#ibmz josé castaño director: z software technical sales ibm z systems: empowering digital business...

#IBMz

José Castaño

Director: z Software Technical sales

IBM z Systems: Empowering Digital Business Innovation through Mobile, Analytics, Cloud and Security

© 2015 IBM Corporation 2

#IBMz

The market is moving, forcing businesses to transform

Explosion in transaction growth

driven by mobility and the Internet of

Things

Analytics is moving to real time

to capture new opportunities at the

point of impact

Hybrid cloud is the new standard

for delivering service, agility, trust and

efficiency


#IBMz

The new imperatives for digital business

24x7x365applicationavailability

Users expect

<1 secondapp utility

70%lack confidence in

data security

35%mobile transaction

growth annually

91%of new customer-facing apps access mainframe

Integration ScaleTrust

Availability Response Time Personalization

80%of Marketers send

the same content to all subscribers


#IBMz

IBM z Systems enable clients to create new possibilities to drive progress through CAMSS

Offers personalized services to support 10M new customers

through mobile.2

Delivers trusts and confidence 56,5820 transactions per second

Exploits social analytics to ensure service continuity for delivery of $1B in value every six minutes

Analyze and process 3M medical claims per week saving $65M for patients and their health plans

Creating a cloud for Africa’s offline 85% to bring burgeoning

markets online..

Cloud SocialSecurity

AnalyticsMobile

http://en.wikipedia.org/wiki/File:Visa_2014_logo_detail.svg


#IBMz

Banking and Financial ServicesDeposit a check, move money, check balances

instantaneously, track portfolio, get alerts, receive quotes, execute trades

Travel and Transportation Insurers

RetailersAutomotive

Check flights, book reservations, choose seat assignments, check-in and

streamline car rental process, hotel reservations

File claims, provide quotes, compare prices, enroll, view policies, capture data to develop new offerings

Enable mobile sensors for diagnostics and safety

Deliver personalized offers for cross sell, up-sell and establishing customer loyalty through mobile

Mobile is unleashing the 24x7 consumer, and opening up new markets


#IBMz

IBM z13 – The premier data and transaction server for the mobile generation

* Compared to zEC12

2.5Btransactions per day

36%faster response time

17 to 37%lower cost per

transaction

Performance, scale, intelligent I/O, and security enhancements to support transaction growth in the mobile world

z/OS Connect provides consolidated REST APIs for all z/OS transactions

Seamlessly channel z/OS transactions to mobile devices with MobileFirst Platform

IBM MobileFirst Platform for iOS specifically for iOS mobile apps

Enable end to end security from mobile device to mainframe with z/OS, RACF® and MobileFirst products

* Compared to zEC12

141 cores and 40%* more capacity in a single system

2X* performance improvement with crypto coprocessors for more secure transactions

10 TB* memory plus 2X increase in cache size

320 separate channels dedicated just to driving I/O

throughput

16 Gbps FICON links for faster throughput


#IBMz

IBM z Systems bridge Systems of Record with Systems of Engagement for optimized service delivery

Analytics run on SoR system for optimal

performance and security

CICS

IMS

WebSphere

DB2

An

aly

tic

s

MobileFirst Platforms run either on-prem (using Linux on z Systems) or in the cloud (via Bluemix)

MobileFirst Platform

(on-prem)

MobileFirst Platform (cloud)

Serving mobile data directly from z/OS is 40% less expensive than exporting to a system of engagement

z/O

S C

on

ne

ct


#IBMz

Speeding transportation with a mobile ticket application

Processing a surging tide of mobile payments quickly and securely

Providing the highest level of protection for classified communications

#IBMz

Register now at

ibm.biz/mmathrowdownand submit your app by April 12th

Mobilize your mainframe in our fun app-building contest for z Systems clients & business partners!

The Mainframe Mobile App Throwdownis back for 2015!

FUNLearn and get tips from our epic IBM zMobile experts

FASTPrototype an app in days or weeks, not months – try something new!

