ibm software available in the cloud with amazon web services

© 2009 IBM Corporation

ISV and Developer Relations

IBM software available in the Cloudwith Amazon Web Services

April 22nd 2009

Audio dial-in: 1-877-585-2577Conference ID: 96389589

International dial-in: 1-706-679-0034

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How to submit questions

1. Phone lines are muted for all attendees

2. Submit your questions using Questionand Answer feature of Intercall



IBM software available in the Cloudwith Amazon Web Services

April 22nd 2009

Audio dial-in: 1-877-585-2577Conference ID: 96389589

International dial-in: 1-706-679-0034

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AgendaDave Mitchell, IBM► Cloud services opportunity► IBM and AWS partnership► Cloud Space for developers► Available Now –AMIs for development and testing► New licensing guidelines► Bring your own license example

Terry Wise, Amazon Web Services (AWS)► Introduction to AWS► Overview of AWS offerings► New hourly pricing models for IBM AMIs

Steven Gerhardt, Ixion LLC► Overview of Ixion LLC► Customer case study

Dave Mitchell, IBM► Upcoming events and workshops

ALL► Q&A

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Cloud Services Opportunity

► Worldwide cloudservices revenue is onpace to surpass $56.3billion in 2009, a 21.3percent increase from2008 revenue of $46.4billion, according toGartner, Inc. The marketis expected to reach$150.1 billion in 2013.

► Merrill Lynch study sizescloud computing as a$95 billion marketopportunity within 5years

Source: “Forecast: Sizing the Cloud; Understanding the Opportunities in Cloud Services” - Gartner, March 2009

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IBM and AWS PartnershipWhat did we announce on February 11th?

1. Launch of Cloud Space on IBM developerWorks

2. Immediate availability of no-charge Amazon Machine Instances (AMIs) for developing andtesting commercially available applications in Amazon’s Elastic Compute Cloud (EC2)

• DB2, IDS, WebSphere sMash, WebSphere Portal Server + Lotus Web Content Management

3. New licensing guidelines for running purchased IBM software licenses on Amazon’s EC2Applies to all PVU priced IBM software

4. Upcoming availability of new AWS service: Production ready AMIs for all development andproduction needs. AMIs bundle IBM software, Novell OS and underlying EC2 infrastructurefor single hourly price per instance

http://www.ibm.com/press/us/en/pressrelease/26673.wss

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Cloud Space for developers

► Links to IBM Development AMIs,Start-up Guides, demonstrationsand FAQs.

► News, forums and blogs aboutCloud Computing at IBM

► Details on IBM Partner programsand community tools

http://www.ibm.com/developerworks/spaces/cloud

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Available now - AMIs for Development and Testing

http://www.ibm.com/developerworks/downloads/cloud.html

Products available today:

• DB2 Express C

• Informix Dynamic Server DeveloperEdition

• WebSphere Portal Server and LotusWeb Content Management

• WebSphere sMash

No cost for AMI from IBM. Amazon EC2 usage charges apply:Instance Size Linux charge USD Linux charge EU

Standard Small $0.10 / hour $0.11 / hour

Standard Large $0.40 / hour $0.44 / hour

Standard Extra-Large $0.80 / hour $0.88 / hour

High-CPU Medium $0.20 / hour $0.22 / hour

High-CPU Extra-Large $0.80 / hour $0.88 / hour

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IBM Passport Advantage Customers

• Can install and run IBM Program licenses in the Amazon EC2 environment

• IBM Program licenses obtained on a Processor Value Unit (PVU) basis

400

100

200

100

50

PVUs required perInstance type

8

2

4

2

1

Number ofVirtual Cores

64-bit1690 GB7 GB20High CPU Extra large

32-bit350 GB1.7 GB5High CPU Medium

64-bit1690 GB15 GB8Extra large

64-bit850 GB7.5 GB4Large

32-bit160 GB1.7 GB1Small (default)

PlatformStorageMemoryEC2ComputeUnits

AWS Instance Type

New Licensing Guidelines

http://www-01.ibm.com/software/lotus/passportadvantage/pvu_for_Amazon_Elastic_compute_cloud.html

