ibm technology day 2013 smarter computing p perdaems salle rome

© 2013 IBM Corporation© 2013 IBM Corporation

Le Smarter Computing ? Oui, mais comment ?Surtout pour un fournisseur de services…

Pierre Perdaems, architecte IT

11 Juin 2013


Agenda• Tableau blanc – technologies et fonctionalités

• Les rôles de technologies dans la bigbusiness picture

• Openstack, FSM, SCO, patterns, SDN,…

• Zoom au sein de certaines zones technologies

• Cloud Computing Reference Architecture

• IaaS – openstack

• PureFlex and autres fonctionalités

• Smartcloud Entry et Orchestrator

• Aggregator

• Q&A

2


La problématique

� Managed Service Providers (or MSP) face three major challenges:

• Keep positive cash flow position

� Invest only when a new client is secured

• Have very competitive operation costs

� Operate efficiently with automation

• Select the adequate technology stack to match SLA for end clients

� HA-RTO-RPO drive the stack per service !

� How to have multiple technology stacks coexisting while still keeping OPEX very low ?


Qui sont les MSP ?Managed IT Infrastructure Providers -

IaaSCloud Development

Platform Providers - PaaSBusiness Application

Providers - SaaSBusiness Process Services - BPaaS

Opportunity* N/A $8B25% CAGR

$3B38% CAGR

$8B26% CAGR

TBD40% y/y (Gartner, 2012)

Defined by: Break-fix, remotely delivered IT services

Compute, Storage, Network, and OS, owned by MSP

IaaS, OS, Application stack for clients to dev/test/prod, IaaSowned by MSP or other provider

Own or Commercial software sold as service, hosted by MSP or other IaaS provider

People and Process automation, with cloud service delivery platform as fundamental API integration point

Business models:

• VAR/VAD � MSP• Existing MSP• New MSP

• Datacenters• Cloud service providers• Existing MSP

• Cloud service providers• Existing MSP

• ISV � MSP• Existing MSP• New MSP

• Global SI’s• Telco• Existing SaaS MSP

Contract: Service Level Agreement with annuity pricing based on usage

Firm size: 10-100 typical 100-250 typical 50-250 typical 10-500+ typical 500+ typical

What the MSP offers:

• Break-fix• Help desk• Remote monitoring• Network management• Endpoint management

• Patch management and Provisioning

• Managed storage & BC/DR, Network, Security

• Help Desk• Virtual Desktop• Hosted applications• Security services

• Mobile app development• Dev/test environment• Analytics/database services

• Broad range of SaaS • Finance & Accounting• Travel & Expense• Marketing Automation• Human Resources• Document Mgt.

MSP examples: Compushare, Long View, Centerbeam, CDW, Arrow, Avnet, Unisys

GoGrid, Connectria, Dutch Cloud, Equinix, Rackspace, Navisite, AWS

Engine Yard, Linode, Microsoft Azure, Google AppEngine, LongJump

Velocity, ASPAway, Sungard

Enablers: Jamcracker, Parallel, Cloudmore

Accenture, GBS, Tata

Enablers: Jamcracker, Parallel, Cloudmore


Business Clients

Multi Service Provider

Enterprise Top Priorities1. Increasing enterprise growth 2. Attracting and retaining customers 3. Reducing enterprise costs 4. Creating new products and services (innovation) 5. Increasing profitability (margins) 6. Improving efficiency 7. Improving marketing and sales effectiveness8. Improve governance, compliance, risk and security 9. Creating or improving customer channels10. Implementing finance and controls

Source Gartner

�� Value�� Cost

�� Value�� Cost IT

Organization

IT Clients(users, developers…)

MSP Clients1

2

3

IT SuppliersTechnology & Solutions

Business outcomes from technology investments are all that really matter.

?

?

The MSP’s challenge is finding new ways to prove its worth

Competition

Increasing MSP value provides optimum benefits to MSP clients (2,3) !


