ibm platform for social business iamlug 2013

Presentation Headline Subhead

IBM Platform for Social Business

Luis GuirigayConsulting Client Technical Professional | IBM

[email protected] | twitter.com/@lguiriga | about.me/lguiriga

Agenda

- Introduction- Social Business- Cloud - Customer References- Q&A

About me

- IT Architect with 15 years working with IBM technologies , Public Speaker and IBM Certified Instructor

- Published Author for developerWorks & Co-Author of the following IBM RedbooksImplementing IBM Lotus Domino 7 for i5/OS

Preparing for and Tuning the SQL Query Engine on DB2 for i5/OS

Deploying IBM Workplace Collaboration Services on the IBM System i5 Platform

- IBM Certified DeveloperIBM Lotus Notes/Domino 5, 6, 7, 8, 8.5 and Lotus Workflow 3

- IBM Certified AdministratorIBM Lotus Quickr 8.5

IBM Sametime 7.5, 8 and 8.5

IBM Connections 2, 2.5, 3.x, 4

IBM Notes/Domino 5, 6, 7, 8, 8.5 and 9

IBM WebSphere Portal 6.0, 6.1, 7.0 and 8

Social Business is...

A Social Business is an organization whose culture and systems encourage networks of people to create business value...'

Social businesses connect individuals, so they canrapidly share information, knowledge and ideas by having conversations and publishing informal content.

Some facts about IBM and Social Business...

Social is transforming the way we interact

30 billion pieces of content are shared on Facebook each month

More companies

Now use socialInternally

than Externally

Pinterest drives more traffic to retail sites than Google+, YouTube and LinkedIn combined

66% of top financially performing companies leverage social in their processes

Sources: Twitter, Jeff Bullas; Pew Internet & American Life Project; IDC; LinkedIn; The Real Time Report; Pintrest; Regalix

Today, social media is making an equally significant impact and has become an increasingly important tool in our daily lives helping people connect, communicate and share information forever changing the way people interact.

IBM #1 Social Business Leader

IDC has recongnize IBM as the Social Business Leader for 4 consecutive years- more than 60% of the fortune 100 companies use IBM software for Social Business

-

According to IDC, the worldwide enterprise social market segment reached $1.0 billion in 2012, representing growth of 25 percent over 2011.*

Source: IDC Worldwide Semiannual Software Tracker, 2H 2012

How to become a Social Business ?

It is all about the Use Cases....

Social Business Use Cases

Gain External Customer InsightsLearn customer opinions and preferences

Identify with key customers

Finding ExpertiseQuickly locate the right people

Connect the best possible resources to respond to customer needs

Document and share reusable solutions

Increase Knowledge SharingCapture, share and access information more efficiently

Reduce unproductive time spent searching and exchanging information

Social Business Use Cases

Improve Recruiting and On-BoardingCollaborate to and connect the right candidate to the right position

Better connect, engage and retain new hires

Streamline assessment and hiring process

Managing Mergers and AcquisitionsIncrease success rate of merger and acquisition activities

Accelerate creation of One Company community and culture

Can achieve 5% reduction in customer defection rate increasing profits by up to 68%

Can develop and bring new products to market in 1/3 time

Can achieve 100% increase in market exposure

Business Process that can benefit from Social Business

Marketing

Reaching new audiences

Product Development

Speeding time-to-market

Can increase sales manager revenue by 40% and improve efficiency by up to 50%

Sales

Improving productivity

Customer Service

Improving customer retention

Source 1: VCC case study, Source 2:Bain & Co , Source 3: Cemex case study, Source 4. Amadori case study

Integrating social into your workforce and into customer experiences creates real business outcomes. This can happen in various business processes. On the slide are just a few examples of real customer results.

Marketing

Gather insights into what customers will buy next81% received product purchase advice from friends and followers through a social site

Product Development

Accelerating innovation to deliver better products fasterIn software, the top programmers write 10 times the code of average performers (2)

Sales:

Improving sales skills and matching the right people can help close more dealsTop 10% of sellers often generate 30-50% of a companys revenue. (2)

Customer service:

Profitable growth depends social, mobile customer self-service

$44.6B lost in one year due to online customer experience problems (6)

(7)

IBM makes sure that our customers can take advantage of social business to be competitive, and we help them apply it to their business situations . This infers that Facebook, Twitter ,etc are fun, but not productive. IBM makes social networking productive. Connections is Facebook for the Enterprise, but with real business focus and results.