FREEBIESPrizes include passes to Edge 2015 & mobile design help

http://ibm.biz/mmathrowdown

http://ibm.biz/mmathrowdown


#IBMz

As mobile becomes more pervasive, analytics can drive true differentiation in engagement

One-off custom queries - response in hours / days

based on historical analysis

Product association - response in near real time

based on historical analysis

Personalized offer based on situational awareness -

response and analysis in real time

“Thank you for your request, please find below your account balance as at

close of business…”

“Other customers who purchased this product

also purchased…”

“Here is a voucher for a new product we think you will like which is located in the next

aisle in the store…”

MobileWebPostal

80s / 90s 2000s 2015

Analytics provides new opportunities to extract the most valueout of every interaction and transaction


#IBMz

Data is the newest resource for competitive advantage

7.6%boost

$13 for every

dollar spent

to customer lifetimevalue for firms

using engagement analytics

nucleus estimate of analytics

payback; 1.2 X more than 3 years ago

$226billion

estimated fraudloss to healthcare

every year

Source: Aberdeen Group


#IBMz

Analytics implementations have grown in complexity

Significant complexity Separated data warehouses

Analytics latencyTransactional data is not readily available

Lack of synchronizationData is not easily aggregated and fresh

Data duplicationMultiple copies of the same data

Excessive costsOf moving data around


#IBMz

… So a new deployment strategy is needed

say greatest value will come from analyzing transactional data

Bring the analytics to

where the data and

transactions originate

for greatest value

Deliver real-time insights at the point of impact

Manage data lifecycle and governance

Eliminate redundancy and avoid ETL

Transactions

Analytics

72%of enterprise applications needmainframe to complete transactions

55%


#IBMz

IBM DB2 Analytics Accelerator for z/OS and DB2

BLU for Linux further accelerates queries for faster

insight

SIMD delivers accelerated analytics processing for

mathematical optimization

zEDC reduces data transfer time and storage cost by up to 75%

16 Gbps FICON links reduce latency for workloads such

as DB2

zIIPs help to lower the cost of ownership helping to help connect, manage, extend,

and protect data

IBM z13 – An integrated transaction and analytics system for right time insights at the point of impact

Reduce cost, move Oracle workloads to DB2 in-memory computing

Optimize decisions, solve complex problems faster

Garner new insight, use Hadoop analytics on TX and log data

Act faster, analyze and score transactions as they happen


#IBMz

Moving data off of z Systems is costly

z13x86

Analytical Data

Analytical Data

Analytical Data

Analytical Data

To move 1TB of data daily off z Systems

can cost over $10M over 4 years

Assuming 4 cores on z13 running at 85% utilization and 12 cores on x86 servers run at 15% utilization, transfer will burn

519 MIPS and use 30 x86 cores per day

ETL

ETL

ETL

ETL

System costs = $9,864,412

Labor costs = $393,927

Total = $10,258,339

Estimated 4 year cost summary


#IBMz

IBM z13 beats the competition head to head in analytic performance

z13

IBM z SystemsAnalytics 9700

IBM DB2 Analytics Accelerator (N3001-010)

Standalone Pre-Integrated Competitor V4

Eight Unit

Workload Time 1,810 mins

Reports per Hour (RpH) 5,343

Competitor Eight Unit (HW + SW + Storage) $ 2,745,041

Workload Time 105 mins

Reports per Hour (RpH) 92,095

z13 (1 GP + 3 zIIP + HW + SW + Storage) + Accelerator V4.1

$ 3,652,131

$40Per Report per Hour(3yr TCA at no discount)

$514Per Report per Hour

(3yr TCA at no discount)

17x performance

13x price performance

DB2 v11

z/OS


#IBMz

Increased retail sales revenue through point-of-sale suggest-sell insight

Delivers most timely, accurate data for improved customer satisfaction

Reduced time from months to weeks to develop and release new marketing campaigns

#IBMz


#IBMz

Cloud is becoming pervasive as the engine of new service delivery for the digital era

