ibm systems and technology group © 2005 ibm corporation ibm systems and technology group driving...

IBM Systems and Technology Group

© 2005 IBM Corporation


Driving STG opportunities with Service Oriented Architecture –SOA

A flexible Service Oriented Infrastructure with IBM Systems

IBM Systems and Technology GroupIBM Systems and Technology Group

© 2003 IBM Corporation2 Virtualize Everything

Agenda

What is a Service Oriented Architecture (SOA)

Aligning SOA with the Systems Agenda

How do Virtualization, Grid and Linux enhance and SOA environment

How can you leverage SOA momentum for STG sales

Customer presentation

IBM Confidential - This educational piece is intended for your use in selling. It is NOT a deliverable for your customers.



Service Orientation gets IBM ahead of the competitors, and discussing a topic that our customer WANTS to hear!

Market momentum around SOA today and for the future

Value proposition of reuse & flexibility is powerful today and SOA = reuse & flexibility

Large market opportunity: $1.97 Billion in 2005 Source: IBM Market Intelligence

We are building on our strength (leader in 8 SOA related Gartner Magic Quadrants) with new leading products in this space

Real customers are doing it (2500+ SOA Summit attendees, 85 customer references, 10 customer videos, etc) – potential boost for “value net”

Standards are finally in place & widely adopted

"By 2008, SOA will provide the basis for 80 percent of new development projects."

Gartner




… a service?

A repeatable business task – e.g., check customer credit;

open new account

What is …..?

… service orientation?

A way of integrating your business as linked

servicesand the outcomes that

they bring

… service oriented architecture (SOA)?

An IT architectural style that supports service orientation

… a composite application?

A set of related & integrated services that

support a business process built on an SOA



Customers need a flexible infrastructure that will allow them to integrate rapidly

Critical success factors for Service Oriented Architecture

Skills

Applications & adherence to standards

Flexible, robust infrastructure that reuses existing assets

This is not new but an evolution – leveraging your current investments

Know how and best practices linked to business: Solution Accelerators



STG has the products and technology for a robust flexible infrastructure


Linux : Build a flexible infrastructure based on open standards

Grid : Leverage available resources to meet business needs

Virtualization : Logical representation of resources not constrained by physical limitations

Requires … a flexible, robust infrastructure that facilitates reuse of

existing assets … and leads to a Services Oriented Infrastructure (SOI)




SOA aligned with the Systems Agenda Virtualize Everything

– SOA’s allow you to separate applications from services. An SOI needs to allow you to separate both applications and services from the underlying infrastructure.

– Virtualization

• Logical representation of resources not constrained by physical limitations

• Create many virtual resources within single physical device• Reach beyond the box – see and manage many virtual resources as

one• Dynamically change and adjust across the infrastructure

– Virtualization Engine Platform and grid computing are key technologies.

– Over 40% of IBM Linux deployments are in virtualized environments either on a single server, a cluster, or a grid




SOA aligned with the Systems Agenda

Commitment to Openness

– Infrastructure standards allow customers to combine an SOI with an SOA in a consistent and uniform manner

– The SOA world is dominated by standards such as BPEL and others.

– Just as important, infrastructure and management standards: IBM is a leader in this space:

• Linux across all platforms• Management standards – WS-CIM and WS-DM• Grid standards (OGSA, Globus)




SOA aligned with the Systems Agenda

Collaborate to Innovate

– SOA enables the exposure of interfaces to customers and partners to enable collaboration

– STG is committed to greater collaboration with customers, communities, and IBM Business Partners. Examples include:

• The Linux community, and other open source projects, to bring about the standards in commercial grade open software.

• Ready for Grid and Ready for Virtualization Engine (VE) programs

• Design Center collaboration with partners and customers

• LAGrid, World Community Grid/Aids, NDMA/Breast Cancer




Virtualization Engine for SOI

Virtual Access - Common interface across virtual environment masks complexity– VE Console– Total Storage Productivity Center

Virtual Management - Allocate and repurpose resources based on business goals– Enterprise Workload Management– Resource Dependency Service– IBM Director

Virtualized resources - Finer granularity of allocation and management of capacity– Dynamic LPAR, Virtual Servers, Virtual LAN, Capacity Upgrade on

Demand, SAN Volume Controller, SAN File System, Virtual Tape, etc……

STG has over 40 years experience developing innovative virtualization technology.




