IC 2009

Global Research update

Ireland, June 14, 2009

Wrapping up

1. Set the scene for the IC 2009 with a comprehensive global research update

2. Identify trends, highlight successes and point out to challenges

3. Get you pumped up about the performance of our brands and the bright future that lies ahead of us

Objectives for today…

Agenda

Intro: what you are the most proud of results wise.

• AETN viewership overview (INT and Domestic)

• Global reviews by brand» HISTORY» BIO» CI» A&E» MILITARY HISTORY

Close: challenges and priorities for the future

Warming up

We asked: what are you the most proud ofperformance wise in your market?

Some markets had a common and very direct answer

• History is #1 factual network in their markets

Italy, Japan, Mexico, Singapore, Spain,

HISTORY US

Latin America

• Best YTD ever for A&E and History

• History is #2 factual channel Pan-regionally

• Results of Armageddon week

• A&E has surpassed other popular GE channels in the rankings like AXN and Sony

Australia

• CI as #1 within factual for several years in a row

• Growth and consolidation of BIO in the market.

• Being able to broaden the demo of History with shows such as Life After People for example 

UK

• Overall management and growth of Portfolio

• Launch of Military History

• How CI has held up against new players

• Very specific performances such as IRT, Ax Men and 102 Minutes.

A&E US

• In top 10 for 34 consecutive months (Currently #5 cable network in the US in A/25-54)

• Lowered median age from 61 to 46 years• Not over dependent on one franchise

– Key long time running fiction series• Intervention (going into 7th season)• First 48 (going into 9th season)• Gene Simmons (going into 4th season)

– Successful new shows like Paranormal State, Crime 360 and Manhunters

BIO US

• Growth of 40% in 2008 vs. previous year• As much as 94% growth in the last 2 years since

the brand refresh of July 07.• Lowered median age 5 years ever since• Original series I Survived is BIO’s #1 show• PR/ Ad sales value of Shatner’s Raw Nerve and

Chris Isaac• Consistent growth across all days of the week

AETN VIEWERSHIP OVERVIEW

Ratings in 90% of worldwide subs

USUK

AustraliaLatin America

SpainPortugal

Italy

*Singapore, Malaysia, Japan

Just with HISTORY we influence around 300M people every quarter

Based on Q1 data templates from all international markets, People 2+, Total Day, Reach condition is 1 minute of viewingUK: BARB/ TNS, Spain: Sofres, Italy: Auditel, Portugal: Mediamonitor, Australia: Oztam, US: Nielsen, LatAm: regional projections based on Ibope MC-6 database (Mexico, Arg, Col, Bra, Chi, Per). Markets shown in detail on this chart account for 86% of Int. subs. Other were estimated based on % subs. Main markets included under other are South East Asia, Japan, Germany, Israel, Turkey, India, New Zealand, Scandinavia and Benelux

Quarterly Reach (000s), Total day, P2+

HISTORYUS 190,000 INTERNATIONAL 112,500

LatAm 58,000UK 9,000

Iberia 7,200 Italy 6,100

Australia 3,000 Other* 29,200

GLOBAL 302,500

Average Adult viewers in 000’s- primetime

Global

Source: Q1/09 Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs

At any point in primetime there are at least 417K people watching us outside the US

Countries includedUK

AustraliaLatin America

SpainPortugal

Italy

206

116

46 36

HISTORY A&E CI BIO MH13

INTERNATIONAL: 417K VIEWERS

90Other Countries= 30% subsEstimated at 90K average History viewers more

Average adult viewers in 000’s- primetime

Global

Source: Q1/09 Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs, A/18+; US, Nielsen data Q1, A18+, 8-11pm

And a estimated total of 3.4M people worldwide

4613

HISTORY A&E CI BIO MH

US + INTERNATIONAL: 3,424K VIEWERS

HI

1,490

INT

1,500

198 177

INT/US15%

AETN International is growing steadily

Global

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs, A/18+. YTD thru end of Q1-09

265308

362417

0

50

100

150

200

250

300

350

400

450

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2006 2007 2008 YTD 2009

2008 growth 18%

YTD 09 growth vs. 2008 15%

UKAustraliaLatin AmericaSpainPortugalItaly

Q1/09 audience data in primetime from different countries

% Female

Median agein years

52

54

56

44

46

48

62 58 54% Male

66AUS

AUS. AUS.