Source: 1 “Raising the game, The IBM Business Tech Trends Study,” 2 “Private Cloud Matures, Hybrid Cloud is Next,” Gartner G00255302, Sept 6, 2013

Customers with a clearly defined Cloud strategy enjoy almost 2x the revenue growth and nearly 2.5x higher gross profit than peers5

57% of companies are using

cloud to drive competitiveand cost advantage3

85% of new SW is being built for the Cloud4

3, 4, 5 IBM Global Cloud Study “Under Cloud Cover”

Cloud deployment has grown 92% since 20121

Approximately 70% of enterprises will pursue hybrid cloud by 20152


#IBMz

IBM z Systems provide the infrastructure to support

all dimensions of cloud service delivery

Hybrid Cloud Leveraging BlueMix and

interoperability with SoftLayer, AWS and other public cloud

offerings

Private Cloud z/OS and Linux on System z as the foundation of the most secure, scalable private

cloud infrastructure

Public CloudEnabling MSPs/CSPs to deliver differentiated mainframe-based

service offerings

Elastic, virtually limitless expansion

Shared everything design for extreme utilization

Secure isolation of Virtual Servers

Built on open industry standards


#IBMz

IBM z13 – The most efficient and trusted cloud system, transforming the economics and agility of IT

Open support extended with OpenStack®, PostgreSQL, Node.JS, and KVM*

Enterprise-grade Linux provides the foundation for public, private, and hybrid cloud

Patterns for Linux on z Systems to quickly build out complex cloud workload instances

Improved overall system performance leads to a lower TCO compared to public cloud deployments and deployments on x86 architectures

Enabling next generation cloud applications with IBM Bluemix™ on z Systems

Intelligent Print Manager on ELS by Ubiquitech

Up to 8,000 virtual servers per system, more than 50

per core

Open virtualization with new

KVM support *

z13 brings faster processing and higher throughput of secure

transactions (2X more throughput on crypto

coprocessor)

Business continuity and IT analytics with enterprise grade Linux solution

* All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.


#IBMz

z13 Delivers Cloud Economics Without the Risk

32 and 60Superior cloud services at up to 32% lower cost than x86 and up to 60% less than public cloud alternatives

Public Cloud x86 Cloud Cloud on z13

Labor, power & space

18,000,000

10,000,000

8,000,000

0

32% and 60% lower cost

MiddlewareInfrastructure

#IBMz


#IBMz

In the complex world of digital business, Security and Availability are now a board level discussion

Build a vault around your crown jewels with System z

The indirect cost of security breaches and downtime can far outweigh the direct costs

Data Transactions

Users70% Of security executives have

cloud and mobile concerns1

614% Mobile malware growth in just one year2

$5.65M

Average cost of a security breach in the US3

$7.9K Average cost of one minute of downtime4

Source: 1 2013 IBM CISO Survey 2 2012-2013 Juniper Mobile Threat Report

3 IBM client examples4 http://www.datacenterdynamics.com/focus/archive/2013/12/one-minute-data-center-downtime-costs-us7900-average


#IBMz

Mitigating business risk in today’s digital world

Security and resiliency built into every level of System z

Processor

Memory

Hypervisor

Operating System

Communications

Storage

DatabaseMiddleware

Applications

Highest level of security for isolation of cloud workloads with EAL5+

Encryption of data at rest, in flight, and in use

Enterprise Key Management

across mainframe and distributed

IT Analytics to spot potential failures and capacity needs before they occur

99.999% design point for application availability

Zero second recovery point objective across thousands of miles


#IBMz

z13: a new system

designed for mobile, analytics

and trusted cloud

With the highest speeds, the most diverse workloads,and simply the best security on the planet

#IBMz

#IBMz

Thank You

#ibmz josé castaño director: z software technical sales ibm z systems: empowering digital business...

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