White board on technologies and capabilities


Business Clients

Multi Service Provider



IT Organization

IT Clients(users, developers…)

MSP Clients

IT SuppliersTechnology & Solutions

Infrastructure technology to increase value and lower cost

PUREFLEX IaaS

• Value • Through agility to provide services

(IaaS portal)

• Large set of Certified ISV virtualappliances (PureSystems Center catalog)

• Cost• Integrated solution with smaller

footprint, less energy, choice of hypervisors,

• Lower OPEX via Central management point (FSM) withexpertize configuration patterns Library

• Multitenant - Mutualization

• Pay as you Grow model

MSP either exposes IaaS to clients

or install applications the old way.


Networking Networking Networking

Storage Storage Storage

Servers Servers Servers

Virtualization Virtualization Virtualization

O/S O/S O/S

Middleware Middleware Middleware

Runtime Runtime Runtime

Data Data Data

Applications Applications Applications

TraditionalIT Virtualization

Virtual SystemPatterns

Virtual ApplicationPattern

Clie

nt

Manag

es

Manag

ed b

y Pure

Applic

atio

n

Manag

ed b

y Pure

Applic

atio

n

Virtu

al S

yste

m P

attern

s

Virtu

al A

pplic

ation P

attern

s

Customization; higher costs; slower

time to value Standardization; lower costs; faster time to

value

Value of Patterns increases incrementally from Infrastructure Patterns to Platform Patterns


Center of Excellence: orchestrate and do

Managed IT IaaS PaaS SaaS

Networking

Storage

Servers

Virtualiza on

O/S

Middleware

Run me

Data

Applica ons

Networking

Storage

Servers

Virtualiza on

O/S

Middleware

Runtime

Data

Applications

Networking

Storage

Servers

Virtualiza on

O/S

Middleware

Runtime

Data

Applications

Networking

Storage

Servers

Virtualiza on

O/S

Middleware

Runtime

Data

Applications

BPaaS

Networking

Storage

Servers

Virtualiza on

O/S

Middleware

Runtime

Data

Applications

People

MonitoringLifecycle

Management

IaaS PaaSSaaS

IaaS PaaSSaaS

La Gaude: Industry view, ISVs, patterns,…

Boeblingen-MONPELLIER:Showcase,

PoC, workshops,Cloud layer,

Architecture…

MSP Infrastructure-Gaps01. IT Host Resources

03. IT Storage Resources

04. IT Network Resources

02. IT Distributed Resources

Exploratory DepartmentalEnterprise Integration

Exclusive Open

Scope of services

Assess current state Determine future stateIdentify required capabilities and initiatives

Develop roadmaps

01. IT Host Resources

03. IT Storage Resources

04. IT Network Resources

02. IT Distributed Resources

Exploratory DepartmentalEnterprise Integration

Exclusive Open

Scope of services

Assess current state Determine future stateIdentify required capabilities and initiatives

Develop roadmaps

GTS:Hosting,

architecture,…

RightManagedServices

model…

PureSystems


Reference architecture

10


March 2009Initiated CCAB SC CCMP Reference Architecture

Early 2012

• Release CCRA 2.5

• Reach milestone of ~1500 IBMers formally educated on the CCRA

July 2011Released “CCRA 2.0 for Business Partners”February 2011

Submitted CCRAto The Open Group

Evolution of the Cloud Computing Reference Architecture (CCRA 3.0)

November 2012

• Release CCRA 3.0

• Adoption Patterns

� Prescriptive guidance on IaaS/PaaS/CSP/SaaS

March 2011Release

CCRA 2.0March 2010Published CC &

CCMP Reference Architecture 1.0

October 2010Used in Cloud Launch and various customer/analyst sessions

April 2011Public Cloud RA whitepaper available on ibm.com

2012/13CCRA Standardization ongoing

Defined overall architectural foundationAdded product- and –integration focused solution architectures


IBM Cloud Computing Reference ArchitectureThe IBM CC RA represents the aggregate experience across hundreds of cloud client engagements and the implementation

of IBM-hosted clouds

• Based on knowledge of IBM’s services,software & system experts, including IBM Research