70 62 66 705854

UK

UK

UK

UK

US

US

US

LatAm

LatAm

LatAm ITALY

SPAIN

PORTUGALSpainPortugal

40

Catering to different demographics in each country

HISTORY

CIBIOMILITARY HISTORYA&E

Q1/09 audience data in primetime from different countries

% Female

Median agein years

52

54

56

44

46

48

62 58 54% Male

66

HISTORY

CIBIO

UK

AUS

UK

AUS.

UK

SPAIN

AUS.

ITALY

MILITARY HISTORY

70 62 66 705854

UK

LatAm

PORTUGAL

A&E

US

US

US

LatAm

LatAm

SpainPortugal

40

Forming a complimentary offering

The portfolio effect…

36K

Year prior to CI Launch

Q3 2005-Q2 2006

2 nets

51K59K

1st year after CI launch

Q3 2006-Q2 2007

2nd year after CI launch

Q3 2007-Q2 2008

3 nets

3 nets

69K

1st year to date after MH LaunchQ3 2008-Q1 2009

4 nets

Source: UK, BARB, viewers in 000’s, A16+, primetime data. 20-24 hrs

Viewership growth in the UKHISTORY, BIO, CI and MILITARY HISTORY combined

…hurts the competition and has a non-cannibalizing effect on us

Year prior to CI Launch

1st year after CI launch

2nd year after CI launch

1st year to date after MH Launch

Source: UK, BARB, viewers in 000’s, A16+, primetime data. 20-24 hrs

Network Viewership in the UKHistory and Discovery

61K

49K44K 39K

Discovery

28K 26K 28K 26K

History

AETN Portfolio

HISTORY GLOBAL OVERVIEW

HISTORY continues to rise

Global

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Latin America: PAN projection based on IBOPE MC-6 countries (Mex, Arg, Col, Bra, Chi, Per), A/18+, 20-24 hrs; Spain: Sofres 22-24hrs, A/18+; Portugal: Mediamonitor 20-24hrs, A15+; Italy: Auditel 20-24hrs, A/18+. YTD thru end of Q1

145

172182 206

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2006 2007 2008 YTD 2009

VIEWERSHIP GROWTH OUTSIDE THE US

UKAustraliaLatin AmericaSpainPortugalItaly

YTD 09 growth vs. 2008 13%

HISTORY is #1 factual channel in key markets around the world

Country Scorecards 2009 data thru 3/31. Data from local audience measurement systems, adults 18+ except UK (16+) and Portugal (15+). Primetime is 20 -24 hrs except Spain 22-24 hrs and Australia 18-24 hrs. Projected numbers for LatAm based on Ibope universe in 6 markets US: Nielsen: A18+ M-SUN/8-11PM – A18+ (000) –2008 data thru 12/31.Markets included account for 70% of History’s subs worldwidePMEB: Proffesional, Managers, Executives and Businessmen

Rank#1

#1

#1

#1

#1

Q1/09 primetime dataHistory Disc Nat Geo

US 1,197 1,013 449 Latin America 125 223 140 UK 24 30 27 Australia 19 19 18 Spain 17 15 9 Italy 17 11 15 Portugal 4 6 4

Total 1,403 1,317 662 Non-US markets 206 304 213

Adult viewers in (000s)

• Singapore: #1 factual in Men 25+ in May, #1 in PEMB since March, whole day• Japan: #1 factual YTD 09 in J:COM ratings

Top HISTORY Series of all time

US UK AUSTRALIA

Source: 2008 and Q1 2009 A18+ data from partner’s quarterly scorecards

US: Nielsen thru 5/31/09.  A25-54 (000).  4+ premiere telecasts only Australia ranked by top episodic since Jan 2008

