icar sponsorship proposal

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To whom it may concern: I am hereby writing this letter to you to seek corporate sponsorship for the ICAR-Top Speed Modified Tour 2015 race season. Motorsports sponsorship can increase name awareness through visibility in the community, improve revenue, and employee morale. Sure, you will have your company’s name on the cars, but there are many other valuable benefits: You get a sanctioning body that can help network and promote your business. Provide exposure for your business. Can be utilized to improve employee morale it will definitely be fun for you and your employees to become involved in. Attached you will find our schedule for the 2014 season and the 2015 race season is in the works. Also you will find several pictures of the winners for the Top Speed ICAR Modified Tour. Currently we are seeking marketing partners for the 2015 and beyond. Enclosed is supporting documentation, including the history of ICAR. Please feel free to contact me further to discuss potential sponsorship opportunities and to learn more about its many benefits to you. Thank you, Dave Muzzillo ICAR-Top Speed Modified Tour 260-665-8889

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Page 1: ICAR Sponsorship Proposal

To whom it may concern:

I am hereby writing this letter to you to seek corporate sponsorship for the ICAR-Top Speed Modified Tour 2015 race season.

Motorsports sponsorship can increase name awareness through visibility in the community, improve revenue, and employee morale. Sure, you will have your company’s name on the cars, but there are many other valuable benefits:

You get a sanctioning body that can help network and promote your business. Provide exposure for your business. Can be utilized to improve employee morale – it will definitely be fun for you and your

employees to become involved in.

Attached you will find our schedule for the 2014 season and the 2015 race season is in the works. Also you will find several pictures of the winners for the Top Speed ICAR Modified Tour. Currently we are seeking marketing partners for the 2015 and beyond.

Enclosed is supporting documentation, including the history of ICAR. Please feel free to contact me further to discuss potential sponsorship opportunities and to learn more about its many benefits to you.

Thank you,

Dave Muzzillo

ICAR-Top Speed Modified Tour

260-665-8889

Page 2: ICAR Sponsorship Proposal

The EMOD/INCAR/USA/TOP SPEED Story

In the mid eighties’ there was a buzz in the Central Indiana racing community about a new, affordable race car called an IMCA Modified. This car was half Open Wheel and half Stock Car and real affordable too. With the encouragement of local racers Dave Duncan, Billy Weise, Joe Beaver and Randy Burrow, local race car builder Dave Dayton built the first IMCA Modified Race Car in the Mid-West. After a year of promoting the car and racers ready to build, the big question was where can we race? Mt Lawn Speedway in New Castle, Indiana came to the rescue. Needing a new head liner class the Mods now had a home to build from. A few years later, with great success at Mt. Lawn, Dave Dayton formed the EMOD (Economy Modified Oval Division) traveling series, to expose modified racing to other race tracks and racers. The E-Mods ran Salem and Winchester Speedways, on the half mile high banks. Anderson Speedway along with the Indianapolis Speed Rome was some of the first race tracks to host the newly formed EMOD Series. The E-Mods, as they were known back then were not strictly run on asphalt either, Paragon Speedway, Gas City, Brownstown and Lawrenceburg Speedway were among the first dirt tracks to sanction EMOD events. As the EMOD racing series grew and Dave Dayton approached retirement, the EMOD SERIES was at a cross roads, will it continue on or dwindle away from the lack of leadership? In the early nineties, Al Larson was brought in to run the series. He had worked for the founding IMCA organization in Iowa and wanted to branch out and do his own thing with modifieds. Al did a great job and eventually bought the EMOD Series from a retiring Dave Dayton. In order to do this Al brought in a partner, Jim Minick of Ft. Wayne, Indiana. Jim had recently retired from Government Service and needed to fill his time with a new challenge. As Partners and marriage sometimes do, Jim bought out Al Larson a year later and re-named the EMOD Series, INCAR, and International Championship Auto Racing. Jim had big

plans and wanted to use modifieds as a stepping stone for something far grander than grass roots traveling series. He had secured the Modifieds there first corporate sponsor, Jasper Engines & Transmissions, and created great exposure for them. But, it just wasn’t the great, top of the line sanctioning body that Jim had envisioned INCAR would be. Thus in the late nineties Jim had decided to retire to Florida and sell INCAR to the highest bidder. The only thing wrong with that plan was there was no unique individual, at