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Bring your own license exampleWebSphere Application Server Express on AWS Reserved Instance

ISV requires a Large Instance of AWS running WebSphere Application ServerExpress v7

• Large Instance = 7.5 GB of memory, 4 EC2 Compute Units (2 virtual cores with 2 EC2Compute Units each), 850 GB of instance storage, 64-bit platform

1 Large Instance = 100 PVUs100 PVUs of WAS Express = $2305

$700$700$700One yearterm

$2097Discount(35%)

$3227$2766$2305CulumativeCosts

$461$461$2305SoftwareCosts

Year 3Year 2Year 1

1 Large Reserved Instance on AWSUS Hosted

$1300 Upfront$0.12c per hour

Total Annual Cost = $2,000 + $0.12c per hour based on usage

Note: Example quoting $ USD

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Amazon WebServicesTerry Wise

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Amazon

RetailBusiness

SellerBusiness

Developers &IT Professionals

Tens of millions ofactive customeraccounts

Seven countries:US, UK, Germany,Japan, France,Canada, China

Sell on Amazonwebsites

Use Amazontechnology for yourown retail website

Leverage Amazon’smassive fulfillmentcenter network

On-demandcompute andstorageinfrastructure forhosting IT solutions

Over 540,000registereddevelopers

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Server hosting

Bandwidth management

Contract negotiation

Purchase decisionsMoving facilities

Scaling and managing physical growth

Heterogeneous hardware

Legacy software

Coordinating large teams

Heavy Lifting = Price of Admission

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Predicting Infrastructure NeedsC

om

pu

teP

ow

er

Time

Predicted Usage

Actual Usage

Waste

CustomerDissatisfaction

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Amazon Web Services (AWS)Elastic Compute Cloud(EC2)

Starting at $.10/Hr

Simple Storage Service (S3)

Starting at $.15/GB/Month

Simple Queue Service (SQS)

Messaging in the Cloud

Elastic Map Reduce

Hosted Hadoop Framework

CloudFront

Content Delivery

Mechanical Turk

People as a Service

AWS Premium Support

24X7 Global Support

Flexible Payment ServicesBilling and Payment

DevPayBilling and Payment for ISVs

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Cloud Computing AttributesAbstract Resources

Focus on your needs, not on hardware specs.

On-demand ProvisioningAsk for what you need, exactly when you need it.

Elastic ScaleCloud is conceptually made of infinite capacity. Scale up and down as needed.

No Up-front Hardware InvestmentCosts are in direct proportion to actual usage.

Loosely CoupledPick and choose the components you need. One does not require others.

Plug and Play SW Stack/Web Services APILinux, Windows, Database, App Server, Security, etc.

Utility Consumption and PricingOnly pay for what you use. Pay by the hour or month. No Contracts.

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AWS Customer Momentum540,000

Q1 2009

370,000

Q1 2008

240,000

Q1 2007

160,000

Q1 2006

Unique Registered Developer Accounts

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Amazon S3 Momentum

Total Objects Stored in Amazon S3

Q1

2006

200,000,000

Q1

2008

18,000,000,000

Q1

2007

5,000,000,000

Q1

2009

52,000,000,000

Peak Requests:80,000+

per second

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Many Uses for AWS

SaaS PlatformPortal Applications – Consumer and BusinessElastic ComputingMedia DistributionScalable Web SitesBusiness Continuity (Backup/Recovery)Financial ApplicationsHigh-Performance ComputingSoftware Development/TestingBack Office Applications

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Pricing –Production AMIs/Hour DB2/Informix

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Pricing – Production AMIs/HourWebSphere sMash, WebSphere Portal Server and Lotus Web Content Management

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The AWS Cloud

On-PremiseInfrastructure

AWSCloud-BasedInfrastructure

YourBusiness

More Time to Focus onYour Business

Managing All of the“Heavy Lifting”

ConfiguringYour Cloud

Assets

The AWS cloud provides reliable anddependable on-demand infrastructurethat frees time and expense for you tofocus on innovating for your business.