50 Things You Need to Know

Decoding the Past

Ancient Discoveries

UFO HuntersShockwave

Delitti

Rome: Rise and Fall of an Empire

Rome: Rise and Fall of an Empire

Jurassic Fight Club

Jurassic Fight Club

Digging for the Truth

The Universe

The Universe

The Universe

Lost Worlds

IRT

IRT

IRT

IRT

The Ax Men

The Ax Men

The Ax Men

Monsterquest

Monsterquest

Life After PeopleGangland

SPAIN ITALY LATAMCities of the Underworld

Cities of the UnderworldCities of the Underworld

Cities of the Underworld

Japan’s top 5: The Universe, Battle 360, Dogfights, Jurassic Fight Club, MonsterQuest

Top HISTORY Specials of all Time

US UK AUSTRALIA102 Minutes

Life After People

Nostradamus 2012

LB of Nostradamus

Star Wars: Legacy

102 Minutes

Titanic

Life After People

Search for Noah’s Ark

Nostradamus 2012

The Battle of Long Tan

Thanks for Listening

Life After People

LB Nostradamus

Beyond Kokoda

SPAIN ITALY LATAMCarmen Polo: Lady of Meiras

Life After People

LB Nostradamus

Big BangNostradamus: 500 years later

Vajont, Images of Terror

Jesus the missing years

The friendship disastrouse: Hitler and Mussolini

Life After People

102 Minutes

LB of Nostradamus

Da Vinci Code

Life After People

7 Signs of the Apocalypse

Nostradamus 2012

Source: 2008 and Q1/09 data from Partner’s quarterly scorecards (Only AETN product/ Original productions)US: Nielsen thru 5/31/09.  A25-54 (000).

Japan’s top 3: Lost Book of Nostradamus, Nostradamus 2012, Life After People

Stunts have always raised our game level

Source: Ibope Media, Pan regional MC6 (6 markets), database Cable Universe, A 18+, 20-24 hrs, 2008, YTD, Armageddon week from 3/2-3/8

History Latin America, primetime performance (ARMAGEDDON WEEK) PAN average A18+ viewers in 000’s- Ibope Universe 6 markets

Total year 2008 2009 YTD Armageddon week7 days, 4hrs/day

54K67K

112K

95K

126K

110KHistory

History

History

Discovery

Discovery

Discovery

HISTORY US update

Nielsen, M-Sun/8-11pm. Live+SD, demo impressions in 000s. YTD thru beginning of May

530

2007

584

2008

A25-54 M25-54 A18-49

623

YTD 2009

365

2007

397

2008

418

YTD 2009

461

2007

531

2008

572

YTD 2009

+9% +15%

+10%

+5% +8%

+7%

We're coming off 2008--our best year yet--with an even stronger 2009

HISTORY has taken the lead in the US

0

50

100

150

200

250

300

350

400

450

1996-1998 1999-2001 2002-2004 2005-2007 2008 to date

History Discovery

Source: Nielsen, 1998-YTD 2009 thru May 31st, Live + Same Day; Primetime = M-Sun/8-11pm

M25-54 (000s) primetime #1 factual networkIn the US

HISTORY US most recent achievements

Nielsen, M-Sun/8-11pm. 2008 thru 5/31. Live+SD, demo impressions in 000s.

#1 Non-Fiction Entertainment Cable Network in M25-54

#5 Cable Network in M25-54 in 2008 and YTD 2009

Top 3 Specials of all-Time

102 Minutes that Changed America – Sep 08 – 2.9M A25-54Life After People – Jan 08 – 2.7M A25-54Nostradamus 2012 – Jan 09 – 2.1M A25-54

All of the network’s Top 10 series of All-Time have launched in the last 2 years

7 Consecutive Quarters of Growth Vs. Prior Year (Since 2Q 2007)

2009-Date, History's total day median age is 47– Youngest ever

2009-Date, History ranks #8 in its target A25-54 demo, up from #10 at the comparable point last year and up from #11 for full year 2008.

HISTORY Series are very successful

Nielsen, M-Sun/8-11pm. 4+ Premiere Telecasts (except Expedition and IRT). Live+SD, demo impressions in 000s. Series shown above delivered 600,000+ A25-54.

