ICC STRATEGY FOR SUPPORTING INTERNATIONAL CRICKET’S GROWTH 2016 - 2019:

DISTRIBUTING FUNDS & PROVIDING OUTSTANDING LEADERSHIP WHERE IT’S NEEDED

SUPPORTED BY

CRICKET

Providing a world-class environment, making sure men’s and women’s international cricket is attractive to play and watch.

KEY TARGETS

• Three vibrant and popular formats• Improved audiences and performances• Fair balance between bat and ball• Fair and quality pitches that encourage attacking batting, bowling and captaincy• Best match officials in world sport• Consistent technology• Innovation in domestic competition• Meritocratic qualification for ICC events• Rankings and awards giving context and profile

1 INTEGRITY

Protecting the integrity of the game.

KEY TARGETS

• Best anti-corruption program in world sport• Free from doping• Free from racism• Fair and robust ethics regime• Played in the right spirit

2 GAME & MARKET DEVELOPMENT

Improving the quality and reach of international cricket.

KEY TARGETS

• More competitive teams• More integrated approach to development• More people playing cricket• More females involved in cricket• More countries contributing to global cricket economy• Engagement in North America, Middle East and China

4 MAJOR EVENTS

Delivering successful major events and building their value.

KEY TARGETS

• Biggest WT20 in 2016• Most-watched CT in 2017• Best ever attended Women’s WT20 2018• Most popular CWC in 2019• World-class event experiences• Engaging broadcast presentation• Innovative digital activation• High profile qualifier and youth events• Long-term commercial partnerships• Record levels of revenue and profit• Plan for growing future revenue streams

3

OUR LONG-TERM VISION: TO BE THE WORLD’S FAVOURITE SPORT

FAIRNESS, INTEGRITY, EXCELLENCE, ACCOUNTABILITY, TEAMWORK, RESPECT AND DIVERSITY