Grid for SOI

Grid extends the system and resource virtualization thought to the enterprise for optimizing application performance and information access

– Think of distributed systems as one resource

– Think of distributed information as a single collection

Grid allows organizations to extend the virtualization thought. It provides an enabler for the services oriented infrastructure

– Workload Virtualization: efficiently bring a set of pooled resources to optimize a specific workload

– Information Virtualization: aggregate and pool information from across heterogeneous resources

Grid Computing is synergistic with SOAs

– An implementation of SOA that uses Web services

– Use as a proof point of our expertise in the area




Linux for SOI

Flexibility Linux delivers flexibility: scales up and/or out, allowing for selecting the “right fit” for the application server hardware and software needs

Reuse WebSphere on Linux can bridge among existing non-Linux and Linux environments for maximum reuse of existing business logic

Alignment of business and IT

Linux is a secure business choice for the best value, freedom of choice, simplification, and innovation.

Linux: an open source and open standards platform for applications and middleware across the widest range of IBM and non-IBM hardware

SOA+Linux = reuse and flexibility – maximized!




What do you need to do?

Leverage the momentum behind SOA to drive opportunities for Infrastructure Solutions and enabling technologies:

– Virtualization Engine

– Grid

– Linux

– eServer and Total Storage

Be prepared when your customer asks about SOA

Team with SWG, BCS and ITS to clothe SOA deals with HW




Drive virtualization opportunities

Learn about your customer’s SOA plans

If your customer is… You can….

…. planning an SOA assessment …. offer a virtualization assessment

…. planning to implement SOA solutions from SWG

…. discuss the advantages of building an SOA on a Services Oriented Infrastructure (SOI)

…. unaware of what IBM has to offer for SOA

…. team with SWG to tell them the story

Contact the Virtualization black belts

and the Grid team to assist IBM Confidential - This educational piece is intended for your use

in selling. It is NOT a deliverable for your customers.



Drive Linux opportunities

Learn about your customer’s SOA plans

If your customer is… You can….

…. planning an SOA assessment …. offer a Linux and open source assessment

…. planning to implement SOA solutions from SWG

…. discuss the advantages of building SOA on Linux with the appropriate IBM System and Storage

…. unaware of what IBM has to offer for SOA

…. team with SWG to tell them the Linux SWG and STG story

Contact the Linux brand and SWG specialists to assist




Learn more about SOA

For Customer Videos/Webcasts of the story/Events– www.ibm.com/soa

SOA Readiness Assessment

– http://www.ibm.com/websphere/soa_assessment

SOA Customer Presentation

– www.ibm.com/soa

SOA Enablement Sales Guide

– http://w3-103.ibm.com/software/xl/portal/viewcontent?type=doc&srcID=XW&docID=S124431L21665T97

(Must be in slide show mode for hyperlinks)




References

Additional references pSeries

– *Department for Environment, Food and Rural Affairs (DEFRA) (ST)

xSeries– *Vlaamse Radio- en Televisieomroep

(includes pSeries )

zSeries– *Sumitomo Trust Bank– Austrian Ministry of Justice– Ohio Casualty Group– Wachovia– Alte Leipziger Versicherung– Thailand’s Bank for Agriculture and

Agricultural Cooperatives– National City Bank– SERPRO

* Linux case study

WebSphere and Systems case studies – Avis – zSeries – *Charles Schwab – zSeries and xSeries – Volkswagen - xSeries




Customer charts with speaker notes


© 2005 IBM Corporation


Service Oriented Architecture

A flexible infrastructure with IBM Systems



Agenda

What is a Service Oriented Architecture (SOA)

SOA alignment with IBM’s Systems Agenda

– Virtualize Everything

– Commitment to Openness

– Collaborate for Innovation

IBM Systems and the SOA life cycle



… a service?

A repeatable business task – e.g., check customer credit;

open new account

What is …..?

… service orientation?

A way of integrating your business as linked

servicesand the outcomes that

they bring

… service oriented architecture (SOA)?

An IT architectural style that supports service orientation

… a composite application?

