ibm industry frameworks für gb · © 2010 ibm corporation ibm software group 2 ibm industry...

© 2010 IBM Corporation

IBM Industry Frameworks - Einführung IBM Software Partner Academy

Frankfurt, 08. September 2010

v1.2

Axel J. Schwarz Senior Software IT Architect IBM Software Group


IBM Software Group

2 IBM Industry Frameworks für GB – xSSR Enablement für das Territory Mitte & West

Agenda

1 Grundlagen

- Motivation

Zur Bedeutung von Industry Frameworks für die IBM SWG

- Was ist ein Framework bzw. IBM Industry Framework?

- Das Nutzenversprechen

2 Die IBM Industry Frameworks

- Wie wird ein Industry Framework angewendet und durch wen?

(Zeithorizont, Ressourcen)

- Detailierung: Das IBM Solution Architecture for Energy (SAFE)

Erläuterung des Einsatzbereichs, Kriterien für eine erfolgreiche Anwendung,

Erfahrungen bei dessen Anwendung

3 Links & Quellen

Grundlagen


IBM Software Group

3

Motivation Steve Mills outlined three major initiatives for SWG (May 13, 2009 Investor Day briefing)

IBM Software Partner Academy – IBM Industry Frameworks 08.09.2010


IBM Software Group

4

Motivation Frameworks are the base of Cross-IBM solutions

“6 von 12 Kundenreferenzen gelten als Industry Frameworks wins”



IBM Software Group

5

Motivation Smarter Planet Priorities des IBM SWG Leadership Teams

1. Industry Frameworks are SWG’s vehicle for

delivering Smarter Planet solutions

2. Most Frameworks address multiple Smarter Planet

Themes

3. Five Solutions have been designated as “priority”

by the Senior Leadership Team, driving a cross-

IBM increase in investment and focus

4. We are in the process of defining the solutions

landscape for Smarter Planet in 2020

Smarter Planet

Industry Solution

Industry

Framework

SmartGrid Solution Architecture for E&U

Framework (SAFE)

Smart Oil and

Gas Integrated Information

Framework (IIF)

eHealth Health Integration

Framework (HIF)

Intelligent Risk

Management

Integrated Risk Management

Framework

(formal Framework naming in

progress)

Intelligent

Transportation

Intelligent Transportation

Framework

(formal Framework naming in

progress)

Smarter Planet Focus

Goal

- Develop a Horizon II and III view for Industry Frameworks

How

- Identify potential solution/segments for Frameworks expansion or

investment over the next 10 years

- New Frameworks

- New Segments/Solutions that fit within currently defined

Frameworks

- Elements of current Frameworks that are under going significant

evolution, transformation or innovation

What

- Synthesis of 15+ sources like Global Innovation Outlook (GIO), PwC and

Institute for Business Value (IBV)



IBM Software Group

6

[…] our strategic choices Changes in world markets:

We are at the forefront of global integration

Changes in IT: We are shifting to higher value segments

Changes in clients needs: We are focused on integration and innovation

Motivation Samuel J. Palmisano, IBM Investor Briefing 2010

Technical Team Enablement für xSSRs, Territory Mitte - Die IBM SWG Strategie


IBM Software Group

IBM Software Solutions Group

IBM Software Middleware Group

Business Analytics

Lotus

Industry Solutions

WebSphere

Information Management

Rational

Tivoli

Motivation …realinging IBM Software Group to Address Market Demands

IBM Software Partner Academy – IBM Industry Frameworks 08.09.2010 7


IBM Software Group

8

Ein Anwendungs-Framework (unübliche deutsche Über-

setzung für Framework: Rahmenwerk) ist ein "halbfer-

tiges" Softwaresystem, bestehend aus einer Vielzahl

von aufeinander abgestimmten Softwarekomponen-

ten, aus denen mit relativ geringem Aufwand ein an-

gepasstes Softwaresystem erstellt werden kann. Das

Framework kann somit als White-Box-Komponente* be-

zeichnet werden. Hierbei wird auch ein wieder verwend-

bares Design zur Verfügung gestellt, das aus vorgefer-

tigten Komponenten sowie Regeln für die Interaktion

dieser Komponenten besteht.

