee/tea machines will be operational throughout the whole

congress.

The second floor is dedicated to those participating in the Business Exchange. Here they can meet up and

have one on one discussions. Coffee/tea machines will be operational throughout the whole congress.

Silent Auction

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Business Exchange

All Business Exchange (BE) participants have a (BE) symbol printed on the bottom left hand corner of

their badge. This will make it easier to identify other BE participants.

Business Exchange Coffee Area

A dedicated area will be available from Sunday 24 October to Wednesday 27 October throughout the day

in the HICC, Level 2 Foyer. The area can be used as a meeting place to exchange information.

Business Exchange Session

On Tuesday 26 October from 16.30-17.30 a Business Exchange Session will be held in The Ballroom

(Novotel Hyderabad Convention Centre). Tent cards will be used to separate the room into different

sections and to indicate the rotation, size & sector of the meetings being discussed e.g.; 'BE World/

International < 500 Destination Marketing' or 'BE Europe > 500 Convention Centres & Hotels'. This is

done to give you and your Exchange partners a time and place to set up meetings with each other to talk

about your leads and to share your information.

Please note: you are responsible for making your own appointments. Business Exchange participants

are free to contact each other to exchange business throughout the Congress. You will not be provided

with appointments. You can pre-schedule your meetings using the SpotMe device, by requesting a

meeting via the Online Networking System, or by email.

Spotme and Meeting Point Business Exchange

The more high-tech approach is using the Spotme device which enables you to find, locate & contact

other (BE) delegates on your short list of people you wish to talk to.

The Spotme device will allow you to search for other Business Exchange participants. You can send

messages, set appointments when and wherever you want. The official meeting point will be the

Business Exchange Coffee Area – HICC, Level 2 Foyer. You can either retreat to the Business Exchange

Coffee Area to exchange information or elsewhere, the control lies in your hands!

If you have any questions regarding the Business Exchange, please contact Michel Retz.

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Social Programme

Welcome Evening - Poolside Lawns at Novotel Hyderabad Convention Centre

This evening will take place in the scenic and expansive Poolside Lawns situated right between the

boulder lined natural water body and the beautiful swimming pool. While you enjoy the evening with

gourmet cuisine, there will be a showcase of culture and classical Indian music. The venue invites you to

indulge in the delectable smells and tastes that India has to offer - made "a la minute".

Dress code: Step in to your best flashy / sizzling party wear and walk down the red carpet just like a star.

Flat Footwear

CAT Night at Taramati Baradari

Sponsored by CAT Publications

This historical monument located at Ibrahim bagh, Hyderabad was built by Abdullah

Qutb Shah, VII Sultan of Golconda Fort, as an ode to his favorite courtesan Taramati. For

CAT Night this will provide the perfect backdrop to a night of music, fabulous food, dancing and outdoor

games in which each ICCA Chapter team will compete for prizes!

Dress code: Wear your best casual outfit with flat foot wear to enjoy this fun filled games night.

Gala Dinner at The Qutub Shahi Tombs

Sponsored by the Hyderabad Marriott & Convention Centre

Experience the perfect blend of Indian and Persian architectural forms, constructed in

gray granite decorated with exquisite ornamentation. Get enchanted with the

minarets at the corners surrounding the tombs.

Dress code: Dress to Impress!

The Dress to Impress Awards are sponsored by Head Quarters Magazine

Demonstrate your personal creativity by selecting or creating an Indian-themed outfit

to wear on this special evening! Whether you choose Bollywood, brightly-coloured Saris

and scarves, or a classic Nehru suit, we invite you to design an image that represents

what India means to you. Footwear: Indian sandals / flat footwear.

Germany 2011 Reception at Hyderabad International Convention Centre

Sponsored by the German Host Committee, ICCA Congress 2011, Leipzig

Meet your hosts for next year's congress destination: Germany, a land of a thousand

possibilities. Get set to be a part of the 50th ICCA Congress in a land of castles,

palaces and abbeys that are the epitome of German romanticism.

Sunday 24 October, 19.30

Monday 25 October, 20.00

Tuesday 26 October, 20.00

Wednesday 27 October, 17.00

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I&MI Media Charity Golf Classic and Cooking Class

Background on Charity

All proceeds raised by the tournament and cooking class will be donated

to Nireekshana ACET (Aids Care, Educaton & Treatment). Nireekshana

ACET is a not-for-profit, community based, non-government

organization (NGO) dedicated to the compassionate and holistic care

and support of people with HIV/AIDS. Nireekshana's work is based both

in the medical clinic and in community outreach in Hyderabad and

surrounding districts. Its key work focus is on:

• Providing free medical treatment and care to poor and HIV-infected individuals

• Providing nutritional and education support for families of HIV-infected individuals

• Clinical research into HIV/AIDS

• HIV/AIDS prevention & education activities including training workshops for professional groups,

presentations in schools, colleges and churches and at international conferences.

You need to have pre-registered to participate in the I&MI Media Charity Golf Classic and cooking class.

If you did not register and want to participate please go to the registration desk to see if there is still

availability.

Accompanying Guests

Welcome Reception, Saturday 23 October, 17.30-19.00 hours

On Saturday from 17.30-19.00 hours, there will be a Welcome Reception for Accompanying Guests at

the Hyderabad Novotel Convention Centre Ballroom. During this Welcome Reception, accompanying

guests will be given the opportunity to meet each other and to be informed about all the exciting tours

and activities.

General

The registration fee for accompanying guests includes 2 full day tours and 2 half day tours as well as all

social events (Sunday, Welcome Reception; Monday, CAT night; Tuesday, Gala Dinner).

All bus tours include transport in air-conditioned coaches, English speaking guides and entrance fees.

Guests are advised to bring refreshments on the half day tours. Lunch stops are arranged on the full day

tours and included in the registration.

Meeting Point Tours

Programme

Ramoji Film City – Full Day Tour

Departure from HICC: 9:00

Drive to Ramoji Film City: 9:00 to 10:45

Departure from Ramoji Film to HICC: 15:30

Arrival at HICC: 17:00

Ramoji Film City, the largest film studio complex in the world,

is the place where Bollywood dreams are given a celluloid life.

A complete facility where you will be transported to magical

lands amidst sprawling gardens, incredible movie sets and be

entertained by the numerous shows.

Charminar Area – Half Day Tour


Drive to Charminar: 9:00 to 10:00

Charminar Tour: 10:00 to 11:30

Drive back to HICC: 11:30 to 12:30

The most famous symbol of the city, the Charminar was

planned as the centre of the city when the capital shifted from

Golkonda to Hyderabad in 1591 AD. The four minarets

structure towers over bustling bazaars selling colorful and

glittering lacquered bangles, pearls, shiny fabric, traditional perfumes (ittar), antiques and other knick-

knacks. The climb up the Charminar is about fifty steps through a spiral staircase from where you can get

magnificent views of the Mecca Masjid, the Unani Hospital, the Osmania Hospital, High Court, the Purani

Haveli as well as the Falaknuma Palace in the distance. For the true flavor of old Hyderabadi culture, this

area of the city is a must visit.

You will need to wear your badge at all times.

Sunday 24 October, 09.00

Monday 25 October, 09.00

All tours will depart from HICC. Those staying in the Westin / Ista need to catch a transfer to the

HICC first.

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Timing Cooking Class

08:45

09:15 Arrival golf course

09:30 Class starts

11:30 Class finishes

12:00 Lunch (together with the participants in the golf tournament)

13:00 Transfers back to the hotels

Transfer from Novotel to Westin

08:55 Transfer from Westin to Ista

09:10 Transfer from Ista to Boulder Hills (Golf Course)

Timing Golf Tournament

06:30 Transfer from Novotel to Westin

06:40 Transfer from Westin to Ista

06:55 Transfer from Ista to Boulder Hills (Golf Course)

07:00 Arrival golf course

07:30 Tee off

11:30 Tournament finishes

11:45 Award ceremony

12:00 Lunch (cooking class joins group)

13:00 Transfers back to the hotels

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Accompanying Guests Complimentary Half-Day Tour

Tuesday 26 October, 09.00

Wednesday 27 October, 09.00

Salar Jung Museum


Drive to Salar Jung Museum: 09:00 to 10:00

Salar Jung Museum Tour: 10:00 to 12:30

One of the greatest collections of art pieces in the world is

housed in Hyderabad. This treasure trove is a fascinating

amalgam of antiquity and modernity and represents the three

Salarjungs' efforts to find the most exquisite pieces from

across the world. It is believed that during the colonial period

a lot of the art wealth of the country was shipped to the

metropolitan countries and the Salar Jungs are credited with bringing back some of it to enrich the

collection. Some of the most well known pieces that you can find in this museum is the Veiled Rebecca, a

masterpiece in marble carved by Giovanni Maria Benzoni and the Musical Clock made by Cook & Kelvy of

England that features a woodcutter who comes out every hour to strike the hour.

Hussain Sagar Lake

Drive to Hussain Sagar Lake: 13:30 to 14:00

Boat cruise: 14:00 to 15:30


The Hussain Sagar was built in 1562 to provide drinking water for its citizens. The construction of the

lake was supervised by Hussain Shah Wali, a much revered Sufi Saint of the sixteenth century. The Lake

stands as a jewel in the centre of the city and separates Hyderabad from its twin city Secunderabad. In

1992, as a testimony to the huge role that this region played in the spread of Buddhism in ancient India,

an eighteen metres high Buddha was installed in the centre on a huge lotus pedestal. A pleasant boat

ride from Lumbini Park takes you to the centre where the magnificence of the Buddha statue can be

experienced at close quarters.

Qutb Shahi Tombs – Half Day Tour


Drive to Qutb Shahi Tombs: 9:00 to 10:00

Qutb Shahi Tombs: 10:00 to 11:00


The rulers of the Qutb Shahi Dynasty had a tradition of

constructing their tombs during their lifetime. The Emperors

tried to outdo their predecessor and the magnificence of the

architecture advanced over time. The tombs tower over the

landscape majestically. This architecture is a fascinating mix

of Persian and the local styles. Remnants of the blue tile work on some of these elegant structures give us

a peek into the richness which was a trademark of this dynasty.

If you have registered for the complimentary tour, a tour coupon will be provided in your registration kit.

The coupon will be collected by your tour guide before boarding the bus.