The IBM Cloud Computing Reference Architecture (CC RA) is reflected in the design of

• IBM-hosted cloud services

• Clouds IBM implements for clients

• IBM cloud appliances

• IBM cloud service management products

The CC RA focuses on cloud specifics such as radical cost

reduction while achieving high degrees of security, reliability, scalability and

control

The CC RA consists of 21 detailed documents representing

best-of-industry knowledge and insight on how to architect, design and implement clouds

Governance

Security, Resiliency, Performance & Consumability

Cloud ServiceCreator

Cloud ServiceConsumer

Cloud Service Provider

Common Cloud

Management Platform (CCMP)

Operational Support

Services (OSS)

Cloud Services

Inf rastructure-as-a-Service

Platform-as-a-Service

Sof tware-as-a-Service

Business-Process-as-a-Service

Business Support

Services (BSS)

Cloud Service

IntegrationTools

ConsumerIn-house IT

Service Creation

Tools

Inf rastructure

Existing & 3rd party

services, Partner Ecosystems


Cloud Computing Reference Architecture (CC RA) AOD – Overall drill-down

Governance

Security, Resiliency, Performance & Consumability

Cloud ServiceCreator

Cloud Service ProviderCloud ServiceConsumer

Cloud Services

IaaS

PaaS

SaaS

BPaaS

Common Cloud

Management Platform

Cloud Service Integration

Tools

Consumer In-house IT

Infrastructure

Middleware

Applications

Business Processes

OSS – Operational Support Services

BSS – Business Support Services

Subscription Management

PricingEntitlement

Management

Metering Rating Billing

Clearing & Settlement

Accounts Payable

Accounts Receivable

Customer Account

Management

Service Offering

Catalog

Service Offering

Management

Contracts & Agreement

Management

Service Request

Management

Order Management

TransitionManager

DeploymentArchitect

OperationsManager

Service Provider Portal & API

Consumer Administrator

Consumer BusinessManager

Consumer End user

Service Creation Tools

Service Management Development

Tools

Service Runtime Development

Tools

Software Development

Tools

Image Creation Tools

Service Component Developer

Inf rastructure

Security &Risk Manager

CustomerCare

ServiceManager

BusinessManager

Service Composer

OfferingManager

ServiceIntegrator

Service M

anagement

Service Consum

er Portal & API

Service Developm

ent Portal & API

API

API

API

API

Existing & 3rd party services, Partner

Ecosystems

ProvisioningIncident & Problem

Management

IT Service Level

Management

Service Automation Management

Service Delivery Catalog

Service Request

Management

Change & Configuration

Management

Image Lifecycle

Management

Monitoring & Event

Management

IT Asset & License

Management

Capacity & Performance

Management

Platform & Virtualization Management

Infra

stru

ctur

eM

gmt I

nter

face

sPl

atfo

rm M

gmt

Inte

rface

sSo

ftwar

e M

gmt

Inte

rface

sBP

Mgm

tIn

terfa

ces

13


IBM Capabilities: IaaS

14


Data Center Roadmap Cost / Hour

0.000

0.010

0.020

0.030

0.040

0.050

0.060

0.070

0.080

0.090

0.100

0.110

0.120

Cost / Hour ( Nomralized)

Computer Network Storage Backup

Maintainance Energy Datacenter Capex Datacenter Opex

HV VM OS Cloud SW DCOS

Admin Overhead

Enterprise Data

Center

Cost Optimized

Enterprise DC

Future Enterprise

DC

Current Enterprise

Hybrid DC

Cost Optimized

Enterprise Hybrid

Future Enterprise

Hybrid DC

Large Internet

Data Center

15


Compute Cost as a Function of Data Center Size

1

10

100

1000

10000

10 100 1000 10000 100000 1000000

Number of Servers

Rela

tive V

M C

ost

Traditional Enterprise

Enterprise Cloud

Enterprise Cloud wo VMWare

Large Internet Providers


OpenStack is a global collaboration of developers & cloud computing technologists working to produce an ubiquitous Infrastructure as a Service (IaaS) open source cloud computing platform for public & private clouds.