History Series above primetime average A25-54 (000)

DogfightsLost WorldsThe RevolutionDigging for the Truth

Ice Road TruckersMonsterquestGanglandShockwaveCities/UnderworldThe Universe

Ice Road TruckersAx MenMonsterquestTougher in AlaskaGanglandUFO HuntersCities/UnderworldBattle 360Ancient DiscoveriesExtreme TrainsThe Universe

YTD 20092006 2007 2008

Ax MenLife After PeopleMonsterquestGanglandBattles BCHow Earth was madeCities/UnderworldExpedition Africa (new)Ice Road Truckers (new)

HISTORY: Learning and challenges

• Variety throughout the schedule is key to success• Specials are our secret weapon but series help us get

consistent viewership on a night after night basis• Positioning series is key to unleash the brand. At the end

of the day a breakout series does more for your brand than countless numbers of brand campaigns

• If something is not working or 2 shows are not working well together don’t let them just flounder there, you’ve got to make a move.

• Start to see competition as everybody on the dial• Viewers have a high BS meter

BIO GLOBAL OVERVIEW

BIO in the last 2 years

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs. Portugal: Mediamonitor 20-24hrs, A15; Spain: Sofres 16-24hrs, A/18+YTD 09 data tru end of Q1.

17 19

29

36

0

5

10

15

20

25

30

35

40

2006 2007 2008 YTD 09

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UKAustraliaPortugalSpainLatin America

VIEWERSHIP GROWTH OUTSIDE THE US

2008 growth 51%

YTD 09 growth vs. 2008 24%

BIO builds audience reach

25

1815

CI History BIO

Adult VIEWERS in 000’sMonthly average in Q1

Source: Australia, Q1/09 data, OzTAM National STV data, A/18+, primetime data, 18-24 hrs;

AUSTRALIA.

#3

16911769

2000

CI History BIO

Adult REACH in 000’sMonthly average in Q1

#1

BIO achieves solid growth in the US

0

10

20

30

40

50

60

70

80

90

100

2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09

A/25-54- viewers in 000’s

Source: Nielsen, Live SD, Prime Mon-Sun 8pm-11pm.

•94% growth since brand update of July 07.

• Median age has dropped 5 years ever since

•40% growth in 2008 fueled by highest-rated specials and launch of top-rated series of all-time.Brand

Update

BIO: what was hot in 2008

US UK AUSTRALIAAnimal House: The Inside Story

I Survived

Haunted History

Selected Biographies (Dolly Parton, Barry Sheene, Charles Bronson)

Psychic Kids

Paranormal State

Gene Simmons

Psychic Kids

Airline

SPAIN PORTUGAL LATAMSelected Biographies (Eric Clapton, Carlos the Jackal, Pamela Anderson)

Well Seasoned Traveler

Growing up Gotti

Selected Biographies (Bob Marley, Caroline Kennedy, Sarah Jessica Parker)

Gene SimmonsIntervention

Selected Biographies (Sarah Duchess of York, Calvin Klein, Marquis de Sade, Betty Boob, Caroline Kennedy, Pablo Escobar)

Source: 2008 data Partner’s quarterly scorecards (Only AETN product)

BIO: Learning and Challenges

• Successful markets have tweaked the brand positioning allowing the channel to be about much more than Biographies.

• Adjustments in programming mix, scheduling, on-air execution and overall marketing approach have followed.

• The big challenge is to do this without disturbing the status quo: expectations and assumptions by affiliates and viewers

We recently conducted a major BIO Research project

• 4,000 respondents4,000 respondents France (n=400)France (n=400) Germany (n=400)Germany (n=400) India (n=400)India (n=400) Italy (n=400)Italy (n=400) Malaysia (n=400)Malaysia (n=400) Portugal (n=400)Portugal (n=400) Spain (n=400)Spain (n=400) UK (n=400)UK (n=400) United States (n=400)United States (n=400) Venezuela (n=400)Venezuela (n=400)

BIO: a case to support diversification

Q3. Overall, how do you rate the clip, was it…?Base: Viewers of each video (n=1195); Each respondent evaluated 3 shows ; Data includes only international markets.Letters indicate statistical significance at 95% confidence level

Very Interesting

Somewhat Interesting

ALL COUNTRIES COMBINEDRating of Different Programming Genres

CI GLOBAL OVERVIEW

Source: Total year 2008 data. Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs.