Hyderabad

It is said that Hyderabad is to cities, what the Taj Mahal is to buildings; a monument of love. Both were

built by romantic kings for their beloved wives. While one continues to remain the ultimate symbol of

love, Hyderabad continued to evolve overtime from a bustling trading town known for its diamonds and

pearls to a modern day city with international facilities for the IT sector and other industries. Today, the

several century old tombs, palaces and the towering Golkonda Fort share the space on the skyline of the

city with the IT parks and high rise buildings. On this tour, you will get a chance to witness a part of

Hyderabad's rich and glorious past through its impregnable fort, magnificent palaces and colourful

bazaars.

Golkonda Fort

Programme:

Departure from HICC

Drive to Golkonda

Golkonda Fort Tour

Drive back to HICC

The Golkonda Fort is one of the most impressive forts in the

country. The architecture includes some amazingly advanced

acoustics systems that were used for signalling approaching

enemy as well as for detecting conspiracies being hatched in

palace corners. The climb up the Fort would be sometimes steep, sometimes easy climb of about 360

steps and has excellent views of the Qutb Shahi tombs just outside the Fort area, the Charminar in the

distance and the rest of the city’s landscape.

• Saturday morning 09.00 - 12.30

• Saturday afternoon 13.30 - 17.00

• Thursday morning 09.00 - 12.30

NOTE: We shall have all the tours commencing from HICC / Novotel

There would be shuttles which would pick up guests from respective hotels.

The Westin Hyderabad Mindspace: 08.30

Ista Hyderabad: 08.30

The shuttles for the tours will depart from HICC at 09.00 hrs and 13.30 hrs.

Those staying in the Westin / Ista need to catch a transfer to the HICC first.

Pick-up from hotels:

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Floor Plans Floor Plans 2625

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Registration Education Programme

This year’s education programme will run from Monday 23 October - Wednesday 25 October 2010.

Continuing Education Contact Hours (CECH) for the Certified Meeting Professional (CMP) Designation

and Recertification-can be collected at various sessions.

ICCA supports the aims of the Convention Industry Council in promoting the CMP designation as a

respected professional accreditation programme. CECHs are necessary for the submission of the CMP

application and CMP re-certification. Education sessions applicable for CECHs are indicated in the

programme, including the number of hours which can be obtained the corresponding blueprint section.

For more information on the CMP programme visit the Convention Industry Council website at

Spotme will be used to track which education sessions you have attended. You must be present for the

full session in order to obtain your CECHs. After the congress, you will have access to your Spotme

'briefcase'. Here you will be able to view and print off a list of credits you obtained during the congress.

Continuing Education Contact Hours

www.conventionindustry.org

Expert Advice Appointments

Sponsored by

This important element in the congress programme will enable delegates to obtain practical solutions for

their most important challenges and advice that is specifically designed for their individual needs and

unlocks a tremendous expertise that exists within the ICCA membership. Delegates were able to book

appointments with the experts online through the Online Networking System for the congress. Should

you still wish to make use of this opportunity please visit the information desk for Expert Advice

Appointments outside of Convention Hall 6 to check the availability of the experts and further

instructions on how to book an appointment through Spotme.

Research One on One Appointments

In an intensive half an hour we provide starting users with a general introduction to ICCA’s unique online

Association Database including the Hot Leads, Key Contacts, Calendar and other services which ICCA

offers. Together we will make and save a selection of potential business profiles for you to work on when

you return to the office. For the experienced user we offer the possibility to focus on new developments,

sophisticated search options, and creative uses of the available data. ICCA’s experienced Researchers

will be able to answer (almost) every question you might bring to this session, so please don’t be shy!

Delegates were able to book appointments with the researchers online through the Online Networking

System for the congress. Should you still wish to make use of this opportunity please visit the

registration desk for instructions on how to book an appointment through Spotme. The Research One on

One Appointments take place in Meeting Room 2.03.

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Registration Desk Opening Times

Friday 22 October 12.00-18.00

Saturday 23 October 08.00-18.00

Sunday 24 October 08.00-18.00

Monday 25 October 08.30-18.00

Tuesday 26 October 08.30-18.00

Wednesday 27 October 09.00-16.00

HICC Registration Area

The registration desk and Spotme desk are allocated in the HICC Registration Area on the ground

floor. Come and collect your badge, spotme, final programme and other information.

This year's congress bags, kindly sponsored by GMR Hyderabad International

Airport Ltd., are being produced through the Varalakshmi Foundation and their

EMPOWER initiative.

EMPOWER – Enabling Marketing of Products of Women Entrepreneurs.

EMPOWER is a unique initiative of GMR Varalakshmi Foundation to enable marketing of hand-made

products made by women Self-Help Groups (SHGs).

The GMR Hyderabad International Airport Limited (GHIAL) as part of its Corporate Social Responsibility

has generously provided two shop spaces to the Foundation to host this initiative at the airport.

The products sold by Empower are either made by SHGs organized through GMRVF at its various

locations or through SHGs engaged in production of hand-made products identified by the Society for

Elimination of Rural Poverty (SERP), Govt. of Andhra Pradesh.

When you buy products from EMPOWER, you are not only sure of the quality and genuineness of the

product, but also that it all goes back to add value to lives of hundreds of women who have spent hours to

make the product.

Currently the products made by GMRVF's own SHGs are those of jute, hand-made paper, kasuti

embroidery and dresses from khadi cloth.

Any excess / left over bags will be donated to the Nireekshana ACET (AIDS Care, Education & Training), a

community based project dedicated to the compassionate care and support of people living with

HIV/AIDS using a holistic approach.

Congress bags

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Congress at a Glance Congress at a Glance

Monday 25 October

Tuesday 26 October

All day Expert Advice Appointments / Research One on One Appointments

08.00-08.45 Transfers to the HICC from the official hotels

09.15-10.30 Opening Ceremony

10.30-11.00 Networking Break sponsored by the Canadian Host Committee,

ICCA Congress 2008, Victoria

11.00-12.30 Monday Education Set 1 (ME1) / ICCA Data Workshop

12.30-14.00 Lunch sponsored by IMEX

14.00-15.30 Monday Education Set 2 (ME2)

15.30-16.00 Networking Break sponsored by the Canadian Host Committee,

ICCA Congress 2008, Victoria

16.00-17.30 Monday Education set 3 (ME3)

17.30-18.15 Transfers to the official hotels from the HICC

19.00 Transfers to the CAT Night venue from the official hotels

20.00-23.30 CAT Night

22.00-23.30 Transfers to the official hotels from the CAT Night venue



09.15-10.30 Best Marketing Award 2010

10.30-11.00 Networking Break

11.00-12.00 Skills & Techniques Workshops (TST)

12.00-13.30 Lunch sponsored by the Thai Host Committee, ICCA Congress 2007, Pattaya

13.30-14.30 Skills & Techniques Workshops (TST) - repeated


15.00-16.30 Tuesday Education Set 1 (TE1) / ICCA Data Workshop

16.30-17.30 Fringe Meetings / Business Exchange


19.00 Transfers to the Gala Dinner venue from the official hotels

20.00-23.30 Gala Dinner

22.00-23.30 Transfers to the official hotels from the Gala Dinner venue

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Friday 22 October

Saturday 23 October

Sunday 24 October

00.00-23.59 Transfers from the Rajiv Gandhi International Airport (RGIA)

11.30-23.00 Transfers to the HICC from the official hotels and back

00.00-23.59 Transfers from the Rajiv Gandhi International Airport (RGIA)

06.30 Golf transfers (Novotel-Westin-Ista)

07.00-13.00 I&MI Media Charity Golf Classic (ends with lunch)


08.30-13.30 CMP Exam

08.45 Cooking class transfers (Novotel-Westin-Ista)

09.00-12.30 Complimentary Half Day Tour

09.30-13.00 I&MI Media Charity Cooking Class

13.00 Golf & cooking class transfers (Ista-Westin-Novotel)


15.00-17.30 First Time Attendees Introduction Programme

(includes ½ hour break from 16.00-16.30)

17.30-19.00 ICCA Board of Directors Welcome Drinks for First Time Attendees

17.30-19.00 Accompanying Guests Welcome Reception


08.30-09.00 Business Exchange Introduction Session

09.00-10.00 Sector Meetings

10.00-10.30 Networking Break + Business Exchange preparation

10.30-11.30 Sector Education Set 1 (SE1)

11.30-11.45 Change over time


12.45-14.15 Lunch Sponsored by ACCOR

14.15-15.45 Chapter Meetings

15.45-16.15 Networking Break + Business Exchange preparation

16.15-17.45 ICCA General Assembly

17.45-18.00 20, 30, 40 Year Certifications - Photographs and Champagne

18.00 Transfers to the official hotels from the HICC


19.30-22.30 Welcome Evening at Novotel Hyderabad Convention Centre


Congress at a Glance Programme Saturday 23 October33

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Wednesday 27 October

Thursday 28 October



09.30-10.30 The Copenhagen-Denmark Lecture


11.00-12.30 Wednesday Education Set 1 (WE1) / ICCA Data Workshop

12.30-14.00 Lunch Sponsored by Hyderabad Airport

14.00-15.30 Wednesday Education Set 2 (WE2)


16.00-17.00 Closing Session

17.00-18.00 Next Destination Reception


00.00-23.59 Transfers to Rajiv Gandhi International Airport (RGIA)


Detailed transfer schedules will be available in the hotel lobbies and at HICC.



Friday 29 October

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00.00-23.59 Transfers from Rajiv Gandhi International Airport (RGIA)

06.30 Golf transfers (Novotel-Westin-Ista)

07.00-13.00 I&MI Media Charity Golf Classic (ends with lunch) Boulder Hills Golf & Country Club


08.30-13.30 CMP Exam Ground G.01

08.45 Cooking class transfers (Novotel-Westin-Ista)


09.30-13.00 I&MI Media Charity Cooking Class Boulder Hills Golf & Country Club

13.00 Golf & cooking class transfers (Ista-Westin-Novotel) Boulder Hills Golf & Country Club


15.00-17.30 First Time Attendees Introduction Programme

(includes ½ hour break from 16.00-16.30) Ground Hall 4

17.30-19.00 ICCA Board of Directors Welcome Drinks for

First Time Attendees 1st Excess

17.30-19.00 Accompanying Guests Welcome Reception Novotel Ballroom

Time Description Floor Room

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Programme Sunday 24 October Programme Saturday 23 October 3635

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You are not alone! There are at least another 200 people here at the ICCA Congress in Hyderabad in the same boat as

you. All First Time Attendees just like you!