The OpenStack Foundation is Open for Business

Platinum Sponsors Gold Sponsors

http://openstack.org

OpenStack Compute (core)Provision and manage large networks of virtual machines

OpenStack Object Store (core)Create petabytes of secure, reliable storage using standard HW

OpenStack Dashboard (core)Enables administrators and users to access & provision cloud-based resources through a self-service portal.

OpenStack Image Service (shared service)Catalog and manage massive libraries of server images

OpenStack Identity (shared service)Unified authentication across all OpenStack projects and integrates with existing authentication systems.

150 Orgs

2600 Individuals

850 Orgs

6600+ Individuals

Exponential growth in participation

APR2012A

s o

f

JAN2013

As o

f

Code available under Apache 2.0 license. Design tenets – scale & elasticity, share nothing & distribute everything

17


IBM’s Relative Contributions to OpenStack


Source: Followerwonk.com

OpenStack’s social community is roughly 3 times that of its nearest competitor

One-quarter of Cloudstack & OpenNebula followers also follow OpenStack

State of the OpenStack ecosystem•Growth in the OpenStack Eco-System

*Code branches are a direct indication of feature & design activity

OpenStack ecosystem growth

•OpenStack has the largest active open source, cloud project community (~2,500)•Individual membership up 286% since April 2012 (2,300 – 6,600+), boasting 47 User Groups in 33 countries•Social media leader (3x the followers of nearest cloud project community)

•Corporate sponsorship grew 11% (135 - 150) since the OpenStack Foundation announcement

• Notable additions include VMware & Microsoft

•Fall Design Summit attendance grew 3x, 2011 to 2012•2,300 attendees of the Asia Pacific conference in China, across 2 cities (Beijing & Shanghai), in July 2012

OpenStack ecosystem growth

•OpenStack has the largest active open source, cloud project community (~2,500)•Individual membership up 286% since April 2012 (2,300 – 6,600+), boasting 47 User Groups in 33 countries•Social media leader (3x the followers of nearest cloud project community)

•Corporate sponsorship grew 11% (135 - 150) since the OpenStack Foundation announcement

• Notable additions include VMware & Microsoft

•Fall Design Summit attendance grew 3x, 2011 to 2012•2,300 attendees of the Asia Pacific conference in China, across 2 cities (Beijing & Shanghai), in July 2012

IBM impact on OpenStack

IBM has over 250 employees (internal & external) working on OpenStack

•73 IBMers have signed the contributor agreement• 15 additional pending review & approval, totaling 88• 28 IBMers have had code contributions accepted• 6 core contributors (of ~30) on 8 projects• One fifth of core contributors are IBMers

•IBM is currently 3rd overall in code contributions and reviews behind Rackspace & Redhat.

• 21% of the design features for the Nova (Compute) project were led by IBM

• 11% of the design features for the upcoming Grizzly

IBM impact on OpenStack

IBM has over 250 employees (internal & external) working on OpenStack

•73 IBMers have signed the contributor agreement• 15 additional pending review & approval, totaling 88• 28 IBMers have had code contributions accepted• 6 core contributors (of ~30) on 8 projects• One fifth of core contributors are IBMers

•IBM is currently 3rd overall in code contributions and reviews behind Rackspace & Redhat.