„“

„“H. R. Hansen, G. Neumann: Wirtschaftsinformatik 1, Grundlagen und Anwendungen

Lucius & Lucius Verlagsgesellschaft, 9. Auflage , Stuttgart 2005, S. 229

Was ist ein (Anwendungs-)Framework? (1/3)

* Man spricht von einer Black-Box-Komponente, wenn kein Zugriff auf die Interna der Komponente (das Quellprogramm) besteht. Wenn der interne Aufbau und die interne Funktionsweise der Komponente veränderbar sind, spricht man von einer White-Box-Komponente



IBM Software Group

9

„Imagine yourself on the northsea on an oil rig…“ [Link] IBMs Karen Parrish (IBM VP Industry Solutions) and Nancy Pearson (IBM VP IBM BPM, SOA & WebSphere & Industry Marketing) are explaining the strategy behind industry frameworks and how organizations can take advantage of them to help jump start their businesses

Was ist ein IBM Industry Framework? (2/3)

Statements…

Preventive Maintenance, Risk Prevention and Increasing Productivity, this is, what the Chemical and

Petroleum Integrated Information Framework (IIF) is all about: Providing the information maintenance

of the rig.

We (IBM)…

- …have the understanding, capabilities, know how and experience to help clients to solve complex

problems.

- …cultivate learnings from multiple client engagements into what we call industry frameworks

Industry Frameworks are…

- providing the specific solution as a benefit to other clients

- repeateable patterns

- best/good practices around how to solve customer problems

- demonstrating domain expertise and specific code (assets)

Common goals, values focused on

- Process improvements, faster time to value, faster payback, speed, cost savings, implement

standards consistently, becoming more flexible, looking for ways to grow their business


Karen Parrish.wmv


IBM Software Group

10

Was ist ein IBM Industry Framework? (3/3)

Vertical industry or business model-specific platform, based on SOA principles, comprising the core use cases for the spe-cific business problems of the domain, the middleware, SOA assets, business ser-vices, and ISV/Business Partner offerings to implement the core use cases.

„“„“

Quelle: IBM Intranet, unbekannt

IBM's Industry Frameworks combine

the power of award winning IBM

software with industry-specific

assets, and best practices

specifically configured to meet an

industry's specific challenges and

needs. IBM Industry Frameworks

help clients deploy business

solutions faster while lowering

project cost and risk. IBM leads the

industry in helping clients implement

business solutions that deliver

quantifiable business results and

support their strategic roadmap to

achieve increased innovation, agility

and competitive advantage-- one

business project at a time

„“

„“Quelle: IBM Industry Framework Wiki



IBM Software Group

Strategic Business Drivers

IBM’s Industry-specific services + software + hardware offerings are built in context of an industry’s strategic business drivers

Industry Solutions

Where there is high value and demand, IBM pre-composes composite business services & other IP into re-usable Industry Solutions leveraging ISV capability

Where demand & opportunity is not yet sufficient, IBM addresses our client’s business needs with customized solutions

Industry Framework

Where there is high value and demand, IBM is compiling & enhancing software offerings into Industry Frameworks based on SOA that support the unique needs of each business domain, leveraging ISV capability

In business domains where demand or opportunity does not (yet) justify creating a new Industry Framework, clients can directly leverage IBM’s strong software portfolio & ISV assets embodied by the SOA Foundation

SOA Foundation & Infrastructure

IBM Global Business ServicesIBM Global Business Services

Industry Partner ecosystem

IBM Global Technology ServicesIBM Global Technology Services

Industry Partner ecosystem

Industrie Spezialisierung der IBM - Begriffsbestimmung …eine Cross-IBM Aufgabe


Governance


IBM Software Group

GBS led domain / focus

SWG led domain / focus

Coord

inate

d S

&D

, SW

G, G

BS e

ffort

Composite Business Services

ISV Services

Process and Data Models

IT Operations

Business Optimization

Business Integration

Industry Solutions

Industry Frameworks Open, Industry Standards

Integration Assets

Wie wird ein IBM Industry Framework angewendet und durch wen?



IBM Software Group

13

Bestandteile eines Industry Frameworks (1/2)

Industriekomponenten - Vorkonfigurierte und Industriestandard konforme Datenstrukturen,

Eigenschaften und Methoden

Arbeitsvorlagen (Work Templates) und Muster (Patterns)

- Industriespezifische Prozessartefakte

bspsw. Serviceauftragsmanagementprozess

- Serviceangebotsabwicklung

- Serviceauftragsabwicklung

- Serviceauftragsbestätigung

- Integration in Rechnungswesen und Controlling

- Servicemanagementanalyse

- Prozessablauf: Kundenanfrage – Angebotserstellung – Angebotsbestätigung – Umwandlung

des Angebots in einen Auftrag – Leistungserbringung und -bestätigung im Auftrag –