A room full of strangers is not an uncommon setting for people in business. That room is also often a haven of golden

opportunities for business networking, initiating new contacts and seeding new relationships.

This is the aim of not only the First Time Attendees session on the Saturday but of the entire Congress, to enable you

to seize these golden opportunities and enable you to return to your homes with new knowledge, new solutions, new

business contacts and new friends!

Whilst every delegate has the chance to share ideas, form relationships and develop business, we want to give First

Time Attendees a little extra help in making sure their experience is a productive one. In a special dedicated session

for First Time Attendees we'll provide tips, tools and techniques to help you make sure the next 4 days are amongst

the most productive you've ever had at such an event. You will find that ICCA's culture is one where experiences,

skills, ideas and even business leads are passed on freely between members so, to benefit from this unique culture,

it is essential to be able to interact with your fellow professional right from the start. After this session you'll be fully

prepared, ready to have an exceptional, fulfilling and profitable congress experience.

The session will be moderated by Jon Bradshaw who, as well as working as Business Development Director for IMEX,

he runs his own meetings performance consultancy and Ksenija Polla, ICCA Head Office, Netherlands.

A select group of experienced ICCA members has volunteered to devote some of their time to provide advice and

guidance for First Time Attendees. They will certainly be present at the Introduction Programme on Saturday,

however you are also more than welcome to approach them during the entire Congress and even get in touch with

them after the event. Please do make use of their generosity and ask them any questions you might have.

First Time Attendees Introduction Programme, 15.00-17.30, Ground Floor, Hall 4

A Warm Welcome to First Time Attendees

Mentors


08.30-09.00 Business Exchange Introduction Session NHCC The Ballroom

09.00-10.00 Sector Meetings - Internal Business

Destination Marketing Sector Ground Hall 3

Meetings Management Sector Ground Hall 5

Meetings Support Sector Ground G.01-G.03

Transport Sector 1st 1.08

Venues Sector Ground Hall 1&2


10.00-10.30 Business Exchange Preparation 2nd 2.03 - 2.04


Using ASAE and PCMA to Identify, Meet, and Ground Hall 3

Understand US Association and Corporate Clients

Responsible for Organising Offshore Meetings

HR Strategy for Meetings Management Companies Ground Hall 5

Selling to Your Friends: Why Business

Communities Have Become the Most Important

Sales & Marketing Battleground Ground G.01-G.03

The Use of Social Media's from an Airline Ground G.04-G.06

Perspective

Client/Supplier Workshops – Are You Missing Out Ground Hall 1&2

on this Business Opportunity?

11.30-11.45 Changeover Time

11.45-12.45 Sector Education Set 2 (Se2)

CVBs and PCOs: Stories and Best Practices from Ground Hall 3

Pitching Together Effectively

Open Space Meeting Ground G.01-G.03

Academic Research in the Meetings Industry Ground G.04-G.06

Making Sense of Social Media Ground Hall 1&2

12.45-14.15 Lunch

Sponsored by: Ground Hall 4

14.15-15.45 Chapter Meetings

African 1st 1.03-1.04

Asia Pacific Ground Hall 3

Central European Ground Hall 1&2

France Benelux Ground G.04-G.06

Iberian 1st 1.08

Latin American 2nd 2.05

Mediterranean 1st 1.05-1.06

Middle East 2nd 2.06

North American Ground G.01-G.03

Scandinavian 1st 1.01-1.02

UK / Ireland Ground Hall 5


15.45-16.15 Business Exchange Preparation 2nd 2.03 - 2.04

16.15-17.45 ICCA General Assembly Ground Hall 3

17.45-18.00 20, 30 & 40 year certificates champagne and photographs Ground Hall 3



19.30-22.30 Welcome Reception Poolside Lawns, NHCC



SE101:

SE102:

SE103:

SE104:

SE105:

SE201:

SE202:

SE203:

SE204:

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Programme Sunday 24 October Programme Sunday 24 October 3837

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Business Exchange Introduction Session, 08.30-09.00

Sector Meetings, 09.00-10.00

Business Exchange Preparation, 10.00-10.30 & 15.30-16.00

Sector Education Set 1, 10.30-11.30

SE101: Using ASAE and PCMA to Identify, Meet, and Understand US Association and Corporate Clients

Responsible for Organising Offshore Meetings

Moderators

Panel

Description

Se102: HR Strategy for Meetings Management Companies

Speaker

Moderators

Description

Novotel Ballroom

In this session you will find out how to get the most out of the Business Exchange, in addition to finding out how the

Spotme device will be used to support the Exchange of information.

Delegates attend their sector meeting during this time to discuss internal business matters. The agendas for these

meetings have been set by the Chairpersons and volunteer working groups, to address some of the big issues which

concern members in each Sector.

2nd Floor 2.03-2.04

We do advise you to do your homework by making your own shortlists of people you would like to Exchange Business

with. For those of you who need more time to prepare, ICCA staff will be here to assist.

Please note that during the Sector education sessions, delegates are free to attend any Sector meeting whose agenda is relevant to their business needs, and are not required to only attend the meeting of the Sector to which their company belongs. Some agenda items are specific to the Sector members, but many items have a broader dimension that will be of interest to a wide range of members.

Ground Floor, Hall 3

Handan Boyce, General Manager, Istanbul Convention & Visitors Bureau, Turkey

Steen Jakobsen, Convention Director, Wonderful Copenhagen, Denmark

Megan Freedman, Programme Director, International, ASAE: The Center for Association Leadership, USA

Sherrif Karamat, Chief Operating Officer, Professional Convention Management Association (PCMA), USA

ASAE and PCMA are two respectful associations based in the US who will be sharing their insight on US association and corporate clients, starting by giving some general information about membership, growth in % responsible for international meetings, how the membership numbers are growing in general & what they're most interested in. They will be going into-more-depth what their planned activities are especially in view of the two new upcoming tradeshows in the US and why 2011 should be a year when every ICCA destination takes a fresh look at the US-outbound market.


Ravindran G, Chief Executive Officer, Strategic Human Resources Management (SHRM), India

Miranda Ioannou, Managing Director, SCS Ltd, Cyprus

Jurriaen Sleijster, Executive Vice President, MCI (INCON Group), Switzerland

The company is working like clockwork… or so you would like to think. In the backend, especially for Meetings Management companies, there is a constant struggle to recruit and keep qualified, talented staff with a heart for our business and an eye for the future. Join this session to learn the latest trends derived from service industry sectors with a longer history than ours on the challenges service companies have to find the right staff, how to deal with staff turnover, great ways to motivate and keep staff, innovative ways of dealing with the competition and handling difficult choices such as hiring people from scratch and training them or hiring them ready to work. These are some of the issues to be addressed by HR guru Ravindran G among a wider spectrum of HR strategy-related burning questions related to our business. Join the session and the conversation for practical takeaways that will enable you to think strategically and make informed decisions about the way your organization handles HR issues armed with cutting-edge information that can be applied to our sector.

SE103: Selling to Your Friends: Why Business Communities Have Become the Most Important Sales &

Marketing Battleground

Speaker

Description

Se104: The Use of Social Media's from an Airline Perspective

Moderator

Case Study

Description

SE105: Client/Supplier Workshops – Are You Missing Out on this Business Opportunity?

Moderators

Case Study

Panel

Description

Sector Education Set 2, 11.45-12.45

SE201: CVBs and PCOs: Stories and Best Practices from Pitching Together Effectively

Moderators

Ground Floor, G.01-G.03

Michael Priem, CEO, USDM.net, USA

If you're only selling and marketing your products, services and expertise to strangers you've missed the biggest trend of the new millennium. "Community" is the name of the game today, and the technological innovations of Web 2.0, social media and mobile apps are converging with traditional marketing and media to unlock the power of that community. Michael Priem will outline where marketing innovators are heading in this relationship-driven world, with particular emphasis on new ways of thinking about how to create new opportunities and forge profitable Business-to-Business relationships through ICCA and the other national and international business networks within which ICCA members are active. What communication approaches work best, how can you evaluate the strength and value of your relationships, how can you exploit the "freemium" business model, and how can you deal with all the complexity and speed of change in this business environment, are just some of the issues to be covered.


Paul Ouimet, Executive Vice President, InterVISTAS Consulting Group, Canada

Sus Nygaard, Manager Conventions, Scandinavian Airlines, Denmark

The session will give valuable insights into the world of social media and explore how airlines can maximise the impact of different platforms to reach their customers and strengthen their brands. Even during the volcanic eruption in Iceland when call centers were overloaded with stranded customers trying to get on the next flight, Twitter and Facebook came to the rescue.

Ground Floor, Hall 1&2

Alec Gilbert, Chief Executive, Adelaide Convention Centre, Australia

Brian Horsburgh, Managing Director, Aberdeen Exhibition and Conference Centre, United Kingdom.

Eva Maria Garde, Sales & Marketing Manager, Granada Congress and Exhibition Centre, Spain

Eric Chou, Sales Manager, Metro Toronto Convention Centre, Canada

Hear from two experienced workshop goers. Firstly Eva Maria Garde of Granada Congress Centre will present a case study of finding a client through to successfully securing a new congress from a client first met at a workshop. Secondly Eric Chou from Metro Toronto Centre will take delegates through the process to attend an international workshop. Followed by a panel session where you can ask questions and suggest ways workshops can be developed to be more accessible to more members


Miranda Ioannou, Managing Director, SCS Ltd, CyprusJurriaen Sleijster, Executive Vice President, MCI (INCON Group), SwitzerlandHandan Boyce, General Manager, Istanbul Convention & Visitors Bureau, TurkeySteen Jakobsen, Convention Director, Wonderful Copenhagen, Denmark

Programme Sunday 24 October

Panel

Description

SE202: Open Space Meeting

Moderator

Description

SE203: Academic Research in the Meetings Industry

Moderator

Panel

Description

SE204: Making Sense of Social Media

Speaker

Case Study

Description

Alice Au, Director of Sales, Toronto CVB, Canada

Chander Mansharamani, Managing Director, Alpcord Network Travel & Conferences Management Company, India

Leena Sipila, Convention Director, Helsinki CVB, Finland

Nina Freysen Pretorius, Managing Director, The Conference Company, South Africa

The ICCA Destination Marketing and Meetings Management Sectors will once again hold a joint meeting at the ICCA

Congress in Hyderabad. The controversial subject of this year is “CVBs and PCOs: Stories and Best Practices from

Pitching Together Effectively”, is expected to be another hot issue the kind that causes “blood on the walls” effect. Join

us to hear and share stories of great cooperation (or horror!) with a Destination Marketing/Meetings Management

Sector organisation, as well as best practices used to secure business for your destination/organisation in the most

collaborative and win-win way.


