Simplify and Accelerate Cloud and Big Data with Expert Integrated Systems

Andrew Sotiropoulos General Manager

PureFlex Systems

© 2013 IBM Corporation

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Market Shifts Are Driving IT Imperatives

IT economics is driving integrated

systems

Mobile, social, big data & analytics are redefining

client engagement

Cloud is the new delivery

model

IMPROVE IT EFFICIENCY by simplifying the IT lifecycle

ACCELERATE new applications,

big data and analytics

SIMPLIFY CLOUD application platforms

and infrastructure

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The Problem: The Time and Effort Spent on Deploying an IT Project

Top Causes of Project Delays

Hardware Troubleshooting and tuning

production environment Integration, configuration and

testing of the infrastructure Installation, cabling and network

access for the environment

Software Integration, configuration and

testing of applications Integration, configuration and

testing of middleware Configuration, build and

deployment of applications

45%

45%

29%

41%

35%

34%

PHASE TIME (DAYS) BUDGET

Specify/design 73 - 96 14% - 16%

Procure 57 - 112 19% - 21%

Implement 74 – 93 12%

Configure/test 74 – 80 10% - 11%

Cluster & HA 66 – 104 11% - 12%

Backup 44 – 108 10%

Tune 89 – 98 9% - 10%

Management 67 – 110 9 – 10%

Typical IT Project Time and Budget

From a commissioned study conducted by Forrester Consulting on behalf of IBM

Design/Deploy Manage/Maintain

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You Can Fundamentally Change the Economics and Experience of IT

Systems with integrated expertise and built for cloud

Deeply integrating and tuning hardware and software

Capturing and automating what experts do

Making every part of the IT lifecycle easier

Integration by Design Built-in Expertise

Simplified Experience

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Cloud

Applications BPM

SAP

DevOps

Etc…

Mobile

Social

Analytics

Commerce

SaaS/BPaaS

PaaS

IaaS

Big Data Transactions

Data Warehouse

Operational

Exploration

IT Efficiency Consolidation

VDI

High availability

Performance

Optimized to Accelerate and Simplify Business Priorities

Technology Building Blocks Advanced Blade Technology

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Compute

Multi architecture: POWER & x86

Flexible choice of nodes to meet workload requirements

Chassis / Networking

Highest performance I/O - 40Gb Ethernet, 16Gb SAN, 56Gb Infiniband FDR

Designed for multiple generations of technology for investment protection

Storage

Optimize data between Flash and HDDs with tiering

Connect to or virtualize existing storage

Management

Single point of management control for all resources

Reduce complexity by automating everyday management tasks

The building blocks for PureSystems

7

Architectures Hypervisors Operating Systems

Advanced Blade Technology

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PureFlex System: Infrastructure for Cloud and IT Efficiency

Scalable Storage with Seamless Integration

Enhanced Virtualization and Efficient Resource Pooling

Single Point Management System

IT Scalability and Leading VM Density

High Performance Networking PureFlex Express

PureFlex Enterprise

Additional solutions

for cloud, Microsoft

and IBM i

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0144: Simplify cloud deployments with the IBM PureSystems family

Simplify Cloud Deployments

WHEN: Today at 2:00 PM WHERE: Roselle (4611)

Rapidly and efficiently

entered cloud services market with single point of support

Cut time to provision new environments

by 30%

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Simplify and Accelerate Cloud and Big Data with Expert Integrated Systems

© 2013 IBM Corporation

Marie Wieck General Manager

Application and Integration Middleware

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Achieving a new level of application efficiency

14 non-IBM apps efficiently migrated onto WAS v8.5

75 minutes to create a production-ready BPM 8.0 environment

Simultaneously tested deployment of 9 patterns

Large Global Financial Provider

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PureApplication System: Revolutionary Deployment and Management of Applications

Accelerate new project delivery

& simplify application lifecycle

using Patterns of Expertise

New applications up and running an order of magnitude faster

System management, maintenance and upgrades automated and without downtime

Scaling policies, security and disaster recovery setup and applied with just a few clicks

Up to 6.5x better performance for web and database workloads

System “mini”

Power model

Based on IBM internal tests of the IBM PureApplication System W1700-96 compared to results of testing of a competitor’s configuration (previous version; no longer available; executing an online JEE trading application workload in a controlled laboratory environment and a 3 year total cost of acquisition (based on US list prices). The cost calculation compares the average cost per

request. 3 year total cost of acquisition includes expected hardware, software, service & support. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. As such, customer applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based on

actual configuration, applications, specific queries and other variables in a production environment. Users of this document should verify the applicable data for their specific environment.