Kostenzuordnung – Rechnungsstellung und –Analyse

- Autorisierung, Monitoring …

Datenstrukturen, Eigenschaften und Methoden

Lösungsdesign-Modelle



IBM Software Group

14

Bestandteile eines Industry Frameworks (2/2)

Solution Overview

Solution use-cases & business

value

Solution architecture

Recommended SW, HW, tools

Helps you understand solution concepts, business value, and system architecture considerations

Deployment Guide

Customizable presentation with

solution benefits & overview

Video clips of the solution

How-to document to assist with using &

customizing the assets

Provides customizable demonstration assets to help you sell the solution

Solution Planning Guide

Skills required to implement the solution

Assumptions & task list with time estimates to plan

services engagement

Helps you identify skill requirements and plan your customer

engagement

Task descriptions & best practices

Skill 1

Skill 2

Skill 3

….

Implementation Guide

Implementation checklists

Instructions & tips for solution

installation

Customization information

Use cases for demo & education

Structured learning opportunity showing how to quickly set up an instance of the solution and important techniques to develop and deploy a custom solution

Sample code, data, scripts



IBM Software Group


Agenda

1 Grundlagen

- Motivation

Zur Bedeutung von Industry Frameworks für die IBM SWG

- Was ist ein Framework bzw. IBM Industry Framework?

- Das Nutzenversprechen

2 Die IBM Industry Frameworks

- Wie wird ein Industry Framework angewendet und durch wen?

(Zeithorizont, Ressourcen)

- Exkurs: Das IBM Solution Architecture for Energy (SAFE)

Erläuterung des Einsatzbereichs, Kriterien für eine erfolgreiche Anwendung,

Erfahrungen bei dessen Anwendung

3 Links & Quellen

Die IBM Industry Frameworks


IBM Software Group

Acronym Framework Name Industry Contacts

PDIF Product Development Integration

Framework

Automotive, Aerospace & Defense,

Electronics, Ind. Products Rich Cohen

Jeff Haase

BIF IBM Banking Industry Framework Banking Jeanne Poulin

Judith Escott

IIF Integrated Information Framework Chemical & Petroleum Rich Cohen

Jeff Haase

SAFE Solution Architecture for Energy & Utilities Energy & Utilities Leeann Ryder

Rita Jackson

NCO Network Centric Operations for Defenses Public/

Military Stephanie Sun

Leonard Lee

GIF Government Industry Framework

(Government Services)

Public/

Government Stephanie Sun

HIF Health Integration

Framework Healthcare

Stephanie Sun

Leonard Lee

IIF/IPAF

Insurance Industry Framework /

Insurance Process Acceleration

Framework

Insurance Daniel Lee

Bruce Wallman

John Adcock

RIF Retail Industry Framework Retail Greg Milwid

Ken Lawler

SPDE Service Provider Delivery Environment Telecommunications Juan Suarez

Rita Jackson

Verfügbare IBM Industry Frameworks

16 IBM Software Partner Academy – IBM Industry Frameworks 08.09.2010


IBM Software Group

Framework Offering Industry Customer Value Proposition Contacts

Manufacturing Integration

Framework (MIF)

Automotive,

Aerospace and

Defense

Accelerate the development and deployment of solutions which integrate plant floor

applications and systems with the rest of the enterprise

Kay Freund

Jeff Haase

Project Apollo Automotive For Marketing Sales and Services: Enabling B2B2C Collaboration in Automotive Retail

Value Chain (OEM-Dealer-Consumer) Jeff Haase

Project Venus Banking Provide market data to algorithmic trading applications at very low latency transforming

trading process. Donna Pierson

Project Hermes Electronics Supply Chain Management: Solutions for supply chain visibilitiy, sales and operations

planning, sustainable supply chain, opportunity-to-cash Jeff Haase

Project Janus Government Customs, Borders and Revenue Management (assets used in new annouced

Government Framework) Leonard Lee

Project Mercury Government Intelligent Transportation Systems: Road user charging, integrated fare management,

transport information management (assets used in new annouced Government

Framework) Leonard Lee

Project Iris

jetzt MEF

Media Enterprise

Framework Platform to create, maintain and manage an all-digit end-to-end media environment from

capture, to playout, to distribution; one component: Media Hub

Juan Suarez

Rita Jackson

Project Mars Travel and

Transportation

Improve sales and services based on customer recognition. Quickly and simply

reconfigure service offerings. Drive short-term improvements in profitability and employee

productivity.