30% 70%

30%70%

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Get Started Today

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HTTP://aws.amazon.com/IBM

Key Amazon Web Services ContactsTerry Wise – [email protected] Kinney – [email protected]



Customer Case StudyIxion LLC

Steven GerhardtVP Business Development

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Ixion, L.L.C. - Who We Are

► Ixion – Founded 2000, IBM Premier BusinessPartner based in Texas

► IBM Lotus and WebSphere solutions and servicesprovider. Sole IBM focus.

► Regional Systems Integrator and ISV with IBMSoftware resell, web application development,Lotus and WebSphere architectures &infrastructure development.

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Ixion, L.L.C. - What We Do

► Enterprise employee portals; contextualcontent management and delivery; providing anapplication technology framework for theenterprise. i.e. search, SSO, directory integration;application consolidation

► Custom web applications; including applicationdata integration architectures with IM software.

► Building applications primarily based in Javaor Lotus technologies

► So... Sales process, Delivery, Customers?

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Ixion, L.L.C. - How We Do It

► Sales – Infrastructure Needed to Execute• Try before buy

• Proof of Technologies / Concepts

• Applications are complex

► Solution Delivery / Training• Maintain Test and Development environments

• Next / New release servers for training

► Internal Operations• Website, email, team spaces, portal

► Requirement: Hardware, power, pipe, 24/7/365

► So... Sales process, Solution Delivery, Customers?AWS to the rescue

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Ixion, L.L.C. using AWS Solution

► AMI + AWS Platform: Dramatically ReduceInfrastructure Maintenance / Build activities

► Free up resource time to focus on customer activity

► WebSphere Portal AMI + Phurnace Deliver ™ –snapshot process (Golden image) reduces build timesto minutes vs. hours.

► Big bonus – with Phurnace: manages updates /changes to new snapshots; reduces re-bundle timefor creating custom AMIs

► VM's?

• downsides to reliability on sameinfrastructure;

• storage issues within our operations orASP, managing very heavy images.

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Ixion + Phurnace + AWS PlatformTechnical Solution

AWSServers

WebSphere, WebSphere Portal

Phurnace Engine“How”

Current ServerProfiles“Where”- Hostname- Ports- Database location- Cluster size- etc.

Configurations“What”- Application- JDBC- JMS- JNDI- etc.

Snapshot Compare Install Rollback ReportingPreview Update

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Quintana Capital Group, LPIBM WebSphere Portal at work serving large energy fund with 180 investors

Solution: A WebSphere Portal Express 6.1website with Web Content Management. Ixiondeploys with AWS EC2 hosted and Phurnace Deliver.

Results:Web site up and running quickly

Robust web content management and deliveryinfrastructure for files and reports

No maintenance - hosting services from Ixion

Challenge: New $650 million energy fund based in Houston;needs website and way to deliver quarterly reports to 180investment partners

Keys to the solution for COOSimplicity, turn-keyNon-technical administration team can support siteWeb Content Management and Document Manager included

“We’re able to reach more people than we were able to previously and to providemore detailed, relevant information to fund participants. The simplicity ofWebSphere Portal Express was one of our key decision drivers, and we’ve beenimpressed with how intuitive the software is to utilize”

— Loren Soetenga, Chief Operating Officer, Quintana Capital Group.

Quintana Energy Partners: Web Site

Quintana Energy Partners: Investor Extranet

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Ixion, L.L.C. - Thank you.