A set of related & integrated services that

support a business process built on an SOA



Confronting the hair ball

Actual application architecture for a typical enterprise infrastructure

E01-EDI

Data W arehouse(Interfaces to and from the

Data Warehouse are notdisplayed on this diagram)

DRAFT Best Buy - Application Diagram V4 DRAFTNovember 10, 1999

G02 - GeneralLedger

A05 - AP

S01 - SalesCorrections

I01 POReceiving

I03 Return toVendor

I06 W arehouseManagement

Mainfram e apps - BluePC/NT apps - GreenUnix apps - Yellow3rd party interface - OrangeLines: Colors have no specia l m eaning.They are to help m ake the diagram easier toread.For More Information: See the databasecontain ing inform ation about eachapplication: Application V4.m db

S06 - Credit App

P15 EES EmployeeChange Notice

OTHER APPS - PCAP - Collections/Credit

TM - Credit Card DB

ACCTS REC APPS - PC990COR

Bad DebtBenefical Fees

Beneficial ReconcilJEAXFJEBFAJEBKAJEDVAJESOAJEVSAJEVSF

NSFTeleCredit Fees

INVENTORY CONTROL APPS - PCCode Alarm

Debit ReceivingsDevo Sales

Display InventoryIn Hom e

JunkoutsM erchandise W ithdraw l

Prom o CreditsRTV Accrual

ShrinkAP Research - Inv CntrlAP Research-Addl Rpts

Book to Perpetual InventoryClose Out Reporting

Com puter Intelligence DataCount Corrections

Cross Ref for VCB DnldsDam age W rite OffDebit Receivings

DFI Vendor DatabaseDisplay Inventory Reconcil

Display Inventory Reporting

INVENTORY CONTROL APPS - PCDPI/CPI

IC BatchingInventory Adj/Count Correct

Inventory Control ReportsInventory Levels

Inventory RollM erchandise W ithdraw l

Open ReceivingsPI Count Results

PI Tim e Results from InvPrice Protection

Sales Flash ReportingShrink Reporting

SKU Gross M arginSKU Shrink Level Detail

USMVCB Dow nloads

Journal Entry Tool Kit

Scorecard - HR

L02-ResourceScheduling(Campbell)

P09 - P17Cyborg

M02 - Millennium

M03 - Millennuim 3.0

Banks - ACH and Pos toPay

Cobra

B01 - StockStatus

S03-Polling

P14 On-line NewHire Entry

CTS

Plan Administrators(401K, PCS, Life,

Unicare, SolomonSmith Barney)

D01 Post LoadBilling

I04 HomeDeliveries

I02 -Transfers

Arthur Planning

I07 PurchaseOrder

I12 EntertainmentSoftw are

I05Inventory Info

E13E3 Interface

S04 - Sales Posting

V01-Price ManagementSystem

I10 Cycle PhysicalInventory

I55 SKUInformation

K02Customer Repair

TrackingI35 Early W arning

System

B02 MerchandiseAnalysis

I13- AutoReplenishment

U18 - CTO

Intercept

I09 Cycle Counts

E02-EmployeePurchase

Texlon 3.5

ACH

Stock Options

I17 Customer PerceivedIn-Stock

U16-Texlon

SiteSeer

C02 - CapitalProjects

F06 - FixedAssets

US Bank ReconFile

Star Repair

EDICoordinator

M esa Data

NEW SoundscanNPD Group

AIG W arranty Guard

Resumix

Optika

Store BudgetReporting

P16 - Tally Sheet

Cash Receipts/Credit

S05 - HouseCharges

Ad Expense

L01-PromoAnalysis

V02-PriceMarketingSupport

BMP - Busperformance Mngt

StoreScorecard

I11 PriceTesting

Valley Media

P09Bonus/HR

I15 Hand ScanApps

Roadshow

POS

S08 - VertexSalesTax

A04 - CustRefund Chks

Equifax

ICMS Credit

CellularRollover

S09 - DigitalSatelliteSystem

NPD,SoundScan

Sterling VANMailbox (Value)

I18SKU Rep

X92-X96Host to AS400

Communication

S02 -Layaw ays

W ashington,RGIS,

Ntl Bus Systems

V04-SignSystem

I14 Count CorrectionsNARM

P01-EmployeeMasterfile

I06 - CustomerOrder

FrickCo

UAR - Universal AccountReconcilliation

DepositoryBanks

S07 - CellPhones

S11 - ISPTracking

AAS

Fringe PO

Cash Over/Short

L60 MDFCoop

SKU SelectionTool

SKUPerformance

SupplierCompliance

1

I35 - CEI

ASIS

Misc Accounting/Finance Apps - PC/NTCOBA (Corp office Budget Assistant)PCBS(Profit Center Budget System)