Bart Heinrichs, Managing Director, Parthen the meeting services company, The Netherlands

Join the Open Space meeting where you will be able to discuss your subject in a very productive and effective way with

your colleagues from around the world. It is an innovative method of meeting to share ideas, pool knowledge, and

develop plans for collaborative action. The meeting has no keynote speakers, no panel discussions. Just one

facilitator to explain the procedure and facilitate the sessions.


Sarah Markey-Hamm, National Manager, ICMS Pty Ltd, Australia

Isabell Faad – Angell Business School

Marana Müller - Angell Business School

Claudia Schulze Proebsting - Fachhochschule Osnabrueck

Jason Zhang - Fachhochschule Osnabrueck

Prof. Helmut Schwaegermann - Fachhochschule Osnabrueck

ICCA has recently developed a special scholarship programme for students of ICCA member Universities, which

entitles them to participate in the ICCA Congress. This is one of the first steps to improve transparency between the

meetings industry and the education institutions as well as to give the most distinguished students of our member

universities practical experience and access to the network of the leading professionals in the industry. This session is

aimed to make the next step in making clear what the meetings industry can offer the students and also to create a

high level position paper setting out what areas the industry would like to see academic institutions conduct more

research into. This years' scholarship students will set the scene by informing the audience what kind of projects they

are currently working on followed by interactive discussions with the audience.

Ground Floor, Hall 1&2

Kerrin MacPhie, Head of Sales, Arena and Convention Centre Liverpool, United Kingdom

James Rees, Director of Conference, ExCel London, United Kingdom

The meetings sector is awash with talk of social media as a powerful communications tool. This session takes a

practical look at the tools out there, the pros and cons of each and how you can leverage social media to build your

client community and engage with new audiences.

There will also be practical case studies on how ACC Liverpool and the Global Green Alliance have used social media to

build their profile.

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Programme Monday 25 October

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All day Expert Advice Appointments Ground Hall 6

All day ICCA Research One on One Appointments 2nd 2.03-2.04


09.15-10.30 Congress Opening Ground Hall 3

10.30-11.00 Networking Break Sponsored by the Canadian Host Committee, ICCA Congress 2008, Victoria

11.00-12.30 Monday Education Set 1 (ME1)sponsored by

Convention 2020 Results Presentation – Ground Hall 1the Future of Business Events

Understanding and Winning Outbound Meetings Ground Hall 2from India

What it Takes to Build a Successful Meetings Brand Ground G.01 - G.03Understand the Motivation and Aspirations of Ground Hall 5

Association Leaders and “Ambassadors”Badly Behaved - But Highly Qualified, Ground G.04 - G.06

Executive - Level - Hosted Buyers: How to Deal With This Difficult-to-Handle Dilemma

Introductory ICCA Data Workshop 2nd 2.03-2.04

12.30-14.00 Lunch Ground Hall 4Sponsored by


Understanding and Winning UN and EU Ground G.01 - G.03Institutional-Type Meetings

Different Approaches to the Branding of Cities Ground Hall 2 Asia's Century? Ground G.04 - G.06 Creating Moods and Emotions at Meetings Ground Hall 5


16.00 Transfer to the Indian School of Business for session HICC(pre-registered delegates only!) ME304


Big Issues Within Medical Meetings and Ground Hall 3Their Supporting Pharmaceutical & Medical Devices Companies

Airline Routes – The Lifelines of International Ground Hall 2Meetings – How Can You Influence Their Development?

Mobile applications for meetings and tradeshows: Ground Hall 510 ways that smart phones are revolutionizing events.

Convention 2020 Discussion Forum – Ground Hall 1Key Challenges and Choices for Venues and Destinations

Sustaining India's Most Precious Natural Resource: The Minds of its Young People Indian School of(pre-registered delegates only!) Business

17.30 Transfers to the official hotels from Indian School of

the Indian School of Business Business


ME101:

ME102:

ME103: ME104:

ME105:

ME201:

ME202:ME203:ME204:

ME301:

ME302:

ME303:

ME304:

ME305:

Ground floor, Hall 1

Rohit Talwar BA, MBA, Chief Executive, Fast Future, United Kingdom

of convention 2020 sponsors

Presentation + Panel Discussion + Question & Answer

General interest

Convention 2020 is a groundbreaking and highly acclaimed multi-year futures study sponsored by ICCA, IMEX and a

number of leading players from across the industry globally. The study is looking at how the business events industry

needs to evolve over the next decade in response to transformational changes taking place in the world around us.

In this session, programme director Rohit Talwar and a panel of Convention 2020 sponsors will:

• Share and discuss some of the most important and challenging findings arising from the work to date

• Outline critical decisions that are emerging for the industry

• Explore the implications and opportunities emerging for venues, destinations and event owners Provide

practical case examples of how the industry is responding in innovative ways

• Outline plans for the next year of the research programme

• Explain the opportunities for ICCA members to contribute to the research programme

• Highlight other talks at this years' ICCA Congress that have a strong focus on the future of business events.

1.5 hrs CMP Blueprint Section I Strategic Event Planning Process


Rajani Nair Deb, Director – International Sales, Hyderabad International Convention Centre – CCCPL, India

Johanna Fischer, Managing Director, tmf – travel marketing factory GmbH, Germany

Verena Jandak, Marketing Manager UK & Ireland, Australia, India, Vienna Convention Bureau, Austria

More Indian Panel Members to be confirmed.

Panel Presentations + Question & Answer

ICCA members interested in attracting Indian-orienting meetings and delegates, or providing services to these

meetings.

The session covers a general overview of developments and trends, the business imperatives and driving forces that

are causing Indian companies to hold more meetings outside India, and the practical considerations to take into

account when conducting sales and marketing activities in India.


Monday Education Set 1 (ME1), 11.00-12.30

ME101:

Speaker /

Panel

Format

Audience

Description

ME102: Understanding and Winning Outbound Meetings from India

Moderator

Panel

Format

Audience

Description

Convention 2020 Results Presentation – the Future of Business Events

Facilitator

From Monday to Wednesday, Korea MICE Expo (23rd - 25th November)

is sponsoring all education sessions in Hall 2.

Programme Monday 25 October Programme Monday 25 October

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19.00- Transfers to the CAT Night venue from the official hotels

20.00-23.30 CAT Night

Sponsored by CAT Publications Taramati Baradari

22.00-23.30 Transfers to the official hotels from the CAT Night venue Taramati Baradari


ME103:

Moderator

Panel

Format

Audience

Description

ME104: Understand the Motivation and Aspirations of Association Leaders and “Ambassadors”

Moderator

Panel

Format

Audience

Description

What it Takes to Build a Successful Meetings Brand

Ground Floor, Room G.01 - G.03

Elizabeth Rich, Proprietor, Agenda Pty Ltd, Australia

Laurent Haug, Founder, Lift conference, Switzerland

Dr. Raju Bhatia, Project Director, World Brand Congress, India.

Panel Presentations + Question & Answer

General interest, of particular interest to ICCA members who are creating new events or advising clients on

branding & event development.

What makes an event a “must attend” activity? What innovations help to build desirable event brand values? How can

you expand from a single event into a portfolio of communication channels and products. Successful event

entrepreneurs explain how they've answered these questions, and what makes their events stand out from the crowd.


Ground Floor Hall 5

Jill Henry, CEO, Sarawak Convention Bureau, Malaysia

Clive Dwyer, Director - Business Development, Melbourne Convention Exhibition Centre (MCEC), Australia

Megan Freedman, Program Director, International, ASAE & The Center for Association Leadership, USA

Dr. Ian Macreadie, Consultant, Sienna Cancer Diagnostics, Australia

Prof. Ruby Pawankar, MD, Ph.D, Nippon Medical School, Japan & Director, Asian Allergy Asthma Foundation,

President-Elect, World Allergy Organization

Moderated Interviews + Question & Answer

Especially relevant to directors of Ambassador Programmes, delegates involved in bidding for international

congresses, and all other senior executives responsible for building relationships with international association

clients.

What motivates doctors, scientists and business leaders to bid; what do they want to achieve from hosting major

international events; how can destinations build stronger relationships with senior association clients? These and

other important questions will be covered in this session that looks into the priorities and mental make-up of the most

important clients for ICCA members.

1.5 hrs CMP Blueprint Section II Financial & Contract Management

ME105: Badly Behaved - But Highly Qualified, Executive-Level - Hosted Buyers: How to Deal With This

Difficult-to-Handle Dilemma

Session Leaders

Format

Audience

Description

Introductory ICCA Data Workshop, 11.00-12.30

Speakers

Description

Monday Education Set 2 (ME2), 14.00-15.30

ME201: Understanding and Winning UN and EU Institutional-Type Meetings

Session Leader

Speakers

Format

Audience

Description


Niki Clarke, Director of Research, International Conference Research, Inc., USA

Sandra Chipchase, CEO, Melbourne Convention + Visitors Bureau, Australia

Scenario Demonstrations

Delegates responsible for planning and managing site inspections, fam trips, groups of hosted buyers to trade

shows, or other group activity with prospective clients.

We've all been there: a perfectly planned hosted buyer programme that is ruined by the unprofessional behaviour of

one or more of the participants, quite often the most qualified buyer(s)! This serious - but FUN - session works its way

through all of the worst situations that can arise, offering solutions for dealing with them if they occur, and - better yet

- showing you how to avoid them in the first place!

