CEF Reimbursable coursesCourse code: 21K073716Institution code: 762

HK$ 12,500

1 SEP 2020

Dates & Venue Course fee

9319 93062910 1399

*One-time full payment or on an equal monthly installments

．Digital Marketing Overview

．Market Trends

．E-Mail Marketing

．Search Engine Optimization (SEO)

．Search Engine Marketing (SEM)

．Website Development

．E-Commerce

．Practical Search

Engine Marketing (SEM)

．Display Marketing

．Mobile Marketing

．Practical Facebook Marketing

．Practical Instagram Marketing

．Practical Facebook Marketing 2

．Practical Instagram Marketing 2

．Content Marketing

．Big Data

．YouTube Marketing

．Online Shopping

．Online Payment

．Practical Google Analytics

(GA)

Course content

Net course fee HK$ 2,500 aftermax 80% CEF subsidy

Time：Tue & Thu 7 pm - 10 pmDate：2020, Sep 8, 10, 15, 17, 22, 24, 29

Oct 6, 8, 13 (Exam Date：Oct 20)

Venue：Flat 1201, 12/F, Fortress Tower, 250 King's Road, North Point, HK

- This course has been included in the list of reimbursable courses under the Continuing Education Fund -

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Professional Certificate In Practical Digital Marketing

Email: enrolment@ad-linkage.com Website: www.cef.ad-linkage.com

Application Deadline:

- This course is recognised under the Qualifications Framework (QF Level 4) -

QF Level 4 CourseQR Registration number: 20/000004/L4Validity Period From 01/01/2020 - 31/12/2021

*Some lessons will be held online

Course duration in 5 weeks

5weeks

Well-rounded digital marketing content

Net course fee HK$2,500 aftermax. 80% CEF subsidy

$2500

Course Objectives ・ In this course, theory and practical skills are integrated. Students will get a thorough understanding of various concepts, knowledge and techniques of

digital marketing; master the multiple practical skills knowledge; cultivate their independent learning skills and, to a certain extent, become a self-motivat-

ed lifelong learner, to act proactively and make informed decisions in an ever-changing business environment.

・ Practically, students will be updated and taught the basic functions, merits, strategy and specific techniques of various tools in digital marketing as to

display advertising, search engines marketing, mobile advertising, social media promotions, web-site management, e-commerce, shopping cart etc. and

to the know-how of their application for effective marketing. Throughout the course, students will come across different cases in depth for discussion, to

put theories and techniques into practice.

・ Upon Completion of the course, students will be able to apply and manage tools of digital marketing medium flexibly. To a certain extent, they will

become able to comprehend, analyse and utilize information to develop and execute creative digital marketing campaigns.

Target ParticipantsParticipants can be University student, entry to middle level executives or even start-up and SME who are new to marketing, with a particular interest on

learning how to expand business and engage customers through digital medium.

Admission Requirements・ Attain Higher diploma / Associated Degree (QF Level 4) or higher education level; or

・ Attain FIVE Level 2 (Including English Language) or equivalent education qualification (i.e. Diploma Yi Jin), and TWO years of working experience; or

・ Attain FOUR Passes (Including English Language) or equivalent education qualification, and TWO years of working experience; or

・ Attain Certificate of Marketing/Business/Other related subjects (QF LV3), and FIVE years of working experience

Passing Requirment・ Attend at least 7 out of 10 classes; AND

・ Attain at least 50% marks in each assignment (2 assignments) & examination.

Course Fee HK$ 12,500 (Can be paid in equal monthly instalments or one-time full payment)

Award CertificateA student who has satisfied all the requirements will be awarded the “Professional Certificate in Practical Digital Marketing”.

LecturerMr. Horace LUIYoung, energetic, and innovative, Mr. Horace Lui has attained a Bachelor of Science Degree in Economics at the University of Leicester. Mr. Lui has

been working as a professional in digital marketing for more than 7 years and teaching this course for 3 years already. In addition, he is also a qualified

Google Partner and Google Educator. Mr Lui is expertise in Google Ads Search Engine Marketing & Google Analytics. You could learn all the skills to

reduce costs & target your audience precisely. Mr. Lui is best known for his humorous, interactive, vivid teaching style. He always uses real-life examples

to inspire students, equip them with precise, practical digital marketing skills through digital marketing trial campaigns.

Ms. Twinkle CHANMs. Twinkle Chan has attained a Master of Business Degree in Marketing at the University of Warwick. She began her career in digital marketing in 4A

since she graduated. A number of internationally well-known brands’ digital marketing campaigns were run by her. Her shining performance makes her

promoted to Manager in a short time. Currently, she is leading her team of fresh but energetics and potential marketers to strike for excellence.

Twinkle Chan is undoubtedly experienced and knowledgeable. She also attained various Google Ads certificates in different skill sets. In the class,

Twinkle taught her class in an interactive, fun, and vibrant. Twinkle carefully and strictly selected the most useful functions and critical skills for a marketer

to conduct her learning activities, so that students could master the most important skills step by step.

Contact Us

Email enrolment@ad-linkage.com Website www.cef.ad-linkage.com