Merchandising Budget

AIMS

Merch Mngr ApprovalBatch ForcastingAd Measurement

AIMS Admin

AIMSReportingAd

Launcher

V03- MktReactions

SpecSource

CTO2.Bestbuy.com

RebateTransfer

SignSystem

CopyW riter'sW orkspace

ELTPow erSuite

StoreMonitor

AIS Calendar

Stores & Mrkts

Due Dates

Smart Plus

InsertionsOrders

BudgetAnalysis Tool

Print CostingInvoice App

AIS Reports

BroadcastFilter

Smart PlusLauncher

GeneralMaintenance

Printer PO

PrinterMaintenance

VendorMaintenance

Vendor Setup

Connect 3

Connect 3Reports

Connect 3PDF Transfe

Spec SourceSKU Tracking

S20-SalesPolling

Prodigy

PSP

In-HomeRepair

W arrantyBillingSystem

Process Servers(Imaging)

Prepared by M ichelle M ills

Page 1 of 2



A typical application architecture

Applications are platform dependent.

SuppliersCustomers Businesspartners

SAP Order to Cash

Oracle Financials

Red Prairie Logistics

Hardwiredconnections

Services are protocol dependent.

Receive PO

Check order status

Approve/reject credit

Shipgoods

Process invoice

CollectA/R

Check inventory

Custominterface

Hardwired connections between services inhibit change.



Oracle Financials

Better: a service-oriented architectureAn SOA frees service components from applications...

…so you can expose them to customers and partners.

SAP Order to Cash



Shipgoods

Process invoice

CollectA/R

Check inventory

SuppliersCustomers Businesspartners

Receive PO

Check order status




Oracle Financials

SAP Order to Cash



Breakthrough: SOA based on open standardsWeb services apply a common interface across the entire environment…

WSDL XML SOAP UDDI

Open standards

SuppliersCustomers


Process invoice

CollectA/R

Check inventory

Receive PO

Apply for credit

Check for outstanding A/R

Check print history

Business partners

Check order status

Shipgoods



Customers need a flexible infrastructure that will allow them to integrate rapidly


Skills

Applications & adherence to standards

Flexible, robust infrastructure that reuses existing assets

This is not new but an evolution – leveraging your current investments

Know how and best practices linked to business: Solution Accelerators



The Systems Agenda for SOA Virtualize Everything

– Applying virtualization capabilities across the entire infrastructure in a holistic manner to create a logical representation of resources not constrained by physical limitations

– A Virtualized server and storage infrastructure is the most flexible option for a service oriented architecture


– Going beyond just designing and building products based on standards but sharing in such a way that systems can integrate better and more easily.

– An SOA based on standards enables more integration, including integration with existing assets

Collaborate to Innovate

– Based on the fundamental principle that working together enables better problem solving and decision making than working in isolation. Realizing opportunities to collaborate that extend from within a department to the entire company and even beyond to industry-based communities and clients.

– SOA enables the exposure of interfaces to customers and partners to enable collaboration



“Virtualize Everything” for a flexible, robust infrastructure

SOA frees service components from applications and provides a

common interface across the enterprise

Virtualization frees system resource function from

physical device characteristics. It provides a

common interface to resources, increasing the

flexibility to combine diverse technology

Services allow for more granularity of control, can be distributed easily and reused as necessary

Virtualization creates a pool of virtual resources that can be

shared and managed through common tools and interfaces.

This pool of resources can be within a single physical

device or span the enterprise.



Value of a Virtualized Infrastructure

Improve TCODecrease management cost

Increase asset utilization

Link infrastructure performance to business goals

Access Through Shared InfrastructureLeverage common tools across many systems

Improve business resilience and security

Establish Service Oriented Infrastructure Foundation

Increase FlexibilityCreate pools of system resources

Maintain freedom of choice with open standards

Simplify by masking complexity



IBM Virtualization Engine™ solution is end-to-end

Virtualized view - Common interface across virtual environment masks complexity

Virtualized management- Allocate and repurpose resources based on business goals

Virtualized resources- Finer granularity of allocation and management of capacity