1.5 hrs CMP Blueprint Section III Facilities & Services

2nd Floor, Room 2.03 - 2.04

ICCA Data Researchers

The Introductory Workshops provide a general introduction to ICCA's unique online Association Database

including the Hot Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use

these research tools through in-depth demonstrations and case studies.

Ground Floor, G.01 - G.03

Miranda Ioannou, Managing Director, SCS Ltd., Cyprus

Dr Alaa Ezz, Secretary General, CEEBA & FEDCOC, Egypt

Francis Hayes, Director, Conferences, Contracts & Facilities Management, World Meteorological Organization,

Switzerland

Enrico Zuffi, Association Conferences Marketing Manager, Geneva Convention Bureau, Switzerland

Leena Sipila, Convention Director, Helsinki City Tourist & Convention Bureau, Finland

Presentation + Panel Discussion + Question & Answer

Senior sales & marketing directors; all delegates interested in meetings run by the European Union, UN and other

intergovernmental institutions.

The decision-making processes and criteria for institutional meetings are different from those of international

associations; their contracting, venue selection, and how they like to do business with suppliers are all distinctive.

Hear from top insiders and experienced ICCA colleagues, how these institutions operate, and what it takes to work

with them. The session will also explore whether this sector of the market is likely to increase in volume and

importance over the coming years.


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ME204: Creating Moods and Emotions at Meetings

Speaker

Format

Audience

Description

Monday Education Set 3 (Me3), 16.00-17.30

ME301: Big Issues Within Medical Meetings and Their Supporting Pharmaceutical & Medical Devices

Companies

Moderator

Panel

Format

Audience

Description


Vesa Honkonen, Principal Architect, Vesa Honkonen Architects, Finland

Presentation + Demonstrations + Question & Answer

General interest, particularly relevant to venue directors and meetings management company executives who

have to design and set up meeting rooms to meet clients' objectives and to effectively engage delegates.

Vesa Honkonen is an internationally renowned expert on creating different psychological moods and effects through

sound, smell and, especially, light and its absence, and has brought the techniques of the theatre into the meetings

industry. Do you want your delegates to listen, to learn, to be motivated, to believe, to be engaged, or energized?

Find out how to transform spaces and make an impact.



Robin Lokerman, President - MCI Asia Pacific, CEO - Institutional Division, MCI, Singapore

Anna Frick, IPCAA President and Global Marketing Services Director, Astra Zeneca, Sweden

Davi Kaur, MPhil., Head of Congress Unit, ECCO – European CanCer Organisation, Belgium

Dr. Ian Macreadie, Consultant, Sienna Cancer Diagnostics, Australia

Prof. Ruby Pawankar, MD, Ph.D, Nippon Medical School, Japan & Director, Asian Allergy Asthma Foundation,

President-Elect, World Allergy Organization

Moderated Panel Discussion

Any delegates working with or targeting medical meetings.

The medical meetings sector continues to be the largest and most lucrative in the association meetings area, but it is

the constant subject of difficult challenges: requirements to deliver better Continuing Medical Education; legislative

pressure to not accept sponsorship from the pharmaceutical industry or device producers; changing rules about

where to hold meetings. All of these are of critical importance to many ICCA members. Hear top-level insiders share

their views on these and other current issues.


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ME202: Different Approaches to the Branding of Cities

Moderator

Panel

Format

Audience

Description

ME203: Asia's Century?

Moderator

Panel

Format

Audience

Description


Scott Taylor, Chief Executive, Glasgow City Marketing Bureau, United Kingdom

Dilki de Silva, Secretary General, Icsid – International Council of Societies of Industrial Design, Canada

Dr. Cathy Garner, CEO, Manchester: Knowledge Capital, United Kingdom

Samuel Koo, CEO / President, Seoul Tourism Organization, Republic of Korea

Presentation + Question & Answer

General interest but of specific relevance to senior executives in destination marketing organizations.

How can cities differentiate themselves clearly and positively in an ever more crowded business environment? Find

out what it means to be a World Design Capital, as the competition for WDC 2014 is announced at this Congress!

Understand the strategic benefits of participating in the Knowledge Cities World Summit or being designated the

"Most Admired Knowledge City". Discuss how to get the best out of being European Capital of Culture. Explore the

growing range of opportunities to participate in programmes which highlight the key brand-differentiators which

cities want to communicate.


Ground Floor, Rooms G.04 - G.06

Daniel Tschudy, Consultant and Journalist, Meetings Industry Consultancy, Switzerland

Ravindran G, Chief Executive Officer, Strategic Human Resource Management (SHRM), India

Akapol Sorasuchart, President, AACVB (Asian Association of Convention & Visitors Bureaus) & President, Thailand

Convention & Exhibition Bureau, Thailand

Prof. Yong Tsui Lee, Associate Professor, Nanyang Technological University, Singapore.

Moderated Panel Discussion + Question & Answer

General interest.

Panel members discuss whether developments in India, China and other Asian destinations are genuinely changing

the global balance of power in our industry. How dramatically quickly are things developing on the supply side and is

this growth sustainable; how quickly are regional meetings growing in the association, corporate and inter-

governmental fields; is intra-regional business overtaking the need to attract global events to Asia? These and other

questions will be considered by leaders from within the region.


ME302: Airline Routes – The Lifelines of International Meetings – How Can You Influence Their

Development?

Moderator

Panel

Format

Audience

Description

ME303: Mobile Applications for Meetings and Tradeshows: 10 Ways That Smart Phones are

Revolutionizing Events

Speaker

Format

Audience

Description


Eric Bakermans, Marketing Manager Meetings & Conventions, Netherlands Board of Tourism & Convention,

The Netherlands

Janice Antonson, Vice President, Airport Strategy and Marketing Limited (ASM) Registered Office, The Route

Development Group, United Kingdom

Ramesh Krishnamurthy, Chief Commercial Officer, GMR Hyderabad International Airport Ltd., India

Paul Ouimet, Executive Vice President, InterVISTAS Consulting Group, Canada

Presentations + Question & Answer

Particularly relevant to Destination Marketing Organisations, but of interest to anyone responsible for dealing

with airlines and local airport authorities.

Two of our speakers represent companies that are the leading consultants to airports and airlines around the world

about the effective development of their global and regional routes networks, and they are joined by an ICCA

colleague from Hyderabad's own fast-expanding, award-winning international airport. Destination Marketing

Organisations are increasingly getting involved in these strategic issues alongside their airports, so this session

offers a unique opportunity to understand how the economics and politics of network expansion really work, how

DMOs can support and influence the process, and what other issues influence the future success of your local airport.

RDG also organises the well-known series of Routes conferences, a great opportunity for destination marketing

professionals to interact with airline and airport decision-makers.



Corbin Ball, CMP, CEO, Corbin Ball Associates, USA


General interest; particularly interesting for those who don't yet know much about Apps.

Most meetings and trade show attendees are carrying web-enabled phones. These “micro-computers” are

increasingly being used for networking, lead exchange, electronic ticketing, way finding, audience polling, surveys,

pocket programs, pocket exhibit guides, course notes/literature collection and much more. New phone apps for

events are emerging daily. This program will cover the hottest new mobile trends for meetings and what is likely

coming in the next few years.

Learner objectives:

• Explore the wide range of emerging mobile applications for meetings and tradeshows.

• See how these tools can help meeting planners do their jobs more efficiently, greatly improve the attendee

experience and help reduce the blizzard of paper commonly found at events.

• Receive numerous links for free meeting-industry related phone applications that you can start using today.


ME304: Convention 2020 Discussion Forum – Key Challenges and Choices for Venues and Destinations

Facilitator

Format

Audience

Description

ME305: Sustaining India's Most Precious Natural Resource: The Minds of its Young People

(pre-registered delegates only, Please visit the ICCA registration desk if you want to attend)

Speaker

Audience

Description



Discussion Forum

CEOs and senior directors responsible for strategic planning and direction setting, particularly from Venues and

Destination Marketing Sectors.

In this interactive session, Convention 2020 project director Rohit Talwar will lead off with a short overview of some of

the critical challenges and choices for venues and destinations emerging out of the research to date.

Rohit will then facilitate a discussion between the audience and a panel of ICCA members who are sponsoring the

Convention 2020 study. The discussion will explore key topics including:

• How venues and destinations can address these key challenges and choices?

• How to adopt a more strategic approach and incorporate long term thinking into the planning process for

venues and destinations?

• How best to best incorporate forthcoming trends and developments?

• How to identify and deliver innovation and transformational change opportunities? and

• What issues should we be exploring further through the ICCA research programme and Convention 2020?

The outputs of the discussions will be captured and fed into future outputs from the Convention 2020 research

programme.


Indian School of Business, Hyderabad

Ajit Rangnekar, Dean of the Indian School of Business, India

General interest for anyone interested in India's important future role in the global economy.

By the year 2020 there will be over 500 million Indians between school entry level and age 35. Will they become a

powerful force for growth and progress both in India and in the wider world, or a cause of massive social upheaval?

How does education - basic, university, and lifelong - play a critical role in determining the answers to this

fundamental question? At this session you'll understand the barriers that India has had to overcome in building a

society-wide educational strategy, the continuing challenges - financial, political, social, institutional - that have to be

fought every day, and the opportunities and benefits that will flow throughout the globalised economy if India can

deliver the right educational answers for its citizens.