that time that wanted to be a promoter. Jim ran the series one more year, looking for that buyer, but to no avail. By the last race at Salem Speedway in the fall, Jim was desperate, with the threat of dissolving INCAR, Steve Ellis, of Ellis Race Cars stepped into the picture. Having built several of the modifieds at his Fortville, Indiana shop, Steve new that the series needed to continue, so with great reluctance, he made a deal with Jim and acquired the modified series. The whole time, Steve thought he would just keep it going until he could find a buyer and sell. Steve hired Keith Beeching as his race director and filled in the rest of the crew. He established a web page for the series and dba the series the USA Modified Series after 9/11. When Jasper’s contract ran out he secured O’Reilly Auto Parts as the title sponsor. A few years later a retiring modified racer, who Steve new well, Todd Van Kleeck, bought the series, but after a short time health issues forced him to give the series back. Finally, with the economy in trouble, Steve realized that he would have to downsize and cut the huge drain that having the series had put on his business. After much discussion he convinced series director Keith Beeching to purchase the series. Keith did the best he could during his time as owner of the USA Modified Series but decided after only a couple years to step down and sell the series.

Page 3: ICAR Sponsorship Proposal

That is when a former track promoter and a longtime flagman partnered up with the help of their wives to purchase the International Championship Auto Racing, LLC. Dba the USA Modified Series. Wes & Crimson Parrish along with Weo & Connie Schweyer officially took possession of the series on November 12, 2011 and began a new chapter in the history books. INCAR will Hit the track again in 2012 with the "Top Speed Modified Tour presented by Klotz" thanks to Title sponsor Top Speed Fabrication of Angola, Indiana and presenting sponsor Klotz Synthetic. Lubricants based in Fort Wayne, Indiana. In 2012 Top Speed Fabrication-owner Dave and Jody Muzzillo bought ICAR for an undisclosed amount. Between 18 to 20 cars under the ICAR sanction compete at 7 tracks during the summer season. In 2013 and 2014 ICAR Top Speed Modified Tour has grown to over 120 different drivers which Dave scheduled 28 race dates at 10 different tracks throughout the 2014 season. We are hoping to get 16 races in 8 states for the 2015 season which will includes, Wisconsin, Illinois, Indiana, Michigan, Ohio, West Virgina and North Carolina. There are several different types of sponsorships. The main sponsor we are seeking is Title Sponsors. The company sponsoring a race event would get race event named after the company. For all Title sponsors during the 2015 race season will be your company’s name will be placed on the racecar and may also include contact information such as your e-mail address, phone number, location, etc. You can also use this space for special promotional advertisements or as a reward to your suppliers or customers. The size of the sign will coincide with the value of support given. You will also receive race tickets and pit passes so you or others can attend races. Anyone interested in becoming more involved in racing is also welcome to become a part of the “race crew” for any of the events. Also including is an advertisement spot on Speed Talk radio show hosted by Cliff Tanner, Kenny Barr, Tom Wolfe and Michael ‘Mac’ McIntyre, owner by Dave Muzzillo and Kenny Barr. Below are the following links for the ICAR-Top Speed Modified Tour: http://www.radiospeedtalk.com/ http://topspeedmods.com/ Facebook: Top Speed ICAR Modified Tour

Page 4: ICAR Sponsorship Proposal

A Company can benefit from Motorsports Sponsorship in many ways, such as:

Enhancing image and shaping consumer attitudes Companies are often looking to improve how they are perceived by a particular audience. One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional auto racing is the largest spectator sport in the world and reaches a consumer market that crosses all boundaries of age, race, and gender. Sponsoring a race series is an excellent way to shape the buying attitudes of this vast demographic and will help to generate a positive reaction towards your company.

Driving Sales

Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn generate sales. Sponsorship also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.

Heightening visibility and creating positive publicity Motorsports sponsorship provides wide exposure in broadcast, print and electronic media. This exposure creates positive and heightens visibility of your company’s products and services. The various media covering a racing event usually includes sponsor names and /or photos. Additionally, the media coverage you often receive as a sponsor would prove too expensive if purchased outright, assuming it was even available. Motorsports sponsorship often generates publicity that could not have been bought.

Differentiating from Competitors The mere act of sponsoring a series, especially an exclusive sponsorship, is a significant way to create competitor differentiation; your company name can stand out head and shoulders above the competition. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. It allows small companies to compete with their industry giants and consumers often perceive sponsorship in a positive way. Using motorsports sponsorship will give you a decided edge over your competition.

Enhancing business, consumer and employee relations Sponsorships allow companies the chance to entertain key customers and solidify business relationships. Using sponsorship in connection with a consumer rewards program increases goodwill and customer retention. Companies that use motorsports sponsorship as part of their employee reward and incentive programs experience increased productivity. Treating employees to a fun day of racing excitement is an excellent way to boost morale and to thank them for their hard work.