Stephanie Bartels

Ken Lawler

IBM Industry Frameworks - in Entwicklung



IBM Software Group

Zugang zu den IBM Industry Solutions & Frameworks hier: IBM Energy & Utilities

[Link]


http://www-01.ibm.com/software/industry/


IBM Software Group

Solution Architecture for Energy and Utilities Framework

Third-party Access Domain

Utility Business Domain

Device domain

Communications network domain

Power Generation

Plant Operations

Fleet Management

Supply Expansion

Corporate Support

Services

Human Resources

Accounting

Payroll

Business and infrastructure integration layer (Services Oriented Architecture)

Transmission &

Distribution

Mobile Workforce

Management

Asset Lifecycle Management

Supply Chain Management

Customer Operations

Customer Management

Customer Care

Customer Systems

Intelligent Utility Network (IUN)

Smart Meter & Beyond

Grid Operations

Security

Communications Network

Plug-In vehicle/Distributed Energy Resources

Exkurs: Das Solution Architecture for Energy Framework (SAFE) (1/7)

Teilbereiche



IBM Software Group


Teilbereiche

Solution Architecture for Energy and Utilities Framework

Third-party Access Domain

Utility Business Domain

Device domain

Communications network domain

Power Generation

Plant Operations

Fleet Management

Supply Expansion

Corporate Support

Services

Human Resources

Accounting

Payroll

Business and infrastructure integration layer (Services Oriented Architecture) Business Process Automation

Asset, Device

and Service

Monitoring

Transmission &

Distribution

Mobile Workforce Management

Asset Lifecycle Management

Supply Chain Management

Customer Operations

Customer Management

Customer Care

Customer Systems

Improved Customer

Experience

Regulatory, Risk and Compliance Management

Intelligent Utility Network (IUN)

Smart Meter & Beyond

Grid Operations

Security

Communications Network

Plug-In vehicle/Distributed Energy Resources

Informed Decision Making

S

e

c

u

r

i

t

y

S

o

l

u

t

i

o

n

s

Asset Lifecycle

Management



IBM Software Group

Real Time Visibility into a utility’s operations

Control of resources and costs

Automation of business processes enforcing best practices and knowledge capture

from aging workforce


Asset, Device and Service Monitoring


[Link]

SAFE Demo/2529_IBM_SAFE/2529_IBM_SAFE_Wrapper.exe


IBM Software Group

Key Business Partners

Meter and infrastructure Monitoring -

Monitor and manage events from all elements

of the network infrastructure including power

devices, communications/data network,

systems and infrastructure

Tivoli Netcool

Fast and secure handling of meter data into

supporting back end infrastructure DataPower

Real time analysis and presentation –Real

time measurement and analysis of utility

network data providing business dashboards

for utility LOB applications

InfoSphere

Streams

CognosNOW!


Asset, Device and Service Monitoring

SAFE Validated

OSIsoft provides OSI-PI which is a common

data historian used as the repository for

operational data

GE, Areva & ABB are the leading T&D field device

manufacturers. GE, ABB & Areva manufacture

smart devices which provide key operational data

to the utility

Powersense manufactures sensors that attached

to existing infrastructure devices, providing

operational insight to the operational network.

A leading manufacture of residential and

commercial meters. Itron also offers a Meter

Data Management System

Trilliant provide the a service model for managing

the communication network for T&D Devices



IBM Software Group


Asset, Device and Service Monitoring (Product Overlay)

IBM Tivoli Monitoring

Line mounted

sensors Substation

Smart

metering PHEVs

Distributed

Generation

T&D and Generation Assets Remote IT Assets

Servers Applications

Field Communications Network (Public Wireless Access, WiMax, BPL)

Datapower

IBM Tivoli

Network Manager

SNMP Polling

Historian

• Tivoli Business

Service Manager

• Cognos Now Dashboard

Tivoli Netcool Omnibus InfoSphere Streams IBM Tivoli Composite

Application Monitoring

Analytics

(Informed Decision Making)

Tivoli Netcool Impact



IBM Software Group


Asset, Device and Service Monitoring (Tivoli Netcool for Utilities Solution)

Comma

nd

&

Control

Probe

Comma

nd

&

Control

Probe

Comma

nd

&

Control

Probe

Comma

nd

&

Control

Probe



IBM Software Group

25 ÍBM Industry Frameworks für GB – xSSR Enablement für das Territory Mitte & West