CI is a factual leader in international markets

27

19 18 17

0

5

10

15

20

25

30

CI History Discovery Nat Geo

AUSTRALIA. Adult viewers in 000’s

44

27 27 27

0

5

10

15

20

25

30

35

40

45

Discovery History CI Nat Geo

UK. Adult viewers in 000’s

#1 Tied in #2

Source: Australia, OzTAM National STV data, A/18+, primetime data, 18-24 hrs; UK: BARB: viewers in 000’s, A/16+, primetime data, 20-24hrs.

17

3138

49 47 4752

5651

5551

46

0

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60

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VIEWERSHIP GROWTH (Australia + UK)

Viewership tripled in 2 years

CI’s main strength is viewer retention

0

10

20

30

40

50

60

70

80

CI

HISTORY

Milit

ary H

istor

y

Yeste

rday

Discov

ery

Discov

ery K

nowled

ge

Nat Geo

Discov

ery S

cienc

e

UKTV Peo

ple

Discov

ery T

urbo

Nat Geo

Wild

Source: BARB. Monday to Sunday, Pay TV Adults, Multi Channel Network, Whole Day, Av Mins Viewers, All Sets,

Consolidated, All Platforms Monthly Average 2008

Monthly Minutes of Time Spent Viewing in the UK

CI has access to the top rated original non-fiction crime programs on cable in the US

Source: Nielsen. Live + SD 2009 data thru 4/26/09. Premiere Episodes only.

AETN has 7 of the top 10 non-fiction justice series on cable

11911112 993 946 917

671 635 633 625 579

First 48

DogManhunters

Crime 360

GanglandRookies Jacked

TruTV TruTVSpikeAETN AETN AETN AETN AETN AETN AETN

A/25-54- viewers in 000’s- YTD 09 data

Key franchises continue to gain traction

P25-54 P18-49

Season 1 762 633

Season 2 734 668

Season 3 669 658Season 4 813 834Season 5 809 808

Season 6 905 907

Season 7 1,126 1,125

Season 8 1,160 1,146

Season 8 data thru 5/31.

CI: Learning and challenges

• CI is sticky kind of Television, people just can’t have enough of it.

• Channel is extremely efficient ratings wise in Australia and the UK. Only marginal growth can be expected through existing viewers and markets

• Competition is lurking around the corner, the time to act is now.

A&E GLOBAL OVERVIEW

A&E LatAm recent performance

Source: Ibope Media, Pan regional MC6, database Cable Universe, A 18+, A25-49, 19-24 hrs, 2007-2209 (YTD May 24th), ALL SES

A25-49 A18+A&E Prime Average

19 22

+19%

2007 2008

34 42

+24%

2007 2008

29 56

YTD 09 YTD 09

Avg viewers in 000’s

+34%

+32%

• An average of 56K adult viewers YTD in primetime (best start of a year of all time) •In YTD 09 growing at 34% in PAN

• 50% male, 50% female. Median age of 39

• Best franchises are Movies, Crime 360, Psychic Kids, The Beast and Harper’s Island

#15

# 16

A&E US update

Nielsen, M-Sun/8-11pm. Live+SD, demo impressions in 000s. YTD 09 thru beginning of May

A25-54 A18-49

A&E Prime Average

639 691

+8%

2007 2008

619 666

+8%

2007 2008

Best-Ever Annual Deliveries

Best-Ever Competitive Ranking

#5 in Adults 25-54#6 in Adults 18-49

Top 10 Network for 34 Straight Months in A25-54 (Since August 2006)

#7# 5

#8#6

YTD 09 YTD 09

# 5

723 693

+5%+4%

#6

A&E US: top 5 Cable Network – A25-54Primetime Rankings - 2003 Through 2009-Date

Source: Nielsen. Primetime rankings by year. 2008 thru 10/12/08.

1.2.3.4.5.6.7.8.9.

10.11.12.13.14.15.16.17.18.19.20.

TNTUSAESPNTBSLIFETLC

SCIFIDISC

FOXNCSPIKE

FXNICKHISTHGTVA&EMTVTVLDCNNAMC

CMDY

2003 2005 2006 200720041.

2.3.4.5.6.7.8.9.

10.11.12.13.14.15.16.17.18.19.20.

TNTUSAESPNTBSLIFEDISCSCIFISPIKE

FXTLC

FOXNCA&EHISTNANFAM

CMDYHGTVAMC

COURTMTV

1.2.3.4.5.6.7.8.9.

