icatchy brand journal: pockets of paradise

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Pockets of paradise

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With this brand journal we hope to inspire you to find pockets of paradise in the everyday. It is about looking at your own backyard with a different perspective and experiencing the value of escape and adventure. With love, iCatchy

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Page 1: iCatchy Brand Journal: Pockets of Paradise

Pockets of paradise

Page 2: iCatchy Brand Journal: Pockets of Paradise

Not friends, not enemies, fun strangers with

whom I share great memories

Not friends, not enemies, fun strangers with whom I share great memories

Page 3: iCatchy Brand Journal: Pockets of Paradise
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We may not have it all together,

iCatchy

Page 5: iCatchy Brand Journal: Pockets of Paradise

but together we have it all

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pa^g� aZbk� pZl� ehg`� Zg]� iZgml� p^k^� pb]^'�PZg]^k^kl� ^g`Z`bg`� bg� eb_^� _nee� a^Zkm^]� pbma� Z�mabklm�_hk�dghpe^]`^�Zg]�mh`^ma^kg^ll'�

We take this bohemian philosophy in our hearts Zg]�\k^Zm^�Z�pZk]kh[^�_hk�mh]Zrl�_^lmboZe�`Zehk^�mh�\Zm^k�mh�mh]Zr�l�_k^^&libkbm^]�pZg]^k^kl'

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Page 6: iCatchy Brand Journal: Pockets of Paradise

Lost in a dream

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La^�aZ]�_hng]%�a^k�ih\d^m�h_�iZkZ]bl^'

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Memoirs of a plastic coin

Page 11: iCatchy Brand Journal: Pockets of Paradise

Memoirs of a plastic coin

In the distance she heard a beat playing softly. She knew she had danced to these same tunes when they where coming from the speakers of the laptop in her bedroom. Somehow this felt different. It felt unnaturally good, almost surreal. She headed towards the source of the music, and started swaying. Her mind was flooded with thoughts, thoughts that seemed to be from a different time.

She knew she had found the place of her desires. So enlightening and moving, she would not be able to erase these memories ever again;

Its touch Its soundIts textures Its colors

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She was alone, yet she was not. People had joined her in her swaying. They were enjoying just being free and wild together. Her floral kimono was billowing all around her. It was up, it was down, it was floating, and yet it hugged her slender body.

She would normally worry about how she presented herself, but in this moment she was carefree. She hoped to always feel this sensation, to never forget it, that it would live with her for the rest of her life, the memories buried so deep, as if they were written on her soul.”

She drifted out of her daydream, and looked at the plastic coin in her hand. It was bizarre that a silly, fake coin could bring back all those memories from such an unbelievable festival last summer. After putting it back in the cupboard, she realized she couldn’t wait for all the experiences she would get from the slowly approaching summer solstice.

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Indie fever

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She is all at once and nothing first, just as bubbles do when

they burst

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Summer solstice honeya selection of tunes we sway and swoon over.Summer music that will make you feel joyful at any moment of your day. Wether you’re enjoying the sun with friends in the park, or reading a book on the couch. No need to be jealous of your friends who are on a tropical island, these tunes will fill your day with sunshine. Got intrigued by our wonderful words? This guy is click-able.

We’ve been high on this track for a while now, and it looks like Europe is finally also falling for the voice of the charming New Zealand singer who we all know from Gotye’s ‘somebody that I used to know’. Check her amazing performance at SXSW, where she builds the track by using samplers and loops. Her music is echoes that warm summer feeling of days being spent in the park.

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This... This is hard to put your finger on. What do we call this kind of music? Electronic rock symphony and lyrics with an edge. We were pleasantly surprised by the debut single of this young band. This is music to work out to. Or when you’re in a hurry and need some extra power. It is definitely not the sweet British pop we’re now all used to. They bring something new to the table “they are the personification of light”.

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For those amongst us who love some RnB from time to time. A nice mellow sound mixed up with a catchy beat. Let yourself get drifted away by the sound of Lauren Santiago’s voice, a voice that really sounds like honey dripping over your hearing senses. Listen to it when you thinking about your loved one, whilst laying in a warm bubble bath. Now try something new and listen, you won’t regret it.