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Partners

*

*

We’re Partnering across Key Industries to Bring Critical Applications onto PureSystems

Big Data Data Management

Business Analytics & Data Warehousing

Information Integration & Governance

Mobile Mobile Development and Connectivity

Social Collaboration

Web Experience

SAP Business Suite

Smarter Process

DB2 with BLU Acceleration

Banking Energy & Utilities

Insurance

Government

Retail

Telecom

Financial Markets

Healthcare

Consumer Products

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Coming Soon! IBM Business Intelligence Pattern with BLU Acceleration

Self-service, self-optimizing Business Intelligence

• FAST in-memory acceleration

• RICH performance optimization and visibility

• SIMPLE to deploy and manage

Accelerated OLAP

Pre-configured deployment for predictable, high performance analytics solution delivery

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Example: IBM PureApplication System savings across the IT lifecycle

Deployment • Fully assembled and configured

• Pre-installed management software

• Fast pattern-based deployment

Incident/capacity management • Centrally monitor and resolve issues

• Automatic scaling

Asset management • Track license usage of products

Security management • Centralized access control

Change management • Visibility into relationships of virtual

images in a workload

• Automatically apply changes to desired

virtual servers

9612 hrs

2302 hrs

0

10000

5000

Do It Yourself PureApplication System

Labor Hours Spent*

76% Savings

*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the

capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second.

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9612 hrs

2302 hrs

0

10000

5000

Do It Yourself PureApplication System

Labor Hours Spent*

76% Savings

IBM PureApplication System beats the competition

*Note: Do It yourself used 9 blades (144 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the

capacity to run 72 workloads where each workload can sustain a peak throughput of 1720 page elements per second.

5815 hrs

153% More

4843 hrs

110% More

Pre-integrated Competitor

Coalition Competitor

Deployment

Change Management

Security Management

Asset Management

Incident/capacity Mgmt

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500% increase in email open rates

1000% increase in conversion rate

Accelerate Big Data & Analytics

0149: Accelerate big data and analytics with the IBM PureSystems family WHEN: Today at 3:00 PM WHERE: Simpor (4811)

Drastically reduces the data extraction workload

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PureData System

for Hadoop

PureData System

for Analytics

New smaller capacity

PureData System: Optimized for Big Data and Analytics

Completely integrated

Appliance simplicity

Fast time-to-value

for Transactions High availability transactions (OLTP)

for Analytics High-speed, peta-scale analytics

for Operational Analytics Real-time, high-throughput analytics

for Hadoop Exploratory analysis & queryable archive

MODELS OPTIMIZED FOR PURPOSE

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PureSystems simplify each phase of the systems lifecycle reducing time, cost and risk

Phase Time (days)

Specify/design 73 - 96

Procure 57 - 112

Implement 74 – 93

Configure/test 74 – 80

Cluster & HA 66 – 104

Backup 44 – 108

Tune 89 – 98

Management 67 – 110

Typical IT Project Time and Budget

From a commissioned study conducted by Forrester Consulting on behalf of IBM

Pre-integrated, pre-tested, ready to run

Up and running in hours

Rapid application and data deployment

Rapid dev/test environment replication

Dynamic scaling

Automatic failover and high availability

Fully integrated management

Single support number

System level updates and upgrades

Simplified problem determination

From…. To.…

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The PureSystems Family Can Make a Difference in Transforming Your Business

IMPROVE IT EFFICIENCY by simplifying the

IT lifecycle

ACCELERATE new applications,

big data and analytics

SIMPLIFY CLOUD application platforms

and infrastructure

Deploy a web application in under 15 minutes1

Application time to market has decreased by as much as 67%4

Setup times 33% less than traditional approaches2

Deploy services in minutes or hours rather than days or weeks4

Reduce management time across the IT lifecycle by up to 75%3

57% lower operating expenses4

1Based upon testing of the IBM PureApplication System W1500-192 and W1700-608 deploying a single Virtual Application Pattern consisting of 2 WAS VMs, a DB2 VM, and updating the Elastic Load Balancer (ELB). The WAS VMs were allocated 4 vCPUs, 4 GB of memory and 12 GB of disk while the DB2 VM was allocated 8 vCPUs, 6 GB of memory and two virtual disks of 12 GB and 4 GB. 2Based upon testing of the IBM PureApplication System W1500-96 and W1700-608 with time measured from powering on the system to when it is ready to support application deployments 3IBM Competitive Project Office analysis of PureApplication System versus do-it-yourself (DIY) approach. DIY used nine blades (144 cores). IBM PureApplication System used three nodes (96 cores). Each system has the capacity to run 72 workloads, where each workload can sustain a peak throughput of 1,720 page elements per second 4Real customer results documented and published by IDC

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Take Advantage of Opportunities to Learn More

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Solution Center

PureSystems Sessions

Expert Integrated

Systems Zone

Business Best Practice Solution Sessions

144: Simplify Cloud Deployments

149: Accelerate Big Data & Analytics

Technology Roadmaps Solution Sessions

173: IBM PureFlex System and IBM Flex System

174: IBM PureApplication System

175: IBM PureData System for Transactions

176: IBM PureData Systems

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© 2013 IBM Corporation

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