10.11.12.13.14.15.16.17.17.19.20.

TNTUSATBS

ESPNSPIKELIFESCIFI

FXDISCA&EHISTFAM

CMDYFOXNCAMCNANHGTVTLC

TVLDCOURT

1.2.3.4.5.6.6.8.9.

10.11.12.13.14.15.15.17.18.19.20.

USATNT

ESPNTBSFX

LIFESPIKEDISCSCIFIA&EHISTCMDYHGTVFAMAMCTLC

COURTTVLDNAN

FOOD

1.2.3.4.5.6.7.8.9.9.

11.12.13.14.15.16.17.18.19.20.

USATNT

ESPNTBSDISCFX

A&ELIFE

SPIKESCIFIHISTTRU

HGTVTLC

CMDYAMCFAM

FOODTVLDNAN

20081.2.3.4.5.6.7.8.9.

10.11.12.13.13.15.16.17.18.19.20.

USATNT

ESPNTBSA&ESCIFILIFEFX

SPIKEDISCHISTNANFAMTRU

CMDYFOXNCAMCHGTVFOODCNN

YTD 091.2.3.4.5.6.7.8.9.

10.11.12.13.13.15.16.17.18.19.20.

USATNTTBS

ESPNA&EFX

DISCHISTSCIFISPIKETRU

FOODFOXNC

NANLIFE

HGTVCMDYFAMAMCTLC

Crime and non-fiction drive A&E Success

Nielsen, M-Sun/8-11pm. 4+ Premiere Telecasts. Excludes 2008 Olympics dates. Live+SD, demo impressions in 000s.

INTERVENTION

THE FIRST 48

Key Recent Performances A25-54:

8th season, 1.2M viewers, Best Season Yet

6th season, 1.2M viewers, Best Performance Ever

CRIME 360 917K viewers, #1 FRESHMAN SEASON FOR NON-FICTION JUSTICE SERIES

GENE SIMMONS 3rd season, 993K viewers, Best Season yet

MANHUNTERS 946K viewers, strongest 1st Season in Justice in 2009

PARANORMAL STATE 2nd season, 872K viewers, +10% Vs. Prior Season

UP 20% in A25-54 VS. 2007 & tied its best year yet in A25-54DOG

MILITARY HISTORY GLOBAL OVERVIEW

An Instant Success in the UK

100% 88%

12%

84% 80%

16% 20%

Q3-08 Q4-08 Q1-09Q2-08Prior to Launch

HISTORY, CI and BIO

MILITARY HISTORY

% Viewership contribution in the UKHistory, BIO, CI and Military History

Source: UK, BARB, viewers in 000’s, A16+, primetime data. 20-24 hrs

Key Facts about MILITARY HISTORY in the UK

• Has added 15-20% more viewers to the AETN brand portfolio.

• Highest concentration of ABC1 viewers in the AETN brand portfolio and ranks 3rd in time spent viewing amongst all factual channels

• 78% male and 85% 35+ years

• Has become an important tool in the broader growth strategy for HISTORY

Wrapping upWrapping up…

What are some of the key challengesand priorities moving forward?

HISTORY

• Position new series and offer variety throughout the schedule.

• Continue to leverage specials strategically

• Deliver on the promise of entertainment value

Brand positioning and effective scheduling

BIO

• Diversifying the channel to complement Biographies with other programming genres.

• Increase average time spent viewing

Brand Strategic formulation and on-air/

off-air execution

CI

• Position different work horses throughout the schedule. Be ready for the next big thing…

• Get new viewers while retaining the core• Localizing and making the brand relevant

Product selection, scheduling and marketing communication

MILITARY HISTORY

• Continue to consolidate the niche allowing History to expand into something else

• Lowering median age

Viewer transference, on-air execution, incremental viewership for the portfolio

My last slide Is Research doing this for you?

• Monitoring viewership and brand performance• Driving the strategic and tactical scheduling of

the channel• Assisting you in programming testing and

strategic brand formulation• Helping you to come up with the right Positioning

for the shows• Getting you arguments for increased distribution• Helping you to monetize your audience

Thank you.