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Are you ready for a lazy Sunday afternoon spending all your time on the couch? But you still crave some energy to keep you from feeling numb? Check out this song (and music video!). This Artifact provides an upbeat lounge mix. The electronic feel music video focuses on the themes of growing up, set against the harsh backdrop of British council housing. Keep that beat going, and get me another cocktail.

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Page 20: iCatchy Brand Journal: Pockets of Paradise

Back to ‘on the spot’ created music. Oh land, a new band that gives you the feeling of “oh how cute are they” but no. Listen to this song they taped live on their big fat ugly yellow couch, as they call it themselves. Deep lyrics combined with a really strong voice. Without a joke I listened to this song about 50 times in a row. It is addictive. Inspiration block? This song is gives you a new load of fresh inspiration. Come over to the dark side and try some of this.

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Perfect to give you that summer feeling. This is a song you will expect to be played when entering a nice beach club when you’re getting some late night drinks. Fresh, up beat, simple yet enough. And if we may admit, this would be the perfect song to get first eye contact with that guy sitting at the table next to you. “Around his little finger this boy got me hooked”. Indeed, they got us hooked.

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Page 21: iCatchy Brand Journal: Pockets of Paradise

Working on that deadline? Having to put your full attention to one subject, but can’t bare to work in the silence? This is the perfect tune to work to. You might even work off some of those calories when you’re tapping your feet, or nodding your head. Good melody combined with a good mix up of beats. Not something that really blows out our brains, but perfect for those sunny days spend inside.

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And last but not least: Sick muse. Performed by Metric, a Canadian rock group. Better to say, this song is a mix of indie rock and new wave. A good mix. A song you dance to when you’re all by yourself in your room when getting ready for your festivals. This song is from the album ‘Fantasies’ and was actually short listed for the Polaris Music Prize. Kind of a big deal you would say, and yes they are because they won the Alternative album of the year award at the Juno awards. We assure you, they are worth being listened to.

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First of all, get your phone/tablet/ laptop/ any other device that streams video! This is the example of less is more. A feel good song, with a feel good video. Let this inspire you in your work and everything you do. Empty your mind for a second and let the sound flow into your head. Complicated isn’t always the best. Not a song you can listen to 100 times in a row though, but just good enough for this hot day.

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compass fortunes

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Future realities

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Memory makersfestivals we dream of visiting. and items that

would help us enjoy to the fullest.

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Page 31: iCatchy Brand Journal: Pockets of Paradise

lollapalooza

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Page 32: iCatchy Brand Journal: Pockets of Paradise

coachella

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Page 33: iCatchy Brand Journal: Pockets of Paradise

glastonbury

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Page 34: iCatchy Brand Journal: Pockets of Paradise

clothing overview:page 3 : beige hatpage 4 : crochet bikini touch coin necklace Jeans shorts -> @gekaaptpage 10: Floral kimonopage 13: lace short jumpsuitpage 15: blue top and shortpage 16: high necklacepage 25: pink tye dye top blue tye dye toppage 26: cream lace jumpsuitpage 27: black lace jumpsuitpage 29: tye dye shortpage 31: Lollapalooza: crochet gilet @ blackbirds coin ankle bracelet rings leather bag @blackbirds boho earrings sunglasses @ blackbirds pink tye dye toppage 32: Coachella crochet bikini coin necklace black cap rings jeans shorts @blackbirds sunglasses @ blackbirdspage 33: Glastonbury sunglasses @ blackbirds thin bracelets striped top maxi boho necklace brown wide hat white kimono this journal is created by:

celine elstak

Page 35: iCatchy Brand Journal: Pockets of Paradise

in store at:Bilderdijkstraat 131

Amsterdam

Gerard douplein 17

Amsterdam

GEKAAP T

BLACKBIRDS

this summer at:LOWLANDS

WELCOME TO THE FUTURE

DUTCH VALLEY

BUITENWESTEN

Page 36: iCatchy Brand Journal: Pockets of Paradise

special thanks to:

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want to contribute?

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