IBM: Leading social business in three dimensions

outcomes for
our clients

social business engagement platform

ecosystem and industry expertise

Working with more than 60% of the world's Fortune 100 companies

Market Leader in Social Software Platforms, ranked #1, for four years running

Bringing new, cutting-edge capabilities, including, gamification, video, compliance, project management and mobility

IBM is in a unique position in the social business space and continues to be the partner of choice for social business leaders. IBM leads in social business in three dimensions: we are Dynamic, Differentiated, and Deep.

Dynamic Client Outcomes: IBM has a proven track record of delivering results for industry leaders - market-leading organizations are already seeing the business benefits of being social today. Differentiated Platform: IBM provides the technology, services and access layers required for business process transformationDeep Ecosystem and Expertise: IBM has a long history of partnering with industry leading technology vendors who provide advanced, best in class capabilities for social business; IBM also has world class industry experts who are helping clients transform their industries by becoming social.

IBM is leading social business in three dimensions...

Dynamic:

Delivering results for industry leaders

of the top 10 banks
and retailers

of the Largest Telcos

Governments covering
all G8 nations

60%

the Fortune 100

Proven Expertise

8

12

500

IBM has a proven track record of delivering results for industry leaders:

Experience with leaders Working with more than 60% of the world's Fortune 100 companies

With IBM, leading organizations are gaining a competitive advantage in their industries by creating a smarter workforce and creating exceptional customer experiences such as the examples earlier in this presentation (Reliance Life, Chilean Red Cross, Children's Medical Center of Dallas, and Amadori Group). For more customer examples, please see the Supplemental Materials portion of this deck.

(Point of Slide)IBM Connections is not only a leading product, but IBM is the leading organization that actually make change happen and help companies transform to this new way of doing business. IBM started by transforming its own global organization.

Differentiated:

IBM's is leading the way by delivering the industry's leading social business capabilities in the cloud

CLOUD FIRST

MOBILE ALWAYS

MULTIPLE CHOICES

Cloud First

A common, multi-tenanted code base for both Premises and Cloud offerings Speeding release cycles, enabling rapid, cloud speed innovation

Mobile Always

Supporting your client and device priorities regardless of vendor Rich native experiences for the workforce on the move

Choice

Supporting delivery models for the variety of customer business demandsPublic, Private, On Premises, and Hybrid

Deep:

Offering the deepest ecosystem and expertise

Over 39,000 partners

Most important software domains

Over 700 partners with business applications

Thousands of experts

Proven IndustryLeader

IBM has a long history of partnering with industry leading technology vendors who provide advanced, best in class capabilities for social business, that tightly integrate with IBM technology to meet nearly any clients needs:

(Point of slide)

This investment and commitment to our customers is also apparent in our partners and the valuable additions they bring.

Let's talk about the IBM products that will help you to become Social....

IBM Connections - Leading by creating a new world of possibilities

A significant component of the IBM Platform for Social Business is IBM Connections enterprise grade social software for business that enables you to access the right people and content in your professional networks and communities both internally and externally. IBM Connections provides a foundation for social business and helps organizations to lead by creating a new world of opportunities. IBMs latest release of IBM Connections IBM Connections 4 is the leading social software platform that will allow organizations to:

Make everything social and bring their brand to every experience: integrate social into business processes and across the entire customer experience

Eliminate the guesswork from their business: offers the most powerful social analytics and metrics to foster vital networks and communities

Unlock creativity everywhere across an ecosystem: reveal creativity anywhere, anytime, through a broad range of mobile devices

Deploy social software with choice and confidence: deploy securely with cloud, on-premise, and hybrid options

IBM is leading by creating a new world of possibilities with IBM Connections- The World's #1 Social Software Platform

Demo IBM Connections 4.5 and IBM Connections Content Manager

IBM Notes and Domino 9 - Empowering todays workforce

Using IBM Notes and Domino Social Edition, clients can:

Transform business processes with a modern, social user interface and OpenSocial integration with the new social capabilities - activity streams, embedded experiences, Files and Profiles plug-in... All from the comfort and convenience of your Inbox

Access your business applications right from the web with 1) the IBM Notes Browser plugin removing the need the heavy clients and 2) XPages-developed app that can be targeted for mobile and web use.

