1. 1. 2015 IBM Corporation Chief Data Officer The Unbiased Navigator to Business Growth Reto Gruenenfelder, IBM 2014 IBM Corporation
2. 2. 2015 IBM Corporation2 Reto Gruenenfelder CTO Financial Services, IBM Asia Pacific Elevate the CDO in the market Analytics drives CDO Success Email: rgru@my.ibm.com Twitter: @regruenen #DataOfficer, #ibmCDO
3. 3. 2015 IBM Corporation3
4. 4. 2015 IBM Corporation4 Why this topic? 1) Elevate to the SENIOR EXECUTIVE TABLE 2) Create C-Suite CHAMPIONS 3) Stake your own TRANSFORMATION Our data is an asset, make money on it What does a CDO do? Get me SOCIAL data What are we doing on BIG DATA?
5. 5. 2015 IBM Corporation5 Technical Motivation
6. 6. 2015 IBM Corporation6 CEOs agenda. To build traction with the CEO, focus more on creating higher business value for customers CEO: How do you see the landscape changing over the next 3 to 5 years? Efficiency and cost reduction Higher business value 23% 66% No change Less More InspirationPerspiration Source: Institute for Business Value, Reinventing the rules of engagement, CEO insights from the Global C-suite Study, October 2013
7. 7. 2015 IBM Corporation7 Board of Directors Corporate strategy Non-executive leadership Key business partners Parent company For CEOs, the customer is second only to the C-suite in terms of strategic influence Customers C-Suite CEO: Who has the most influence on your strategic vision and business strategy? Question CEO1Who has the most influence on your strategic vision and business strategy? 78% 55% 53% 44% 26% 25% 23% Source: Institute for Business Value, Reinventing the rules of engagement, CEO insights from the Global C-suite Study, October 2013
8. 8. 2015 IBM Corporation8 oversee the company's data strategy, provide enterprise data governance, and determine ways to leverage data for improved risk management and customer experiences CEO of Wells Fargo Wells Fargo Press Release on new CDOs Role, Feb 25, 2014 Wall Street Journal, http://online.wsj.com/article/PR-CO-20140225-907958.html lead the development of Cambias data strategy, and help drive the transformation of the companys consumer experience strategies - CEO of Cambia Health Solutions April 09, 2014, Inderpal Bhandari Joins Cambia as Chief Data Officer, Cambia Health Solutions Press Release, http://news.cambiahealth.com/news/inderpal-bhandari-joins-cambia-as-chief- data-officer With both technical and business know-how, understanding customers is a gap that CDOs are uniquely able to fill in the company and CEOs are turning to them for answers
9. 9. 2015 IBM Corporation9 CFO CIO CMO COO Segmenting the C-suite, the needs of CMOs and COOs go together, while generally the needs of CFO and CIO are similar Efficiency and cost reduction Higher business value 23% 66% No change Less More InspirationPerspiration CDO
10. 10. 2015 IBM Corporation10 CDOCDO COO CMO CFO COO CIOCHR Acquisition Personalization Profitability Retention Acquire, grow, retain customers Optimize operations; counter fraud & threats Maximize insight, ensure trust, improve IT economics Transform management processes Create new business models Business process operations Infrastructure & asset efficiency Counter fraud Public safety & defense Harness and analyze all data Enable full spectrum of analytics Govern & protect all data Optimize Big Data & Analytics Infrastructure Planning & performance management Disclosure management & financial close Incentive compensation management Human capital management Data-driven products and services Non-traditional partnerships Mass experimentation Manage risk Risk adjusted performance Financial risk Operational risk Financial crimes IT risk & security CMO SIX IMPERATIVES capture how leaders innovate and transform their business COO CDO CIO CFO CRO CDO
11. 11. 2015 IBM Corporation11 Chief Data Officers lead data-driven transformation for competitive advantage and set the bar for their industries
12. 12. 2015 IBM Corporation12 Coffee Case Twitter Demographic Economic Weather Social Media Partner Engagement Promotion Activity Be cold when its hot Habla Espaola? Look at all the holidays Intuition says Change the merchandise Its the Barista The data says
13. 13. 2015 IBM Corporation13 Five ways CDOs drive growth and innovation
14. 14. 2015 IBM Corporation14 Driving business value is CDOs first priority scarce 1. Customer/ Citizen experience 2. Increased operational efficiencies 3. Enhanced ability to innovate Top Three CEO Drivers
15. 15. 2015 IBM Corporation15 The Basics Data Strategy Data Governance Data Architecture Data Stewardship Data Integration Data Management Advanced Business Analytics Data Acquisition & Licensing Innovation New Products and Services Risk Management Customer Experience Machine learning Data Security & Privacy The CDO Role: Accurate, accessible, and actionable data & analytics CDOs are learning there is no value from data without analytics and many are adding analytics and data science to their role as a way of expanding scope and creating an innovation agenda
16. 16. 2015 IBM Corporation16 The role should report to the CEO for the tightest linkage to business value 1. Direct report to CEO 3. Report to functional area CEO CIO CXO CDO CEO CIO CXO CDO CEO CIO CXO CDO 2. Integration within IT Raise data to CEOs agenda for full empowerment Ensure data ownership independence from individual business units Risk power issues between CIO and CDO + - + Leverage data as an operational enabler for business decisions Easily coordinate data management, architecture and IT Risk loss of business relevance for data + - + Provide data independence from IT Enable cross-BU functions for data management Risk diminished operational effectiveness caused by loss of IT contact + - +
17. 17. 2015 IBM Corporation17 CDO Operating Model CDO Data Governance Data StrategyData Innovation Data Architecture Line of Business(s) Finance ComplianceRisk Enterprise Data Governance Council (Executive) Enterprise Data Governance Council (Working) Enterprise Data Governance Stewards Data Architecture Analytics Community Data Communities CIO Data models Master data Reference data Data quality Data policy Comms Stakeholder relations Education Data Technology Platforms Partner Data science BI & Analytics Data Development
18. 18. 2015 IBM Corporation18 Three steps accelerate growth and innovation led by the Chief Data Officer
19. 19. 2015 IBM Corporation19 Visit the new IBM Chief Data Officer website http://ibm.biz/ChiefDataOfficer IBM CDO Thought Leadership Institute for Business Value Center for Applied Insights If a CDO, request membership to the CDO Community, THINK Data www.think-exchange.com Find out more