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16.30-17.30 Fringe Meetings Timeslot

Best Cities (closed meeting) 2nd 2.05 - 2.06

Australian Committee meeting (closed meeting) 1st 1.04 - 1.06

Ungerboeck System Int. Gmbh (closed meeting) 1st 1.01 - 1.03

16.30-17.30 Business Exchange Session Novotel Ball Room


19.00 Transfers to the Gala Dinner venue from the official hotels

20.00-23.30 Gala Dinner Qutb Shahi Tombs

sponsored by the Hyderabad Marriott Hotel &

Convention Centre

22.00-23.30 Transfers to the official hotels from Qutb Shahi Tombs

the Gala Dinner venue


TFM01:

TFM02:

TFM03:

Programme Tuesday 26 October Programme Tuesday 26 October 49

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All day Expert Advice Appointments

All day Research One on One Appointments


09.15-10.30 Best Marketing Award 2010

sponsored by Bedouk Meetings & Events Media Ground Hall 3


11.00-12.00 Skills & Techniques Workshops (TST)

How to Set Up a Great Ground Hall 1

Client Advisory Board (CAB), and How to Use it to

Improve Your Organization or Destination's Performance

Advanced Presentation Skills Ground Hall 3

(2 part session – not repeated)

Improve Your Understanding and Working Ground G.01 - G.03

Relationships with Clients from Different (Business)

Cultures and Nationalities

Everything You Want to Know About ICCA 1st 1.01 - 1.03

Yield & Revenue Management Ground G.04 - G.06

Understanding the CMP and its Value to 1st 1.04 - 1.06

Your Businesses and Staff

Basics of Bidding for Association Meetings Ground Hall 5

(2 part session – not repeated)

Introduction to PR Ground Hall 2

12.00-13.30 Lunch Sponsored by Ground Hall 4

the Thai Host Committee,

ICCA Congress 2007, Pattaya

13.30-14.30 Skills & Techniques Workshops (TST) – repeated

(with the exception of TST02 & TST07)


15.00-16.30 Tuesday Education Set 1 (TE1)

Case Study – International Association FENS Ground Hall 5

(Federation of European Neuroscience Societies) Selects

a Core PCO to Handle Their 6,500 Person Congress

Guiding Your Organization and Running Your Ground Hall 2

Events in a Dangerous, Risky, Uncertain, Insecure World

The Technical Meeting Room of Tomorrow Ground G.04 - G.06

Meetings Industry Advocacy – Opportunities for Ground G.01 - G.03

all Countries and Cities to Increase Influence and

Win Arguments

Shocking, Fabulous, Wild, Brilliant – What the Ground Hall 3

World's Top Brands are Doing at Their Live Events and

What it Means for the Rest of Us

Convention 2020 Discussion Forum – Key Strategic Ground Hall 1

Issues for Business Event Owners, Designers and

Managers Over the Next Decade

15.00-16.30 Introductory ICCA Data Workshop 2nd 2.03-2.04


TST01:

TST02:

TST03:

TST04:

TST05:

TST06:

TST07:

TST08:

TE101:

TE102:

TE103:

TE104:

TE105:

TE106:

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Plenary Session - ICCA Best Marketing Award 2010, 09.15-10.30

Moderator

Judging Panel

Chairman

Members

Finalists

Tuesday Skills & Techniques Workshops (TST), 10.00-12.00

TST01: How to Set Up a Great Client Advisory Board (CAB), and How to Use it to Improve Your

Organization or Destination's Performance

Session Leader

Audience

Description

TST02: Advanced Presentation Skills (2 part session – not repeated)

Session Leader

Audience

Description

Sponsored by Bedouk Meetings & Events Media


Patrick Delaney, Ovation Global DMC, Ireland

Patrick Delaney, Ovation Global DMC, Ireland

Simone Sfeir, Bedouk Meetings & Events Media, France: Sponsor

Juan José Garcia, Viajes Iberia Congresos: ICCA Board Representative

Bente Bratland Holm, Norway Convention Bureau: BMA Winner 2009

Jill Henry, Sarawak Convention Bureau, Malaysia: BMA Winner 2008

ExCeL London, United Kingdom

Iceland Convention and Incentive Bureau, Iceland

Sandton Convention Centre, South Africa

Since it was launched in 1997, the ICCA Best Marketing Award has become one of the industry's most prized

accolades, recognising high levels of creativity and business acumen in a competitive marketplace. At this plenary

session, this year's three short-listed contestants will present their campaigns and the audience will have a say in

selecting the winner. The winner will receive a marketing package in ICCA and Bedouk publications worth over EURO

10,000.

Select two out of eight of these short practical sessions, packed with advice and examples of good practice. With the

exception of “Advanced Presentation Skills” and “Basics of Bidding for Association Meetings” which are a two-part

training courses, each of these sessions takes place twice.


Terri Breining, CMP, CMM, Principal, Breining Group, LLC, USA

Delegates with responsibility for strategy development and high-level client relations

Feedback from clients can be invaluable for improving your performance or further developing your products, services and

destinations, but getting the structure, membership, and process right is highly complicated to get right. Terri brings her

experience of being a member of CABs, setting up CABs for client companies, and now as a consultant on this subject.

1hr CMP Blueprint Section III Facilities & Services


Tina Altieri, Managing Principal, Media Australasia Xchange (MAX), Singapore

Delegates who are already experienced at presenting bids, pitching for accounts, or public speaking. Not for

beginners!

Tina Altieri, who at last year's Congress gave training on handling hostile media, this year covers her other specialization –

advanced tricks and techniques to turn your currently-competent presentation skills into compelling story-telling and an

impactful personal presence, so that your messages are clearly heard and you win more of your bids and pitches.

TST03: Improve Your Understanding and Working Relationships with Clients from Different (Business)

Cultures and Nationalities

Session Leader

Audience

Description

TST04: Everything You Want to Know About ICCA

Session Leader

Audience

Description

TST05: Yield & Revenue Management

Session Leader

Audience

Description

TST06: Understanding the CMP and its Value to Your Businesses and Staff

Session Leaders

Audience

Description


Danaë Huijser, Owner, CMC-Culture & Management Consulting, The Netherlands

General interest

Danaë Huijser is Managing Director of Culture & Management Consulting, advisers to top global companies and educational

institutions on how to improve their efficiency and effectiveness when working in multi-cultural environments, and when

dealing with clients and business partners from other countries. This session is designed to help delegates improve their

relationship-building skills with clients from different cultural backgrounds, to identify potential problems that can harm

working relations, and to become more confident when entering new markets where different business cultures are the

norm.

First Floor, Room 1.01 - 1.03

Martin Sirk, CEO, ICCA, The Netherlands

Congress first timers, new members of ICCA and Observers (prospective future members)

An opportunity to ask the CEO anything at all about ICCA – our policies, plans for the future, specific products and

services, governance, ICCA training and events, how to bid to host the Congress, etc.

Ground Floor, G.04 - G.06

Matthias Froese, Director of Marketing, EMEA, Ungerboeck Systems Int. GmbH, Germany

Primarily of interest to managers in Venues Sector responsible for sales and/or overall bottom line performance.

Understand the key components in effective yield and revenue management, including venue utilisation analysis; lost and

declined business analysis; pricing strategies; event financial potential analysis; pace reporting; client history research.

Discuss how and when to use appropriate technology to evaluate and control the business mix, and the situations in which

other approaches need to be employed.

1hr CMP Blueprint Section II Financial & Contract Management

First Floor, Room 1.04 - 1.06

Joanne Joham, CMP, CMM, Regional Director North America, ICCA

Gregg Talley, Chief Strategy Executive, Convention Industry Council, USA

Managers responsible for training their teams; middle-ranking executives looking for personal development

opportunities.

CMP (Certified Meetings Professional) is the only globally recognised professional accreditation for meetings management,

and is expanding fast around the world. This session explains what the programme covers, how the qualification,

application and examination process works, and (most importantly) why directors from both Meetings Management

companies and from other supplier sectors should consider allocating a proportion of their education budgets towards

putting their most ambitious frontline staff into the programme. ICCA fully supports the aims of the programme and enables

CMP points to be earned from attending many of our educational sessions.

1 hr CMP Blueprint Section I Strategic Event Planning Process

Programme Details – Tuesday 26 October Programme Tuesday 26 October 51

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TST07: Basics of Bidding for Association Meetings (2 part session – not repeated)

Session Leader

Audience

Description

TST08: Introduction to PR

Session Leaders

Audience

Description

Tuesday Skills & Techniques Workshops – Sessions Repeated, 13.30-14.30

Tuesday Education Set 1 (TE1), 15.00-16.30

TE101: Case Study – International Association FENS (Federation of European Neuroscience Societies)

Selects a Core PCO to Handle Their 6,500 Person Congress

Moderator

Speakers

Format

Audience

Description


Henrik von Arnold, Director, Stockholm Visitors Board/Stockholm Convention Bureau, Sweden

Delegates who will be undertaking bids for international association meetings but don't have much experience; highly

relevant for executives who've moved from handling corporate meetings to have responsibility for association meetings.

Not for experienced bidders.

The basics of bidding, from responding to RFPs and open year announcements, through to the actual bid presentation,

including how to work with local Ambassadors.

2 hrs CMP Blueprint Section II Financial & Contract Management


Roger Kellerman, Publisher, Meetings International, Sweden

Atti Soenarso, Editor in Chief, Meetings International, Sweden

Mathijs Vleeming, Marketing Project Manager, ICCA, The Netherlands

Non-PR professionals who are charged with handling the PR responsibilities for their organization, including integrating

this with their overall Marketing Plan.

Learn how to use the ICCA PR Kit to cost-effectively raise your organisation's PR profile and to monitor the effectiveness of

your PR efforts, pick up lots of ideas and advice on handling PR in-house without use of a specialist PR agency.

With the exception of TST02: Advanced Presentation Skills & TST07: Basics of Bidding for Association Meetings


Christian Mutschlechner, Director, Vienna Convention Bureau, Austria

Prof. Dr. Alois Saria, Treasurer, FENS (Federation of European Neuroscience Societies), Germany

Dan Rivlin, Managing Director, Kenes Group, Switzerland


Senior directors interested in association decision-making processes; particularly relevant for Meetings Management

company executives responsible for negotiating multi-year contracts with association clients.

A unique opportunity to hear the detailed inside story of how FENS selected a core PCO to run their future events. The

decision-making process, the key considerations taken into account by the association, the concerns that needed to be

overcome, and other issues will be candidly outlined in this case study.

1.5 hrs CMP Blueprint Section III Facilities & Services.

TE102: Guiding Your Organization and Running Your Events in a Dangerous, Risky, Uncertain, Insecure World

Moderator

Speakers

Format

Audience

Description

TE103: The Technical Meeting Room of Tomorrow

Moderator

Speakers

Format

Audience

Description


Martin Lewis, Managing Editor, CAT Publications, United Kingdom

Dr Judith Fisher, Senior Cruise Ship Physician, The Carnival Corporation, USA

Prof. Nobhojit Roy, Professor of Public Health, Jamsetji Tata Centre for Disaster Management, India

Aloysius Arlando, CEO, Singex Venues Pte. Ltd Singapore Expo

Marcel Ewals, Managing Director, AsiaCongress Events Company Ltd, Thailand

Hans Kanold, CEO, Safehotels Alliance AB, Sweden

Presentations + Moderated Panel Discussion + Question & Answer

General interest

Different perspectives on the key issues in our industry with relationship to risk, safety, disaster management, and other

related topics. The panel will consider issues such as how to reassure delegates, how to realistically estimate risk, how to

communicate when disaster actually strikes. Our panel have personal experience of handling security for major

intergovernmental events, relocating events in emergency situations, and dealing with the aftermath of natural disasters

and terrorism. There will be a Discussion Forum later in the programme to help ICCA create a handbook for members on this

subject.