• 21% of the design features for the Nova (Compute) project were led by IBM

• 11% of the design features for the upcoming Grizzly


� Implementations of 2 important open cloud standards

� Globalization & localization enablement� Localization for Simplified Chines� Crowd-sourced translation capability

Contributions to OpenStack Success Deliver Value

IBM Sonas - V7000 IBM XIV

� Membership Services from HSLT

IBM Power Systems

� Drivers for IBM SVC & XIV

� PowerVM driver� Dynamic hypervisor

support

� API, quotas, Nova integration

� Legal support for drafting bylaws� Improvements to stability and quality� Community sprint days� Permission building in the China

market� Three IBMers named “core

contributors”� 124 IBMers collaborating across

divisional lines

� Legal support for drafting bylaws� Improvements to stability and quality� Community sprint days� Permission building in the China

market� Three IBMers named “core

contributors”� 124 IBMers collaborating across

divisional lines

IBM PureSystems


IBM Software Define Network platform Goal

21

IBM SDN Controller Platform has 3 components1. A set of drivers for the different switching components

2. An Orchestration Engine to control switching components and provide application APIs

3. Application eco-system with native IBM apps, Partner apps, and 3rd party apps

IBM SDN Controller • will plug into higher level orchestration platform such as Openstack

• To enable single pane for server, storage and networking infrastructure

SDN Controller Platform•Global state & efficient capacity management•Optimizations and placements

Apps Services AppsServices

L2/L3 5000v / DOVE OpenFlow11

22

33

Configuration & Provisioning Software

IBM Confidential


White boardWhite board on Networking

Key points:Physical speed

802.1Qb/ virtualisationLatency

Convergence - FCoEIntegrationOpenflow

DoveSoftware Defined Networks


IBM capabilities: Portal and orchestration

23


Cloud Onramps


Design Point for IBM SmartCloud Entry – Simplicity


1. Customers are looking for end to end automation of cloud service delivery to achieve greater returns

2. Provisioning play a key role, but is just one of many steps that must be automated3. Each customer has unique requirements to integrate with existing data center processes and

tools.

VM Provisioning

Real customerexample

Why do we need an Orchestrator ?


SmartCloud Architecture

Infrastructure-as-a-Service(IaaS)

Network(Cisco, Juniper, Big

IP, NCNM…)

Dev Tools

Service MgmtMonitor

Backup & Restore

Security/Patch Compliance

Storage(NetApp, StorWize,

Sonas, TPC…)

Compute(VMWare, KVM,

Hyper-V, PowerVM, zVM…)

IaaS Gateway

Image Management

Patterns

Cloud MarketplaceOrchestration

Software Stacks


IBM Capabilities: Aggregation

28


Example: Integration-as-a-Service(WebSphere CastIron Live)


PureSystems


PureSystems Family

Delivering Big Data Platform Services

Delivering Cloud Application Platform Services

Delivering Cloud Infrastructure Services

Data PlatformApplication PlatformIntegrated Infrastructure

Beyond BladesInfrastructure Components


Related Standards & Organizations

Related Standards & Organizations

SmartCloud OrchestrationOrchestration, Platform and Infrastructure Services across multiple environments and domains

SmartCloud OrchestrationOrchestration, Platform and Infrastructure Services across multiple environments and domains

CIMI &OVF

TOSCA

CCRA OSLC

� Simple 3-tier structure, increasing client value at each tier and extending across hybrid cloud environments

� Using open, common, standards-based architecture providing choice, flexibility, interoperability and portability

� Clean upgrade paths with progression to fully integrated and factory optimized PureApplication System

� Significant benefits including ease of installation, enterprise hardening and additional capabilities above base OpenStack