Energy

& Utility


Übliche Industry Standards in der Industrie Energy & Utilities


IBM Software Group

Nutzen der Verwendung eines Industry Frameworks (1/2)

…aus Kundensicht

Faster time to market - Reduktion von Zeit und Kosten durch Nutzung einer etablierten und bewährten Infrastruktur

Nutzung von Industry Best-/Good-Practices der IBM

(industriespezifische Erweiterungen als Assets)

Buy and Build - „Nutzung des Besten aus zwei Welten“, Verwendung standardisierter Komponenten der Industry Frameworks bei

gleichzeitiger Anpassbarkeit an die spezifischen Anforderungen des Kunden

Bessere Planbarkeit und Reduzierung des Projektrisikos - durch (Wieder-)Verwendung bewährter Methoden, Vorlagen (Patterns, Blueprints) und Komponenten

- Ersparnis von Zeit und Kosten

Vereinfachung der Arbeit mit komplexen Technologien (Abstraktion)

Reduzierung sich wiederholender Vorgänge

Unterstützung bei der Adaption/Implementierung von relevanten industriespezifischen

Standards

Verfügbarkeit angepasster IBM Business Partner Lösungen

Erleichterung für Partner, an IBM Industry Frameworks angepasste Lösungen zu

entwickeln



IBM Software Group

Nutzen der Verwendung eines Industry Frameworks (2/2)

…aus Vertriebssicht

Differenzierung der IBM Lösung im Markt

Identifikation von Geschäftschancen durch eine stark fachliche Orientierung

Wichtiger Bestandteil von Solution- und Value-Based-Selling Ansätzen

Erleichterung des Zugangs zu den Fachbereichen unserer Kunden

Erleichtert die Erstellung einer fachlich orientierten Value Proposition (Nutzwertanalysen, ROI-/TCO-Betrachtungen)

Vertrauen des Kunden in die Industrie-Expertise der IBM schaffen

Ein Ansatz um technische Lösungen an den Geschäftszielen des Kunden zu orientieren

Reduktion von Zeit und Kosten, Verkürzung von Vertriebszyklen (sofern eine passende Industrielösung identifiziert werden kann)

Stärkung der Zusammenarbeit mit Geschäftspartnern und Förderung von Partnerlösungen

die auf den IBM Industry Frameworks aufbauen



IBM Software Group

Scale: 0 = criterion not met; 1 = partly met; 2 = fully met

Acronym Framework Name

IBM products

and assets

(available and

used)

Ecosystem ISV

products

(available and

used)

Reference

Architecture

(available and

used)

SOA Industry

Scenarios

(available and

used)

Customer pilot

(built and

operational)

Full

implementation /

Customer

reference

(completed)

PDIF Product Development

Integration Framework 0

Banking IBM Banking Industry

Framework 1 1 1-2 2 1 1

IIF Integrated Information

Framework 2 1-2 2 2 2 1

SAFE Solution Architecture for

Energy & Utilities 1 1-2 1 1 2 1

NCO Network Centric Operations for

Defenses 1 1 2 0 1 1

GIF Government Industry

Framework

(Government Services) 1 0 1 1 1 1

HIF Health Integration Framework 1

IPA Insurance Process

Acceleration Framework 0

RIF Retail Integration Framework 1 2 1 2 2 1

SPDE Solution Provider Delivery

Environment 2 0

Bewertung des Reifegrads der IBM Industry Frameworks Stand: 11.2009



IBM Software Group

Links & Quellen

The IBM Curiosity Shop (on Media Library, Christopher Luongo)

Behind the Strategy: Industry Frameworks (vgl. Anlage)

Alignment der IBM Industry Frameworks

Global Solutions Directory [Link] &

Business Partner Application Showcase [Link]

IBM Landing Pages:

- IBM Industry Frameworks (Partner World) [Link]

- IBM Industry Solutions [Link]

Ergänzungen

Das Solution Architecture for

Energy Framework (SAFE)

(vgl. Anlage)

CAS AG Smarter B2B Flyer

(vgl. Anlage)

Energy Insights

(vgl. Anlage)


http://www-304.ibm.com/partnerworld/gsd/homepage.do

http://www-304.ibm.com/jct09002c/gsdod/showcase.do?cd=IFShow

http://www-304.ibm.com/isv/tech/validation/framework/index.html

http://www-01.ibm.com/software/industry/


IBM Software Group


Dipl.-Wirtsch.-Ing.

Axel J. Schwarz [email protected]

+49 171 5619419

Senior Software IT-Architect

IBM Software Group, General Business Germany

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