Steven Gerhardt

VP Business Development

Ixion, LLC

(O) 713.933.0339 (cell) 832.724.8692

Yahoo im: stevengerhardt

Internet e-mail address: [email protected]

http://www.ixiononline.com



SummaryQ&A

Dave MitchellIBM Director of Strategy and Emerging BusinessISV & Developer Relations

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http://www.ibm.com/soa/impact2009

IMPACT 2009

► What: Smart SOA Partner/Customer Event

► Where: Venetian Resort Hotel & Casino in Las Vegas, NV

► When: Sunday, May 3rd – Friday, May 8th, 2009

► Audience: SOA/Websphere Business Partners/Customers, LOB & Technical

► Examples of IBM/AWS presence at the show:• Session: Building WebSphere sMash Applications on the Amazon Cloud –Wed 315pm, Fri 1030am

• Tech Zone: meet the experts/Bldg apps in the cloud with AWS –Thurs 1030am

• Phurnace demonstrations leveraging WebSphere Portal and AWS at Booth S1

• Birds of a Feather on Cloud Computing with Ascendant –Mon 1230pm and Booth G1

• ZSL to demo their SocNet CiC application leveraging sMash AMI

An action-packed, five-day event withcomprehensive SOA and WebSphereeducation to help you overcome pressingbusiness and IT challenges!

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IBM Innovation Center workshops

Enabling applications forSoftware as a Service and cloudcomputing

► ½ day seminar

► SaaS marketplace, IBM programs &resources for business partners

► Three major design approaches forenabling multi-tenancy

► Demonstrate how IBM and AWS cangive you a low cost, scalable, pay-as-you-go development and deploymentenvironment

- May 13, 2009 in Waltham MA- May 20, 2009 in Chicago IL- June 3, 2009 in San Mateo CA

Rapid enablement of existingapplications for deployment on AmazonEC2

► Full day hands on workshop

► Learn how to quickly develop and deliverSaaS offerings in the cloud by using theAmazon EC2 environment

► Launch a SaaS application on EC2 usingWebSphere sMash and DB2 (Future workshopsplanned for other IBM AMIs)

- April 30, 2009 in Austin TX- May 8, 2009 in Dallas TX- May 14, 2009 in Waltham MA- June 4, 2009 in San Mateo CA- June 10, 2009 in Chicago IL- June 11, 2009 in Austin TX

NEW

Check for more dates and locations at www.ibm.com/isv/spc/events (Software as a Service)

35



How to submit questions

1. Phone lines are muted for all attendees

2. Submit your questions using Questionand Answer feature of Intercall

37



IBM Innovation Center workshops

Enabling applications forSoftware as a Service and cloudcomputing

► ½ day seminar

► SaaS marketplace, IBM programs &resources for business partners

► Three major design approaches forenabling multi-tenancy

► Demonstrate how IBM and AWS cangive you a low cost, scalable, pay-as-you-go development and deploymentenvironment

- May 13, 2009 in Waltham MA- May 20, 2009 in Chicago IL- June 3, 2009 in San Mateo CA

Rapid enablement of existingapplications for deployment on AmazonEC2

► Full day hands on workshop

► Learn how to quickly develop and deliverSaaS offerings in the cloud by using theAmazon EC2 environment

► Launch a SaaS application on EC2 usingWebSphere sMash and DB2 (Future workshopsplanned for other IBM AMIs)

- April 30, 2009 in Austin TX- May 8, 2009 in Dallas TX- May 14, 2009 in Waltham MA- June 4, 2009 in San Mateo CA- June 10, 2009 in Chicago IL- June 11, 2009 in Austin TX

NEW

Check for more dates and locations at www.ibm.com/isv/spc/events (Software as a Service)

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Helpful resources

IBM► Cloud space for developers: http://www.ibm.com/developerworks/spaces/cloud► SaaSpace: http://www.ibm.com/developerworks/spaces/saas► Saas program site: http://www.ibm.com/isv/saas► Demo page: http://www-

304.ibm.com/jct01005c/isv/marketing/saas/demo_series.html► Workshop page: https://www-

304.ibm.com/jct01005c/isv/spc/events/index.jsp#SoftwareasaService

Amazon Web Services► AWS EC2: http://aws.amazon.com/ec2/► AWS & IBM: http://aws.amazon.com/solutions/featured-partners/ibm/► AWS & IBM Pricing page: http://aws.amazon.com/ibm

Ixion LLC► Ixion LLC site: http://www.ixiononline.com

ibm software available in the cloud with amazon web services

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