Support BYOD with the most comprehensive enterprise mobile collaborati on in market, now supporting Windows Phone 7.5/8, BlackBerry 10 BES, and IBM i Server with Traveler. Experience how it easily & conveniently extends your Notes mail, calendar and contact (messaging) info to the industry leading mobile devices.. for anytime/anywhere use. Big time support for BYOD.

Integrate, develop and deploy business applications easier and faster than ever before with the application development and deployment capabilities that are built right into the Designer client toolkit (XPages mention here too, but this quandrant appeals to the AppDev person, where as upper right is about using XPages apps to access business information

A ll of that in one ND package... with the Traveler, Files and Profiles being the no-cost entitlements

Demo IBM Notes and Domino 9

IBM Sametime Next Social Communications (See Disclaimer)







IBM Docs Social Documents

Co-editing indicators

Extensive Comments

Each editor currently active is listed with a color. The changes of each editor will be highlighted in that color.

File options







Differentiated: Exceptional Web Experience SuitesEngaging customers and employees on their terms

Exceptional Web Experience: Use Chalkboard approach like on slide 14 Social Business Deck with four words in the corner.

Four areas to focus for ENGAGING both customers and Employees

Understand individual in your market - Understand changing customer and employee needs with web, social, qualitative metrics

Deliver Exceptional service - Integrated business and social tools to provide a seamless, self-service experience

Engage individuals in their community - Experience tailored based on audience context, behavior, and interest

Reach people on their device of choice - Provide

Demo IBM Exceptional Web Experience

Let's talk about IBM Cloud

Organizations are exploiting these cloud business enablers to drive innovation that extends well beyond IT and into the boardroom.

Business Scalabilityinstant capacity

Masked Complexityhandled by the cloud so you don't have to

Value Chain Connectivityeliminates traditional IT barriers

Cloud is Game-Changing for Business

Cost Flexibility
pay as you go

Market Adaptabilityeasy to sample and deploy

Cloud's Business Enablers

Source: IBM Institute for Business Value Analysis, 2012

Content-Driven Experience customized by user need

Cloud provides a way for businesses to exploit the capabilities borne of emerging digital and mobile trends to better meet customers needs and drive future growth. In fact, our research highlights key cloud attributes that are powering business model innovation

Cost flexibility shifs variable to fixed costs, pay as you go model

Business scalability- dip your toe in the water, instantly add more capacity to handle business spikes

Market adaptability lower overhead means faster adoption and business impact

Masked complexity because we handle it, you don't have to

Context-driven variability and

Ecosystem connectivity break down traditional IT barriers to connect your value chain.

In IT circles, cloud has become mainstream. Nearly half of the respondents in a recent CIO Economic Impact survey indicated they evaluate cloud options first over traditional IT approaches before making any new IT investments

In a recent Gartner survey, 71 percent of respondents said that their companies had adopted a SaaS solution in the past 3 years. http://www.forbes.com/sites/louiscolumbus/2012/10/31/saas-adoption-accelerates-goes-global-in-the-enterprise/

2011 IBM Corporation

Built for Business.....Social Business.... in the cloud
What Sets IBM Apart

Simplest way to interact across business boundaries

Fastest way to make your existing process social

Keeping private business exactly that

Public, Dedicated, Premises or Hybrid it's your choice

Bring your own device, we're open for social business

Unlike Competition IBM offers

A flexible, no charge guest model

Easily collaborate beyond your firewall - Collaborate with business partners and your value chain.

An Integrated Social Experience

Not a series of silo'd products, each with its own user interface

Privacy that is Paramount for You and Your Guests

Designed for the enterprise - Not driven by ad revenue

Safeguarded by rigorous governance and security practices

An Extensible Framework to Tie your Business to Cloud

Using our Social Business Toolkit based on open standards

Infuse Social Business into business applications and processes

Flexible Delivery Models

SaaS for cost and speed of deployment

Private Cloud for maximum customization options

Or a Hybrid combination with unified administration

Broadest Platform Support

Not driven by a proprietary device or browser agenda

Key Differences vs Google

IBM offers flexible deployment models Google has no hybrid or on premises support