1.5 hrs CMP Blueprint Section IV Logistics


Sally Greenhill, Managing Director, The Right Solution Ltd., United Kingdom

Lars van den Heuvel, Senior Product Manager Conference Systems, Bosch Security Systems BV, The Netherlands

Holger Lange, Branch Office Manager, Brähler ICS Konferenztechnik International Congress Service AG, Germany

Philip Loh, General Manager, Brähler ICS Konferenztechnik International Congress Service AG, Germany


General interest, but particularly relevant for Venue executives responsible for the technology in their meeting rooms,

and for Meetings Management companies.

What's happening to the technology in a typical meeting room? Hear the very latest with regard to new WiFi specifications

(a big issue in Europe as new regulations come into effect), what sort of hard-wired infrastructure is essential, what new

projection and sound equipment is emerging, the future of simultaneous interpretation. What are top corporate clients

demanding, what's being used by intergovernmental meetings, and are international associations making use of the best

equipment that's available. And what's happening to prices?

1.5 hrs CMP Blueprint Section V Programme

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TE104: Meetings Industry Advocacy – Opportunities for all Countries and Cities to Increase Influence and

Win Arguments

Moderator

Panel

Format

Audience

Description

TE105: Shocking, Fabulous, Wild, Brilliant – What the World's Top Brands are Doing at Their Live Events

and What it Means for the Rest of Us

Moderator

Speaker

Format

Audience

Description


Gregg Talley, Chief Strategy Executive, Convention Industry Council, USA

Didier Scaillet, Chief Development Officer, Meeting Professionals International (MPI), Luxembourg

Leigh Harry, President, Joint Meetings Industry Council (JMIC), Belgium

Sherrif Karamat, Chief Operating Officer, Professional Convention Management Association (PCMA), USA

Elizabeth Rich, Chief Executive, Business Events Council of Australia (BECA), Australia

Moderated Panel Discussion + Question & Answer

General interest, particularly relevant for CEO/President level delegates.

Leaders from leading meetings industry associations and the umbrella organisations CIC and JMIC come together to

discuss the latest progress towards achieving global meetings industry economic impact data and to consider what other

tools and information will be necessary for our industry to adequately argue its case with politicians and key audiences.

Significant progress has been achieved over the last couple of years, but more action is needed in as many countries as

possible to keep the momentum moving.



Bente Bratland Holm, Convention Director, Norway Convention Bureau, Norway

David Grant, Director, David Grant Special Events, Australia


General interest

David Grant has spent years creating the most spectacular and impactful events for top companies with the biggest budgets

and the toughest clients as their delegate audience. This session is a kaleidoscopic journey through the trends, concepts,

colours, and themes that these top clients – in luxury goods, finance, automotive and other big sectors - are using. Pick up

great cutting-edge ideas to tempt your own clients, change your thinking on the theme parties and networking zones in

events you create in your venues or in the bids and RFPs you submit. Where these companies lead, the overall market

follows, so use this session to get ahead of the curve!


TE106: Convention 2020 Discussion Forum – Key Strategic Issues for Business Event Owners, Designers

and Managers Over the Next Decade

Facilitator

Format

Audience

Description


Speakers

Description



Discussion Forum

Association and private event owners, CEOs and senior directors from the Meetings Management sector especially, and

all senior executives interested in the future shape of meetings.

In this interactive session, Convention 2020 project director Rohit Talwar will lead off with a short overview of some of the

critical challenges and choices for event owners, managers and designers emerging out of the research to date.

Rohit will then facilitate a discussion between the audience and a panel of ICCA members who are sponsoring the

Convention 2020 study. The discussion will explore key topics including:

• How are business meetings and events likely to evolve over the next decade?

• What changes can we expect to see in delegate demands and behaviour?

• What are the implications for event strategy, organisation and business models?

• What are the critical implications, opportunities and dangers facing association event owners, meetings management

companies and suppliers to these events?

• What issues should we be exploring further through the ICCA research programme and Convention 2020?

The outputs of the discussions will be captured and fed into future outputs from the Convention 2020 research

programme.


2nd Floor, Room 2.03-2.04


The Introductory Workshops provide a general introduction to ICCA's unique online Association Database including the Hot

Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use these research tools through

in-depth demonstrations and case studies.

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All day Expert Advice Appointments Ground Hall 6

All day ICCA Research One on One appointments 2nd 2.03-2.04


09.30-10.30 Copenhagen-Denmark Lecture: Ground Hall 3

Eastern Philosophies, Mythical Mindsets, and

Cultural Creativity: What Concrete Lessons

do they Offer for Business Success?

sponsored by the Danish ICCA members



How COP15 Helped Create a Brand for Ground Hall 3

an Entire Country

Fast-Growing Mass-Channels to Market – Ground Hall 1

New Business Opportunities for ICCA Members?

Creating Your Own New International Ground Hall 5

Events from Scratch

Project Development Forum: Creating Ground Hall 2

a Comprehensive Risk, Security & Disaster

Management Resource Kit for ICCA Members and

International Association Meeting Planners

11.00-12.30 Introductory ICCA Data Workshop 2nd 2.03-2.04

12.30-14.00 Lunch Sponsored by Hyderabad Airport Ground Hall 4


Building Delegate Numbers Ground Hall 5

Mobile Platforms, Social Media, iPads & Ground Hall 1

Apps: Why There's a Revolution Coming for

Destination Marketing?

Global Strategies & Objectives of Ground Hall 2

International Associations

Why Community is the Foundation of Global Ground G.01 - G.03

Competitiveness


16.00-17.00 Closing session Ground Hall 3

17.00-18.00 Leipzig, Germany: Next Destination Reception

sponsored by the German Host Committee 2011

18.00-19.00 Transfers to the official hotels from HICC


WCL:

WE101:

WE102:

WE103:

WE104:

WE201:

WE202:

WE203:

WE204:

Plenary Session & Keynote Address – The Copenhagen–Denmark Lecture, 09.30-10.30

WCL: Copenhagen-Denmark Lecture: Eastern Philosophies, Mythical Mindsets, and Cultural Creativity: What

Concrete Lessons do they Offer for Business Success?

Speaker

Description

Wednesday Education Set 1 (WE1), 11.00-12.30

WE101: How COP15 Helped Create a Brand for an Entire Country

Moderator

Speaker

Format

Audience

Description

WE102: Fast-Growing Mass-Channels to Market – New Business Opportunities for ICCA Members?

Speakers / Joint Moderators

Format

Audience

Description

Sponsored by the Danish ICCA Members


Dr. Devdutt Pattanaik, Chief Belief Officer, Future Group, India

Devdutt Pattanaik, one of the star speakers at the TED India conference, adviser to top multinational companies, and prolific

author and commentator, will change the way you think about the paths to business success. Arguing that whilst the 20th

century world was shaped by Western philosophical approaches and US- and European-centric multinational companies, the

21st century's business environment is exceptionally relevant to Eastern concepts and ways of thinking. Companies and

individuals who learn to embrace these sometimes radical and seemingly eccentric ideas will not only be better placed to do

business with companies and clients in China, India and beyond, but will transform their potential for success in all markets and

for all their staff and stakeholders. First-time visitors to India frequently find that their thinking is utterly transformed by what

they experience: this year's Copenhagen-Denmark Lecture hopes to achieve the same thing for ICCA delegates' business

philosophies!

1.5 hrs CMP Blueprint Section V Programme


Eduardo Chaillo, Meetings Executive Director, Mexico Tourism Board, USA

Svend Olling, now Danish Ambassador to Bangladesh, previously responsible for hosting the 2009 UN Intergovernmental

Conference on Climate Change – COP15


General interest

A totally new perspective on one of the world's biggest and most important meetings, COP15 held last December in

Copenhagen. How the Danish government decided to bid to host this event, not just because they believed in its objectives,

but in order to create a powerful brand for their country and its business community, including the Danish meetings industry.

Hear the inside story from the man who was at the heart of this ambitious project.



Chuck Ghoorah, Executive Vice President of Sales and Marketing, Cvent, USA

Carole McKellar, Executive Director, Europe, HelmsBriscoe, United Kingdom

Interactive Presentations

General interest, especially to sales directors and delegates responsible for policy and strategy matters.

Event has created by far the fastest growing meetings industry portal connecting buyers and sellers, generating thousands of

RFPs and providing free profiling for thousands of venues. HelmsBriscoe created it's similarly successful, unique model of self-

employed sales executives around the world who are working in both corporate and association meetings markets. Find out

how their business models work (including how and where they make their revenue), how quickly and in which regions of the

world they're growing, and how to get a bigger slice of the business they're handling.


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Programme Wednesday 27 October Programme Wednesday 27 October

Wednesday Education Set 2 (WE2), 14.00-15.30

WE201: Building Delegate Numbers

Speaker / Facilitator

Speakers

Format:

Audiene

Description

WE202: Mobile Platforms, Social Media, iPads & Apps: Why There's a Revolution Coming for Destination

Marketing?

Speaker

Format

Audience

Description

WE203: Global Strategies & Objectives of International Associations

Moderator

Panel

Format

Audience

Description


Scott Taylor, Chief Executive, Glasgow City Marketing Bureau, United Kingdom

Ivo Franschitz, Owner & Managing Director, dm&c / destination management & consulting gesmbh, Austria

Krister Ungerboeck, President, Ungerboeck Systems International, USA

Case studies + Round Table Discussions

General interest for delegates concerned with event marketing issues - all industry Sectors.

Three brief presentations on interesting models and techniques will set the scene for delegates to share information and

experiences about how they are assisting clients to boost the numbers attending conferences. At a time of shrinking or

static numbers of events, maximizing attendance at the ones that do take place has never been more important. Marketing

concepts, financial models, and new technological tools will all be included in the mix for discussion.