Virtual Access

Virtual Management

Virtual Resources

Programmatic Interface

Virtual View

Workload & performance managersResource management, modeling,

mapping

Resource virtualizersPartitioning, virtual machines,

I/O, networks, VTS

IBM Systems & StorageVir

tual

izat

ion

Pla

nn

ing

To

ols



Programmatic access

Virtual view

Virtual Access

Workload & performance managersResource management, modeling,

mapping

Virtual Management

Virtual Resources

Resource virtualizersPartitioning, virtual machines, I/O,

networks, VTS

IBM Systems & StorageVir

tual

izat

ion

P

lan

nin

g T

oo

ls

System z9™zSeries®

pSeries®

xSeries®

BladeCenter™

TotalStorage®

OpenPower®

iSeries ™

Enterprise workload

management

VE Console

Resource management

Resource dependency &

mapping

IBM TotalStorage Productivity Center

Workload virtualization



Grid ComputingThe Next Level of Virtualization

Grid ComputingApplication

Virtualization

ResourceVirtualization


Workload Information

Standards and Open Source

Service Oriented Infrastructure



Grid Computing: Elements of an SOI

Business Grid

Provisioning Manager

IntelligentOrchestrator

WorkloadScheduler

InformationIntegrator

UniversalDatabase

Load Leveler SAN File System General Parallel File Sys

Workload Virtualization Information Virtualization


Standards and Open Source

Service Oriented Infrastructure

Servers NetworksStorage

Virtual Access and Management




IBM has an active, leadership role in infrastructure and management standards that are essential for successful SOA deployment

– Linux on all IBM Systems

– Management standards: To manage resources in a consistent way across management tools and platforms.

– WS-CIM (Common Information Model)

– WS-DM (Distributed Management)

– Resource allocation services such as WS-RF (Resource Framework)

– Globus toolkit for SOA based grids

Rapid product innovation grows from IBM’s support of industry standards and communities.



Collaborate to Innovate – Linux and Open Source

IBM’s leadership within the Linux and open source community with customers and partners helps to drive innovation through open source and open standards to accelerate SOA implementations:– OSDL (Linux)– Apache, Derby, and Geronimo– Eclipse– Mozilla and Firefox– Blade.org– Power.org

IBM is committed to greater collaboration with customers, communities, and IBM Business Partners to deliver client focused solutions.

– Open Invention Network– Aperi– Globus– W3C and WS-I– OASIS



Linux for SOI

Flexibility Linux delivers flexibility: scales up and/or out, allowing for selecting the “right fit” for the application server hardware and software needs

Reuse WebSphere on Linux can bridge among existing non-Linux and Linux environments for maximum reuse of existing business logic

Alignment of business and IT

Linux is a secure business choice for the best value, freedom of choice, simplification, and innovation.

Linux: an open source and open standards platform for applications and middleware across the widest range of IBM and non-IBM hardware

SOA+Linux = reuse and flexibility – maximized!



Unified view of customer for personal banking line of business

Existing investments preserved and re-used

Re-used and assembled CICS assets with new Web services interfaces into new CRM business process

Used WebSphere Studio Application Developer-Integration Edition and CICS Transaction server

Deployed on WebSphere Application Server for z/Series

Benefits Action taken

What is the business challenge?

Revitalize customer relationship management across multiple banking channels

SOA is not just for new developmentBank of Montreal assembles mainframe-based assets



SOA on zSeries – Modernizing your most valuable assets!Extend and enrich core CICS, IMS and WebSphere applications

Running on any platform,

including z/OS and zLinux

CICS, IMS and DB2

are enabled for SOA

today!

70 percent of business data is processed by mainframe applications.

WebSphere SOA platform

products

Unlocks the value of…

Creates opportunities for new business processes

with …

For advanced services.. user interaction process management information integration enterprise service bus

For asset reuse.. time to value lower risk lower cost

.. and service integrity security availability recoverability



IBM Systems in the SOA Lifecycle

Resource Dependency Service uses Web Services standards to model resources

Virtualized test environment using EWLM and server and storage virtualization

Deploy on the a flexible infrastructure based on eServer, TotalStorage and Virtualization Engine Platform

Implement SOA using a Grid, leveraging Grid services that exist today

IBM Director provides system platform management across a heterogeneous environment

ibm systems and technology group © 2005 ibm corporation ibm systems and technology group driving...

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