Broad client support Google has a preference for Android devices and the Chrome browser. IBM is device agnostic

Google is plagued by security breaches. Refer to the sales tool deck Google App Security in the SC4SB seller community

Key Differences vs Microsoft

IBM offers True Social Microsoft is still a team-room and document-centric paradigm. Heavy lifting required to get the truly integrated SharePoint 2013 and yammer social capabilities

Broad client support Microsoft has a preference for their OS, browsers, mail clients, and mobile devices. IBM is device agnostic

Fully integrated User Interface versus silod application experience from Microsofts separate offerings cobbled together on the back end

Deployment Considerations

Public Cloud

Private Cloud

On Premises

License

Rental, pay per use

Rent or bring your own

You own

Customization

Configurable

Some customization

Completely customizable

Software Updates

Evergreen automatic updates to latest features

Defined update cycle

Upgrade at your own pace

Data Residency

IBM global SaaS data centers

IBM global private cloud data centers

Your data center

Stack

Shared applications and hardware

Dedicated instance on shared hardware

Your own hardware and infrastructure

Elasticity, Agility

Provision and scale up or down immediately

Immediate, based on customization needs

Dictated by your capital
and IT resource

IBM offering the most Flexibility in Business Service Delivery Models

Hybrid

Customization, Flexibility

Agility, Price Advantage

IBM has a solution for you:

Regardless of your adoption plans prem, public or private cloud

IBM has a solution that can meet your business needs

Based on open standards - With tools to facilitate integration between environments.

IBM has licensing models to help you step into cloud while protecting your existing investments

Here is the big picture.....

IBM Platform for Social Business

Deployment Options

SaaS Cloud

Dedicated Private Cloud

On Premises

Hybrid

Smarter Workforce

IBM Employee Experience SuiteKenexa Talent Management Suite

Smarter Commerce Exceptional Customer Experience

IBM Customer Experience Suite

Social Networking

Social Analytics

Social Content

Social Integration

IBM Enterprise Content Management

IBM Social Analytics Suite

IBM ConnectionsIBM Notes & Domino 9IBM SametimeIBM Docs

IBM WebSphere PortalIBM Web Content Manager

IBM SmartCloud for Social Business

IBM offers the worlds only comprehensive business engagement platform our platform brings together the technology and services required to enable employees to be innovators and customers to become advocates.

The IBM Platform for Social Business delivers the complete set of social capabilities enterprise-grade social networking, social analytics, and social content management in a seamless, unified experience across a myriad of business applications - on premises or in the cloud. This secure platform supports process integration, governance, and life-cycle management to ensure that social technologies can be connected to their core business processes.

It enables market leading organizations to engage the right people and bring social to any business process. With IBMs world class services to help with strategy, culture, and process and integration, as well as a leading portfolio of solutions and applications that facilitate connections and collaboration, leaders can move beyond tweeting and chatting to creating sustainable competitive advantage with the full range of capabilities required to lead.

(Point of Slide)Again, IBM provides a platform that brings a common element to all of your business processes: people. IBM is different in that it focuses on how we work together. All the pieces of the puzzle come together when you combine mobile, analytics, social networks and the content we use and create everyday and allow everyone to participate, from any device. For your user, its all about the experience.

Customer References

Today, social media is making an equally significant impact and has become an increasingly important tool in our daily lives helping people connect, communicate and share information forever changing the way people interact.Here are some additional facts:

Today, more than 2 billion people use the internet. By the end of this year, Gen Y will outnumber Baby Boomers.and 96% of them have joined a social network.

The second largest search engine in the world is YouTube

25% of search results for the Worlds Top 20 largest brands are links to user-generated content.

Omron: Unlocking operational efficiency by delivering an integrated and social intranet

Increases productivity
Enables employees to locate product and technology expertise, share customer information, easily publish content and tag information for rapid retrieval

Enables sales to share customer information
Helps ensure that sales teams can share common information on customers, such as leads, purchases and locations, resulting in a more unified sales effort

OZONE is the name of the Social Intranet solution at OMRON. This deployment integrates dashboards, IBM Connections, Sametime, IBM Cognos, Google Maps, Social Media, IBM Traveler, and a lot of their backend data.CLICK ONE This portal page has three tabs across the top, HOME, MY WORK, CONNECTIONS

This is showing a dashboard that sets expectations on how long the process will be for the request.