SmartCloud ProvisioningPlatform and Infrastructure

Services


Services

SmartCloud EntryInfrastructure Services



Services


Services



Customer

integrated

hardware

Customer

integrated

hardware

PureFlex SystemPureFlex System

PureApplicationSystem

Infrastructure and

Platform Services

PureApplicationSystem

Infrastructure and

Platform Services

Ke

y

Software

Offerings

Factory

Integrated

Bundle

Option

Public Cloud Infrastructure

Many IBM SmartCloud offerings leverage common cloud services


PUREFLEX and FLEX systemsNo compromise designs for full performance

Support multiple architectures using up to 14 POWER7 or x86 nodes per chassis

Support for applications across 4 operating environments

Secure startup for both physical and virtual environments

x86Linux

®,Windows

®

POWER7AIX

®, i

®, Linux

®

IBM Confidential to April 11, 2012


DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs Mezz 2

Mezz 1

POWER7+Socket

IO Hub

IO Hub

POWER7+Socket

Syste

m i

nfr

as

tru

ctu

re

Compute

2 x SAS 2.5” HDD or 2 x 1.8” SDD drives

Standard compute node◊

2-socket Power7+◊

24 cores : 2 Socket x 12 cores◊

16 DIMMs 512GB Max

◊

Dedicated HW support for Dual VIOS

◊

Double the number of VM’s per core

IBM p270 compute node

Integration without compromise, designed for the next decade

Power is Performance RedefinedDelivers over 30% greater performance with similar density and

energy use of the previous POWER7 blades


Syste

m i

nfr

as

tru

ctu

re

Compute

Integration without compromise, designed for the next decade

*HDD or SSD – Mounted on cover (located over memory)

IBM p470 compute node

Double-wide compute node

◊

4-socket Power7+

◊

48 cores : 4 Socket x 12 cores

◊

32 DIMMs 1TB Max

◊

Dedicated HW support for Dual VIOS

◊

Double the number of VM’s per core

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs Mezz 2

Mezz 3

POWER7+Socket

IO Hub

IO Hub

POWER7+Socket

POWER7+Socket

POWER7+Socket

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs

DIMMs Mezz 4

Mezz 1

IO Hub

Next generation compute node for delivering the most advanced converged infrastructure,

virtualized data center and cloud computing environments.


Being concrete


Use Cases for a POCThis slide deck contains a list of PoC Use Cases, categorized by scenarios and linked to the PureFlex plays. A one page quick menu has been created that lists suggested use cases. The image on the right is a thumbnail of the actual one pager. The current location of the one page menu is on the SSI PureFlex POC Nomination page HERE.

To start building a POC plan, you can select all or some of the use cases in areas of the customer’s insert. You can use this one page menu as the test plan discussion document for the triage call. The detail charts will like scenarios to specific sales plays and focus areas.

© 2013 IBM Corporation© 2013 IBM CorporationIBM Confidential

IBM “Pay as You Grow” offering for MSPsOptional Schedule of Tiered PAYG Amounts

“Pay as You Grow”

PAYG*List Price

$750K

ConfiguredList Price

$750K

Up Front Price$300K +

Usage Tiers

Tier 1 0-25% Usage

Pay 25% of $225K

Tier 2 26-50% Usage

Pay 50% of $225K

Tier 3 51-75% Usage

Pay 100% of $225K

Tier 4 76-100% Usage

Pay 125% of $225K

PAYG Amount based on a % of

Total Cores used

PAYG DiscountExample: Up to 60%

PAYG ValuePAYG Discount

minusBasic Discount

PAYG Amount$225K


IBM’s “Launch Pad” for MSPs provides a comprehensive set of services to help MSPs build

their brand and generate demand for their services.

Analytics &

Insights

MSP

Concierge

Promotion of MSP via IBM’s BP

Directory

Marketing

Assets &

Funding

Marketing

Plan

Development

Marketing

Execution

Services

Social Media and

Marketing

education

MSP Mark

IBM’s MSP Program

Marketing Benefits

Highlights

• Marketing services which span the full breadth of marketing requirements

• Easy access to these marketing services via Partner World

• An MSP support service to point you to the marketing services of most value to you

• Marketing services which will help fuel MSP growth !!!

MSP Joint Marketing


MERCI

� 4th video on youtube. http://www.youtube.com/watch?v=mCzqYid0u6A

� 2 BLOGs English: http://expertintegratedsystemsblog.com/index.php/author/pierre-perdaems/

� 1 BLOG French http://thoughtsoncloud.fr/index.php/2013/03/penser-au-dela-de-la-boite

� White paper: http://www.clabbyanalytics.com/uploads/MSPfinal.pdf

ibm technology day 2013 smarter computing p perdaems salle rome

Technology

msp face

ibm corporationqui sont

ibm corporationwhite

lower costpureflex iaas

new ways

new client

iaas providerpeople

new products