Summary Motorsports sponsorship is a powerful, cost effective marketing tool. The enormous international appeal of auto racing, combined with careful planning, can elevate your company to new heights of success.

He

Page 5: ICAR Sponsorship Proposal

Top Speed Mods Invasion: 28 Race Dates, 3 Race Dates at Winchester! Check it out below!!

1 SUN APRIL 6

LUCAS OIL RACEWAY - Indianapolis, IN RACE SPONSORED BY: TBA

2

3 SAT MAY 3

ANGOLA MOTORSPORT SPEEDWAY - Angola, IN RACE SPONSORED BY: TBA

4 SUN MAY 4

SPRINGPORT MOTOR SPEEDWAY - Michigan RACE SPONSORED BY: TBA

5 RACE SPONSORED BY: TBA

6 SAT MAY 17

AUTO CITY SPEEDWAY - Clio, Michigan RACE SPONSORED BY: TBA

7 SUN MAY 25

SPARTAN SPEEDWAY - Mason, Michigan RACE SPONSORED BY: TBA

8 SAT JUNE 7

KALAMAZOO SPEEDWAY - Michigan RACE SPONSORED BY: TBA

9 WED JUNE

11

BERLIN RACEWAY - Michigan RACE SPONSORED BY: TBA

10 SAT JUNE 14

SPRINGPORT MOTOR SPEEDWAY - Michigan RACE SPONSORED BY: TBA

11 SAT JUNE 21

OWOSSO SPEEDWAY - Michigan RACE SPONSORED BY: TBA

12 SAT JUNE 28

TBA RACE SPONSORED BY: TBA

13 WED JULY 2

TOLEDO SPEEDWAY - Ohio RACE SPONSORED BY: TBA

14 SAT JULY 5

WINCHESTER SPEEDWAY - Indiana RACE SPONSORED BY: TBA

15 SAT JULY 12

AUTO CITY SPEEDWAY - Clio Michigan RACE SPONSORED BY: TBA

16 FRI JULY 18

BERLIN RACEWAY - Michigan RACE SPONSORED BY: TBA

17 SAT JULY 19

ANGOLA MOTORSPORT SPEEDWAY - Indiana

RACE SPONSORED BY: TBA

18 SAT JULY 26

SANDUSKY SPEEDWAY - Ohio RACE SPONSORED BY: TBA

19 SAT AUG 2

SPRINGPORT MOTOR SPEEDWAY - Michigan RACE SPONSORED BY: TBA

Page 6: ICAR Sponsorship Proposal

20 FRI AUG 8 & SAT AUG 9

WHITTEMORE SPEEDWAY - Michigan RACE SPONSORED BY: TBA

21

RACE SPONSORED BY: TBA

22 SAT AUG 23

AUTO CITY SPEEDWAY - Michigan RACE SPONSORED BY:

TBA

23 SUN AUG 31 & MON SEP 1

WINCHESTER SPEEDWAY - Indiana RACE SPONSORED BY: TBA

24 SAT SEP 6

AUTO CITY SPEEDWAY - Michigan RACE SPONSORED BY: TBA

25 SAT SEP 20

SPRINGSPORT SPEEDWAY - Michigan RACE SPONSORED BY: TBA

26 FRI OCT 10

& SAT OCT 11

WinchesterSpeedway - "Run for the Gun 50" Championship Night - IN

RACE SPONSORED BY: TBA

Keep watching as the Top Speed Modifieds continue to be the best Open Wheel Modified Traveling Series in the Midwest!!

Page 7: ICAR Sponsorship Proposal

Results of Aug 2nd

, 2014 at Springport Speedway

Bobby Heyink-Car #5

Results of July 26th

at Sandusky Speedway

Tyler Shullick-Car#51

Page 8: ICAR Sponsorship Proposal

Results of July 19, 2014 at Angola Motorsport Speedway

Scott Coe-Car# 28

Results of June 14, 2014 at Springport Speedway

Walt Obinske, Jr.-Car # T3

Page 9: ICAR Sponsorship Proposal

Results of June 7, 2014 at Kalamazoo Speedway

Travis Eddy-Car # 78

Results of May 25, 2014 Spartan Speedway

Jordan Pruitt-Car # 8 -

Page 10: ICAR Sponsorship Proposal

Results of May 17, 2014 at Auto City Speedway

Trevor Berry-Car #7B

Results of May 4, 2014 at Springport Speedway

Derrick Griffin-Car # 95

Page 11: ICAR Sponsorship Proposal

Results of May 3, 2014 at Angola Motorsport Speedway

Jordan Pruitt-Car # 8

Results of April 6, 2014 at Lucas Oil Raceway

Derrick Griffin-Car # 95