Bottom area shows a set of international product information

Upper fight shows a contextual social expertise and content

CLICK TWO Increase productivity Social MediaThis screen shows what a sales person would get when they preparing for a customer meeting. They would search for their customer and the results show:

Middle Contextual data of LinkedIn contacts related to the person searching. (It logs into Linkedin on behalf of the sales person and pulls back their contacts)

Bottom Twittter posts from and about the customer

Bottom Right YouTube vides of that customer

Upper Right Contextual social data from Connections. Show the top rated documents, presentations and contacts (expertise) on that customer.

CLICK THREE Mobile Data

This screen shows how the sales force can quickly get access to the latest data, set expectations of the customer and provide extremely fast customer service.

Omron has 75 years in industrial automation industry, over 35,000 employees, 200 locations worldwide, and more than 200,000 products. Omron wanted to improve knowledge management and collaboration through easy sharing of technical, application, and business knowledge. They also wanted to improve operational synergies and unlock efficiencies in high-value business process areas. Omron implemented IBM Intranet Experience Suite that facilitates the sharing of all information about products, internal and external company news, and marketing material.

Now that same practice of knowledge sharing and collaboration continues are the workers go mobile. Knowledge workers can keep up to date and continue to progress project tasks and opportunities on the road. They can view up to the minute data on customer and product databoardls

Childrens Medical Center Dallas: Leading by integrating social into patient care and disease management processes

Created customer advocates by redefining how they care for patients to improve patient experiences and health outcomes with 24x7 access to personalized private support communities, integrated care information, and all relevant patient information.

.

75% reduction in clinicphone calls

Click 1 The Need:Children's Medical Center Dallas wanted a way to help patients and families learn from one another's experiences and improve education and support networks, with the hope of driving more effectively managed care. As the 7th largest pediatric healthcare provider in the US- with nearly 570,000 patient visits every year- and a network of physicians and employees, they had a large potential 'social graph' to tap into. The Solution:Using a solution with key software of IBM WebSphere Portal, IBM Connections, Mobile Portal capability, IBM Forms, Coremetrics, and Tivoli, which integrated health records, educational material, tools, and the Childrens Social Network into a single web experience, CMDC provided patients and parents with a private community for communication and support.

Click 2:Created customer advocates by redefining how they care for patients to improve patient experiences and health outcomes with 24x7 access to personalized private support communities, integrated care information, and all relevant patient information.

Click 3:The Benefits:It is estimated to drive a 75% reduction in clinic phone calls, a 5% increase in referrals, integration within the continuity of care and reduced operating costs.

These businesses got Social with IBM

Integrating social into your workforce and into customer experiences creates real business outcomes. This can happen in various business processes. On the slide are just a few examples of real customer results.

Customer service:

Profitable growth depends social, mobile customer self-service

$44.6B lost in one year due to online customer experience problems (6)

Sales:

Improving sales skills and matching the right people can help close more deals

Top 10% of sellers often generate 30-50% of a companys revenue. (2)

Product Development

Accelerating innovation to deliver better products faster

In software, the top programmers write 10 times the code of average performers (2)

Marketing

Gather insights into what customers will buy next

81% received product purchase advice from friends and followers through a social site (7)

(Point of this slide)IBM makes sure that our customers can take advantage of social business to be competitive, and we help them apply it to their business situations . This infers that Facebook, Twitter ,etc are fun, but not productive. IBM makes social networking productive. Connections is Facebook for the Enterprise, but with real business focus and results.

Thanks / Gracias !!!!

Questions ?

Legal Disclaimer

IBM Corporation 2011. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBMs current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

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with capabilities to accelerate time-to-value

Establish linkage to Business Strategy

Accelerate Business Adoption

Leading Through Connections (2012 IBM CEO Study): Learn from CXO StudiesSocial Business Agenda: Establish StrategyBusiness Value Assessment: Define Business ValueAdoption: Accelerate Adoption

(Point of slide)These customers learned what opportunities social networks could bring to their businesses by participating in an IBM sponsored (free) SBA workshop. They followed through on their plans with the other IBM offerings like adoption services. Unlike our competitors, IBM Offers much more than just the best product, That is how IBM is different.



ibm platform for social business iamlug 2013

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