FREDRIK NILSSONFounder Interactive Cityf.nilsson@icyou.se

ABOUT ICYOU ICYOU AB (publ) is a Swedish-based company. It was formed during the summer of 2007 by entrepreneur Fredrik Nilsson. ICYOU develops the virtual world - Interactive City.

THE COMPANY ICYOU has approximately 900 unique stockowners today Headquarters in Skövde Offices in Hörby, Gothenburg, and Stockholm We are approximately 20 employees, with our partners there are over 100 people working to build Interactive City

BRIEF & OBJETIVES

ICYOU is creating – Interactive City - for both business and pleasure. A virtual world of endless possibilities for social interaction, global marketing and advertising. To create the first virtual market mobile platform Be the first virtual market mobile platform to use Voice Over IP (VOIP) and IM Shopping in the virtual world – for real life and virtual life

ABOUT THE CITYSome of the key features in Interactive City:

Build and customize an avatar, behind every avatar there’s a real person Build and move into your own virtual apartment Interact with, and talk to your friends, via text or VOIP Shop virtual, real goods and gadgets for your avatar and apartment. Shop real products delivered to your home

CONTENT /We are building exciting special areas in Interactive City and we have introduced our concept to a number of world-leading brands. At launch you can take part of some of the following content: Artist Corner Sports Clubs Dating services Lot´s of retailers in segments like

Telecom Furniture Fashion Entertainment business

CONTENT/ ARTIST CORNER

Musicians, artists, authors and actors can meet their fans, stream concerts and other events, sell their music, merchandise and other products.

Over 50 artist has signed A loads of contracts waiting from international artists and bands to be signed Live activities, gigs, clinics etc. Sell music, merchandise Meet fans, chats, press conferences

CONTENT/ SPORT CLUBSWe building hundreds of sports clubs where the teams have their virtual homes, sharing news on their latest activities, able to broadcast their games and sell merchandise.

Social platform to meet in Possibility to new revenue streams Create virtual games and tournaments Meet other soccer stars

CONTENT/ DATINGSprayDate will become the first Swedish player to offer their members an opportunity to dating in 3D.

Gets new members and target groups USP to existing members New revenue streams Huge 3D events

SOCIAL SHOPPING The industry is in agreement that the next internet revolution is called social shopping Today that means adding connections to Facebook, Twitter and blogs in e-stores What can be more social than meeting your friends in a 3D in IAC? Our VOIP partner VIVOX choosed Interactive City to launch their new products which makes it possible to connect Iphones, Ipads and PC together in the same world

TECHNOLOGYOur products are based on advanced computer game technology and adapted for ALL platforms. New unique 3D graphics engine

We have built the first 3D graphics engine that can simultaneously run the same virtual world in both PC, Mac, iPhone and iPad - “Virtway World”

First to launchVOIP with VivoxThe number one integrated voice platform for

online games and virtual worlds

Real time chat with text and VOIP Predictive DNA throu Magnify360

THIS IS WHY…

“As soon as the Facebook generation wakes up and embraces virtual

reality, we are going to see a giant wave of virtual world millionaires”

Jon “Neverdie” Jacobs

TURN OVERSome figures of the market. We will to be a part of it.

US $3 bln sales in virtual good in 2009 will grow to US $12 bln in 2012 US $222,000 raised at American Cancer Society Relay in Second Life Swedish government granted bank license to Mind Bank in 2009

POSSIBILITIES

A brand new market place in 3D Availability through all channels Take market share Complete integrade 100% ”look a like” solutions New partnerships and sales channels Create and generate new revenue streams for sportclubs, artists and retailers Become a new millionare

REVENUE STREAMESMarketing revenue is based on several revenue sources in Interactive City:

Basic Marketing revenue per user “DNA revenue” per user “Buzz revenue” (offer brands insight) Major store commission Build your own store commission Advertising Affiliate solutions CPL and CPA revenues

EXECUTION OF STRATEGY Building credibility Supported by major brands and Celebrities

Existing membership and fans USP - First with VOIP Sales of real products on our platform - in many channels Organic growing thru partners Traditional marketing in media PR and product placement

PARTNERS We have a dialogue with strong brands and large organisations like:

Major soccer clubs NonViolence Generation Spray Date Artist and Celeberties

All partners will market Interactive City to their members globally

QUESTIONS? Q & A about ICYOU AB and Interactive CIty

Pause

Stretch your legs. :)

SECOND HALF

Demo tour on PC:Click here

(http://icyou.virtway.com/ICYOUTest.html)

Try iPad.Try iPhone.Try Android.