Michael Priem, CEO, USDM.net, USA

Presentation + Q&A

Senior executives responsible for marketing strategy, especially Destination Marketing Sector delegates.

Are you going to survive or lose your head in the revolution that's just around the corner? Forget most of what you've

learned about destination marketing for both the meetings and leisure sides of the business, because the rule book is being

torn up by the new generation of technology: iPhones, social media, geolocation, and tens of thousands of Apps are going to

change the competitive landscape as dramatically as the early internet and the first destination websites did 20 years ago.



Robin Lokerman, President-MCI Asia Pacific, CEO-Institutional Division, MCI, Singapore

Luc Hendrickx, Director, Congresses and Governance, IDF - International Diabetes Federation, Belgium

Luc Maene, Director General, IFA - International Fertilizer Industry Association, France & President, ESAE - European

Society of Association Executives

Leigh Wintz, CAE, Executive Director, Soroptimist International of the Americas, USA

Moderated Panel Discussion

General interest

Top international associations discuss the business environment that they are facing, and the strategic decisions they are

taking to achieve their global objectives. The discussion will include debate on the emergence of regional meetings to meet

regional objectives, the competition that's growing between associations and from non-association sources, their

perceptions of developments on the supply side, and where and in what sort of venues do they think they'll be organizing

more meetings in future years.


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WE103: Creating Your Own New International Events from Scratch

Moderator

Speakers

Format

Audience

Description

WE104: Project Development Forum: Creating a Comprehensive Risk, Security & Disaster Management

Resource Kit for ICCA Members and International Association Meeting Planners

Moderator

Speakers

Format

Audience

Description


Speakers

Description


Sarah Markey-Hamm, National Manager, ICMS Pty Ltd, Australia

Clive Dwyer, Director - Business Development, Melbourne Convention Exhibition Centre (MCEC), Australia

Prof. Lee Yong Tsui, Organising Chair of SIGGRAPH (Special Interest Group on Graphics and Interactive Techniques)

Asia Conference 2008, Singapore and Associate Professor, Nanyang Technological University, Singapore

Heung Sik Choi, CEO, Daejeon Convention & Visitors Bureau, Republic of Korea


General interest, particularly relevant for any delegates responsible for business development strategy.

Why wait for events to come to you? Why not create your own? Each presenter has successfully gone down this route, not

only inventing new business for a particular destination, but instigating new rotation patterns that could benefit other ICCA

members. Find out what conditions are needed to create such events, the challenges that have to be overcome, and the

business opportunities that are still waiting to be exploited.



Martin Lewis, Managing Editor, CAT Publications, United Kingdom

Dr Judith Fisher, Senior Cruise Ship Physician, The Carnival Corporation, USA

Prof. Nobhojit Roy, Professor of Public Health, Jamsetji Tata Centre for Disaster Management, India

Aloysius Arlando, CEO, Singex Venues Pte. Ltd Singapore Expo

Marcel Ewals, Managing Director, AsiaCongress Events Company Ltd. Thailand

Hans Kanold, CEO, Safehotels Alliance AB, Sweden

Centrally moderated Round Table discussions

General interest

Join the panellists from yesterday's session - "Guiding Your Organisation and Running Your Events in a Dangerous, Risky,

Uncertain, Insecure World" - who will lead a practical session to identify what should be included in a new ICCA Risk,

Security & Disaster Management Resource Kit. What topics should be included to create a comprehensive index? Which

case studies will have greatest value? Where are the best check-lists and best-practice guidelines to be found? Which PCOs,

venues, and international association clients will be willing to share material and processes that they have developed in-

house to address specific risk issues? The emerging Resource Kit will be made available to the thousands of international

associations in the ICCA database, as well as becoming a valuable tool for ICCA members themselves.

1.5 hrs CMP Blueprint Section IV Logistics

2nd Floor, Room 2.03-2.04


The Introductory Workshops provide a general introduction to ICCA's unique online Association Database including the Hot

Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use these research tools through

in-depth demonstrations and case studies.

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WE204: Why Community is the Foundation of Global Competitiveness

Speaker

Format

Audience

Description

Ground Floor, Room G.01-G.03

Hari Kumar, Managing Director, Deloitte, India


General interest for all delegates.

On 11 June 2010, Deloitte India helped improve the lives of over 180,000 individuals thanks to the work of its staff during

the company's eighth IMPACT Day. But this isn't simply an annual CSR activity programme: instead, it's the centrepiece of a

business philosophy that has enabled a permanent sense of community engagement and empowerment to be established

throughout Deloitte's staff over the 10 years since the company set up its India HQ in Hyderabad. And just as importantly,

it's become a source of powerful competitive advantage for the company in one of the most competitive business

environments on the planet, working in the most globally competitive, knowledge-intensive fields. Find out how Deloitte

connects community spirit, the knowledge economy, individual motivations and national aspirations, and long-term

business advantage, and hear Hari Kumar's views on the potential future roles of meetings in this business environment.

Long Standing ICCA Members

This year, the following companies have been ICCA members for 20, 30 or 40 years. ICCA

would like to thank them for their loyalty and support over the years.

20 Years

30 Years

40 Years

Belgium Convention Bureau for Flanders & Brussels

CIM - Conference & Incentive Management T& M Media GmbH & Co. KG

Edinburgh Convention Bureau

Hungarian National Tourist Office

Karlsruher Messe- und Kongress GmbH (KMK)

Nagoya Convention & Visitors Bureau

Norway Convention Bureau

Perth Convention Bureau

The Swedish Exhibition & Congress Centre, Goteborg

Turismo de Lisboa Visitors & Convention Bureau

The University of Manchester

VisitScotland Business Tourism Unit

World Trade Center Moscow

Cyprus Tourism Organization

Kongresist Convention & Destination Management Inc.

Ministry of Culture and Tourism The Republic of Indonesia

Netherlands Board of Tourism & Conventions

Stockholm International Fairs & Congress Center

Stockholm Visitors Board/Stockholm Convention Bureau

Ultramar Event Management (TUI Travel PLC)

Vienna Convention Bureau

Austropa Interconvention Verkehrsbuero Kongress Management GmbH

Business Tourism Unit -Failte Ireland-

Eurotur S.R.L.

VisitBritain

Acknowledgements

ICCA and the Indian Host Committee would like to thank the sponsors for their very generous support:

• Accor Hospitality

• Andhra Pradesh Tourism

• Bedouk - Meetings & Events Media

• Busan Convention & Visitors Bureau Busan Metropolitan City

• Canadian Local Host Committee, ICCA Congress 2008, Victoria

• CAT Publications

• Certain Software

• Danish ICCA members

• Dubai Convention Bureau

• EIBTM

• German Host Committee, ICCA Congress 2011, Leipzig

• GMR Hyderabad International Airport Ltd

• Government of India

• Greek Local Host Committee, ICCA Congress 2006, Rhodes

• HeadQuarters Magazine

• Highbrow

• Hyderabad International Convention Centre

• Hyderabad Marriott hotel & Convention Centre

• I&MI Media

• ICCA African Chafter

• IMEX

• Korea MICE Expo

• MEET TAIWAN

• Mexico Tourism Board

• Seoul Tourism Organization

• Spotme

• Thai Local Host Committee, ICCA Congress 2007, Pattaya

ICCA Business Partners

Liability

Disclaimer

ICCA is proud to be strategically collaborating with Bosch Congress Rental Network, Brähler ICS

Konferenztechnik International Congress Service, CAT Publications, EIBTM/Reed Travel Exhibitions,

IMEX and I&MI Media to develop continuously improving commercial benefits for ICCA members

worldwide.

The Local Host Committee and ICCA act as agents only in securing hotels, transport and travel services

and in no event shall be liable for acts or defaults in the event of injury, damage, loss, accident, delay or

irregularity of any kind whatsoever during arrangements organised through contractors or the

employees of such contractors in carrying out services. Hotel and transportation services are subject to

the terms and conditions under which they are offered to the public in general. The Local Host Committee

reserves the right to make changes where deemed necessary, without prior notice to parties concerned.

All disputes are subject to Indian law.

ICCA reserves the right to make changes to the programme if necessary. ICCA is not responsible or liable

for non-delivery of services beyond its control.

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Spotme

Co-sponsored by Seoul Tourism Organization, Mexico Tourism Board,

and Visitors Bureau / Busan Metropolitan City and the ICCA African Chapter

Busan Convention

The networking tool Spotme will be available again at this year's ICCA Congress & Exhibition. Spotme is a

handheld device which will be given to all delegates at the congress. The device will facilitate networking and

business exchanges as follows:

• Throughout the event delegates will be able to access information and photos of all attendees in the

people database, as well as the events they wish to exchange information about. Using customisable

search criteria, delegates can browse the list of participants.

• Expert Advice Appointments. All pre-set meetings will be loaded on to Spotme, giving each delegate

a personalised programme.

• The device has a radar function which displays the photos and details of all people standing up to 30

meters away. It provides a completely new way to discretely decide who to meet during coffee;

to personally identify the people sitting nearby at lunch; or simply to look up forgotten names.

• The device can be set to discretely alert users when a target contact comes within 10 meters. A pop-up

description and photo appears and the user can then decide whether to take the plunge and make that

crucial handshake.

• Messaging, much like text messaging on mobile phones, lets delegates handle the logistics of where

and when to meet. Each attendee can reach every other attendee to set up appointments and to confirm

meeting requests. For every message received, the sender's photo and details can be immediately

viewed at the simple press of a button. Appointments made and congress programme are all saved to

the device for easy access.

• Delegates can exchange electronic business cards in a simple point-and-shoot action. At the end of

the event, a personalised contact log, with the collected cards and photos, will be accessible for every

participant. The contacts can then be copied and pasted directly into any personal information

management software.

• After the event, delegates will also be able to see which continuing education credits they have collected,

in addition to being able to download speaker presentations from their personal Spotme webpage.

Spotme Coverage

Full Spotme service is available in all the meeting rooms and public areas of the HICC. In all other areas

delegates will be able to use the radar, spotting, note taking, business card exchange, browse the

agenda, people list, maps and binder. However reception of messages and updates will be delayed until

the participant returns to an area with coverage.

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icca final programme 1010miranda ioannou, managing director, bruno lichtinger, managing director,...

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